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Amazon really just renamed a Seattle stadium ‘Climate Pledge Arena’
As perennial front-runner for the title of probably-the-most-evil tech company, Amazon has a long way to go to rehabilitate its image as a take-no-prisoners, industry-consolidating wealth machine.
In a bold effort to do so, the company announced today that it would buy the rights to Seattle’s KeyArena, an aging stadium currently under redevelopment in the city. Amazon founder and CEO Jeff Bezos boasts that the stadium will “be the first net zero carbon certified arena in the world.”
“Instead of calling it Amazon Arena, we’re naming it Climate Pledge Arena as a regular reminder of the urgent need for climate action,” Jeff Bezos wrote on Instagram.
View this post on InstagramA post shared by Jeff Bezos (@jeffbezos) on
Other regular reminders for urgent climate action include the company’s own employees walking out to protest its lack of accountability on climate issues, its ongoing courtship with oil and gas companies and the sheer amount of times in a single day we see Amazon delivery vans dropping packages off on the same block.
Addressing its record of climate indifference, Amazon announced a $2 billion investment in sustainable efforts to reduce the company’s massive carbon footprint earlier this week as part of the same climate-friendly PR blitz.
Bezos himself announced in February that he would invest $10 billion of his personal wealth in a fund to address climate change, which is probably the least you can do when you’ve amassed an amount of wealth that’s incomprehensible to any normal person at the expense of workers, the environment and whatever else got in the way.
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Pulumi brings support for more languages to its infrastructure-as-code platform
Seattle-based Pulumi has quickly made a name for itself as a modern platform that lets developers specify their infrastructure through writing code in their preferred programming language — and not YAML. With the launch of Pulumi 2.0, those languages now include JavaScript, TypeScript, Go and .NET, in addition to its original support for Python. It’s also now extending its reach beyond its core infrastructure features to include deeper support for policy enforcement, testing and more.
As the company also today announced, it now has over 10,000 users and more than 100 paying customers. With that, it’s seeing a 10x increase in its year-over-year annual run rate, though without knowing the exact numbers, it’s obviously hard to know what exactly to make of that number. Current customers include the likes of Cockroach Labs, Mercedes-Benz and Tableau .
When the company first launched, its messaging was very much around containers and serverless. But as Pulumi founder and CEO Joe Duffy told me, today the company is often directly engaging with infrastructure teams that are building the platforms for the engineers in their respective companies.
As for Pulumi 2.0, Duffy says that “this is really taking the original Pulumi vision of infrastructure as code — using your favorite language — and augmenting it with what we’re calling superpowers.” That includes expanding the product’s overall capabilities from infrastructure provisioning to the adjacent problem spaces. That includes continuous delivery, but also policy-as-code. This extends the original Pulumi vision beyond just infrastructure but now also lets developers encapsulate their various infrastructure policies as code, as well.
Another area is testing. Because Pulumi allows developers to use “real” programming languages, they can also use the same testing techniques they are used to from the application development world to test the code they use to build their underlying infrastructure and catch mistakes before they go into production. And with all of that, developers can also use all of the usual tools they use to write code for defining the infrastructure that this code will then run on.
“The underlying philosophy is taking our heritage of using the best of what we know and love about programming languages — and really applying that to the entire spectrum of challenges people face when it comes to cloud infrastructure, from development to infrastructure teams to security engineers, really helping the entire organization be more productive working together,” said Duffy. “I think that’s the key: moving from infrastructure provisioning to something that works for the whole organization.”
Duffy also highlighted that many of the company’s larger enterprise users are relying on Pulumi to encode their own internal architectures as code and then roll them out across the company.
“We still embrace what makes each of the clouds special. AWS, Azure, Google Cloud and Kubernetes,” Duffy said. “We’re not trying to be a PaaS that abstracts over all. We’re just helping to be the consistent workflow across the entire team to help people adopt the modern approaches.”
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Freshworks acquires AnsweriQ
Customer engagement platform Freshworks today announced that it has acquired AnsweriQ, a startup that provides AI tools for self-service solutions and agent-assisted use cases where the ultimate goal is to quickly provide customers with answers and make agents more efficient.
The companies did not disclose the acquisition price. AnsweriQ last raised a funding round in 2017, when it received $5 million in a Series A round from Madrona Venture Group.
Freshworks founder and CEO Girish Mathrubootham tells me that he was introduced to the company through a friend, but that he had also previously come across AnsweriQ as a player in the customer service automation space for large clients in high-volume call centers.
“We really liked the team and the product and their ability to go up-market and win larger deals,” Mathrubootham said. “In terms of using the AI/ML customer service, the technology that they’ve built was perfectly complementary to everything else that we were building.”
He also noted the client base, which doesn’t overlap with Freshworks’, and the talent at AnsweriQ, including the leadership team, made this a no-brainer.
AnsweriQ, which has customers that use Freshworks and competing products, will continue to operate its existing products for the time being. Over time, Freshworks, of course, hopes to convert many of these users into Freshworks users as well. The company also plans to integrate AnsweriQ’s technology into its Freddy AI engine. The exact branding for these new capabilities remains unclear, but Mathrubootham suggested FreshiQ as an option.
As for the AnsweriQ leadership team, CEO Pradeep Rathinam will be joining Freshworks as chief customer officer.
Rathinam told me that the company was at the point where he was looking to raise the next round of funding. “As we were going to raise the next round of funding, our choices were to go out and raise the next round and go down this path, or look for a complementary platform on which we can vet our products and then get faster customer acquisition and really scale this to hundreds or thousands of customers,” he said.
He also noted that as a pure AI player, AnsweriQ had to deal with lots of complex data privacy and residency issues, so a more comprehensive platform like Freshworks made a lot of sense.
Freshworks has always been relatively acquisitive. Last year, the company acquired the customer success service Natero, for example. With the $150 million Series H round it announced last November, the company now also has the cash on hand to acquire even more customers. Freshworks is currently valued at about $3.5 billion and has 2,700 employees in 13 offices. With the acquisition of AnsweriQ, it now also has a foothold in Seattle, which it plans to use to attract local talent to the company.
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Spaceflight Industries to sell its satellite rideshare launch business to Japan’s Mitsui & Co. and Yamasa
Spaceflight Industries, owner of both Spaceflight, Inc. and BlackSky, is selling the Spaceflight, Inc. portion of its business to Japanese industrial megacorporation Mitsui & Co, and Yamasa both of which will co-own the company in a 50/50 joint venture after its closing. The deal will see Spaceflight continue to operate as an independent business based in the U.S. and headquartered in Seattle, with the same mission of providing rideshare launch services for small satellite payloads.
Meanwhile, Spaceflight Industries will use the funds generated from the sale (the terms of the deal were not disclosed) to re-invest in its BlackSky business. BlackSky is an Earth observation company that deals in geospatial intelligence, and that currently operates four satellites in orbit, with eight more planned to join its constellation sometime later this year.
The deal also means that Mistui & Co, which is one of Japan’s largest businesses and which operates in a variety of sectors including infrastructure, energy production, IT, food, consumer products, mining, chemicals and more, will now be in the rocket launch rideshare business as well. Mitsui also has an aerospace arm that includes a space business which provides satellite development, launch and operation services, but noted in a press release that Spaceflight will become “the cornerstone” of its space strategy pending close of the deal.
Spaceflight, Inc. has been offering its services since 2010, and has launched a total of 271 satellites on 29 separate rocket launches, with 10 missions set to take place in 2020 alone. The company’s business seems poised to grow as more launch providers and more small satellite operators enter the market, with many predictions indicating sharp uptakes in orbit-based businesses to come over the next decade.
This arrangement is perhaps indicative of things to come in the space industry, as more young companies look at their overall business and determine how best to delineate things to continue their growth and return funds on investment to stay on mission. SpaceX, for instance, has confirmed it’s looking at spinning out its Starlink business and taking that public, a move that could generate significant funds for it to then funnel back into its core launch business in pursuit of its goals of making humans multi-planetary.
The deal still has to undergo review by the Committee on Foreign Investment in the United States (CFIUS) because there’s a national security interest involved, given Spaceflight’s past work. This is expected to take multiple months, and the companies say they anticipate the deal will close sometime during Q2 2020 if everything is approved.
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Startups Weekly: Oyo has issues + A farewell
Welcome back to Startups Weekly, a weekend newsletter that dives into the week’s noteworthy startups and venture capital news. Before I jump into today’s topic, let’s catch up a bit. Last week I wrote about the startups we lost in 2019. Before that, I noted the defining moments of VC in 2019.
Unfortunately, this will be my last newsletter, as I am leaving TechCrunch for a new opportunity. Don’t worry, Startups Weekly isn’t going anywhere. We’ll have a new writer taking over the weekly update soon enough; in the meantime, TechCrunch editor Henry Pickavet will be at the helm. You can still get in touch with me on Twitter @KateClarkTweets.
If you’re new here, you can subscribe to Startups Weekly here. Lots of good content will be coming your way in 2020.
India’s WeWork?
TechCrunch reporter Manish Singh penned an interesting piece on the state of Indian startups this week: As Indian startups raise record capital, losses are widening (Extra Crunch membership required). In it, he claims the financial performance of India’s largest startups are cause for concern. Gems like Flipkart, BigBasket and Paytm have lost a collective $3 billion in the last year.
“What is especially troublesome for startups is that there is no clear path for how they would ever generate big profits,” he writes. “Silicon Valley companies, for instance, have entered and expanded into India in recent years, investing billions of dollars in local operations, but yet, India has yet to make any substantial contribution to their bottom lines. If that wasn’t challenging enough, many Indian startups compete directly with Silicon Valley giants, which while impressive, is an expensive endeavor.”
Manish’s story came one day after The New York Times published an in-depth report on Oyo, a tech-enabled budget hotel chain and rising star in the Indian tech community. The NYT wrote that Oyo offers unlicensed rooms and has bribed police officials to deter trouble, among other toxic practices.
Whether Oyo, backed by billions from the SoftBank Vision Fund, will become India’s WeWork is the real cause for concern. India’s startup ecosystem is likely to face a number of barriers as it grows to compete with the likes of Silicon Valley.
Follow Manish here or on Twitter for more of TechCrunch’s growing India coverage.
Venture capital highlights (it’s been a slow week)
- Brazil’s Loft nabs $175M from a16z, Vulcan
- Shipfix raises $4.5M seed for its dry cargo shipping platform
- InsightFinder gets $2M seed to automate outage prevention
- The 5 biggest rounds in tech in 2019
- A look at Utah’s biggest venture rounds of 2019
- In the shadow of Amazon and Microsoft, Seattle startups are having a moment
How to find the right reporter to pitch your startup
If you’ve still not subscribed to Extra Crunch, now is the time. Longtime TechCrunch reporter and editor Josh Constine is launching a new series to teach you how to pitch your startup. In it he will examine embargoes, exclusives, press kit visuals, interview questions and more. The first of many, How to find the right reporter to pitch your startup, is online now.
Subscribe to Extra Crunch here.
#EquityPod
Another week, another new episode of TechCrunch’s venture capital-focused podcast, Equity. This week, we discussed a few of 2019’s largest scandals, Peloton’s strange holiday ad and the controversy over at the luggage startup Away. Listen here and be sure to subscribe, too.
For anyone wondering about changes at Equity following my departure from TechCrunch, the lovely Alex Wilhelm (founding Equity co-host) will keep the show alive and, soon enough, there will be a brand new co-host in my place. Please keep supporting the show and be sure to recommend it to all your podcast-adoring friends.
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In the shadow of Amazon and Microsoft, Seattle startups are having a moment
Venture capital investment exploded across a number of geographies in 2019 despite the constant threat of an economic downturn.
San Francisco, of course, remains the startup epicenter of the world, shutting out all other geographies when it comes to capital invested. Still, other regions continue to grow, raking in more capital this year than ever.
In Utah, a new hotbed for startups, companies like Weave, Divvy and MX Technology raised a collective $370 million from private market investors. In the Northeast, New York City experienced record-breaking deal volume with median deal sizes climbing steadily. Boston is closing out the decade with at least 10 deals larger than $100 million announced this year alone. And in the lovely Pacific Northwest, home to tech heavyweights Amazon and Microsoft, Seattle is experiencing an uptick in VC interest in what could be a sign the town is finally reaching its full potential.
Seattle startups raised a total of $3.5 billion in VC funding across roughly 375 deals this year, according to data collected by PitchBook. That’s up from $3 billion in 2018 across 346 deals and a meager $1.7 billion in 2017 across 348 deals. Much of Seattle’s recent growth can be attributed to a few fast-growing businesses.
Convoy, the digital freight network that connects truckers with shippers, closed a $400 million round last month bringing its valuation to $2.75 billion. The deal was remarkable for a number of reasons. Firstly, it was the largest venture round for a Seattle-based company in a decade, PitchBook claims. And it pushed Convoy to the top of the list of the most valuable companies in the city, surpassing OfferUp, which raised a sizable Series D in 2018 at a $1.4 billion valuation.
Convoy has managed to attract a slew of high-profile investors, including Amazon’s Jeff Bezos, Salesforce CEO Marc Benioff and even U2’s Bono and the Edge. Since it was founded in 2015, the business has raised a total of more than $668 million.
Remitly, another Seattle-headquartered business, has helped bolster Seattle’s startup ecosystem. The fintech company focused on international money transfer raised a $135 million Series E led by Generation Investment Management, and $85 million in debt from Barclays, Bridge Bank, Goldman Sachs and Silicon Valley Bank earlier this year. Owl Rock Capital, Princeville Global, Prudential Financial, Schroder & Co Bank AG and Top Tier Capital Partners, and previous investors DN Capital, Naspers’ PayU and Stripes Group also participated in the equity round, which valued Remitly at nearly $1 billion.
Up-and-coming startups, including co-working space provider The Riveter, real estate business Modus and same-day delivery service Dolly, have recently attracted investment too.
A number of other factors have contributed to Seattle’s long-awaited rise in venture activity. Top-performing companies like Stripe, Airbnb and Dropbox have established engineering offices in Seattle, as has Uber, Twitter, Facebook, Disney and many others. This, of course, has attracted copious engineers, a key ingredient to building a successful tech hub. Plus, the pipeline of engineers provided by the nearby University of Washington (shout-out to my alma mater) means there’s no shortage of brainiacs.
There’s long been plenty of smart people in Seattle, mostly working at Microsoft and Amazon, however. The issue has been a shortage of entrepreneurs, or those willing to exit a well-paying gig in favor of a risky venture. Fortunately for Seattle venture capitalists, new efforts have been made to entice corporate workers to the startup universe. Pioneer Square Labs, which I profiled earlier this year, is a prime example of this movement. On a mission to champion Seattle’s unique entrepreneurial DNA, Pioneer Square Labs cropped up in 2015 to create, launch and fund technology companies headquartered in the Pacific Northwest.
Boundless CEO Xiao Wang at TechCrunch Disrupt 2017
Operating under the startup studio model, PSL’s team of former founders and venture capitalists, including Rover and Mighty AI founder Greg Gottesman, collaborate to craft and incubate startup ideas, then recruit a founding CEO from their network of entrepreneurs to lead the business. Seattle is home to two of the most valuable businesses in the world, but it has not created as many founders as anticipated. PSL hopes that by removing some of the risk, it can encourage prospective founders, like Boundless CEO Xiao Wang, a former senior product manager at Amazon, to build.
“The studio model lends itself really well to people who are 99% there, thinking ‘damn, I want to start a company,’ ” PSL co-founder Ben Gilbert said in March. “These are people that are incredible entrepreneurs but if not for the studio as a catalyst, they may not have [left].”
Boundless is one of several successful PSL spin-outs. The business, which helps families navigate the convoluted green card process, raised a $7.8 million Series A led by Foundry Group earlier this year, with participation from existing investors Trilogy Equity Partners, PSL, Two Sigma Ventures and Founders’ Co-Op.
Years-old institutional funds like Seattle’s Madrona Venture Group have done their part to bolster the Seattle startup community too. Madrona raised a $100 million Acceleration Fund earlier this year, and although it plans to look beyond its backyard for its newest deals, the firm continues to be one of the largest supporters of Pacific Northwest upstarts. Founded in 1995, Madrona’s portfolio includes Amazon, Mighty AI, UiPath, Branch and more.
Voyager Capital, another Seattle-based VC, also raised another $100 million this year to invest in the PNW. Maveron, a venture capital fund co-founded by Starbucks mastermind Howard Schultz, closed on another $180 million to invest in early-stage consumer startups in May. And new efforts like Flying Fish Partners have been busy deploying capital to promising local companies.
There’s a lot more to say about all this. Like the growing role of deep-pocketed angel investors in Seattle have in expanding the startup ecosystem, or the non-local investors, like Silicon Valley’s best, who’ve funneled cash into Seattle’s talent. In short, Seattle deal activity is finally climbing thanks to top talent, new accelerator models and several refueled venture funds. Now we wait to see how the Seattle startup community leverages this growth period and what startups emerge on top.
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Lyft deploys 200 long-range EVs for its rideshare rental fleet in Colorado
Lyft is making 200 new long-range EVs available to rideshare drivers as part of its Express Drive program, the company revealed today. Express Drive is a program that Lyft offers to provide rental cars to drivers on its platform as an alternative to options like long-term leasing. Express Drive members get unlimited miles, as well as included insurance, maintenance and roadside service, with the ability to return the car after a rental period of as little as just a week.
These 200 new EVs (all Kia vehicles for this particular deployment, Lyft tells me) will be available to Express Drive Lyft drivers in December, and the rideshare company says that this is “the largest single deployment of EVs in Colorado’s history,” and there’s good financial reasoning for the timing of Lyft’s introduction of the program — in May, Colorado Governor Jared Polis signed a bill into law that provides rental programs for rideshare operators with the same incentives that it provides consumers at the state level: as much as $5,000 per car purchased.
EV deployments of this nature have benefits across all aspects of the rideshare economy: Lower operating costs for drivers are one immediate effect, for instance, and Lyft says that it has seen costs drop between $70 to $100 for drivers on average based on existing EV fleet deployments in both Seattle and Atlanta. For cities and residents, it’s obviously beneficial in terms of lowering net emissions resulting from cars on the road. The jury is still out on whether rideshare and ride-hailing programs ultimately decrease the total number of cars on the roads, but if programs like this can speed the adoption of EVs and ensure they represent a higher percentage of the mix of vehicles that are driving around cities, that’s a net win.
Large fleets of EVs in operation also provide incentives for infrastructure operators to ensure that there’s a good charging network on the ground for these vehicles to take advantage of. That, in turn, means the infrastructure is present for consumers to take advantage of, which helps with the general EV adoption curve.
Lyft also says it’s aiming to “electrify more of the Lyft fleet each year moving forward,” so expect additional cities and fleet deployments to follow as it works on those goals.
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Trulia founder Pete Flint backs real estate startup Modus
The founders of Seattle-based Modus cold-emailed Pete Flint, the founder of Trulia and a current managing partner at the venture capital firm NFX, for months, to no avail. In a last-ditch effort, Alex Day, Jai Sim and Abbas Guvenilir sent one more message to the investor whose real estate listings tool sold to Zillow in 2014 for $3.5 billion. They were at a coffee shop below his San Francisco office, was he interested in meeting?
Fortunately for them, he was.
Modus co-founders Abbas Guvenilir (left), Jai Sim, Alex Day (right)
Modus, a real estate startup focused on title and escrow services, is today announcing a $12.5 million Series A financing co-led by NFX’s Flint and Niki Pezeshki of Felicis Ventures. Liquid 2 Ventures and existing backers, including Mucker Capital, Hustle Fund, 500 Startups, Rambleside and Cascadia Ventures, also participated in the round.
“The first revolution in online real estate was transforming the research experience, the next revolution in the industry is transforming the transaction,” Flint said in a statement.
Modus launched in 2018 with a focus on Washington (state) real estate opportunities. The startup, led by former employees of a nearly defunct lunch delivery company, Peach, has developed software to help both agents and home buyers navigate the home closing process, which, unlike many other real estate experiences, has yet to receive a boost of innovation from startups building in the sector. That’s why Modus started with an emphasis on escrow services, though the team’s long-term vision, they explain, is to power all real estate transactions.
“When you think about communication, you think of Gmail; when you think of traveling, you think of Uber. We want to be synonymous with home closing,” Sim, the company’s executive chairman, tells TechCrunch.
Day, Modus’ chief executive officer and former head of expansion at Peach, says Modus has ambitions of becoming a sort of operating system for real estate, or “like what Stripe is for payment processing, we want to become for real estate transactions.”
Since closing its Series A financing in May — the team waited until now to make its financing information public — Modus has increased its headcount to 50 employees across product, engineering and operations. Their goal now is to provide their software to home buyers in 15 to 20 states over the next two years. To support expansion efforts, Modus plans to raise a Series B in the second or third quarter of next year.
Modus previously raised $1.8 million in seed funding.
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Source: Nike has picked up Russell Wilson’s Tally/TraceMe in a rare acquisition
Nike has long been synonymous with premium sneakers and other sports gear, but now it seems that the company could be extending its brand into another area — digital media — thanks to the rumored acquisition of a Seattle-based startup.
TechCrunch has learned from a source that the multibillion-dollar sports giant has acquired TraceMe, which originally built an app to let fans engage with sports stars and other celebrities before later pivoting into a service called Tally, a platform aimed at sports teams, broadcasters and venues to help fans engage around sporting events.
TraceMe was originally founded by Russell Wilson, the champion quarterback of the Seattle Seahawks, who was the executive chairman of the startup. The company had raised at least $9 million from investors that included the Seattle-based Madrona Venture Group and Bezos Expeditions (Amazon CEO Jeff Bezos’ fund), as well as YouTube co-founder Chad Hurley and others, and it was last valued, in 2017, at $60 million.
Our source said the deal closed in recent weeks and that “it was a good outcome” for the company and investors. It involved both IP — the main interest, the source said, was in TraceMe’s tech rather than Tally’s — and the team.
Indeed, at least eight of them, including TraceMe’s CEO Jason LeeKeenan, an ex-Hulu executive, are now listing Nike as their place of employment. LeeKeenan describes his new role as the head of Nike Seattle. Others on the team now have taken roles that include software engineers, head of product and product designers.
No one at TraceMe and Nike that we contacted has responded to our requests for comment, but just a little while ago GeekWire (which likely had the same tip we did) published a post noting that it had a source that confirmed the deal.
The athletic footwear giant Nike is no stranger to the world of technology: it has been a longtime collaborator with the likes of Apple to develop apps for its devices and has been an early mover on the concept of bringing and integrating cutting-edge (yes, possibly gimmicky) tech into its footwear and other gear. And that’s before you consider Nike as an e-commerce force.
But while the dalliance between sports, tech and fashion is well established, this deal opens up a different frontier for the company. It’s very rare for Nike to make an acquisition, but it makes sense that if it were going to do some M&A, it would be in the area of digital media and picking up engineers to execute on a wider vision in that area.
The company is best known, of course, for its shoes and related sporty clothes, which it has for a long time created in co-branding with the biggest sports stars and has more recently started to extend to a wider circle of celebrities and hot brands in a spirit of sporty street style. These have included the likes of so-cool Supreme, Travis Scott and seemingly tentative forays into music culture.
Nike overshadows all other sports shoe brands in size, with its current market cap at nearly $117 billion, more than twice that of its closest competitor, Adidas . But Adidas has been stealing a march when it comes to partnerships with a wide network of celebrities (even if Drake prefers checks over stripes).
While it isn’t clear yet how and if Nike will be using the startup’s existing services, you could see how a deal like this could help Nike start to think about how it might leverage the collaborations and endorsements it already has in place into experiences beyond shoes, advertising and athletic performance. In this age of Instagram and influencers playing a massive role in shifting consumer sentiment (and dollars), this could give Nike a shot at building its own media platform, independent of these, on its own terms.
This is a bigger trend that we’re seeing across a lot of digital media. Consider how companies like Spotify have extended beyond simple music streaming, investing in building tools to help artists on its platform with marketing and expanding their brands: selling shoes means selling a concept, and that concept needs to have a foothold in a digital experience.
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Amazon launches Amazon Care, a virtual and in-person healthcare offering for employees
Amazon has gone live with Amazon Care, a new pilot healthcare service offering that is initially available to its employees in and around the Seattle area. The Amazon Care offering includes both virtual and in-person care, with telemedicine via app, chat and remote video, as well as follow-up visits and prescription drug delivery in person directly at an employee’s home or office.
First reported by CNBC, Amazon Care grew out of an initiative announced in 2018 with J.P. Morgan and Berkshire Hathaway to make a big change in how they all collectively handle their employee healthcare needs. The companies announced at the time that they were eager to put together a solution that was “free from profit-making incentives and constraints,” which are of course at the heart of private insurance companies that serve corporate clients currently.
Other large companies, like Apple, offer their own on-premise and remotely accessible healthcare services as part of their employee compensation and benefits packages, so Amazon is hardly unique in seeking to scratch this itch. The difference, however, is that Amazon Care is much more external-facing than those offered by its peers in Silicon Valley, with a brand identity and presentation that strongly suggests the company is thinking about more than its own workforce when it comes to a future potential addressable market for Care.
The Amazon Care logo.
Care’s website also provides a look at the app that Amazon developed for the telemedicine component, which shows the flow for choosing between text chat and video, as well as a summary of care provided through the service, with invoices, diagnosis and treatment plans all available for patient review.
Amazon lists Care as an option for a “first stop,” with the ability to handle things like colds, infections, minor injuries, preventative consultations, lab work, vaccinations, contraceptives and STI testing and general questions. Basically, it sounds like they cover a lot of what you’d handle at your general practitioner, before being recommended on for any more specialist or advanced medical treatment or expertise.
Rendered screenshots of the Amazon Care app for Amazon employees.
Current eligibility is limited to Amazon’s employees who are enrolled in the company’s health insurance plan and who are located in the pilot service geographical area. The service is currently available between 8 AM and 9 PM local time, Monday through Friday, and between 8 AM and 6 PM Saturday and Sunday.
Amazon acquired PillPack last year, an online pharmacy startup, for around $753 million, and that appears to be part of their core value proposition with Amazon Care, too, which features couriered prescribed medications and remotely communicated treatment plans.
Amazon may be limiting this pilot to employees at launch, but the highly publicized nature of their approach, and the amount of product development that clearly went into developing the initial app, user experience and brand all indicate that it has the broader U.S. market in mind as a potential expansion opportunity down the line. Recent reports also suggest that it’s going to make a play in consumer health with new wearable fitness tracking devices, which could very nicely complement insurance and healthcare services offered at the enterprise and individual level. Perhaps not coincidentally, Walgreens, CVS and McKesson stock were all trading down today.
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