Search
Auto Added by WPeMatico
Apple’s App Store Gets A Smarter Search Engine
A number of mobile app developers and industry observers recently noticed a significant change in the way the Apple App Store’s search algorithms are returning results. Developers say that, following a series of shifts that took place beginning on November 3, app search results now appear to be more intelligent and far more relevant – especially among the top results – than… Read More
Powered by WPeMatico
Google Maps Gets Offline Navigation And Search
It’s 8am and you’re in your garage. You have to head into a different direction today, but you can’t fire up Google Maps until you’ve left the garage, because you’re offline. You probably pull off to the side of the road until your phone gets connectivity. Not anymore. Starting today, Google Maps will make itself available offline (search and navigation) for… Read More
Powered by WPeMatico
Search Ads Go Live On Google Play, “Universal” Ads That Run Across Google Properties To Soon Follow
Google is today opening up a program that allows developers who are running Search app install campaigns on AdWords to advertise their apps within Google Play’s search results. In conjunction with this, Google is also launching a new conversion-tracking solution that will track when users install and then launch an app after clicking on a search ad. Read More
Powered by WPeMatico
Google’s “Mobile-Friendly” Update Could Impact Over 40% Of Fortune 500 Websites
Google announced earlier this year that it was making a change to its search algorithms which would begin to factor in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller screens would see their ranks downgraded as a result. Today, Google is flipping the proverbial switch and is… Read More
Powered by WPeMatico
Google’s Mobile Search Results On Android Now Prompt Users To Install Apps With Relevant Content
Google’s mobile search results on Android will now prompt you to install mobile apps that feature content relevant to your search query. This essentially turns Google’s mobile search results page into an app discovery service and will likely be a major boon for mobile developers. Read More
Powered by WPeMatico
India’s Restaurant Search App Zomato Raises $50M At $1B+ Valuation, Buys MaplePOS
Time to loosen Zomato‘s belt: the Indian startup whose restaurant search app is now used in 22 countries is growing some more. The company has raised $50 million more in funding, and it has made its first acquisition of a product outside of the restaurant search space: it has bought payments platform MaplePOS. The funding values the startup at over $1 billion, a source close to the… Read More
Powered by WPeMatico
Google Starts Testing Mobile App Ads In The Google Play Store
Google announced this morning the launch of a pilot program which will allow mobile application developers the ability to advertise their apps directly within the Google Play store. These ads, which will initially be made available to advertisers already running search ads on Google.com, will also only be shown against Google Play search results. That is, they won’t just randomly appear… Read More
Powered by WPeMatico
Torque, Microsoft’s Alternative To “OK Google,” Now Works On Android Smartphones
Microsoft this morning has released an app for Android smartphone users called Torque that allows you to shake your phone in order to perform a voice search, similar to Google’s “OK Google.” The difference is that instead of waking up the app with a standard keyword command, it’s the shaking motion that instead does the trick. Also like Google, Torque will provide a… Read More
Powered by WPeMatico
Roughly Half Of Users Are Finding Apps Via App Store Search, Says Study
The battleground for app discovery in the leading mobile app stores, iTunes and Google Play, has more to do with where an app ranks in the search results, than where it ranks in the charts. Or at least that’s what a new study from ad attribution and analytics company TUNE is saying, citing data that shows how around half of mobile users found the last app they downloaded via app… Read More
Powered by WPeMatico
Xendo Introduces Search Across Cloud Services At Disrupt SF
Cloud services are becoming increasingly popular, which leads to files getting lost across services. Enter Xendo, which launches today at TechCrunch Disrupt SF. Xendo is a tool that lets users search across cloud services to find a particular file, but it offers a range of services beyond purely finding your stuff.
Xendo has been available for a short time on Google Chrome Web Store and… Read More
Powered by WPeMatico