shopping
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Want to have a wardrobe like Tay-tay’s? You can now, thanks to Craves. The company is today debuting a mobile fashion application that takes advantage of visual search technology to identify clothing and accessories as seen in photos. In particular, it’s focused on showing you what celebrities are wearing and where you can buy those items – or something similar, but… Read More
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Google is giving more tools to retail and travel businesses hoping to promote themselves through search results and ads.
These new features were announced at a New York City press event this morning, and then outlined in an AdWords blog post.
On the retail side, changes include a new Showcase Shopping ad format. The company says those ads are designed for broader shopping search terms like… Read More
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Pinterest today has a new tool for finding things that you might want to buy — and they’ll be things you see in the real world. Here’s how it will work: go to Pinterest search and tap the visual search button, point your camera at anything you’re interested in, and it’ll automatically do a visual search for everything you see. Pinterest will populate the photo with… Read More
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Online clothes shopping can be a gamble – you never really know if items will fit until you try them on. Meanwhile, shopping at local retailers can be time-consuming. A startup called Boon + Gable aims to solve both those problems with a service that offers a personal stylist who comes to your home with a curated selection of clothes for you to try, then buy on the spot if you like them. Read More
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A number of startups want to make wearing the latest – and in some cases, luxury – fashion more affordable, including Rent the Runway, Le Tote, Gwynniebee, The Ms. Collection, and others. These companies offer to rent out clothing, instead of selling garments new. Today, welcome the latest to join this crowd: a new on-demand app called Armarium is launching to serve those with… Read More
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As more of today’s consumers shop online using their mobile devices, often bypassing Google for e-commerce sites directly – and especially Amazon – Google has moved to combat the trend by launching its own visual shopping ads. Announced just ahead of its annual I/O developer conference this week, Google unveiled Shopping ads on image search. That means when shoppers are… Read More
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As brick-and-mortar commerce continues to shift online — whether that’s to competitors like Amazon, through online ordering systems or into instant delivery apps — traditional retailers are looking for new ways to accommodate a customer base that now wants the increased convenience that comes with not having to park their cars, then wander around the store, cart in hand. Case… Read More
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A company tapping into consumers’ growing desire for healthier food and organic products, Thrive Market is today bringing its online grocery store to Android users with the launch of a dedicated mobile application. The new app will allow users to shop for natural and organic products right from their phone, including its more recently launched private label items. Described as a… Read More
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A growing number of e-commerce businesses today are assisting their customers over SMS and mobile messaging. There are even SMS-based services, like Magic, Operator, GoButler, and others targeting the emerging “conversational shopping” market. Now, e-commerce platform Shopify is aiming to help its merchants better serve their customers via mobile messaging with the launch of… Read More
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Online shopping continues to rise in popularity, but it’s still tough to know if the items you pick out on a website will work as an outfit in real life. New startup Boon+Gable hopes to change that by sending a personal shopper to your house. Startups like StitchFix and Le Tote act as virtual personal shoppers, sending you recommended items through the mail on a monthly basis. But… Read More
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