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LA-based MarketerHire upgrades its service matching remote marketers with companies
MarketerHire, a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform.
“Today’s startup economy depends on the expertise of industry specialists as much or more than full-time generalists,” said Nick Green, co-founder and CEO of Thrive Market, a MarketerHire customer and investor, in a statement. “For a lot of high-growth companies, it no longer makes sense to build a big in-house team; better to leverage the best specialists to get the job done, and MarketerHire enables that talent to be easily found and matched — and all remote.”
To date, the company has raised $4 million in financing from executives like Green and other undisclosed C-suite executives from startups like Zillow, FabFitFun, Seamless and Notion .
The company provides a pre-vetted pool of marketing experts and matches those professionals with open positions posted by brands and agencies based on the qualifications, education, skills and project details they submit. Brands can typically fill their open positions in as little as 48 hours, the company said.
The new upgrade to the company’s service provides brands with a faster matching service based on machine learning algorithms designed to parse available jobs over different attributes across specific functions.
“The term ‘marketing’ has morphed to broadly encompass a growing list of niche specialties and platform-specific skills — from SEO and SMS to Amazon and TikTok,” said investor Andy Appelbaum, managing partner of RiverPark Ventures and co-founder of Seamless, in a statement. “As the algorithms, best practices, and expertise required for effective digital marketing rapidly evolve, organizations need instant access to expert talent to fill gaps in their internal teams.”
The company already counts a customer base that includes Allbirds, Netflix, PUMA and Quip, and it pulls its marketing professionals from a roster of former marketing executives from companies like Netflix, Sephora, Rothy’s, Facebook, Uber and Glossie. And the industry it’s tackling accounts for some $248.9 billion in business spending.
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Ordermark, the online-delivery order management service for restaurants, raises $18 million
Los Angeles-based Ordermark, the online delivery management service for restaurants founded by the scion of the famous, family-owned Canter’s Deli, said it has raised $18 million in a new round of funding.
The round was led by Boulder-based Foundry Group. All of Ordermark’s previous investors came back to provide additional capital for the company’s new funding, including: TenOneTen Ventures, Vertical Venture Partners, Mucker Capital, Act One Ventures and Nosara Capital, which led the Series A funding.
“We created Ordermark to help my family’s restaurant adapt and thrive in the mobile delivery era, and then realized that as a company, we could help other restaurants experiencing the same challenges. We’ve been gratified to see positive results come in from our restaurant customers nationwide,” said Alex Canter, in a statement.
A fourth-generation restaurateur, Canter built the technology on the back of his family deli’s own needs. The company has integrated with point of sale systems, kitchen displays and accounting tools, and with last-mile delivery companies.
As the company expands, it’s looking to increase its sales among the virtual restaurants powered by cloud kitchens and delivery services like Uber Eats, Seamless/Grubhub and others, the company said in a statement.
Although the business isn’t profitable, Ordermark is now in more than 3,000 restaurants. The company has integrations with more than 50 ordering services.
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