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Announcing the agenda for TechCrunch Sessions: SaaS
On October 27, we’re taking on the ferociously competitive field of software as a service (SaaS), and we’re thrilled to announce our packed agenda, overflowing with some of the biggest names and most exciting startups in the industry. And you’re in luck, because $75 early-bird tickets are still on sale — make sure you book yours so you can enjoy all the agenda has to offer and save $100 bucks before prices go up!
Throughout the day, you can expect to hear from industry experts, and take part in discussions about the potential of new advances in data, open source, how to deal with the onslaught of security threats, investing in early-stage startups and plenty more.
We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Javier Soltero at Google, Kathy Baxter at Salesforce, Jared Spataro at Microsoft, Jay Kreps at Confluent, Sarah Guo at Greylock and Daniel Dines at UiPath.
You’ll be able to find and engage with people from all around the world through world-class networking on our virtual platform — all for $75 and under for a limited time, with even deeper discounts for nonprofits and government agencies, students and up-and-coming founders!
Our agenda showcases some of the powerhouses in the space, but also plenty of smaller teams that are building and debunking fundamental technologies in the industry. We still have a few tricks up our sleeves and will be adding some new names to the agenda over the next month, so keep your eyes open.
In the meantime, check out these agenda highlights:
Survival of the Fittest: Investing in Today’s SaaS Market
with Casey Aylward (Costanoa Ventures), Kobie Fuller (Upfront) and Sarah Guo (Greylock)
- The venture capital world is faster and more competitive than ever. For investors hoping to get into the hottest SaaS deal, things are even crazier. With more nontraditional money pouring into the sector, remote dealmaking now the norm and an increasingly global market for software startups, venture capitalists are being forced to shake up their own operations — and expectations. TechCrunch sits down with three leading investors to discuss how they are fighting for allocation in hot deals, what they’ve changed in their own processes, and what today’s best founders are demanding.
Data, Data Everywhere
with Ali Ghodsi (Databricks)
- As companies struggle to manage and share increasingly large amounts of data, it’s no wonder that Databricks, whose primary product is a data lake, was valued at a whopping $28 billion for its most recent funding round. We’re going to talk to CEO Ali Ghodsi about why his startup is so hot, and what comes next.
SaaS Security, Today and Tomorrow
with Edna Conway (Microsoft), Olivia Rose (Amplitude)
- Enterprises face a constant stream of threats, from nation states to cybercriminals and corporate insiders. After a year where billions worked from home and the cloud reigned supreme, startups and corporations alike can’t afford to stay off the security pulse. Find out what SaaS startups need to know about security now, and in the future.
Automation’s Moment Is Now
with Daniel Dines (UiPath), Laela Sturdy (CapitalG) and Dave Wright (ServiceNow)
- One thing we learned during the pandemic is the importance of automation, and that’s only likely to be more pronounced as we move forward. We’ll be talking to UiPath CEO Daniel Dines, Laela Sturdy, an investor at CapitalG and Dave Wright from ServiceNow about why this is automation’s moment.
Was the Pandemic Cloud Productivity’s Spark
with Javier Soltero (Google)
- One big aspect of SaaS is productivity apps like Gmail, Google Calendar and Google Drive. We’ll talk with executive Javier Soltero about the role Google Workspace plays in the Google cloud strategy.
The Future Is Wide Open
with Abby Kearns (Puppet), Aghi Marietti (Kong) and Jason Warner (Redpoint)
- Many startups today have an open-source component, and it’s no wonder. It builds an audience and helps drive sales. We’ll talk with Abby Kearns from Puppet, Augusto “Aghi” Marietti from Kong and Jason Warner, an investor at Redpoint, about why open source is such a popular way to build a business.
How Microsoft Shifted from On-Prem to the Cloud
with Jared Spataro (Microsoft)
- Jared Spataro has been with Microsoft for over 15 years and he was a part of the shift from strictly on-prem software to that which is dominated by the cloud. Today he runs one of the most successful SaaS products out there, and we’ll talk to him about how Microsoft made that shift and what it’s meant to the company.
How Startups are Turning Data into Software Gold
with Jenn Knight (Agentsync), Barr Moses (Monte Carlo) and Dan Wright (DataRobot)
- The era of big data is behind us. Today’s leading SaaS startups are working with data, instead of merely fighting to help customers collect information. We’ve collected three leaders from three data-focused startups that are forging new markets to get their insight on how today’s SaaS companies are leveraging data to build new companies, attack new problems and, of course, scale like mad.
What Happens After Your Startup Is Acquired
with Jyoti Bansal (Harness), Nick Mehta (GainSight) and Jewel Burkes Solomon (Partpic)
- We’ll speak to three founders about the emotional upheaval of being acquired and what happens after the check clears and the sale closes. Our panel includes Jyoti Bansal who founded AppDynamics, Jewel Burkes Solomon, who founded Partpic and Nick Mehta from GainSight.
Fireside Chat
with Jay Kreps (Confluent)
- Confluent, the streaming platform built on top of Apache Kafka, was born out of a project at LinkedIn, and rode that from startup to IPO. We’ll speak to co-founder and CEO Jay Kreps to learn about what that journey was like.
We’ll have more sessions and names shortly, so stay tuned. But get excited in the meantime, we certainly are.
Pro tip: Keep your finger on the pulse of TC Sessions: SaaS. Get updates when we announce new speakers, add events and offer ticket discounts.
Why should you carve a day out of your hectic schedule to attend TC Sessions: SaaS? This may be the first year we’ve focused on SaaS, but this ain’t our first rodeo. Here’s what other attendees have to say about their TC Sessions experience.
“TC Sessions: Mobility offers several big benefits. First, networking opportunities that result in concrete partnerships. Second, the chance to learn the latest trends and how mobility will evolve. Third, the opportunity for unknown startups to connect with other mobility companies and build brand awareness.” — Karin Maake, senior director of communications at FlashParking.
“People want to be around what’s interesting and learn what trends and issues they need to pay attention to. Even large companies like GM and Ford were there, because they’re starting to see the trend move toward mobility. They want to learn from the experts, and TC Sessions: Mobility has all the experts.” — Melika Jahangiri, vice president at Wunder Mobility.
TC Sessions: SaaS 2021 takes place on October 27. Grab your team, join your community and create opportunity. Don’t wait — jump on the early bird ticket sale right now.
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UiPath CEO Daniel Dines is coming to TC Sessions: SaaS to talk RPA and automation
UiPath came seemingly out of nowhere in the last several years, going public last year in a successful IPO during which it raised more than $527 million. It raised $2 billion in private money prior to that with its final private valuation coming in at an amazing $35 billion. UiPath CEO Daniel Dines will be joining us on a panel to discuss automation at TC Sessions: SaaS on October 27th.
The company has been able to capture all this investor attention doing something called robotic process automation (RPA), which provides a way to automate a series of highly mundane tasks. It has become quite popular, especially to help bring a level of automation to legacy systems that might not be able to handle more modern approaches to automation involving artificial intelligence and machine learning. In 2019 Gartner found that RPA was the fastest growing category in enterprise software.
In point of fact, UiPath didn’t actually come out of nowhere. It was founded in 2005 as a consulting company and transitioned to software over the years. The company took its first VC funding, a modest $1.5 million seed round, in 2015, according to Crunchbase data.
As RPA found its market, the startup began to take off, raising gobs of money, including a $568 million round in April 2019 and $750 million in its final private raise in February 2021.
Dines will be appearing on a panel discussing the role of automation in the enterprise. Certainly, the pandemic drove home the need for increased automation as masses of office workers moved to work from home, a trend that is likely to continue even after the pandemic slows.
As the RPA market leader, he is uniquely positioned to discuss how this software and other similar types will evolve in the coming years and how it could combine with related trends like no-code and process mapping. Dines will be joined on the panel by investor Laela Sturdy from CapitalG and ServiceNow’s Dave Wright, where they will discuss the state of the automation market, why it’s so hot and where the next opportunities could be.
In addition to our discussion with Dines, the conference will also include Databricks’ Ali Ghodsi, Salesforce’s Kathy Baxter and Puppet’s Abby Kearns, as well as investors Casey Aylward and Sarah Guo, among others. We hope you’ll join us. It’s going to be a stimulating day.
Buy your pass now to save up to $100. We can’t wait to see you in October!
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ServiceNow leaps into applications performance monitoring with Lightstep acquisition
This morning ServiceNow announced that it was acquiring Lightstep, an applications performance monitoring startup that has raised more than $70 million, according to Crunchbase data. The companies did not share the acquisition price.
ServiceNow wants to take advantage of Lightstep’s capabilities to enhance its IT operations offerings. With Lightstep, the company should be able to provide customers with a way to monitor the performance of applications with the goal of detecting problems before they grow into major issues that take down a website or application.
“With Lightstep, ServiceNow will transform how software solutions are delivered to customers. This will ultimately make it easier for customers to innovate quickly. Now they’ll be able to build and operate their software faster than ever before and take the new era of work head on with confidence,” Pablo Stern, SVP & GM for IT Workflow Products at ServiceNow said in a statement.
Ben Sigelman, founder and CEO at Lightstep sees the larger organization being a good landing spot for his company. “We’ve always believed that the value of observability should extend across the entire enterprise, providing greater clarity and confidence to every team involved in these modern, digital businesses. By joining ServiceNow, together we will realize that vision for our customers and help transform the world of work in the process […], Sigelman said in a statement.
Lightstep is part of the application performance monitoring market with companies like Datadog, New Relic and AppDynamics, which Cisco acquired in 2017 the week before it was scheduled to IPO for $3.7 billion. It seems to be an area that is catching the interest of larger enterprise vendors, which are picking off smaller startups in the space.
Last November, IBM bought Instana, an APM startup and then bought Turbonomic for $2 billion at the end of last month as a complementary technology. Being able to monitor apps and keep them up and running is crucial, not only from a business continuity perspective, but also from a brand loyalty one. Even if the app isn’t completely down, but is running slowly or generally malfunctioning in some way, it’s likely to annoy users and could ultimately cause users to jump to a competitor. This type of software gives customers the ability to observe and detect problems before they have an impact on large numbers of users.
Lightstep, which is based in San Jose, California, was founded in 2015. It raised $70 million from investors like Altimeter Capital, Sequoia, Redpoint and Harrison Metal. Customers include GitHub, Spotify and Twilio. The deal is expected to close this quarter.
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PlexTrac raises $10M Series A round for its collaboration-centric security platform
PlexTrac, a Boise, ID-based security service that aims to provide a unified workflow automation platform for red and blue teams, today announced that it has raised a $10 million Series A funding round led by Noro-Moseley Partners and Madrona Venture Group. StageDot0 ventures also participated in this round, which the company plans to use to build out its team and grow its platform.
With this new round, the company, which was founded in 2018, has now raised a total of $11 million, with StageDot0 leading its 2019 seed round.
“I have been on both sides of the fence, the specialist who comes in and does the assessment, produces that 300-page report and then comes back a year later to find that some of the critical issues had not been addressed at all. And not because the organization didn’t want to but because it was lost in that report,” PlexTrac CEO and President Dan DeCloss said. “These are some of the most critical findings for an entity from a risk perspective. By making it collaborative, both red and blue teams are united on the same goal we all share, to protect the network and assets.”
PlexTrac CEO and President Dan DeCloss. Image Credits: PlexTrac
With an extensive career in security that included time as a penetration tester for Veracode and the Mayo Clinic, as well as senior information security advisor for Anthem, among other roles, DeCloss has quite a bit of firsthand experience that led him to found PlexTrac. Specifically, he believes that it’s important to break down the wall between offense-focused red teams and defense-centric blue teams.
“Historically there has been more of the cloak and dagger relationship but those walls are breaking down — and rightfully so, there isn’t that much of that mentality today — people recognize they are on the same mission whether they are an internal security team or an external team,” he said. “With the PlexTrac platform the red and blue teams have a better view into the other teams’ tactics and techniques — and it makes the whole process into an educational exercise for everyone.”
Image Credits: PlexTrac
At its core, PlexTrac makes it easier for security teams to produce their reports — and hence free them up to actually focus on “real” security work. To do so, the service integrates with most of the popular scanners like Qualys, and Veracode, but also tools like ServiceNow and Jira in order to help teams coordinate their workflows. All the data flows into real-time reports that then help teams monitor their security posture. The service also features a dedicated tool, WriteupsDB, for managing reusable write-ups to help teams deliver consistent reports for a variety of audiences.
“Current tools for planning, executing and reporting on security testing workflows are either nonexistent (manual reporting, spreadsheets, documents, etc. …) or exist as largely incomplete features of legacy platforms,” Madrona’s S. Somasegar and Chris Picardo write in today’s announcement. “The pain point for security teams is real and PlexTrac is able to streamline their workflows, save time, and greatly improve output quality. These teams are on the leading edge of attempting to find and exploit vulnerabilities (red teams) and defend and/or eliminate threats (blue teams).”
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ServiceNow takes RPA plunge by acquiring India-based startup Intellibot
ServiceNow became the latest company to take the robotic process automation (RPA) plunge when it announced it was acquiring Intellibot, an RPA startup based in Hyderabad, India. The companies did not reveal the purchase price.
The purchase comes at a time where companies are looking to automate workflows across the organization. RPA provides a way to automate a set of legacy processes, which often involve humans dealing with mundane repetitive work.
The announcement comes on the heels of the company’s no-code workflow announcements earlier this month and is part of the company’s broader workflow strategy, according to Josh Kahn, SVP of Creator Workflow Products at ServiceNow.
“RPA enhances ServiceNow’s current automation capabilities including low code tools, workflow, playbooks, integrations with over 150 out of the box connectors, machine learning, process mining and predictive analytics,” Kahn explained. He says that the company can now bring RPA natively to the platform with this acquisition, yet still use RPA bots from other vendors if that’s what the customer requires.
“ServiceNow customers can build workflows that incorporate bots from the pure play RPA vendors such as Automation Anywhere, UiPath and Blue Prism, and we will continue to partner with those companies. There will be many instances where customers want to use our native RPA capabilities alongside those from our partners as they build intelligent, end-to-end automation workflows on the Now Platform,” Kahn explained.
The company is making this purchase as other enterprise vendors enter the RPA market. SAP announced a new RPA tool at the end of December and acquired process automation startup Signavio in January. Meanwhile Microsoft announced a free RPA tool earlier this month, as the space is clearly getting the attention of these larger vendors.
ServiceNow has been on a buying spree over the last year or so buying five companies including Element AI, Loom Systems, Passage AI and Sweagle. Kahn says the acquisitions are all in the service of helping companies create automation across the organization.
“As we bring all of these technologies into the Now Platform, we will accelerate our ability to automate more and more sophisticated use cases. Things like better handling of unstructured data from documents such as written forms, emails and PDFs, and more resilient automations such as larger data sets and non-routine tasks,” Kahn said.
Intellibot was founded in 2015 and will provide the added bonus of giving ServiceNow a stronger foothold in India. The companies expect to close the deal no later than June.
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ServiceNow adds new no-code capabilities
As we’ve made our way through this pandemic, it has forced businesses to rethink and accelerate trends. One such trend is the movement to no-code tools to allow line-of-business users to create apps and workflows without engineering help. To help answer that demand, ServiceNow released a couple of new tools today as part of their latest release.
Dave Wright, the chief innovation officer at ServiceNow, says that COVID has forced more teams to work in a distributed fashion, and that has in turn has advanced the idea of putting software building into the hands of every employee.
“So because people haven’t had the same support networks and are distributed, you need to be able to produce software that has a consumer grade feel to it. And if you could get that in place, then you can get people to use the system. If you get people to use the system, then you start to get better employee productivity and employee engagement,” Wright explained.
This has typically revolved around the three main areas of focus on the ServiceNow platform — customer service, IT and HR — but in order to step outside those three categories, the company has decided to develop a new area called Creator Workflows, which are designed to help workers build new workflows suited to their needs.
Low code/no code is hot
The company has come up with a couple of new tools to help these Creators: AppEngine Studio and AppEngine Templates, which work together to help these folks build these no-code workflows wherever they work across an organization.
AppEngine studio provides the main development environment where users can drag and drop the components they need to build workflows that make sense for them. The templates take that ease of use a step further by providing a framework for some common tasks.
The new release also incorporates a couple of recent acquisitions: Loom Systems and Attivio. The company has taken the latter and repurposed it to be a platform-wide search tool called AI Search.
“It allows you to deliver contextualized consumer grade results. So it means that we can personalize the results that you get from a search back to you so that it’s more relevant to you and more focused on giving you that context that you really need to make sure you get actionable information,” he said.
Another company that they purchased was Loom Systems, which gave the company an AIOps component and the ability to inject that AI across the platform. Gab Menachem, who was CEO and co-founder at Loom prior to the acquisition, says the process of becoming part of ServiceNow has been smooth.
“Vendors in this space find themselves kind of giving customers a science project. In ServiceNow the whole focus of this year has been to incorporate [Loom] into the workflow and make work flow naturally, so that employee productivity would be boosted, and the engagement will be high. And that’s what we focus on, and I think it was a really easy transition into a big company because it just made all of our customers a lot happier,” Menachem said.
This new tooling is available starting today.
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Fylamynt raises $6.5M for its cloud workflow automation platform
Fylamynt, a new service that helps businesses automate their cloud workflows, today announced both the official launch of its platform as well as a $6.5 million seed round. The funding round was led by Google’s AI-focused Gradient Ventures fund. Mango Capital and Point72 Ventures also participated.
At first glance, the idea behind Fylamynt may sound familiar. Workflow automation has become a pretty competitive space, after all, and the service helps developers connect their various cloud tools to create repeatable workflows. We’re not talking about your standard IFTTT- or Zapier -like integrations between SaaS products, though. The focus of Fylamynt is squarely on building infrastructure workflows. While that may sound familiar, too, with tools like Ansible and Terraform automating a lot of that already, Fylamynt sits on top of those and integrates with them.
Image Credits: Fylamynt
“Some time ago, we used to do Bash and scripting — and then [ … ] came Chef and Puppet in 2006, 2007. SaltStack, as well. Then Terraform and Ansible,” Fylamynt co-founder and CEO Pradeep Padala told me. “They have all done an extremely good job of making it easier to simplify infrastructure operations so you don’t have to write low-level code. You can write a slightly higher-level language. We are not replacing that. What we are doing is connecting that code.”
So if you have a Terraform template, an Ansible playbook and maybe a Python script, you can now use Fylamynt to connect those. In the end, Fylamynt becomes the orchestration engine to run all of your infrastructure code — and then allows you to connect all of that to the likes of DataDog, Splunk, PagerDuty Slack and ServiceNow.
Image Credits: Fylamynt
The service currently connects to Terraform, Ansible, Datadog, Jira, Slack, Instance, CloudWatch, CloudFormation and your Kubernetes clusters. The company notes that some of the standard use cases for its service are automated remediation, governance and compliance, as well as cost and performance management.
The company is already working with a number of design partners, including Snowflake.
Fylamynt CEO Padala has quite a bit of experience in the infrastructure space. He co-founded ContainerX, an early container-management platform, which later sold to Cisco. Before starting ContainerX, he was at VMWare and DOCOMO Labs. His co-founders, VP of Engineering Xiaoyun Zhu and CTO David Lee, also have deep expertise in building out cloud infrastructure and operating it.
“If you look at any company — any company building a product — let’s say a SaaS product, and they want to run their operations, infrastructure operations very efficiently,” Padala said. “But there are always challenges. You need a lot of people, it takes time. So what is the bottleneck? If you ask that question and dig deeper, you’ll find that there is one bottleneck for automation: that’s code. Someone has to write code to automate. Everything revolves around that.”
Fylamynt aims to take the effort out of that by allowing developers to either write Python and JSON to automate their workflows (think “infrastructure as code” but for workflows) or to use Fylamynt’s visual no-code drag-and-drop tool. As Padala noted, this gives developers a lot of flexibility in how they want to use the service. If you never want to see the Fylamynt UI, you can go about your merry coding ways, but chances are the UI will allow you to get everything done as well.
One area the team is currently focusing on — and will use the new funding for — is building out its analytics capabilities that can help developers debug their workflows. The service already provides log and audit trails, but the plan is to expand its AI capabilities to also recommend the right workflows based on the alerts you are getting.
“The eventual goal is to help people automate any service and connect any code. That’s the holy grail. And AI is an enabler in that,” Padala said.
Gradient Ventures partner Muzzammil “MZ” Zaveri echoed this. “Fylamynt is at the intersection of applied AI and workflow automation,” he said. “We’re excited to support the Fylamynt team in this uniquely positioned product with a deep bench of integrations and a nonprescriptive builder approach. The vision of automating every part of a cloud workflow is just the beginning.”
The team, which now includes about 20 employees, plans to use the new round of funding, which closed in September, to focus on its R&D, build out its product and expand its go-to-market team. On the product side, that specifically means building more connectors.
The company offers both a free plan as well as enterprise pricing and its platform is now generally available.
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ServiceNow updates its workflow automation platform
ServiceNow today announced the latest release of its workflow automation platform. With this, the company is emphasizing a number of new solutions for specific verticals, including for telcos and financial services organizations. This focus on verticals extends the company’s previous efforts to branch out beyond the core IT management capabilities that defined its business during its early years. The company is also adding new features for making companies more resilient in the face of crises, as well as new machine learning-based tools.
Dubbed the “Paris” release, this update also marks one of the first major releases for the company since former SAP CEO Bill McDermott became its president and CEO last November.
“We are in the business of operating on purpose,” McDermott said. “And that purpose is to make the world of work work better for people. And frankly, it’s all about people. That’s all CEOs talk about all around the world. This COVID environment has put the focus on people. In today’s world, how do you get people to achieve missions across the enterprise? […] Businesses are changing how they run to drive customer loyalty and employee engagement.”
He argues that at this point, “technology is no longer supporting the business, technology is the business,” but at the same time, the majority of companies aren’t prepared to meet whatever digital disruption comes their way. ServiceNow, of course, wants to position itself as the platform that can help these businesses.
“We are very fortunate at ServiceNow,” CJ Desai, ServiceNow’s chief product officer, said. “We are the critical platform for digital transformation, as our customers are thinking about transforming their companies.”
As far as the actual product updates, ServiceNow is launching a total of six new products. These include new business continuity management features with automated business impact analysis and tools for continuity plan development, as well as new hardware asset management for IT teams and legal service delivery for legal operations teams.
Image Credits: ServiceNow
With specialized solutions for financial services and telco users, the company is also now bringing together some of its existing solutions with more specialized services for these customers. As ServiceNow’s Dave Wright noted, this goes well beyond just putting together existing blocks.
“The first element is actually getting familiar with the business,” he explained. “So the technology, actually building the product, isn’t that hard. That’s relatively quick. But the uniqueness when you look at all of these workflows, it’s the connection of the operations to the customer service side. Telco is a great example. You’ve got the telco network operations side, making sure that all the operational equipment is active. And then you’ve got the business service side with customer service management, looking at how the customers are getting service. Now, the interesting thing is, because we’ve got both things sitting on one platform, we can link those together really easily.”
Image Credits: ServiceNow
On the machine learning side, ServiceNow made six acquisitions in the area in the last four years, Wright noted — and that is now starting to pay off. Specifically, the company is launching its new predictive intelligence workbench with this release. This new service makes it easier for process owners to detect issues, while also suggesting relevant tasks and content to agents, for example, and prioritizing incoming requests automatically. Using unsupervised learning, the system can also identify other kinds of patterns and with a number of pre-built templates, users can build their own solutions, too.
“The ServiceNow advantage has always been one architecture, one data model and one born-in-the-cloud platform that delivers workflows companies need and great experiences employees and customers expect,” said Desai. “The Now Platform Paris release provides smart experiences powered by AI, resilient operations, and the ability to optimize spend. Together, they will provide businesses with the agility they need to help them thrive in the COVID economy.”
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Salesforce confirms it’s laying off around 1,000 people in spite of monster quarter
In what felt like strange timing, Salesforce has confirmed a report in yesterday’s Wall Street Journal that it was laying off around 1,000 people, or approximately 1.9% of the company’s 54,000 strong workforce. This news came in spite of the company reporting a monster quarter on Tuesday, in which it passed $5 billion in quarterly revenue for the first time.
In fact, Wall Street was so thrilled with Salesforce’s results, the company’s stock closed up an astonishing 26% yesterday, adding great wealth to the company’s coffers. It seemed hard to reconcile such amazing financial success with this news.
Yet it was actually something that president and chief financial officer Mark Hawkins telegraphed in Tuesday’s earnings call with industry analysts, although he didn’t come right and use the L (layoff) word. Instead he couched that impending change as a reallocation of resources.
And he talked about strategically shifting investments over the next 12-24 months. “This means we’ll be redirecting some of our resources to fuel growth in areas that are no longer as aligned with the business priority will be now deemphasized,” Hawkins said in the call.
This is precisely how a Salesforce spokesperson put it when asked by TechCrunch to confirm the story. “We’re reallocating resources to position the company for continued growth. This includes continuing to hire and redirecting some employees to fuel our strategic areas, and eliminating some positions that no longer map to our business priorities. For affected employees, we are helping them find the next step in their careers, whether within our company or a new opportunity,” the spokesperson said.
It’s worth noting that earlier this year, Salesforce CEO Marc Benioff pledged there would be no significant layoffs for 90 days.
Salesforce is pledging to its workforce Ohana not to conduct any significant lay offs over the next 90 days. We will continue to pay our hourly workers while our offices are closed. We encourage our Ohana to pay their own personal hourly workers like housekeepers & dog walkers.
— Marc Benioff (@Benioff) March 25, 2020
The 90-day period has long since passed and the company has decided the time is right to make some adjustments to the workforce.
It’s worth contrasting this with the pledge that ServiceNow CEO Bill McDermott made a few weeks after the Benioff tweet, promising not to lay off a single employee for the rest of this year, while also pledging to hire 1,000 people worldwide the remainder of this year, while bringing in 360 summer interns.
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Zoom announces new Hardware as a Service offering to run on ServiceNow
Zoom announced a new Hardware as a Service offering today that will run on the ServiceNow platform. At the same time, the company announced a deal with ServiceNow to standardize on Zoom and Zoom Phone for its 11,000 employees in another case of SaaS cooperation.
For starters, the new Hardware as a Service offering allows customers, who use the Zoom Phone and Zoom Rooms software, to acquire related hardware from the company for a fixed monthly cost. The company announced that initial solutions providers will include DTEN, Neat, Poly and Yealink.
The new service allows companies to access low-cost hardware and pay for the software and hardware on a single invoice. This could result in lower up-front costs, while simplifying the bookkeeping associated with a customer’s online communications options.
Companies can start small if they wish, then add additional hardware over time as needs change, and they can also opt for a fully managed service, where a third party can deal with installation and management of the hardware if that’s what a customer requires.
Zoom will run the new service on ServiceNow’s Now platform, which provides a way to manage the service requests as they come in. And in a case of one SaaS hand washing the other, ServiceNow has standardized on the Zoom platform for its internal communications tool, which has become increasingly important as the pandemic has moved employees to work from home. The company also plans to replace its current phone system with Zoom Phones.
One of the defining characteristics of SaaS companies, and a major difference from previous generations of tech companies, has been the willingness of these organizations to work together to string together sets of services when it makes sense. These kinds of partnerships not only benefit the companies involved, they tend to be a win for customers too.
Brent Leary, founder at CRM Essentials, sees this as a deal between two rising SaaS stars, and one that benefits both companies. “Everyone and their mother is announcing partnerships with Zoom, focusing on integrating video communications into core focus areas. But this partnership looks to be much more substantial than most, with ServiceNow not only partnering with Zoom for tighter video communication capabilities, but also displacing its current phone system with Zoom Phone,” Leary told TechCrunch.
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