Singular

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Singular is a new Paris-based VC firm with $265 million

Meet Singular, a new VC firm based in Paris that just finished raising its initial fund. The firm was founded by two former Alven partners — Raffi Kamber and Jérémy Uzan. They have some ambitious goals and an interesting investment model that could help them remain involved even during late-stage rounds. Overall, the firm raised €225 million, or $265 million at today’s exchange rate.

If you browse Singular’s website, you’re not going to find a lot of information. Here’s what it looked like last week before the team added a list of portfolio companies:

Image Credits: Singular

The Singular team doesn’t want to be secretive. But they don’t like talking about themselves. That’s why you may have seen Singular’s name in a few articles I wrote over the past few months. But now it’s time to talk a bit about what the firm has in mind when it comes to startup investment.

Jérémy Uzan and Raffi Kamber spent 11 and eight years at Alven, respectively. They’ve been behind some of the firm’s most successful investments, such as Dataiku (with Nicolas Celier, who sourced the deal then handed over Alven’s board seat to Raffi Kamber) and OpenClassrooms. “But every time you raise another fund, you sign up for a long time,” Uzan told me.

The duo left Alven quite naturally as they felt it was time in their careers to take their destiny in their own hands. There’s no hard feeling with their previous fund.

It was the right timing personally, but also the right timing for the tech ecosystem. While Singular is based in Paris, the firm plans to build a true European VC firm with its headquarters in Paris. Singular doesn’t think London should be the center of gravity for European tech investment.

Singular started fundraising in late 2019 and early 2020. Kamber and Uzan didn’t know anything about raising a fund and didn’t work with an external financial firm to handle the fundraising effort.

When asked about the coronavirus pandemic and the impact on the process, they both said the lockdown actually helped, as everyone was stuck at home. Around two-thirds of the limited partners that invested in Singular are based outside of France.

“These are historic VC investors. They really believe in tech — and Europe too. They have seen that Europe has been taking off for the past two or three years,” Kamber told me.

Just like a startup, Singular wanted to be backed by some well-known investors. And some of those investors are injecting money in a French VC fund for the first time. Limited partners include a mix of pension funds, funds of funds, sovereign funds and family offices.

Ontario Teachers’ Pension Plan, Bpifrance, Vintage Investment Partners, Axa Venture Partners, Sofina, MACSF and Mubadala Capital are some of Singular’s backers. Unless you’ve raised a VC fund in the past, you may discover some of those names for the first time. And yet, these investors are significant. For instance, while you might not be familiar with the Ontario Teachers’ Pension Plan, they have over $200 billion in net assets.

Singular started closing investment deals around October 2020. So far, the company has invested in six different startups:

  • A Series B round in Gtmhub, an OKR management service
  • A Series B round in Indy, an accounting automation software suite
  • A Series A round in Soda, an enterprise-grade data monitoring platform
  • A seed round in Moka.care, a mental health solution for employees
  • A seed round in Resilience, a full-stack software approach to improve cancer treatment
  • Another undisclosed Series A round

It’s hard to find some common trends around this list of investments, but I’m going to help you. First, let’s start with the average check size.

“We are mostly focused on Series A/B because we think there’s a lot of room to grow at that stage,” Kamber said. And Singular can invest as much as €20 million in a single round ($23.6 million at today’s exchange rate).

When it comes to verticals, Singular openly says that it doesn’t want to focus on a specific area in particular. “We are a generalist fund and we are quite opportunistic,” Uzan said. Singular doesn’t want to choose between B2B and consumer, between AI and e-commerce, etc.

Where Singular stands out is that it has a unique approach to late-stage rounds. When a portfolio company reaches the Series C or Series D stage, Singular might not have enough money under management for infinite follow-on investments.

The VC firm didn’t want to raise its own late-stage fund. So Singular will be able to structure special-purpose investment vehicles with its limited partners. A few limited partners could put some money in this investment vehicle directly and the startup could accept to raise a new round with this new investment vehicle instead of a late-stage fund.

This way, Singular remains very much involved with the portfolio company in question. It could keep a board seat and have a say when it comes to the startup’s next phases.

It’s still too early to see how it would work in real life and it’s going to happen on a case-by-case basis. But the fact that Singular can offer that kind of investment is significant — it could be appealing for some entrepreneurs. You don’t have to accept it and you’re not tied with Singular forever, but the offer is on the table.

So that’s Singular — Eva Mayoud, Alexandre Flamant and Sonia Pélisson also joined the team. It’s not that often that a French VC firm starts from zero and raises a €225 million fund in a year. It’s going to be interesting to track the firm’s upcoming investments. In the meantime, here’s some TechCrunch coverage of Singular’s past deals:

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Facebook and Google still offer the best value for mobile advertisers (Singular report)

Among mobile ad networks, Facebook and Google remain the best bet for advertisers, according to the latest ROI Index from marketing startup Singular.

To pull together this year’s index, Singular says it sampled $1.5 billion in ad spending (from the $10 billion in spending that the company optimizes annually) and measured which networks are delivering the best return on investment. It also kept an eye out for ad fraud, apparently deleting a record 15 companies from the rankings because of “excessive” fraud.

So yes, Facebook followed by Google topped the list. As the report puts it, “Savvy marketers know they need more than just two media partners, but Google and Facebook are in virtually every mobile marketer’s game plan for good reason: they deliver.”

Singular ROI Index 2019 — iOS-AndroidAt the same time, Singular noted that Snap improved its rankings on virtually all the lists, and is now the No. 3 network for non-gaming ads on both iOS and Android. And Twitter did respectably as well, ranking second on iOS for retention.

Comparing the two big mobile platforms, it seems that Android is more volatile — one-third of the networks on the Android ROI list are appearing for the first time, and 80 percent of the remaining 10 networks changed position on the list. On iOS, on the other hand, 73 percent of the networks changed positions, but there were only two new ones on the list.

You can download the full index here.

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Marketing data startup Singular raises $30M

Singular, a startup working to unify data for marketers, is announcing that it has raised $30 million in Series B funding.

The company was founded by former Onavo executives, including Gadi Eliashiv, Eran Friedman and Susan Kuo — who now serve, respectively, as Singular’s CEO, CTO and COO.

Eliashiv explained that Singular was created in response to “this trend of data explosion in the marketing stack,” which require marketers to pull data from hundreds or thousands of different systems.

“Essentially what we see is the creation of this new category of marketing intelligence, where the complexity of the marketing stack has created the need for this layer that sits on top,” he said. “It doesn’t matter if you use a marketing cloud like Adobe that’s bundling five products together — at the end of the day, you need a layer on top making sense of it, helping you make better decisions.”

Singular Dashboard

Eliashiv said Singular is able to go from a high-level dashboard summary for CMOs to “the finest level of detail.” He also noted that while the company is designed to integrate with existing marketing tools, it will “oftentimes displace smaller point solutions.”

“Our principal is, it has to be relevant for data, meaning we’re never going to displace your ad-buying tool,” he added. “It’s not what we do. We’re an intelligence platform.”

The idea of unifying marketing data is one that I hear a lot, but Eliashiv’s claims seem weightier when you see that Singular is already working with a number of big names, including Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match and Twitter.

Singular previously raised $20 million in funding. Norwest Venture Partners led the new round, with partner Scott Beechuk joining the board of directors.

Beechuk told me that he’d been studying the marketing analytics market for quite some time, and he argued, “There is something really unique and special about Singular. It’s the bridge between mobile, web and offline, all on a single platform.”

“What you’re going to find is, there are going to be a lot of technologies that Singular replaces,” Beechuk continued. “Let’s say a CMO or [chief growth officer] has 300 different outlets where they are advertising … Every one of those systems tends to have their own analytics built in. The first thing Singular does, it replaces all of those analytics systems with a single pane of glass.”

General Catalyst, Method Capital, Telstra Ventures, Translink Capital and Thomvest also participated in the new funding.

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Singular, Founded By Ex-Onavo Execs, Raises $5M For Its Cross-Platform Mobile Marketing Dashboard

2121472112_8ac5d673ff_b The rapid growth in the world of apps — Google Play and Apple‘s App Store have over one million apps each – has given rise to a vast number of ways that developers are trying to get their own apps to stand apart from the crowd. Now a new startup wants to help developers manage and analyse the success of those disparate marketing channels.
Singular, a cross-channel… Read More

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