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Aiming to become the definitive source for location data, SafeGraph raises $45M
While there are plenty of companies selling data about physical locations, SafeGraph CEO Auren Hoffman said his startup is “one of the few companies to sell this data to data science teams.”
For the most part, location data has traditionally been sold to marketers, and Hoffman said, “In the marketing world, if your data is like 40% or 50% true, that’s actually amazing.” But that doesn’t cut it for the data scientist who needs to use it to build complex models and algorithms.
So SafeGraph takes what Hoffman described as a “very, very rigorous approach,” crawling and merging data like business listings, foot traffic and building polygons from 20,000 sources. He also noted that while other businesses treat this data as “an exhaust that they sell on the side of their core business,” it represents “100%” of SafeGraph’s revenue.
Hoffman told me that SafeGraph’s customers are using its data in sectors as varied as GIS/mapping, local search, financial services and logistics. Customers include investment company Ares Management, food distribution company Sysco and Choice Hotels — in a statement, Sysco’s senior manager of market, customer and competitive intelligence Ben Anderson described SafeGraph as “the most comprehensive and actionable POI dataset.”
The startup also says that its data is being used by more than 7,000 data scientists and has been cited in more than 300 academic papers.
Image Credits: SafeGraph
Today, SafeGraph announced that it has raised $45 million in Series B funding led by Sapphire Ventures, bringing its total funding to $61 million. Previous investors including Alex Rosen of Ridge Ventures, DNX Ventures and Peter Thiel also participated.
“What stands out about SafeGraph is how they’ve been able to quickly position themselves into a major player in the geospatial data industry,” said Sapphire Partner Cathy Gao in a statement. “By singularly focusing on providing the highest-quality places data to data science teams, they’ve earned the trust of some of the largest public and private institutions.”
Hoffman noted that the startup has been “extremely cash efficient,” only losing $3 million over the past two years, and that it raised the funding simply to “grow much faster.” Growth plans include international expansion — SafeGraph has been focused on the United States and Canada thus far, with a U.K. launch planned in April — as well as possible acquisitions.
He added that particularly with the pandemic forcing many businesses to close or change their hours, “having really accurate data is going to be a lot more important in a post-COVID world.”
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Airbyte raises $5.2M for its open-source data integration platform
Airbyte, an open-source data integration platform, today announced that it has raised a $5.2 million seed funding round led by Accel. Other investors include Y Combinator, 8VC, Segment co-founder Calvin French-Owen, former Cloudera GM Charles Zedlewski, LiveRamp and Safegraph CEO Auren Hoffman, Datavant CEO Travis May and Alain Rossmann, the president of Machinify.
The company was co-founded by Michel Tricot, the former director of engineering and head of integrations at LiverRamp and RideOS, and John Lafleur, a serial entrepreneur who focuses on developer tools and B2B services. The last startup he co-founded was Anaxi.
Image Credits: Airbyte
In its early days, the team was actually working on a slightly different project that focused on data connectivity for marketing companies. The founders were accepted into Y Combinator and built out their application, but once the COVID pandemic hit, a lot of the companies that had placed early bets on Airbyte’s original project faced budget freezes and layoffs.
“At that point, we decided to go into deeper data integration and that’s how we started the Airbyte project and product as we know it today,” Tricot explained.
Today’s Airbyte is geared toward data engineering, without the specific industry focus of its early incarnation, but it offers both a graphical UI for building connectors, as well as APIs for developers to hook into.
As Tricot noted, a lot of companies start out by building their own data connectors — and that tends to work alright at first. But the real complexity is in maintaining them. “You have zero control over how they behave,” he noted. “So either they’re going to fail, or they’re going to change something. The cost of data integration is in the maintenance.”
Even for a company that specializes in building these connectors, the complexity will quickly outpace its ability to keep up, so the team decided on building Airbyte as an open-source company. The team also argues that while there are companies like Fivetran that focus on data integration, a lot of customers end up with use cases that aren’t supported by Airbyte’s closed-source competitors and that they had to build themselves from the ground up.
“Our mission with Airbyte is really to become the standard to replicate data,” Lafleur said. “To do that, we will open source every feature that addresses the need of the individual contributor, so all the connectors.” He also noted that Airbyte will exclusively focus on its open-source tools until it raises a Series A round — likely early next year.
To monetize its service, Airbyte plans to use an open-core model, where all of the features that address the needs of a company (think enterprise features like data quality, privacy, user management, etc.) will be licensed. The team is also looking at white-labeling its containerized connectors to others.
Currently, about 600 companies use Airbyte’s connectors — up from 250 just a month ago. Its users include the likes of Safegraph, Dribbble, Mercato, GraniteRock, Agridigital and Cart.com.
The company plans to use the new funding to double its team from about 12 people to 25 by the end of the year. Right now, the company’s focus is on establishing its user base, and then it plans to start monetizing that — and raise more funding — next year.
Early Stage is the premiere ‘how-to’ event for startup entrepreneurs and investors. You’ll hear first-hand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in – there’s ample time included in each for audience questions and discussion.
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