Shrug Capital
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This QR code startup just raised $5 million co-led by Coatue and Seven Seven Six
Amazon revolutionized one-click shopping, and it has a nearly $2 trillion market cap to show for the effort.
Now, a 10-person startup founded by JD Maresco, who previously cofounded the public safety app Citizen, says it plans to make it a lot easier for retailers who sell directly to their customers to make re-ordering their products just as fast and simple through its QR codes. Indeed, Maresco’s new startup, Batch, is already working with numerous products and brands that use Shopify, promising their customers “one-tap checkout” when it’s time to reorder an item as long as the retailer has slapped one of Batch’s codes on their items or incorporated the codes directly into their packaging.
For the moment, New York-based Batch is wholly reliant on Apple’s App Clip technology, which produces a lightweight version of an app to save people from having to download and install it before using it. (Users can instead load just a small part of an app on demand, and when they’re done, the App Clip disappears.)
But Maresco — whose company just raised $5 million in seed funding co-led by Coatue and Alexis Ohanian’s Seven Seven Six, with participation from Weekend Fund, Shrug Capital, and the Chainsmokers, among others — says Batch will eventually work on both iOS and Android phones. We talked with him yesterday to learn more about its ambitions to make the physical world “instantly shoppable.” Our chat has been edited lightly for length and clarity.
TC: Citizen and Batch are very different companies. Is there a unifying thread?
JM: I’ve spent a good portion of my career, trying to change the way people think about and interact with their physical environment. With Citizen, we were questioning why everyone doesn’t have immediate access to information about what the police are doing in our neighborhoods. With Batch, we’re asking a simpler question but something that matters to me as a consumer: Why isn’t it easier for me to get more of a product I love and use?
With subscriptions in general, I’ve found myself constantly frustrated because every few weeks I’m emailing to either pause a subscription, or restart it. I wanted an easier way to use my phone to reorder in 10 seconds on the spot. Our phones are capable of much more than we put them to use for and, so we set out to tackle that problem.
TC: Right now, Batch integrates with Shopify alone, correct?
JM: We have a Shopify plugin that brands can connect into the Batch platform, and then we integrate the experience, all the way from the physical world wherever this QR code lives, through the purchase experience on the mobile side of things into their fulfillment on the back end. But we’re also expanding to other e-commerce platforms.
TC: And Batch takes a per-transaction fee from every item that’s purchased using your codes?
JM: We’re developing our pricing model over time, but currently we’re taking a service percentage-based fee.
TC: How are you getting brands to partner with you?
JM: Brands are starting to wake up to this idea that they can actually create a new retail channel off their physical packaging, where a customer can effectively shop throughout their home or their place of work or anywhere where they interact with these products the moment they run out of an item. So we’ve been able to spend time with dozens of brands now, and work with them to actually reengineer their packaging and say, ‘Let’s put QR codes front and center and figure out how to make this a really important customer touchpoint.’
TC: How many brands are using the codes currently?
JM: We’re launching dozens of brands this summer. We’ve had overwhelming demand, to be honest, and we haven’t really even fully launched yet.
TC: These are physical codes that you’re sending off to your retail partners — stickers, magnets. Are you also creating digital QR codes?
JM: We have customers that are integrating QR codes into out-of-home advertisements, into direct mail, into T shirts, into promotional vans, so we’re not just limited to packaging. There’s a wide range of places that you can integrate QR codes for your customers.
TC: It’s interesting that Coatue led your round. We’ve seen the firm delve more into early-stage deals but a seed round seems anomalous. How did you connect with the firm?
JM: We met during the seed process. They reached out to me and I developed a relationship with Andy Chen and Matt Mazzeo and it was a great opportunity to to work with their platform — the way they support the go-to-market motion around B2B companies; they have a great data platform. Alexis [Ohanian’s] experience in the consumer space was really appealing, too.
TC: Your company makes sense, but I wonder what’s special about these codes. What’s to prevent countless other startups from doing what you’re doing?
JM: QR codes are all over the place. The product we’re building makes it really easy for brands to create high converting shopping experiences and a native mobile interface. It’s a combination of our Shopify integration and our native product design experience and the relationships we have with these brands and how we help them with their packaging that’s not something you can spin up overnight.
TC: I have to ask about Citizen, which was in the headlines recently for all the wrong reasons. Is there anything you want to say about the company or the app or some of that recent coverage?
JM: I’m not going to comment on the recent press, but I continue to be proud of what the company is continuing to do to help communities stay safe and understand what police and first responders are doing in their neighborhoods.
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Atmos wants to make building a house a one-click effort
Homebuilding is not for the faint of heart, particularly those who want to build something custom. Selecting the right architect and designer, the myriad contractors, the complexity of building codes and siting, the regulatory approvals from local authorities. It’s a full-time job — and you don’t even have a roof built over your head.
Atmos wants to massively simplify homebuilding, and in the process, democratize customization to more and more homeowners.
The startup, which is in the current Y Combinator batch, wants to take both the big decisions and the sundries of construction and combine them onto one platform where selecting a design and moving forward is as simple as clicking through a Shopify shopping cart.
It’s a vision that has already piqued the attention of investors. The company disclosed that it has already raised $2 million, according to CEO and co-founder Nick Donahue, from Sam Altman, former YC president and now head of OpenAI, and Adam Nash, former president and CEO of Wealthfront, along with a bunch of other angels.
It’s also a vision that is a radical turn from where Atmos was before, which was centered in virtual reality.
Donahue comes from a line of homebuilders — his father built home subdivisions as a profession — but his interests initially turned toward the virtual. He dropped out of college after realizing process engineering wasn’t all that exciting (who can blame him?) and headed out to the Valley, where he built projects like “a Burning Man art installation and [an] open-source VR headset.” That headset attracted the attention of angels, who funded its development.
The concept at the heart of the headset was around what the team dubbed the “spatial web.” Donahue explained that the idea was that “the concept of the web would one day flow from the 2D into the 3D and that physical spaces would function more like websites.” The headset he was developing would act as a sort of “browser” to navigate these spaces.
Of course, the limitations around VR hit his company as much as the rest of the industry, including limits on computation performance to build these 3D environments and the lack of scaling in the sector so far.
The thinking around changing physical spaces though got Donahue pondering about what the future of the home would look like. “We think the next kind of wave of this is going to be an introduction to compute,” he said, arguing that “every home will have like a brain to it.” Homes will be digital, controllable and customizable, and that will revolutionize the definition of the home that has remained stagnant for generations.
The big vision for Atmos going forward then is to capture that trend, but for today at least, the company is focused on making housing customization easier.
To use the platform, a user inputs the location for a new home and a floor plan for the site, and Atmos will find builders that best match the plan and coordinate the rest of the tasks to get the home built. It’s targeting homes in the $400,000-$800,000 range, and its focus cities are Raleigh-Durham, Charlotte, Atlanta, Denver and Austin.
It’s very much early stages for the company — Donahue says that the company has its first few projects underway in the Raleigh-Durham area and is working to partner and scale up with larger homebuilders.
Image Credits: KentWeakley / Getty Images
Will it work? That’s the big question with anything that touches construction. Customization is great — everyone loves to have their own pad — but the traditional challenge for construction is that the only way to bring down the cost of housing is to make it as uniform as possible. That’s why you get “cookie-cutter” subdivisions and rows of identical apartment buildings. The sameness allows a builder to find scale. Work crews can move from one lot to the next in synchronicity saving labor costs and time while building materials can be bought in bulk to save costs.
With better technology and some controls, Atmos might be able to find synergies between its customers, particularly if it gets market penetration in individual cities. Yet, I find the longer-term vision ultimately more compelling for the company. Redefining the home may not have made much sense three months ago, but as more people work from home and connect with virtual worlds, how should our homes be redesigned to accommodate these activities? If Atmos can find an answer, it is sitting on a gold mine.
Atmos team pic (minus two). Image Credits: Atmos
In addition to Altman and Nash, Mark Goldberg, JLL Spark, Shrug Capital, Daniel Gross’ Pioneer, Venture Hacks, Yuri Sagalov, Brian Norgard and others participated in the company’s angel/seed round.
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Free money for startups? It’s possible with MainStreet’s platform for economic development incentives
Startups need money. State and local governments need startups and the employment growth they offer. It should be obvious that the two groups can work together and make each other happy. Unfortunately, nothing could be further from the truth.
Each year, governments spend tens of billions of dollars on economic development incentives designed to attract employers and jobs to their communities. There are a huge number of challenges, however, for startups and individual contributors trying to apply for these programs.
First, economic development leaders typically focus on massive, flagship projects that are splashy and will drive the news cycle and bring good media attention to their elected official bosses. So, for example, you get a massive, $10 billion Foxconn plant in Wisconsin tied to hundreds of millions of incentives, only to see the project sputter into the ground.
Then there is the paperwork. As you’d expect with any government application process, it can be arduous to find the right incentive programs, apply for credits at the right time and max out the opportunities available.
That’s where MainStreet comes in.
Its CEO and founder Doug Ludlow’s third company. He previously founded Hipster, which sold to AOL, and The Happy Home Company, which sold to Google. After that transaction, Ludlow went on to become chief of staff for SMB ads at the tech giant, where he saw firsthand the challenges that startups and all small companies face in growing outside of major urban hubs like San Francisco.
When he and his co-founders Dan Lindquist and Daniel Griffin first started, they were focused on what Ludlow described as “a network of remote work hubs.” As they were experimenting last November they tried paying people to leave the Bay Area, offering them $10,000 if they moved to other cities. The offer caused a sensation, with outlets like CNN covering the news.
While the interest from customers was great, what ignited Ludlow and his co-founders’ passions was that “literally dozens of cities, states and counties reached out, letting us know that they had an incentive program.” As the team explored further, they realized there was a huge untapped opportunity to connect startups to these preexisting programs.
MainStreet was born, and it’s an idea that has also attracted the attention of investors. The company announced today that it raised a $2.3 million round from Gradient Ventures, Weekend Fund and others.
Startups apply for economic incentives through MainStreet’s platform, and then MainStreet takes a 20% cut of any successful application. Notably, that cut is only taken when the incentive is actually disbursed (there’s no upfront cost), and there is also no on-going subscription fee to use the platform. “If you identify the credit that you’re able to use six months from now, we will charge you six months from now, when you’re actually getting that credit. It seems to be a business model that is aligned well with founders,” Ludlow said.
Right now, he says that the average MainStreet client saves $51,000, and that MainStreet has crossed the $1 million ARR run rate threshold.
Right now, the company’s core clientele are startups applying for payroll credits and research and development credits, but Ludlow says that MainStreet is working to expand beyond its tech roots to all small businesses such as restaurants. The company also wants to expand the number of economic development programs that startups can apply for. Given the myriad of governments and programs, there are hundreds if not thousands of more programs to onboard onto the platform.
MainStreet’s team. Image Credits: MainStreet
While MainStreet is helping startups and small businesses, it also wants to help governments improve their operations around economic development. With MainStreet, “we can report back to cities and states showing exactly what their tax dollars or tax credits are being utilized for,” Ludlow said. “So the accountability is orders of magnitude greater than they had before. So already, there’s this better system for tracking the success of incentives.”
The big question for MainStreet this year is navigating the crisis around the COVID-19 pandemic. While more small businesses than ever need help navigating credits, state and local governments have suffered huge shortfalls in revenues as taxes have dried up and Washington continues to debate over what, if any aid, to offer. There’s no money for economic development, yet, economic development has never been more important than right now.
Ultimately, MainStreet is pushing the vanguard of economic development thinking forward away from massive checks designed to underwrite industrial factories to a more flexible and dynamic model of incentivizing knowledge workers to move to areas outside the major global cities. It’s an interesting bet, and one that, at the very least, will help many startups get the economic incentives they rightly have access to.
Outside of Gradient and Weekend Fund, Shrug Capital, SV Angel, Remote First Capital, Basement Fund, Basecamp Ventures, Backend Capital and a host of angels participated in the round.
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Morphin instantly Deepfakes your face into GIFs
Want to star in your favorite memes and movie scenes? Upload a selfie to Morphin, choose your favorite GIF and your face is grafted in to create a personalized copy you can share anywhere. Become Tony Stark as he suits up like Iron Man. Drop the mic like Obama, dance like Drake or slap your mug on Fortnite characters.
Now after three years in stealth developing image-mapping technology, Morphin is ready to launch its put-you-in-a-GIF maker. While it might look like just a toy, investors see real business potential. Morphin raised $1 million last summer from Betaworks, the incubator that spawned Giphy, plus Founders Fund, Precursor, Shrug Capital and Boost.vc’s accelerator.
Elon Musk as Iron Man
“We believe in the future you’ll be able to be the main character in your own film. Imagine a super hero movie where you’re the main protagonist?,” co-founder Loic Ledoux asks. “That sounded like science fiction a few years ago and now with AI and computer vision we definitely see our tech going there.”
Ledoux also wants to reclaim faceswaps as something fun rather than a weapon for misinformation. “Deepfakes brought something pretty negative to computer vision. But it’s not all bad. It’s about how you use the tech to give people a new tool for self expressions and storytelling.” And since Morphin re-generates the whole clip from scratch with CGI animation, they look right at a glance, but clearly aren’t manipulated copies of the original video designed to fool anyone.
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Morphin started three years ago with the intention to build personalized avatars for games and VR so you could be a FIFA soccer player or Skyrim knight. Ledoux had started a 3D printing company to explore opportunities in scanning and modeling when he saw a chance to connect your real and virtual faces. He teamed up with his co-founder Nicholas Heriveaux, who’d spent 13 years working on 3D tech while modding games like Grand Theft Auto to insert his avatar and assets.
What they quickly recognized was that “People were just reacting to themselves on the screen,” ignoring the gameplay, Ledoux recalls. “Being able to see yourself as a hero was the underlying sentiment, so we focused on video completely.” Recognizable GIFs became its preferred medium, as they combine familiarity and the ability to convey complex emotions with a template that’s easy to personalize so they stand out.
Morphin’s tech no longer requires 3D scanning hardware and it works with just a regular selfie. You just snap a headshot, select a GIF from its iOS or Android app’s library and a few seconds later you have a CGI version of yourself in the scene (with no watermark) that you can export and post. “We wanted it to be super straightforward because we wanted people to relate to the content,” Ledoux notes. Over 1 million scenes have been created by 50,000 beta users, and each time a celebrity shares one of the GIFs Morphin has been sending them for marketing, scores of their followers demand to know which app they were using.
Morphin’s nine-person French team will have to keep innovating to stay ahead of avatar-making competitors like the ubiquitous Snapchat Bitmoji, Genies, Moji Edit and Mirror AI. Facebook, Microsoft and Google all have launched or are building their own avatar creators. But these typically live as 2D stickers or 3D AR animations you overlay on the real world. By using GIFs as a canvas, Morphin takes the pressure off your visage looking perfect and instead emphasizes the message you’re trying to get across.
The challenge will be for Morphin to become a consistent part of people’s communication stack. It’s easy to imagine playing with it and posting a few GIFs. But iconic new GIFs don’t emerge each day and without a social network to stay for, Morphin is at risk of becoming merely a forgotten tool. The app might need TikTok-style challenges like submitting the best personalized GIF to match a prompt or a GIF browsing feed to keep people coming back.
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Morphin isn’t racing to monetize yet, but sees a chance to sell longer premium video scenes à la carte or as an unlimited subscription. Ledoux eventually hopes to unlock new forms of storytelling beyond existing GIFs. There’s also a chance for Morphin to highlight sponsored clips from upcoming movies or TV shows. “In the long-term we’re more interested in the analogy of Lil Miquela and how people are interacting with digital characters,” Ledoux explains, citing a virtual pop star whose developer Brud recently raised at a $125 million valuation.
One of the most exciting things about Morphin is that it will allow people to take the spotlight no matter how they look. Often times certain races, genders and looks are unfairly excluded from starring in today’s most popular media. But Morphin could let the underrepresented take their rightful place as stars of the screen.
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