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Sastrify snags $7M to help SMEs manage SaaS buying
With so much startup activity in the software-as-a-service (SaaS) space it can be a challenge for businesses to figure out which of these SaaS (SaaSes?) are actually useful and worth continuing to shell out for. Well, Cologne-based startup Sastrify is here to help — offering what it describes as a “highly automated” platform (covering some 20,000+ SaaS solutions) to help other businesses with procurement and management of third-party services.
It may not sound the sexist startup business to be in, but despite only launching earlier this year, Sastrify is already cash-flow positive — and can tout “a high six-digit recurring revenue” just a few months post-launch. Not bad for a startup that was only founded last summer.
Today it’s announcing closing a $7 million seed round from HV Capital and the founders of FlixMobility, Personio and SumUp. That follows a $1.3 million pre-seed raised back in late 2020, ahead of its launch.
Sastrify tells us it has around 50 customers at this stage — including “unicorn startups like Gorillas”. It says its approach works best for growing companies with 100+ employees, and is perhaps especially suited to European tech scale-ups.
On the competitive front the startup points to U.S.-based Vendr and Tropic, which may further explain the regional focus (although it’s not only selling in Europe).
Sastrify’s sales pitch to SMEs includes that current customers have seen an average 6.5x return on their investment — in addition to what it bills as “thousands of working hours” saved from “wasted” activities related to SaaS procurement.
Cost savings are another carrot — which the startup is claiming its customers are “typically” saving around 20-30% of their SaaS cost.
So how does it actually make it easier for businesses to navigate the pros & cons of the smorgasbord of SaaS(es) now out there?
“Our main mantra is: ‘Effective procurement asks the right questions at the right time’,” says co-founder Sven Lackinger, who previously co-founded a SaaS startup himself of course (evopark), exiting that company back in 2018.
“To ensure that we’ve defined and implemented a five-step process into our platform, covering the whole life-cycle of SaaS applications within enterprises. Our clients can search for the suitable SaaS solutions while we guide them through the right evaluation process per use case and tool (e.g. what are similar companies using?).
“We then take over the whole buying process, aka automatically reaching out to different vendors, AI-/OCR-based comparing and benchmarking for offers. Once the tool is implemented, we make sure to track usage frequently (via regular, automated surveys to tool owners) and re-evaluate over time so there is no ongoing waste of licenses.”
“We have a more automated platform [than Vendr and Tropic] and can also resell licenses to our customers directly (e.g. for Google, Microsoft and others) to ensure best prices and fast delivery,” he also tells us. “This allows us to offer a faster and cheaper solution which is more suited to the European market (where the average SaaS expense per company is still smaller than in the US).”
If you’re outsourcing all this other stuff to SaaS providers, why not get a specialist service to stay on top of how you do that too, is the basic idea.
The 30-strong Sastrify team will be using the seed funding to accelerate sales, marketing and product dev so it can expand its SaaS management service to more companies in Europe and beyond.
Commenting on the funding in a statement, Jasper Masemann, partner at HV Capital, added: “Cloud software adoption is massively accelerating and almost every company nowadays uses SaaS products but does not buy and manage them efficiently. Sastrify’s astonishing growth underlines the broad customer value the team has already created. It is early days but Sastrify could create an SAP Arriba with a payment solution for SMB – a massive market just in Europe.”
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Founders: How well do you really understand seed-stage financing?
I’ve fundraised a lot. Tactically, fundraising is a skill like any other. You get better the more you do it. But practicing gets you nowhere if you don’t have a strong foundation in understanding a fundraising round’s core components.
As a founder, you will understand less than investors when it comes to fundraising. For investors, negotiating with founders is their full-time job. For founders, fundraising is just a small part of building a business. Understanding the basics of venture financing can help founders raise on better terms.
We’ll cover:
- How financing works: SAFEs versus equity rounds.
- How much to raise.
- How to arrive at your valuation.
How financing works: SAFEs versus equity rounds
As a founder, you will understand less than investors when it comes to fundraising.
Venture financing takes place in rounds. The first stage is the pre-seed or seed round, then a Series A, then a Series B, then a Series C and so on. You can continue to raise funding until the company is profitable, gets acquired or goes public.
We will focus here on seed-stage funding — your very first funding round.
SAFEs
Post-money SAFEs are the most common way to raise funding. These documents are used by Y Combinator, angel investors and most early-stage funds. You should raise on post-money SAFEs using standard documents created by YC. Standard documents have consistent terms that have been drafted to be fair to both investors and founders.
By using the standard post-money SAFE, your negotiation can focus on the two terms that matter:
- Principal: The amount you want to raise per investor.
- Valuation cap: The value of your business.
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Mobile.dev launches with $3M seed to catch app issues pre-production
As mobile developers build apps, they push them out into the world and problems inevitably develop, which engineers have to scramble to fix. Mobile.dev, a new startup from a former Uber engineer, wants to flip that story and catch errors before the app launches. Today, the company emerged from stealth with a beta of their solution and a $3 million seed investment led by Cowboy Ventures with participation from multiple tech luminaries.
While he was at Uber, company CEO and co-founder Leland Takamine says that he observed this workflow where an app was put out in the world, a company set up tooling to monitor the app and then worked to fix the problem as users reported issues or the monitoring software picked them up. At Uber, they began building tooling to try to catch problems pre-production.
When he started mobile.dev with COO Jacob Krupski, the goal was to build something like this, but for every company regardless of the size. “The insight that we had was that anything we could do to catch problems before releasing an app was 100 times more valuable than anything that you can monitor in production,” Takamine told me.
And that’s what the company aims to do.”Our mission at mobile.dev at a high level is to empower companies to deliver high-quality mobile applications. And more specifically, stop sacrificing users and start catching issues before you release,” he said.
He says that when he speaks to app developers about a solution like this, they are intrigued because as he says “it’s really a no-brainer” question, but unless you have the scale of a company like Uber and vast engineering resources there hasn’t been a solution like this available for the average company or individual developer. And it was that deep technical expertise he built at Uber that laid the groundwork for what they are building at mobile.dev.
The two founders launched the company a year ago and have been working with design partners and initial customers, particularly Reddit. The product goes into beta today. For now, they are the only two employees, but that is going to change with the new capital as they look to add more engineering talent.
With a very specific set of skills required to build a solution like this, it makes it even more challenging to hire diverse employees, but Takamine says that the goal is to build a diverse team. “I think it’s making sure that we look beyond just our immediate network and making sure that we’re looking at diverse sources,” he said.
The company launched during the pandemic and with just the two founders involved have been fully remote up until now, and they intend to keep it that way as they add new employees in the coming months.
“We’re going to be fully remote, I think we have a great advantage that we’re starting from remote, and it’s much more difficult to transition from an office to remote. So we’re starting from first principles here and building our culture around remote work,” he said.
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Cloverly snags $2.1M seed to continue developing API to measure and offset carbon usage
Cloverly, an Atlanta-based, early-stage startup, has developed an API that helps companies measure and then offset their carbon emissions. Today the company announced a $2.1 million seed round.
TechSquare Ventures led the round with participation from SoftBank Opportunity Fund and Panoramic Ventures along with Circadian Ventures, Knoll Ventures and SaaS Ventures .
While it was at it, the company announced that founder Anthony Oni has stepped back from running the company day-to-day, but will remain on the board as advisor. The company has hired former eBay exec Jason Rubottom as CEO in his place.
“We’re a Sustainability as a Service company that helps other companies measure and reduce their carbon footprint. Our API measures the carbon emissions from various activities or processes within a business and allows that business or its customers to offset those emissions. And then it provides comprehensive reporting on that,” Rubottom explained.
Rudy Krehbiel, who runs operations for the company, says that the API is designed to be flexible to meet the needs of each company accessing the services, but once developers create an application, it works automatically to measure emissions and purchase the offsets. “The solution itself is automated. Most of the work happens up front, and once we get integrated it becomes a fully productized and operationalized ongoing measurement and offsetting solution,” he said.
As customers build solutions using the tool, they can then offset their carbon usage by buying carbon offsets from the public markets, and this can be automated based on the usage of a given company. Cloverly monitors the offset market to ensure that the sources are credible and are adding new ones as they develop.
The company is working with over 600 brands, which have offset over 55 million pounds of carbon to this point. The API was originally conceived by Oni when he was working at the Southern Company and spun out as a startup on Earth Day in 2019.
Oni, who is Black, is moving away from day-to-day operations as he hands the baton to Rubottom, but he recognizes the significance of this funding from a diversity perspective.
“As a Black tech founder of a climate tech company, it’s incredibly validating to have TechSquare Ventures and SoftBank’s Opportunity Fund as investors. It will take diverse people and teams to find solutions to create a more sustainable future,” he said.
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Meet Mighty, an online platform where kid CEOs run their own storefronts; a “digital lemonade stand”
For kids of a certain age — think 9 to 15 — options for enrichment are somewhat limited to school, sports, and camps, while the ability to make money is largely non-existent.
A new startup called Mighty wants to provide them with a new alternative through a platform it’s building that, like a kind of Shopify for kids, enables younger kids to open their own store online and hopefully learn a bit in the process. In fact, Mighty — led by founders Ben Goldhirsh, who previously founded GOOD magazine, and Dana Mauriello, who spent nearly five years with Etsy and was most recently an advisor to Sidewalk Labs — sees itself as smack dab in the center of fintech, ed tech, and entertainment.
As often happens, the concept derived from the founders’ own experience. In this case, Goldhirsh, who has been living in Costa Rica, began worrying about his two daughters, who attend a small school and he feared might fall behind their stateside peers so began tutoring them after school. He says he was using Khan Academy among other software platforms, but their reaction wasn’t exactly positive.
“They were like, “F*ck you, dad. We just finished school and now you’re going to make us do more school?’”
Unsure of what to do, he encouraged them to sell the bracelets they’d been making online, figuring it would teach them needed math skills, as well as teach them about startup capital, business plans (he made them write one), and marketing. It worked, he says, and as he told friends about this successful “project-based learning effort,” they began to ask if he could help their kids get up and running.
Fast forward and Goldhirsh and Mauriello — who ran a crowdfunding platform that Goldhirsh invested in before she joined Etsy — say they’re now steering a still-in-beta startup that has become home to 3,000 “CEOs” as Mighty calls them.
The interest isn’t surprising. Kids are spending more of their time online than at any point in history. Many of the real-world type businesses that might have once employed young kids are shrinking in size. Aside from babysitting or selling cookies on the corner, it’s also challenging to find a job before high school, given the Department of Labor’s Fair Labor Standards Act, which sets 14 years old as the minimum age for employment. (Even then, many employers worry that their young employees might be more work than is worth it.)
Investor think it’s a pretty solid idea, too. Mighty recently closed on $6.5 million in seed funding led by Animo Ventures, with participation from Maveron, Humbition, Sesame Workshop, Collaborative Fund and NaHCO3, a family office.
Still, building out a platform for kids is tricky. For starters, not a lot of 11-year-olds have the tenacity required to sustain their own business over time. While Goldhirsh likens the business to a “21st century lemonade stand,” running a business that doesn’t dissolve at the end of the afternoon is a very different proposition.
Goldhirsh acknowledges that no kid wants to hear they have to “grind” on their business or to follow a certain trajectory, and he says that Mighty is certainly seeing kids who show up for a weekend to make some money. Still, he insists, many others have an undeniably entrepreneurial spirit and says they tend to stick around. In fact, says Goldhirsh, the company — aided by its new seed funding — has much to do in order to keep its hungriest young CEOs happy.
Many are frustrated, for example, that they currently can’t sell their own homemade items through Mighty. Instead, they are invited to sell items like hats, totes, and stickers that they customize and which are made by Mighty’s current manufacturing partner, Printful, which then ships out the item to the end customer. (The Mighty CEO gets a percentage of the sale, as does Mighty.)
They can also sell items made by global artisans through a partnership that Mighty has struck with Novica, an impact marketplace that also sells through National Geographic.
The idea was to introduce as little friction into the process as possible at the outset, but “our customers are pissed — they want more from us,” says Goldhirsh, explaining that Mighty fully intends to one day enable its smaller entrepreneurs to sell their own items, as well as services (think lawn care), which the platform also does not support currently.
As for how it makes money, Mighty plans to layer in subscription services eventually, as well as collect transaction-based revenue.
It’s intriguing, on the whole, though the startup could need to fend off established players like Shopify to should it begin to gain traction.
It’s also conceivable that parents — if not children’s advocates — could push back on what Mighty is trying to do. Entrepreneurship can be alternately exhilarating and demoralizing, after all; it’s a roller coaster some might not want kids to ride from such a young age.
Mauriello insists they haven’t had that kind of feedback to date. For one thing, she says, Mighty recently launched an online community where its young CEOs can encourage one another and trade sales tips, and she says they are actively engaging there.
She also argues that, like sports or learning a musical instrument, there are lessons to be learned by creating a store on Mighty. Storytelling and how to sell are among them, but as critically, she says, the company’s young customers are learning that “you can fail and pick yourself back up and try again.”
Adds Goldhirsch, “There are definitely kids who are like, ‘Oh, this is harder than I thought it was going to be. I can’t just launch the site and watch money roll in.’ But I think they like the fact that the success they are seeing they are earning, because we’re not doing it for them.”
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This QR code startup just raised $5 million co-led by Coatue and Seven Seven Six
Amazon revolutionized one-click shopping, and it has a nearly $2 trillion market cap to show for the effort.
Now, a 10-person startup founded by JD Maresco, who previously cofounded the public safety app Citizen, says it plans to make it a lot easier for retailers who sell directly to their customers to make re-ordering their products just as fast and simple through its QR codes. Indeed, Maresco’s new startup, Batch, is already working with numerous products and brands that use Shopify, promising their customers “one-tap checkout” when it’s time to reorder an item as long as the retailer has slapped one of Batch’s codes on their items or incorporated the codes directly into their packaging.
For the moment, New York-based Batch is wholly reliant on Apple’s App Clip technology, which produces a lightweight version of an app to save people from having to download and install it before using it. (Users can instead load just a small part of an app on demand, and when they’re done, the App Clip disappears.)
But Maresco — whose company just raised $5 million in seed funding co-led by Coatue and Alexis Ohanian’s Seven Seven Six, with participation from Weekend Fund, Shrug Capital, and the Chainsmokers, among others — says Batch will eventually work on both iOS and Android phones. We talked with him yesterday to learn more about its ambitions to make the physical world “instantly shoppable.” Our chat has been edited lightly for length and clarity.
TC: Citizen and Batch are very different companies. Is there a unifying thread?
JM: I’ve spent a good portion of my career, trying to change the way people think about and interact with their physical environment. With Citizen, we were questioning why everyone doesn’t have immediate access to information about what the police are doing in our neighborhoods. With Batch, we’re asking a simpler question but something that matters to me as a consumer: Why isn’t it easier for me to get more of a product I love and use?
With subscriptions in general, I’ve found myself constantly frustrated because every few weeks I’m emailing to either pause a subscription, or restart it. I wanted an easier way to use my phone to reorder in 10 seconds on the spot. Our phones are capable of much more than we put them to use for and, so we set out to tackle that problem.
TC: Right now, Batch integrates with Shopify alone, correct?
JM: We have a Shopify plugin that brands can connect into the Batch platform, and then we integrate the experience, all the way from the physical world wherever this QR code lives, through the purchase experience on the mobile side of things into their fulfillment on the back end. But we’re also expanding to other e-commerce platforms.
TC: And Batch takes a per-transaction fee from every item that’s purchased using your codes?
JM: We’re developing our pricing model over time, but currently we’re taking a service percentage-based fee.
TC: How are you getting brands to partner with you?
JM: Brands are starting to wake up to this idea that they can actually create a new retail channel off their physical packaging, where a customer can effectively shop throughout their home or their place of work or anywhere where they interact with these products the moment they run out of an item. So we’ve been able to spend time with dozens of brands now, and work with them to actually reengineer their packaging and say, ‘Let’s put QR codes front and center and figure out how to make this a really important customer touchpoint.’
TC: How many brands are using the codes currently?
JM: We’re launching dozens of brands this summer. We’ve had overwhelming demand, to be honest, and we haven’t really even fully launched yet.
TC: These are physical codes that you’re sending off to your retail partners — stickers, magnets. Are you also creating digital QR codes?
JM: We have customers that are integrating QR codes into out-of-home advertisements, into direct mail, into T shirts, into promotional vans, so we’re not just limited to packaging. There’s a wide range of places that you can integrate QR codes for your customers.
TC: It’s interesting that Coatue led your round. We’ve seen the firm delve more into early-stage deals but a seed round seems anomalous. How did you connect with the firm?
JM: We met during the seed process. They reached out to me and I developed a relationship with Andy Chen and Matt Mazzeo and it was a great opportunity to to work with their platform — the way they support the go-to-market motion around B2B companies; they have a great data platform. Alexis [Ohanian’s] experience in the consumer space was really appealing, too.
TC: Your company makes sense, but I wonder what’s special about these codes. What’s to prevent countless other startups from doing what you’re doing?
JM: QR codes are all over the place. The product we’re building makes it really easy for brands to create high converting shopping experiences and a native mobile interface. It’s a combination of our Shopify integration and our native product design experience and the relationships we have with these brands and how we help them with their packaging that’s not something you can spin up overnight.
TC: I have to ask about Citizen, which was in the headlines recently for all the wrong reasons. Is there anything you want to say about the company or the app or some of that recent coverage?
JM: I’m not going to comment on the recent press, but I continue to be proud of what the company is continuing to do to help communities stay safe and understand what police and first responders are doing in their neighborhoods.
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Holy Grail raises $2.7M seed fund to create modular carbon capture devices
The founders of Holy Grail, a two-year-old startup based in Mountain View, California, are taking a micro approach to solving the outsized problem of capturing carbon.
The startup is prototyping a direct air carbon capture device that is modular and small — a departure from the dozens of projects in the U.S. and abroad that aim to capture CO2 from large, centralized emitters, like power plants or industrial facilities. Holy Grail co-founder Nuno Pereira told TechCrunch that this approach will reduce costs and eliminate the need for permits or project financing.
While Holy Grail has a long development and testing phase ahead, the idea has captured the attention and capital from well-known investors and Silicon Valley founders. Holy Grail recently raised $2.7 million in seed funding from LowerCarbon Capital, Goat Capital, Stripe founder Patrick Collison, Charlie Songhurst, Cruise co-founder Kyle Vogt, Songkick co-founder Ian Hogarth, Starlight Ventures and 35 Ventures. Existing investors Deep Science Ventures, Y Combinator and Oliver Cameron, who co-founded Voyage, the autonomous vehicle acquired by Cruise, also participated.
The carbon capture device is still in the prototype stage, Pereira said, with many specifics — such as the anticipated size of the end product and how long it will likely function — still to be worked out. Cost-effectively separating CO2 from the air is an extremely difficult problem to solve. The company is in the process of filing patents for the technology, so he declined to be too specific about many characteristics of the device, including what it will be made out of. But he did stress that the company is taking a fundamentally different technical approach to carbon capture.
“The current technologies, they are very complex. They are basically either [using] temperature or pressure [to capture carbon],” he said. “There is a lot of things that go into it, compressors, calciners and all these things,” referring to additional parts like mechanical pumps, cryogenic air separators and large quantities of water and energy. Pereira said the company will instead use electricity to control a chemical reaction that binds to the CO2. He added that Holy Grail’s devices are not dependent on scale to achieve cost reductions, either. And they will be modular, so they can be stacked or configured depending on a customer’s requirements.
The scrubbers, as Pereira calls them, will focus on raw capture of CO2 rather than conversion (converting the CO2 into fuels, for example). Pereira instead explained — with a heavy caveat that much about the end product still needs to be figured out — that once a Holy Grail unit is full, it could be collected by the company, though where the carbon will end up is still an open question.
The company will start by selling carbon credits, using its devices as the carbon reducing project. The end goal is selling the scrubbers to commercial customers and eventually even individual consumers. That’s right: Holy Grail wants you to have your own carbon capture device, possibly even right in your backyard. But the company still likely has a long road ahead of it.
“We’re essentially shifting the scaling factor from building a very large mega-ton plant and having the project management and all that stuff to building scrubbers in an assembly line, like a consumer product to be manufactured.”
Pereira said many approaches will be needed to tackle the mammoth problem of reducing the amount of CO2 in the atmosphere. “The problem is just too big,” he said.
The story has been updated to reflect that Holy Grail is based in Mountain View, not Cupertino.
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Cased announces $2.25M seed round to help developers work in production environments
An issue every developer faces is dealing with problems on a live application without messing it up. In fact, in many companies such access is restricted. Cased, an early stage startup, has come up with a solution to provide a way to work safely with the live application.
Today, the company announced a $2.25 million seed round led by Founders Fund along with a group of prestigious technology angel investors. The company also announced that the product is generally available to all developers today for the first time. It’s worth noting that the funding actually closed last April, and they are just announcing it today.
Bryan Byrne, CEO and co-founder at Cased says he and his fellow co-founders, all of whom cut their teeth at GitHub, experienced this problem of working in live production environments firsthand. He says that the typical response by larger companies is to build a tool in-house, but this isn’t an option for many smaller companies.
“We saw firsthand at GitHub how the developer experience gets more difficult over time, and it becomes more difficult for developers to get production work done. So we wanted to provide a developer friendly way to get production work done,” Byrne explained.
He said without proper tooling, it forces CTOs to restrict access to the production code, which in turn makes it difficult to fix problems as they arise in production environments. “Companies are forced to restrict access to production and restrict access to tools that developers need to work in production. A lot of the biggest tech companies invest in millions to deliver great developer experiences, but obviously smaller companies don’t have those resources. So we want to give all companies the building blocks they need to deliver a great developer experience out of the box,” he said.
This involves providing development teams with open access to production command line tools by adding logging and approval workflows to sensitive operations. That enables executives to open up access with specific rules and the ability to audit who has been accessing the production environment.
The company launched at the beginning of last year and the founders have been working with design partners and early customers prior to officially opening the site to the general public today.
They currently have five people including the four founders, but Byrne says that they have had a good initial reaction to the product and are in the process of hiring additional employees. He says that as they do, diversity and inclusion is a big priority for the founders, even as a very early stage company.
“It’s very prominent in our company handbook, so that we make sure we prioritize an inclusive culture from the very beginning because [ … ] we know firsthand that if you don’t invest in that early, it can really hold you back as a company and as a culture. Culture starts from day one, for sure,” he said.
As part of that, the company intends to be remote first even post-pandemic, a move he believes will make it easier to build a diverse company.
“We will definitely be remote first. We believe that also helps with diversity and inclusion as you allow people to work from anywhere, and we have a lot of experience in leading remote-first culture from our time at GitHub, so we began as a remote culture and we will continue to do that,” he said.
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Collective, a back-office platform that caters to ‘businesses of one,’ just landed a hefty seed round
Americans and other global citizens are increasingly self-employed, thanks to great software, the need for flexibility and because skilled services especially can pay fairly well, among other reasons.
In fact, exactly one year ago, the Freelancers Union and Upwork, a digital platform for freelancers, released a report estimating that 35% of the U.S. workforce had begun freelancing. With COVID-19 still making its way around the country and globe, prompting massive and continued job dislocation for many tens of millions of people, that percentage is likely to rise quickly.
Unsurprisingly, savvy startups see the economic power of these individuals — many of whom aren’t interested in managing anyone or anything other than the steady growth of their own businesses. A case in point is Collective, a 2.5-year-old, 20-person San Francisco-based startup that’s been quietly building back-office services like tax preparation and bookkeeping for what it dubs “business of one” owners, and which just closed on $8.65 million in seed funding.
General Catalyst and QED Investors co-led the round, joined by a string of renowned angel investors, including Uber cofounder Garrett Camp, Figma founder Dylan Field and DoorDash executive Gokul Rajaram.
We talked yesterday with cofounder and CEO Hooman Radfar about Collective’s mission to “empower, support and connect the self-employed community” — and what, exactly, it’s proposing.
TC: You previously founded a company and, even before it sold to Oracle in 2016, you had jumped over to VC, working with Garrett Camp at his startup studio Expa. Why shift back into founder mode?
HR: What I saw across AddThis and Expa and my angel investing is that managing finances is hard. Accounting, taxes, compliance — all that set-up as a small business is annoying.
Two years ago, [Collective cofounder] Ugur [Kaner] came into Expa and he basically pitched me on a startup-in-a-box-type program that we were talking about building from an incubation perspective, but [with more of a pointed focus on back office issues]. He’s an immigrant like me, and because he didn’t quite understand the system, he wound up having tax penalties — penalties that are even worse when you’re a freelancer. Some startups have come up with a bespoke version of what we offer, but we were like, ‘Why do they have to do it?’ These are commodities, but if you put them together in a platform, they can can be powerful.
TC: So is what you’ve created proprietary or are you working with third parties?
HR: Both. We’re an online concierge that’s focused on the back office as the core, meaning accounting and tax services. We also form an S Corp for you because you can save a lot of money [compared with forming a business as an LLC, which features different tax requirements]. So there’s an integration layer plus a dashboard on top of that. If you’re an S Corp, you need to have payroll, so we have a partnership with Gusto that comes with your subscription. We have a partnership with QuickBooks. We work with a third party on compliance. Our vision is to make this easy for you and to set this on autopilot because we understand that time is literally money.
TC: How much are you charging?
HR: For taxes, accounting, business banking and payroll, for the core package, it’s $200 a month. We are piloting bookkeeping and a fuller service package that’s probably [representative of] the direction we’ll head over time, and that will be an additional fee.
TC: How can you persuade these businesses of one that it’s worth that cost?
HR: There are almost three million people in the U.S. who [employ only themselves and] are making more than $100,000 a year and if you think about how many of these [different products] they are already using, it’s a great deal. QuickBooks and Gusto is cheaper with us. You see savings through expensing. The magic is really running your S Corp the right way. Part of that is normal income tax, but you also have a distribution and it’s taxed differently than an income — it’s taxed less. So we pull in salary data and look at expenses and across states, and say, ‘This is what we’d recommend to you based on how your cash flow is coming in, so you recognize this distribution in a compliant way.’
TC: Interesting about this useful data that you’ll be amassing from your customers. How might you use it?
HR: Our first concern is making sure the right people are seeing it [meaning we’re focused on privacy]. But there’s a lot we can do with the aggregation of that data once we’ve earned the right to use it. Among the things we could do, theoretically, includes creating a new level of scoring. If you’re a business of one, for example, it’s very difficult to get mortgages and loans, because credit agencies don’t have the tools to assess you. But if we have your financial history for years, we can represent that you’re a great person, you have a great business.
Another interesting direction as we reach more members — we’ll get to 2,000 soon — would be to use our power as a collective to get our members less expensive insurance, [help facilitate] credit, [help them with a] 401(k).
TC: There are a lot of other things you can get into presumably, too, from project management to graphic design . . .
HR: Right now, we want to make sure our core service is nailed.
Think about the transparency and peace of mind that Uber brought to ridesharing, or that Uber Eats brings to food delivery. You know when something is cooking, when it’s on its way, when it’s arriving. We’ve gotten used to that level of transparency and accountability with so many things, but when it comes to accounting, it’s not there and that’s crazy. This is your money. We want to change that.
TC: Going after “businesses of one” means you’re addressing a highly fragmented market. What kinds of partnerships are you striking to reach potential customers?
HR: We’re having those conversations now, but you can imagine neo banks make sense, along with vertical marketplaces for nurses and doctors and realtors and writers. There are a lot of possibilities.
Pictured, left to right, Collective’s cofounders: CTO Bugra Akcay, CEO Hooman Radfar and CPO Ugur Kaner.
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What seed-stage dilution tells us about changing investor expectations
Dale Chang is the Operating Partner at Scale Venture Partners, where he advises portfolio companies on strategies for go-to-market and scaling.
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Round sizes are up. Valuations are up. There are more investors than ever hunting unicorns around the globe. But for all the talk about the abundance of venture funding, there is a lot less being said about what it all means for entrepreneurs raising their early funding rounds.
Take for instance Seed-stage dilution. Since 2014, enterprise-focused tech companies have given up significantly more ownership during Seed rounds. What gives?
Scale is an investor in early-in-revenue enterprise technology companies, so we wanted to better understand how this trend in Seed-stage dilution impacts companies raising Series A and Series B rounds.
Using our Scale Studio dataset of performance metrics on nearly 800 cloud and SaaS companies as well as Pitchbook fundraising records covering B2B software startups, we started connecting the dots between trends in valuations, round sizes, and winner-take-all markets.
Bottom line for founders: Don’t let all the capital in venture mislead you. There’s an important connection between higher Seed-stage dilution and increased investor expectations during Series A and Series B rounds.
These days, successful startups are growing up faster than ever.
Founders face an important trade-off decision
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