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Salesforce adds integrated order management system to its arsenal
Salesforce certainly has a lot of tools crossing the sales, service and marketing categories, but until today when it announced Lightning Order Management, it lacked an integration layer that allowed companies to work across these systems to manage orders in a seamless way.
“This is a new product built from the ground up on the Salesforce Lightning Platform to allow our customers to fulfill, manage and service their orders at scale,” Luke Ball, VP of product management at Salesforce told TechCrunch.
He says that order management is an often-overlooked part of the sales process, but it’s one that’s really key to the whole experience you’re trying to provide for your customers. “We think about advertising and acquisition and awareness. We think about creating amazing, compelling commerce experiences on the storefront or on your website or in your app. But I think a lot of brands don’t necessarily think about the delivery experience as part of that customer experience,” he said.
The problem is that order management involves so many different systems along with internal and external stakeholders. Trying to pull them together into a coherent system is harder than it looks, especially when it could also involve older legacy technology. As Ball pointed out, the process includes shipping carriers, warehouse management systems, ERP systems and payment and tax and fraud tools.
The Salesforce solution involves a few key pieces. For starters there is order life cycle management, what Ball calls the brains of the operation. “This is the core logic of an order management system. Everything that extends commerce beyond the Buy button — supply chain management, order fulfillment, payment capture, invoice creation, inventory availability and custom business logic. This is the bread and butter of an order management system,” he said.
Salesforce Lightning Order Management App Picker (Image: Salesforce)
Customers start by building visual order workflows. They can move between systems in an App Picker, and the information is shared between Commerce Cloud and Service Cloud, so that as customers move from sales to service, the information moves with them and it makes it easier to process inquiries from customers about an order, including returns.
Ball says that Salesforce recognizes that not every customer will be an all-Salesforce shop and the system is designed to work with tools from other vendors, although these external tools won’t show up in the App Picker. It also knows that this process involves external vendors like shipping companies, so they will be offering specific integration apps for Lightning Order Management in the Salesforce AppExchange.
The company is announcing the product today and will be making it generally available in February.
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How ‘the Internet broke America’ with The New Yorker’s Andrew Marantz
When Elizabeth Warren took on Mark Zuckerberg and Facebook earlier this week, it was a low moment for what New Yorker writer Andrew Marantz calls “techno-utopianism.”
That the progressive, populist Massachusetts Senator and leading Democratic Presidential candidate wants to #BreakUpBigTech is not surprising. But Warren’s choice to spotlight regulating and trust-busting Facebook was nonetheless noteworthy, because of what it represents on a philosophical level. Warren, along with like-minded political leaders, social activists, and tech critics, has begun to offer the first massively popular alternative to the massively popular wave of aggressive optimism and “genius” ambition that characterized tech culture for the past decade or two.
“No,” Warren and others seem to say, “your vision is not necessarily making the world a better place.” This is a major buzzkill for tech leaders who have made (positive) world-changing their number one calling card — more than profits, popularity, skyscrapers like San Francisco’s striking Salesforce Tower, or any other measure.
Enter Marantz, a longtime New Yorker staff writer and Brooklyn, N.Y. resident who has recently trained his attention on tech culture, following around iconic figures on both sides of what he sees as the divide of our time — not between tech greats whose successes make us all better and those who would stop them, but between the alternative figures on the “new right” and the self-understood liberals of Silicon Valley who, according to Marantz, have both contributed to “hijacking the American conversation.”
Image via Penguin Random House
Marantz’s first book, “Antisocial: Online Extremists, Techno-Utopians, and the Hijacking of the American Conversation,” will be released next week, and I recently had a chance to talk with him for this series the ethics of technology.
Greg Epstein: Congratulations on your absolutely fascinating new book Antisocial, and on everything you’ve been up to.
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Salesforce is building an office tower in Sydney, pledging 1,000 new jobs in the next five years
Salesforce announced this week that it’s building another shiny tower. This one will be in Sydney with views of the harbor and the iconic Sydney Opera House. The company has also committed to adding 1,000 new jobs in the next five years and to building the tower in a sustainable fashion.
In fact, Salesforce is pledging the new tower will be one of the greenest buildings in the country when they are finished. “The building has achieved Sydney’s first-ever WELL core and shell Platinum pre-certification, the highest obtainable pre-certification, and will achieve a 6 Star Green Star Design and As-Built rating, representing world excellence in sustainable design,” Salesforce’s Elizabeth Pinkham wrote in a blog post announcing the project.
As is Salesforce’s way, it’s going to be the tallest building in the city when it’s done, and will sit in the Circular Quay, part of the central business district in the city, and will house shops and restaurants on the main floor. As with all of its modern towers, it’s going to dedicate the top floor to allow for flexible use for employees, customers and partners. The building will also boast a variety of spaces including a Salesforce Innovation Center for customers along with social lounges, mindfulness areas and a variety of spaces for employees to collaborate.
Salesforce has had a presence in Sydney for more than 15 years, according to the company, and this tower is an attempt to consolidate that presence into a single, modern space with room to expand over the next five years and add hundreds of new employees.
The announcement comes on the heels of the one earlier this year that the company was building a similarly grand project in Dublin to centralize operations in that city where it has had a presence since 2001.
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Symantec’s Sheila Jordan named to Slack’s board of directors
Workplace collaboration software business Slack (NYSE: WORK) has added Sheila Jordan, a senior vice president and chief information officer of Symantec, as an independent member of its board of directors. The hiring comes three months after the business completed a direct listing on the New York Stock Exchange.
Jordan, responsible for driving information technology strategy and operations for Symantec, brings significant cybersecurity expertise to Slack’s board. Prior to joining Symantec in 2014, Jordan was a senior vice president of IT at Cisco and an executive at Disney Destination for nearly 15 years.
With the new appointment, Slack appears to be doubling down on security. In addition to the board announcement, Slack recently published a blog post outlining the company’s latest security strategy in what was likely part of a greater attempt to sway potential customers — particularly those in highly regulated industries — wary of the company’s security processes. The post introduced new features, including the ability to allow teams to work remotely while maintaining compliance to industry and company-specific requirements.
Jordan joins Slack co-founder and chief executive officer Stewart Butterfield, former Goldman Sachs executive Edith Cooper, Accel general partner Andrew Braccia, Nextdoor CEO Sarah Friar, Andreessen Horowitz general partner John O’Farrell, Social Capital CEO Chamath Palihapitiya and former Salesforce chief financial officer Graham Smith on Slack’s board of directors.
“I believe there is nothing more critical than driving organizational alignment and agility within enterprises today,” Jordan said in a statement. “Slack has developed a new category of enterprise software to help unlock this potential and I’m thrilled to now be a part of their story.”
Slack closed up nearly 50% on its first day of trading in June but has since stumbled amid reports of increased competition from Microsoft, which operates a Slack-like product called Teams.
Slack co-founder and chief technology officer Cal Henderson will join us onstage at TechCrunch Disrupt San Francisco next week to discuss the company’s founding, road to the public markets and path forward. Buy tickets here.
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TechCrunch Disrupt offers plenty of options for attendees with an eye on the enterprise
We might have just completed a full-day program devoted completely to enterprise at TechCrunch Sessions: Enterprise last week, but it doesn’t mean we plan to sell that subject short at TechCrunch Disrupt next month in San Francisco. In fact, we have something for everyone from startups to established public companies and everything in between along with investors and industry luminaries to discuss all-things enterprise.
SaaS companies have played a major role in enterprise software over the last decade, and we are offering a full line-up of SaaS company executives to provide you with the benefit of their wisdom. How about Salesforce chairman, co-CEO and co-founder Marc Benioff for starters? Benioff will be offering advice on how to build a socially responsible, successful startup.
If you’re interested in how to take your startup public, we’ll have Box CEO Aaron Levie, who led his company to IPO in 2015 and Jennifer Tejada, CEO at PagerDuty, who did the same just this year. The two executives will discuss the trials and tribulations of the IPO process and what happens after you finally go public.
Meanwhile, Slack co-founder and CTO Cal Henderson, another SaaS company that recently IPOed, will be discussing how to build great products with Megan Quinn from Spark Capital, a Slack investor.
Speaking of investors, Neeraj Agrawal, a general partner at Battery Ventures joins us on a panel with Whitney Bouck, COO at HelloSign and Jyoti Bansal, CEO and founder of Harness (as well as former CEO and co-founder at AppDynamics, which was acquired by Cisco in 2017 for $3.7 billion just before it was supposed to IPO). They will be chatting about what it takes to build a billion dollar SaaS business.
Not enough SaaS for you? How about Diya Jolly, Chief Product Officer at Okta discussing how to iterate your product?
If you’re interested in security, we have Dug Song from Duo, whose company was sold to Cisco in 2018 for $2.35 billion, explaining how to develop a secure startup. We will also welcome Nadav Zafrir from Israeli security incubator Team 8 to talk about the intriguing subject of when spies meet security on our main stage.
You probably want to hear from some enterprise company executives too. That’s why we are bringing Frederic Moll, chief development officer for the digital surgery group at Johnson & Johnson to talk about robots, Marillyn A. Hewson, chairman, president and CEO at Lockheed Martin discussing the space industry and Verizon CEO Hans Vestberg going over the opportunity around 5G.
We’ll also have seasoned enterprise investors, Mamoon Hamid from Kleiner Perkins and Michelle McCarthy from Verizon Ventures, acting as judges at the TechCrunch Disrupt Battlefield competition.
If that’s not enough for you, there will also be enterprise startups involved in the Battlefield and Startup Alley. If you love the enterprise, there’s something for everyone. We hope you can make it.
Still need tickets? You can pick those up right here.
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How Automattic wants to build the operating system of the web
Automattic, the company behind WordPress.com, WooCommerce, Longreads, Simplenote and soon Tumblr, is now worth $3 billion. But its founder and CEO Matt Mullenweg has a bigger goal. He wants to make the web better, more open and diverse.
With the rise of social networks and closed platforms, Automattic’s mission statement has never sounded so important. Automattic doesn’t want to be the hot new startup. It wants to build a strong foundation to empower content creators for decades to come.
In an interview this week, Matt Mullenweg discussed why he raised $300 million from Salesforce Ventures, what he thinks of the current state of the web and how Automattic has a shot at building the open-source operating system of the web. The interview was edited for clarity and brevity.
(Photo Credit: Christopher Michel / Flickr under a CC BY 2.0 license)
Romain Dillet: Tell me more about how much money you’ve raised, who you’ve raised from.
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New Relic launches platform for developers to build custom apps
When Salesforce launched Force.com in 2007 as a place for developers to build applications on top of Salesforce, it was a pivotal moment for the concept of SaaS platforms. Since then, it’s been said that every enterprise SaaS company wants to be a platform play. Today, New Relic achieved that goal when it announced the New Relic One Observability Platform at the company’s FutureStack conference in New York City.
Company co-founder and CEO Lew Cirne explained that in order to be a platform, by definition, it is something that other people can build software on. “What we are shipping is a set of capabilities to enable our customers and partners to build their own observability applications on the very same platform that we’ve built our product,” Cirne told TechCrunch.
He sees these third-party developers building applications to enable additional innovations on top of the New Relic platform that perhaps New Relic’s engineers couldn’t because of time and resource constraints. “There are so many use cases for this data, far more than the engineers that we have at our company could ever do, but a community of people who can do this together can totally unlock the power of this data,” Cirne said.
Like many platform companies, New Relic found that as it expanded its own offering, it required a platform for its developers to access a common set of services to build these additional offerings, and as they built out this platform, it made it possible to open it up to external developers to access the same set of services as the New Relic engineering team.
“What we have is metrics, logs, events and traces coming from our customers’ digital software. So they have access to all that data in real time to build applications, measure the health of their digital business and build applications on top of that. Just as Force.com was the thing that really transformed Salesforce as a company into being a strategic vendor, we think the same thing will happen for us with what we’re offering,” he said.
As a proof point for the platform, the company is releasing a dozen open-source tools built on top of the New Relic platform today in conjunction with the announcement. One example is an application to help identify where companies could be over-spending on their AWS bills. “We’re actually finding 30-40% savings opportunities for them where they’re provisioning larger servers than they need for the workload. Based on the data that we’re analyzing, we’re recommending what the right size deployment should be,” Cirne said.
The New Relic One Observability Platform and the 12 free apps will be available starting today.
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Tableau update uses AI to increase speed to insight
Tableau was acquired by Salesforce earlier this year for $15.7 billion, but long before that, the company had been working on its fall update, and today it announced several new tools, including a new feature called “Explain Data” that uses AI to get to insight quickly.
“What Explain Data does is it moves users from understanding what happened to why it might have happened by automatically uncovering and explaining what’s going on in your data. So what we’ve done is we’ve embedded a sophisticated statistical engine in Tableau, that when launched automatically analyzes all the data on behalf of the user, and brings up possible explanations of the most relevant factors that are driving a particular data point,” Tableau chief product officer, Francois Ajenstat explained.
He added that what this really means is that it saves users time by automatically doing the analysis for them, and It should help them do better analysis by removing biases and helping them dive deep into the data in an automated fashion.
Image: Tableau
Ajenstat says this is a major improvement, in that, previously users would have do all of this work manually. “So a human would have to go through every possible combination, and people would find incredible insights, but it was manually driven. Now with this engine, they are able to essentially drive automation to find those insights automatically for the users,” he said.
He says this has two major advantages. First of all, because it’s AI-driven it can deliver meaningful insight much faster, but also it gives a more rigorous perspective of the data.
In addition, the company announced a new Catalog feature, which provides data bread crumbs with the source of the data, so users can know where the data came from, and whether it’s relevant or trustworthy.
Finally, the company announced a new server management tool that helps companies with broad Tableau deployment across a large organization to manage those deployments in a more centralized way.
All of these features are available starting today for Tableau customers.
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Salesforce brings AI power to its search tool
Enterprise search tools have always suffered from the success of Google. Users wanted to find the content they needed internally in the same way they found it on the web. Enterprise search has never been able to meet those lofty expectations, but today Salesforce announced Einstein Search, an AI-powered search tool for Salesforce users that is designed to point them to the exact information for which they are looking.
Will Breetz, VP of product management at Salesforce, says that enterprise search has suffered over the years for a variety of reasons. “Enterprise search has gotten a bad rap, but deservedly so. Part of that is because in many ways it is more difficult than consumer search, and there’s a lot of headwinds,” Breetz explained.
To solve these issues, the company decided to put the power of its Einstein artificial intelligence engine to bear on the problem. For starters, it might not know the popularity of a given topic like Google, but it can learn the behaviors of an individual and deliver the right answer based on a person’s profile, including geography and past activity to deliver a more meaningful answer.
Image: Salesforce
Next, it allows you to enter natural language search phrasing to find the exact information you need, and the search tool understands and delivers the results. For instance, you could enter, “my open opportunities in Boston” and using natural language understanding, the tool can translate that into the exact set of results you are looking for — your open opportunities in Boston. You could use conventional search to click a series of check boxes to narrow the list of results to only Boston, but this is faster and more efficient.
Finally, based on what the intelligence engine knows about you, and on your search parameters, it can predict the most likely actions you want to take and provide quick action buttons in the results to help you do that, reducing the time to action. It may not seem like much, but each reduced workflow adds up throughout a day, and the idea is to anticipate your requirements and help you get your work done more quickly.
Salesforce appears to have flipped the enterprise search problem. Instead of having a limited set of data being a handicap for enterprise search, it is taking advantage of that, and applying AI to help deliver more meaningful results. It’s for a limited set of findings for now, such as accounts, contacts and opportunities, but the company plans to add options over time.
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Salesforce is building an app to gauge a company’s sustainability progress
Salesforce has always tried to be a socially responsible company, encouraging employees to work in the community, giving 1% of its profits to different causes and building and productizing the 1-1-1 philanthropic model. The company now wants to help other organizations be more sustainable to reduce their carbon footprint, and today it announced it is working on a product to help.
Patrick Flynn, VP of sustainability at Salesforce, says that it sees sustainability as a key issue, and one that requires action right now. The question was how Salesforce could help. As a highly successful software company, it decided to put that particular set of skills to work on the problem.
“We’ve been thinking about how can Salesforce really take action in the face of climate change. Climate change is the biggest, most important and most complex challenge humans have ever faced, and we know right now, every individual, every company needs to step forward and do everything it can,” Flynn told TechCrunch.
And to that end, the company is developing the Salesforce Sustainability Cloud, to help track a company’s sustainability efforts. The tool should look familiar to Salesforce customers, but instead of tracking customers or sales, this tool tracks carbon emissions, renewable energy usage and how well a company is meeting its sustainability goals.
Image: Salesforce
The tool works with internal data and third-party data as needed, and is subject to both an internal audit by the Sustainability team and third-party organizations to be sure that Salesforce (and Sustainability Cloud customers) are meeting their goals.
Salesforce has been using this product internally to measure its own sustainability efforts, which Flynn leads. “We use the product to measure our footprint across all sorts of different aspects of our operations from data centers, public cloud, real estate — and we work with third-party providers everywhere we can to have them make their operations cleaner, and more powered by renewable energy and less carbon intensive,” he said. When there is carbon generated, the company uses carbon offsets to finance sustainability projects such as clean cookstoves or helping preserve the Amazon rainforest.
Flynn says increasingly the investor community is looking for proof that companies are building a real, verifiable sustainability program, and the Sustainability Cloud is an effort to provide that information both for Salesforce and for other companies that are in a similar position.
The product is in beta now and is expected to be ready next year. Flynn could not say how much they plan to charge for this service, but he said the goal of the product is positive social impact.
Hear Salesforce chairman, co-founder and CEO Marc Benioff discuss business as the greatest platform for change at Disrupt SF October 2-4. Get your passes to the biggest startup show around.
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