san francisco bay area
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When it comes to climate change, it might seem that a book entitled “How to Do Nothing” would not only be irrelevant, but also downright obscene and even dangerous. Not to mention that after more than a year of pandemic living, many people are understandably fatigued at the prospect of continuing to keep their lives empty of social activities.
Yet, messing with our notions of action and contemplation is precisely the plan that Jenny Odell has laid out in her lapidary work, a meditation that is, ironically, a call to action.
Odell is a Bay Area star, who has been an artist in residence at a variety of institutions from the Internet Archive to Recology, San Francisco’s trash pickup and processing company. Her artistic work centers on attention, of focusing on the details that envelop us in this world and what we can learn from them. It’s an activity that leads her to birdwatching and long walks in Oakland’s public parks such as the Morcom Rose Garden.
Her book, it might be helpful to note, is subtitled “Resisting the Attention Economy” and Odell has made it her mission to help wean a generation, and well, a population off the spasmodic negativity that emanates from our social media platforms. In fact, she has a more ambitious goal: to wean people off the notion that productivity is the only value to life — that action is the only useful metric by which to measure ourselves. She wants to direct our attention to more important things.

“I fully understand where a life of sustained attention leads. In short, it leads to awareness,” she writes in the introduction. The key word here is sustained — and that’s also the connection with sustainability and the climate more broadly.
We don’t lack for information, data or opinions. In fact, we are overwhelmed with the dross of human thought. Some studies have shown that modern knowledge workers read more words per day than ever before in history — but they’re reading social media posts, emails, Slack messages and other ephemera that are each nibbling and collectively devouring our attention. What’s left is, for many of us, not much of any thought at all. The world is more frenetic and chaotic than ever before, but in the process, we have traded a deeper understanding of ourselves and our place in this world for an incessant deluge of media. Odell wants us to take that imbalance and level it.
For her, that means practicing a more sustained form of attention. That’s a skill most of us have little practice with (a deficit we may not even be aware of, ironically), and indeed, sustaining attention might even mean regularly refusing to engage with the world around us. That’s a good thing in her analysis. “At their loftiest, such refusals can signify the individual capacity for self-directed action against the abiding flow; at the very least, they interrupt the monotony of the everyday.”
Controlling our attention, directing it, and filtering out the noise of contemporary life results not in further atomization and narcissism, but rather a more collective sense of being. “When the pattern of your attention has changed, you render your reality differently. You begin to move and act in a different kind of world,” she writes. Suddenly, the trees and flowers that were once backdrops to our walks to brunch become complex and elegant life in their own right. We deepen our camaraderie with our friends and colleagues in ways that we never could with an emoji in Slack. We build up the potential to work together to solve problems.
Our sustained attention also allows us to notice the details of what is changing around us, the subtle variations of our environment that come from a warming planet. “Things like the American obsession with individualism, customized filter bubbles, and personal branding—anything that insists on atomized, competing individuals striving in parallel, never touching—does the same violence to human society as a dam does to a watershed.” We can’t fix what we don’t see, and with our fragmented attention, we really don’t see much.
The irony of course is that while technology products dissolve attention — building them takes an extraordinary amount of it. While some startup founders strike it rich on a whim and others are injected with product ideas from friends or VCs, the vast majority learned to sustain their attention on a market or customer for sometimes extraordinarily long periods of time in order to notice the gaps in a market. A founder recently told me that he had been working with customers in his market for more than a decade before he eventually understood a need that wasn’t being fulfilled with existing solutions.
What’s missing in the tech and startup community today is connecting that user empathy and focus on product-market fit to the attention we need in all the other aspects of our lives today. Odell analyzes it a bit more negatively than I would: we actually have these skills and in fact, use them quite specifically. We just don’t use them broadly enough to bring our minds to look at our friendships, communities and planet in a deeper light.
Doing nothing allows us to see what matters and what doesn’t. When it comes to solving big problems, particularly some of the most intractable like climate change, it’s precisely doing nothing that allows us to see the right path to doing something.
How to Do Nothing: Resisting the Attention Economy by Jenny Odell
Melville House, 2019, 256 pages
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Cityblock Health, a company that provides healthcare services to low-income communities, is now commanding a high-priced valuation of over $1 billion after venture capitalists poured $160 million into the company.
The round was led by new investor General Catalyst with participation from crossover investor Wellington Management and support from major existing investors, including Kinnevik AB, Maverick Ventures, Thrive Capital, Redpoint Ventures and more, according to a statement from the company.
Cityblock works with community caregivers to work with residents to provide primary care, behavioral health and other services to address social determinants of health, in person and… increasingly… through virtual consultations.
The company first spun out of Alphabet’s Sidewalk Labs in 2017 and initially partnered with EmblemHealth. By relying primarily on licensed clinical social workers, community health partners and a network of specialized practice clinicians and doctors to provide basic primary care and supporting health services, Cityblock believes it can drive down the costs of healthcare.
Some 70,000 patients use Cityblock services in four major U.S. cities, the company said.
To date, Cityblock has raised $300 million.
The company said in a statement that the new funding will be used to support Cityblock’s national expansion in caring for Medicaid and dually-eligible communities, to attract and onboard talent across its product, engineering, data science, clinical and business operations, to launch new service lines and to continue investing in its proprietary technology platform, Commons.
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When it comes to corporate venture capital, semiconductor giant Intel has shaped up to be one of the most prolific and prescient investors in the tech world, with investments in 1,582 companies worldwide, and a tally of some 692 portfolio companies going public or otherwise exiting in the wake of Intel’s backing.
Today, the company announced its latest tranche of deals: $132 million invested in 11 startups. The deals speak to some of the company’s most strategic priorities currently and in the future, covering artificial intelligence, autonomous computing and chip design.
Many corporate VCs have been clear in drawing a separation between their activities and that of their parents, and the same has held for Intel. But at the same time, the company has made a number of key moves that point to how it uses its VC muscle to expand its strategic relationships and also ultimately expand through M&A. Just earlier this month, it acquired Moovit, an Intel Capital portfolio company, for $900 million (a deal that was knocked down to $840 million when accounting for its previous investment).
“Intel Capital identifies and invests in disruptive startups that are working to improve the way we work and live. Each of our recent investments is pushing the boundaries in areas such as AI, data analytics, autonomous systems and semiconductor innovation. Intel Capital is excited to work with these companies as we jointly navigate the current world challenges and as we together drive sustainable, long-term growth,” said Wendell Brooks, Intel senior vice president and president of Intel Capital, in a statement.
The tranche of deals come at a critical time in the worlds of startups and venture investing. Many are worried that the slowdown in the economy, precipitated by the COVID-19 pandemic, will mean a subsequent slowdown in tech finance. Intel says that it plans to invest between $300 million and $500 million in total this year, so this would go some way to refuting that idea, along with some of the other monster deals and big funds that we’ve written out in the last couple of months.
The list announced today doesn’t include specific investment numbers, but in some cases the startups have also announced the fundings themselves and given more detail on round sizes. These still, however, do not reveal Intel’s specific financial stakes.
Here’s the full list:
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Starting tomorrow, 777 supermarkets in California, Illinois, Indiana, Iowa and Nevada will begin stocking the Impossible Foods plant-based meat substitute.
Fueling the increased distribution and a push to expand its product suite and geographic footprint domestically and internationally is a $500 million round of funding the company closed in March.
Some of that money is supporting the company’s debut at stores like Albertsons, Jewel-Osco, Pavilions, Safeway and Vons.
In all, the company said it would be in nearly 1,000 grocery stores by tomorrow. That includes all Albertsons, Vons, Pavilions and Gelson’s Markets in Southern California; all Safeway stores in Northern California and Nevada; Jewel-Osco stores in Chicago, eastern Iowa and northwest Indiana; Wegmans stores on the East Coast and Fairway markets in and around New York.
Since its debut in September, the company said it was the number one item sold at the locations it was available on the East and West coasts.
The company’s 12-ounce packages are sold for somewhere between $8.99 and $9.99 and it plans to soon introduce the Impossible Burger at even more stores nationwide.
“We’ve always planned on a dramatic surge in retail for 2020 — but with more and more Americans’ eating at home, we’ve received requests from retailers and consumers alike,” said Impossible Foods’ president Dennis Woodside, in a statement. “Our existing retail partners have achieved record sales of Impossible Burger in recent weeks, and we are moving as quickly as possible to expand with retailers nationwide.”
Even as the company announced its expansion, it made moves to assuage any consumer concerns over the processes in place at its manufacturing facilities.
Impossible Foods said it had instituted mandatory work from home policies for all of its employees who can telecommute; restricted visitors to its facilities and those operated by co-manufacturers; banned all work-related travel; and implemented new sanitizing and disinfection procedures at its workplaces.
“Our No. 1 priority is the safety of our employees, customers and consumers,” Woodside said. “And we recognize our responsibility for the welfare of our community, including the entire San Francisco Bay Area, our global supplier and customer network, millions of customers, and billions of people who are relying on food manufacturers to produce supplies in times of need.”
The company said it was proceeding with its research and development initiatives; accelerating the ramp of its production facilities; and moving to broadly commercialize its Impossible Sausage and Impossible Pork products.
Impossible Foods has raised $1.3 billion from investors, including Mirae Asset Global Investments, Khosla Ventures, Horizons Ventures and Temasek.
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Alphabet’s Waymo autonomous driving company announced a new milestone at TechCrunch Sessions: Mobility on Wednesday: 10 billion miles driving in simulation. This is a significant achievement for the company, because all those simulated miles on the road for its self-driving software add up to considerable training experience.
Waymo also probably has the most experience when it comes to actual, physical road miles driven — the company is always quick to point out that it’s been doing this far longer than just about anyone else working in autonomous driving, thanks to its head start as Google’s self-driving car moonshot project.
“At Waymo, we’ve driven more than 10 million miles in the real world, and over 10 billion miles in simulation,” Waymo CTO Dmitri Dolgov told TechCrunch’s Kirsten Korosec on the Sessions: Mobility stage. “And the amount of driving you do in both of those is really a function of the maturity of your system, and the capability of your system. If you’re just getting started, it doesn’t matter – you’re working on the basics, you can drive a few miles or a few thousand or tens of thousands of miles in the real world, and that’s plenty to tell you and give you information that you need to know to improve your system.”
Dolgov’s point is that the more advanced your autonomous driving system becomes, the more miles you actually need to drive to have impact, because you’ve handled the basics and are moving on to edge cases, advanced navigation and ensuring that the software works in any and every scenario it encounters. Plus, your simulation becomes more sophisticated and more accurate as you accumulate real-world driving miles, which means the results of your virtual testing is more reliable for use back in your cars driving on actual roads.
This is what leads Dolgov to the conclusion that Waymo’s simulation is likely better than a lot of comparable simulation training at other autonomous driving companies.
“I think what makes it a good simulator, and what makes it powerful is two things,” Dolgov said onstage. “One [is] fidelity. And by fidelity, I mean, not how good it looks. It’s how well it behaves, and how representative it is of what you will encounter in the real world. And then second is scale.”
In other words, experience isn’t beneficial in terms of volume — it’s about sophistication, maturity and readiness for commercial deployment.
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The San Francisco Bay Area is a global powerhouse at launching startups that go on to dominate their industries. For locals, this has long been a blessing and a curse.
On the bright side, the tech startup machine produces well-paid tech jobs and dollars flowing into local economies. On the flip side, it also exacerbates housing scarcity and sky-high living costs.
These issues were top-of-mind long before the unicorn boom: After all, tech giants from Intel to Google to Facebook have been scaling up in Northern California for over four decades. Lately however, the question of how many tech giants the region can sustainably support is getting fresh attention, as Pinterest, Uber and other super-valuable local companies embark on the IPO path.
The worries of techie oversaturation led us at Crunchbase News to take a look at the question: To what extent do tech companies launched and based in the Bay Area continue to grow here? And what portion of employees work elsewhere?
For those agonizing about the inflationary impact of the local unicorn boom, the data offers a bit of reassurance. While companies founded in the Bay Area rarely move their headquarters, their workforces tend to become much more geographically dispersed as they grow.
Just because a company is based in Northern California doesn’t mean most workers are there also. Headquarters, our survey shows, does not always translate into headcount.
“Headquarters location can often be the wrong benchmark to use to identify where employees are located,” said Steve Cadigan, founder of Cadigan Talent Ventures, a Silicon Valley-based talent consultancy. That’s particularly the case for large tech companies.
Among the largest technology employers in Northern California, Crunchbase News found most have fewer than 25 percent of their full-time employees working in the city where they’re headquartered. We lay out the details for 10 of the most valuable regional tech companies in the chart below.

With the exception of Intel, all of these companies have a double-digit percentage of employees at headquarters, so it’s not as if they’re leaving town. However, if you’re a new hire at Silicon Valley’s most valuable companies, it appears chances are greater that you’ll be based outside of headquarters.
Tesla, meanwhile, is somewhat of a unique case. The company is based in Palo Alto, but doesn’t crack the city’s list of top 10 employers. In nearby Fremont, Calif., however, Tesla is the largest city employer, with roughly 10,000 reportedly working at its auto plant there.(Tesla has about 49,000 employees globally.)
High-valuation private and recently public tech companies can also be pretty dispersed.
Although they tend to have a larger percentage of employees at headquarters than more-established technology giants, the unicorn crowd does like to spread its wings.

Take Uber, the poster child for this trend. Although based in San Francisco, the ride-hailing giant has fewer than one-fourth of its employees there. Out of a global workforce of around 22,300, only about 5,000 are SF-based.
It’s unclear if that kind of breakdown is typical. We had trouble assembling similar geographic employee counts at other Bay Area unicorns, mainly because cities break out numbers only for their 10 largest employers. The lion’s share of regional unicorns are San Francisco-based, and of them only Uber made the Top 10.
That said, there is another, rougher methodology for assessing who works at headquarters: job postings. At a number of the most valuable Bay Area-based unicorns — including Airbnb, Juul, Lime, Instacart, Stripe and the now-public Lyft — a high number of open positions are far from the home office. And as we wrote last year, private companies have been actively seeking out cities to set up secondary hubs.
Even for earlier-stage startups, it’s not uncommon to set up headquarters in the San Francisco area for access to financing and networking, while doing the bulk of hiring in another location, Cadigan said. The evolution of collaborative work tools has also enabled more companies to add staff working remotely or in secondary offices.
Plus, of course, unicorn startups tend to be national or global in focus, and that necessitates hiring where their customers are located.
As we wrap up, it’s worth bringing up how unusual it once was for denizens of a metro area to oppose a big influx of high-skill jobs. In the past couple of years, however, these attitudes have become more common. Witness Queens residents’ mixed reactions to Amazon’s HQ2 plans. And in San Francisco, a potential surge of newly minted IPO millionaires is causing some consternation among locals, along with jubilation among the realtor crowd.
Just as college towns retain room for new students by graduating older ones, however, it seems reasonable that sustaining Northern California’s strength as a startup hub requires locating jobs out-of-area as companies scale. That could be good news for other cities, including Austin, Phoenix, Nashville, Portland and others, which have emerged as popular secondary locations for fast-growing unicorns.
That said, we’re not predicting near-term contraction in Bay Area tech employment, particularly of the startup variety. The region’s massive entrepreneurial and venture ecosystem keeps on producing valuable newcomers well-capitalized to keep hiring.
Methodology
We looked only at employment at company headquarters (except for Apple) . Companies on the list may have additional employees based in other Northern California cities. For Apple, we included all Silicon Valley employees, per estimates by the Silicon Valley Business Journal.
Numbers are rounded to the nearest hundred for the largest employers. Most of the data is for full-time employees only. Large tech employers hire predominantly full-time for staff positions, so part-time, whether included or not, is expected to reflect only a very small percentage of employment.
Cities list their 10 largest employers in annual reports. We used either the annual reports themselves or data excerpted in Wikipedia, using calendar year 2017 or 2018.
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On the stage of Google I/O, CEO Sundar Pichai announced Google.ai, a new initiative to democratize the benefits of the latest in machine learning research. Google.ai will serve as a center of Google’s AI efforts — including research, tools and applied AI. The new site will host research from Google and its Brain Team. It also allows anyone to quickly access fun experiments… Read More
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Business intelligence platform Looker is announcing an $81.5 million Series D today led by CapitalG. Rather than compete in segmented markets against visualization and data preparation startups, Looker wants to own the vertical of business intelligence. The company supports the adoption of enterprise machine learning by providing a source of clean and reliable data. Read More
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At a press conference in San Francisco today, Ford Motor Co. president and CEO Mark Fields announced that the company had both acquired a rideshare startup called Chariot and made a significant investment in expanding the region’s bike-share program. Ford’s sponsorship will see the Bay Area’s supply of shareable bikes expand from 700 to 7,000 by 2018, with 1,350 bikes going… Read More
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