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The CockroachDB EC-1
Every application is a palimpsest of technologies, each layer forming a base that enables the next layer to function. Web front ends rely on JavaScript and browser DOM, which rely on back-end APIs, which themselves rely on databases.
As one goes deeper down the stack, engineering decisions become ever more conservative — changing the location of a button in a web app is an inconvenience; changing a database engine can radically upend an entire project.
It’s little surprise then that database technologies are among the longest-lasting engineering projects in the modern software developer toolkit. MySQL, which remains one of the most popular database engines in the world, was first released in the mid-1990s, and Oracle Database, launched more than four decades ago, is still widely used in high-performance corporate environments.
Database technology can change the world, but the world in these parts changes very, very slowly. That’s made building a startup in the sector a tough equation: Sales cycles can be painfully slow, even when new features can dramatically expand a developer’s capabilities. Competition is stiff and comes from some of the largest and most entrenched tech companies in the world. Exits have also been few and far between.
That challenge — and opportunity — is what makes studying Cockroach Labs so interesting. The company behind CockroachDB attempts to solve a long-standing problem in large-scale, distributed database architecture: How to make it so that data created in one place on the planet is always available for consumption by applications that are thousands of miles away, immediately and accurately. Making global data always available immediately and accurately might sound like a simple use case, but in reality it’s quite the herculean task. Cockroach Labs’ story is one of an uphill struggle, but one that saw it turn into a next-generation, $2-billion-valued database contender.
The lead writer of this EC-1 is Bob Reselman. Reselman has been writing about the enterprise software market for more than two decades, with a particular emphasis on teaching and educating engineers on technology. The lead editor for this package was Danny Crichton, the assistant editor was Ram Iyer, the copy editor was Richard Dal Porto, figures were designed by Bob Reselman and stylized by Bryce Durbin, and illustrations were drawn by Nigel Sussman.
CockroachDB had no say in the content of this analysis and did not get advance access to it. Reselman has no financial ties to CockroachDB or other conflicts of interest to disclose.
The CockroachDB EC-1 comprises four main articles numbering 9,100 words and a reading time of 37 minutes. Here’s what we’ll be crawling over:
- Part 1: Origin story “CockroachDB, the database that just won’t die” (2,100 words/8 minutes) — Looks at the origins of CockroachDB, from the creation of the popular open-source image editor GIMP to some of Google’s most well-known infrastructure products.
- Part 2: Technical design “How engineers fought the CAP theorem in the global war on latency” (2,400 words/10 minutes) — Analyzes the key differentiation that CockroachDB offers the relational database market, particularly its focus on geography and data storage.
- Part 3: Developer relations and business “‘Developers, as you know, do not like to pay for things‘” (2,200 words/9 minutes) — Explores how CockroachDB engages with developers while also pivoting to the cloud at a key inflection point in its business.
- Part 4: Competitive landscape and future “Scaling CockroachDB in the red ocean of relational databases” (2,400 words/10 minutes) — Evaluates the future of the startup within the extremely competitive landscape of relational databases and what possible exit routes might look like.
We’re always iterating on the EC-1 format. If you have questions, comments or ideas, please send an email to TechCrunch Managing Editor Danny Crichton at danny@techcrunch.com.
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CockroachDB, the database that just won’t die
There is an art to engineering, and sometimes engineering can transform art. For Spencer Kimball and Peter Mattis, those two worlds collided when they created the widely successful open-source graphics program, GIMP, as college students at Berkeley.
That project was so successful that when the two joined Google in 2002, Sergey Brin and Larry Page personally stopped by to tell the new hires how much they liked it and explained how they used the program to create the first Google logo.
Cockroach Labs was started by developers and stays true to its roots to this day.
In terms of good fortune in the corporate hierarchy, when you get this type of recognition in a company such as Google, there’s only one way you can go — up. They went from rising stars to stars at Google, becoming the go-to guys on the Infrastructure Team. They could easily have looked forward to a lifetime of lucrative employment.
But Kimball, Mattis and another Google employee, Ben Darnell, wanted more — a company of their own. To realize their ambitions, they created Cockroach Labs, the business entity behind their ambitious open-source database CockroachDB. Can some of the smartest former engineers in Google’s arsenal upend the world of databases in a market spotted with the gravesites of storage dreams past? That’s what we are here to find out.
Berkeley software distribution
Mattis and Kimball were roommates at Berkeley majoring in computer science in the early-to-mid-1990s. In addition to their usual studies, they also became involved with the eXperimental Computing Facility (XCF), an organization of undergraduates who have a keen, almost obsessive interest in CS.
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How engineers fought the CAP theorem in the global war on latency
CockroachDB was intended to be a global database from the beginning. The founders of Cockroach Labs wanted to ensure that data written in one location would be viewable immediately in another location 10,000 miles away. The use case was simple, but the work needed to make it happen was herculean.
The company is betting the farm that it can solve one of the largest challenges for web-scale applications. The approach it’s taking is clever, but it’s a bit complicated, particularly for the non-technical reader. Given its history and engineering talent, the company is in the process of pulling it off and making a big impact on the database market, making it a technology well worth understanding. In short, there’s value in digging into the details.
Using CockroachDB’s multiregion feature to segment data according to geographic proximity fulfills Cockroach Labs’ primary directive: To get data as close to the user as possible.
In part 1 of this EC-1, I provided a general overview and a look at the origins of Cockroach Labs. In this installment, I’m going to cover the technical details of the technology with an eye to the non-technical reader. I’m going to describe the CockroachDB technology through three questions:
- What makes reading and writing data over a global geography so hard?
- How does CockroachDB address the problem?
- What does it all mean for those using CockroachDB?
What makes reading and writing data over a global geography so hard?
Spencer Kimball, CEO and co-founder of Cockroach Labs, describes the situation this way:
There’s lots of other stuff you need to consider when building global applications, particularly around data management. Take, for example, the question and answer website Quora. Let’s say you live in Australia. You have an account and you store the particulars of your Quora user identity on a database partition in Australia.
But when you post a question, you actually don’t want that data to just be posted in Australia. You want that data to be posted everywhere so that all the answers to all the questions are the same for everybody, anywhere. You don’t want to have a situation where you answer a question in Sydney and then you can see it in Hong Kong, but you can’t see it in the EU. When that’s the case, you end up getting different answers depending where you are. That’s a huge problem.
Reading and writing data over a global geography is challenging for pretty much the same reason that it’s faster to get a pizza delivered from across the street than from across the city. The essential constraints of time and space apply. Whether it’s digital data or a pepperoni pizza, the further away you are from the source, the longer stuff takes to get to you.
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“Developers, as you know, do not like to pay for things”
In the previous part of this EC-1, we looked at the technical details of CockroachDB and how it provides accurate data instantaneously anywhere on the planet. In this installment, we’re going to take a look at the product side of Cockroach, with a particular focus on developer relations.
As a business, Cockroach Labs has many things going for it. The company’s approach to distributed database technology is novel. And, as more companies operate on a global level, CockroachDB has the potential to gain some significant market share internationally. The company is seven years into a typical 10-year maturity model for databases, has raised $355 million, and holds a $2 billion market value. It’s considered a double unicorn. Few database companies can say this.
The company is now aggressively expanding into the database-as-a-service space, offering its own technology in a fully managed package, expanding the spectrum of clients who can take immediate advantage of its products.
But its growth depends upon securing the love of developers while also making its product easier to use for new customers. To that end, I’m going to analyze the company’s pivot to the cloud as well as its extensive outreach to developers as it works to set itself up for long-term, sustainable success.
Cockroach Labs looks to the cloud
These days, just about any company of consequence provides services via the internet, and a growing number of these services are powered by products and services from native cloud providers. Gartner forecasted in 2019 that cloud services are growing at an annual rate of 17.5%, and there’s no sign that the growth has abated at all.
Its founders’ history with Google back in the mid-2000s has meant that Cockroach Labs has always been aware of the impact of cloud services on the commercial web. Unsurprisingly, CockroachDB could run cloud native right from its first release, given that its architecture presupposes the cloud in its operation — as we saw in part 2 of this EC-1.
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Scaling CockroachDB in the red ocean of relational databases
Most database startups avoid building relational databases, since that market is dominated by a few goliaths. Oracle, MySQL and Microsoft SQL Server have embedded themselves into the technical fabric of large- and medium-size companies going back decades. These established companies have a lot of market share and a lot of money to quash the competition.
So rather than trying to compete in the relational database market, over the past decade, many database startups focused on alternative architectures such as document-centric databases (like MongoDB), key-value stores (like Redis) and graph databases (like Neo4J). But Cockroach Labs went against conventional wisdom with CockroachDB: It intentionally competed in the relational database market with its relational database product.
While it did face an uphill battle to penetrate the market, Cockroach Labs saw a surprising benefit: It didn’t have to invent a market. All it needed to do was grab a share of a market that also happened to be growing rapidly.
Cockroach Labs has a bright future, compelling technology, a lot of money in the bank and has an experienced, technically astute executive team.
In previous parts of this EC-1, I looked at the origins of CockroachDB, presented an in-depth technical description of its product as well as an analysis of the company’s developer relations and cloud service, CockroachCloud. In this final installment, we’ll look at the future of the company, the competitive landscape within the relational database market, its ability to retain talent as it looks toward a potential IPO or acquisition, and the risks it faces.
CockroachDB’s success is not guaranteed. It has to overcome significant hurdles to secure a profitable place for itself among a set of well-established database technologies that are owned by companies with very deep pockets.
It’s not impossible, though. We’ll first look at MongoDB as an example of how a company can break through the barriers for database startups competing with incumbents.
When life gives you Mongos, make MongoDB
Dev Ittycheria, MongoDB CEO, rings the Nasdaq Stock Market Opening Bell. Image Credits: Nasdaq, Inc
MongoDB is a good example of the risks that come with trying to invent a new database market. The company started out as a purely document-centric database at a time when that approach was the exception rather than the rule.
Web developers like document-centric databases because they address a number of common use cases in their work. For example, a document-centric database works well for storing comments to a blog post or a customer’s entire order history and profile.
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Product-led sales startup Endgame raises over $17M
Endgame, enabling software companies to turn customer observations into go-to-market strategies, announced Tuesday it raised a total of $17 million in back-to-back seed and Series A funding rounds.
The $12.25 million Series A was led by Menlo Ventures, while the $5 million seed round was led by Upfront Ventures. Also participating in the round are a group of investors including Todd and Rahul’s Fund, Liquid 2 Ventures and Gainsight CEO Nick Mehta.
Los Angeles-based Endgame was founded in 2020 and provides a self-service look at what’s happening in a software trial so that a sales team can prioritize accounts based on user behavior signals and act on them faster without having to be a data scientist or engineer.
Company CEO Alex Bilmes told TechCrunch that the concepts of product-led sales and product-led growth have taken over the sale of software. Today’s customers sign up for a trial, and if they like it, they invite their friends to try it.
However, at a certain point, some sales pressure is needed to close the deal. That’s where Endgame comes in: It shows who is doing what, and what features are being used — data that is typically opaque to sales and revenue teams.
Traditional customer relationship management systems are designed to be rep-driven, meaning the sales rep is responsible for adding notes. It’s simpler if a rep only has a few accounts, but across tens of millions of users, Endgame analyzes the data and identifies which accounts are most likely to convert, who are the users to engage, what makes a good customer and how to take action with the right people.
Endgame is not competing against other companies so much as in-house developers that are cobbling a bunch of apps together in efforts to create a system that works for them, Bilmes said.
“Most of this is solved with do-it-yourself,” he added. “I have built Endgame a number of times at other companies using databases and other piece-meals to put together something so I could mash data from lots of places and build subscriptive views for revenue teams. We compete with those data scientists and internal teams stitching together horizontal tools.”
Endgame is pre-revenue and is already catering to a group of beta customers like Figma, Loom, Airtable, Clubhouse, Mode, Retool and Algolia that are looking for a dedicated software platform to capture product-led value.
Bilmes said the customer relationship management market, both huge and fast-growing at 35% annually, is expected to reach $114 billion by 2027. To meet demand, he intends to use the new funds to continue hiring aggressively. He has already tripled the size of the team to nine in the past few months, and expects to double that in the coming year. In addition, funds will go toward R&D and to further define the product-led sales landscape.
Growth over the next year will be customer-focused as Endgame works to get into the hands of the right customers and making it as accessible as possible for people to begin doing product-led motions.
“Our efforts are product-focused,” Bilmes said. “We’ve seen more demand than we can possibly hope to fill given the problem is so real for so many.”
As part of the investment, Upfront Ventures Partner Kara Nortman and Menlo Ventures Partner Naomi Ionita will join Endgame’s board of directors. Sandhya Hegde, partner at Unusual Ventures, which also participated in both rounds, joins as a board observer to create an all-women investor board.
When Endgame was raising its seed fund, it wanted to work with Nortman, who has expertise in applying consumer concepts to enterprise, Bilmes said. When it came to the Series A, Bilmes said he felt Ionita was the perfect partner due to her similar background to Bilmes and expertise in teaching salespeople how to engage.
Ionita told TechCrunch she learned about Endgame from Nortman, with whom she has invested in other startups. The company understands the pain point and is for companies that offer a self-service version for the “why and how.”
“This intelligence doesn’t exist, and I know that because I lived it — building in-house or seeing companies flying blind,” she added. “Alex just gets this, and I see Endgame being the system of record and intelligence for bridging self-serve. They will be the final bridge that needs to exist between product teams and product-facing sales reps for which accounts to address and why.”
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Cloud security platform Netskope boosts valuation to $7.5B following $300M raise
Netskope, focused on Secure Access Service Edge architecture, announced Friday a $300 million investment round on a post-money valuation of $7.5 billion.
The oversubscribed insider investment was led by ICONIQ Growth, which was joined by other existing investors, including Lightspeed Venture Partners, Accel, Sequoia Capital Global Equities, Base Partners, Sapphire Ventures and Geodesic Capital.
Netskope co-founder and CEO Sanjay Beri told TechCrunch that since its founding in 2012, the company’s mission has been to guide companies through their digital transformation by finding what is most valuable to them — sensitive data — and protecting it.
“What we had before in the market didn’t work for that world,” he said. “The theory is that digital transformation is inevitable, so our vision is to transform that market so people could do that, and that is what we are building nearly a decade later.”
With this new round, Netskope continues to rack up large rounds: it raised $340 million last February, which gave it a valuation of nearly $3 billion. Prior to that, it was a $168.7 million round at the end of 2018.
Similar to other rounds, the company was not actively seeking new capital, but that it was “an inside round with people who know everything about us,” Beri said.
“The reality is we could have raised $1 billion, but we don’t need more capital,” he added. “However, having a continued strong balance sheet isn’t a bad thing. We are fortunate to be in that situation, and our destination is to be the most impactful cybersecurity company in the world.
Beri said the company just completed a “three-year journey building the largest cloud network that is 15 milliseconds from anyone in the world,” and intends to invest the new funds into continued R&D, expanding its platform and Netskope’s go-to-market strategy to meet demand for a market it estimated would be valued at $30 billion by 2024, he said.
Even pre-pandemic the company had strong hypergrowth over the past year, surpassing the market average annual growth of 50%, he added.
Today’s investment brings the total raised by Santa Clara-based Netskope to just over $1 billion, according to Crunchbase data.
With the company racking up that kind of capital, the next natural step would be to become a public company. Beri admits that Netskope could be public now, though it doesn’t have to do it for the traditional reasons of raising capital or marketing.
“Going public is one day on our path, but you probably won’t see us raise another private round,” Beri said.
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Sarah Guo, Kobie Fuller & Casey Aylward headline investor panel at TC Sessions: SaaS
While SaaS has become the default way to deliver software in 2021, it still takes a keen eye to find the companies that will grow into successful businesses, maybe even more so with so much competition. That’s why we’re bringing together three investors to discuss what they look for when they invest in SaaS startups.
For starters, we’ll have Sarah Guo, who has been a partner at Greylock since 2013 where she concentrates on AI, cybersecurity, infrastructure and the future of work — all in a SaaS context of course. Among her investments are Obsidian, Clubhouse and Awake. Her exits include Demisto, which Palo Alto acquired for $560 million in 2019 and Skyhigh Networks, which McAfee bought for $400 million in 2018.
Prior to joining Greylock, she worked for Goldman Sachs investing in growth-stage companies and advising SaaS companies like Dropbox and Workday.
Next we’ll have Kobie Fuller, a partner at Upfront Ventures, who looks at SaaS as well as AR and VR. Fuller has been at Upfront since 2016 when he joined after a three-year stint at Accel. He oversaw a pair of billion dollar exits while at Accel including ExactTarget to Salesforce for $2.5 billion and Oculus to Facebook for $2 billion. Upfront investments include Bevy, community building software, which recently got a $40 million investment with 20% of that coming from 25 Black investors.
Finally, we’ll have Casey Aylward, a principal at Costanoa Ventures where she concentrates on early-stage enterprise startups. Among her investments have been Aserto, Bigeye and Cyral. She tends to concentrate on developer tools. “My entire career so far has been focused on developers: whether it was building tools for developers, building software myself or now investing in enabling technologies for the next generation of technical users,” she wrote on her bio page.
This prestigious group will share their thoughts at TC Sessions: SaaS, a one-day virtual event that will examine the state of SaaS to help startup founders, developers and investors understand the state of play and what’s next. We hope you’ll join us.
The single-day event will take place 100% virtually on October 27 and will feature actionable advice, Q&A with some of SaaS’s biggest names and plenty of networking opportunities. Importantly, $75 Early Bird passes are now on sale. Book your passes today to save $100 before prices go up.
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TravelPerk buys UK-based Click Travel in latest pandemic purchase
Business trip booking platform TravelPerk has bagged another rival — picking up UK-based Click Travel. Terms of the deal are not being disclosed but we’re told it’s the third — and largest — acquisition for TravelPerk to date.
The Barcelona-based startup has been on a bit of a shopping spree since the pandemic crisis hit Europe last year, picking up risk management startup Albatross in summer 2020 to bolster resilience to COVID-19’s impacts, before going on to acquire US-based NexTravel in January to expand its presence in the US market.
The latest acquisition deepens TravelPerk’s UK and European business, adding Click Travel’s 2,000+ SME clients (which includes the likes of Five Guys, Red Bull and Talk Talk) to its customer base — which will total just over 5,000 post-acquisition.
The UK company handles some £300M in business travel for its client base, which will bolster TravelPerk’s revenues going forward. The latter now bills itself as the “leading” travel management platform for the SME market globally and the UK as a whole.
“We are a global travel management platform but our core markets are the US and Europe and we expect both markets to be our primary growth areas this year,” said CEO and co-founder Avi Meir. “At the current moment, the US is our largest market due to the covid restrictions in the EU & UK.”
“Assuming travel restrictions won’t be imposed again, we expect to grow by 200% in 2022 with strong growth in our core markets in the US & EU,” he added.
Click Travel, which is based in Birmingham, was founded all the way back in 1999 — and appears to have raised relatively little venture capital over the years, per Crunchbase. However, in 2018, the veteran player participated in the government-backed Future Fifty scale-up program — and also took in a “multi-million pound” investment from the UK-based Business Growth Fund.
Whether there will be any domestic hang-wringing over a high growth UK business being sold to a European rival remains to be seen.
In a statement on its sale to TravelPerk, CEO James McLean omitted to mention the pandemic’s impact on the travel sector — choosing instead to highlight what he couched as the pair’s shared “mission” to reduce the cost and complexity of business travel.
“Those shared objectives, combined with the natural cultural fit between our two companies, means we are incredibly excited to bring our teams together. Combining TravelPerk’s industry-leading knowledge, technology, experience and first class customer support with our own is a powerful proposition and we can’t wait to get started,” McLean added.
While Click Travel has focused on serving the UK market, TravelPerk has had a global focus from the start.
It has also attracted a large amount of external investment (totalling just under $300M) over its shorter run (founded in 2015).
Back in April, for example, it raised a $160M Series D round. It had also topped up its Series C round in July 2019 before the pandemic hit. So TravelPerk hasn’t been short of funds to ride out the COVID-19 revenue crunch — and as well as shopping for competitors it has also been able to avoid making any layoffs over the travel crisis.
Per a press release, capital to fund the Click Travel acquisition was provided by Boston-based investment manager, The Baupost Group.
TravelPerk’s Meir remains bullish about the near-term prospects for growth in the business travel sector, despite ongoing concerns in Europe and the US about the more infectious ‘Delta’ variant of the virus which is contributing to surging rates of COVID-19 in some markets (including the UK) — claiming it’s already seeing green shoots of recovery in “key markets”.
“TravelPerk is outgrowing the market pace and is already at above 2019 revenue figures,” Meir told TechCrunch. “When it comes to the rest of the industry, the recovery of travel is well underway but moving at different speeds in different markets. For instance in the US, according to TSA Checkpoint figures, at the current rate of recovery the US travel market is expected to reach pre-pandemic volume at the end of August 2021.
“We anticipate the global market may take a little longer but are optimistic we will see close to pre-pandemic levels in 2022.”
“We’re one of the few players in the travel industry that continued scaling and growing since the beginning of the pandemic with a strategy that didn’t involve any layoffs,” he also told us. “Since March last year, our strategy has been not to sit back but to be aggressive and invest massively in our product offering and in our global reach, so that we are in the best position possible to capitalise when travel makes its full recovery. Today’s news is a major part of that plan.
“We will aim to continue being aggressive in our growth strategy and we are open to more acquisitions if they make strategic sense and are aligned with our vision and culture.”
Per Meir, Click Travel and TravelPerk will initially continue to run as two independent platforms but he confirmed that an “eventual full integration” is planned — with both set to operate under the TravelPerk brand in time.
The startup also says it will retain all Click Travel’s staff — denying it has plans to axe any jobs. It also intends to hold onto the company’s Birmingham base — having the city as another UK hub for its business (in addition to its existing London office).
“The 150 amazing people working for Click Travel were a big reason why we wanted to acquire the company, and were priced into the deal,” said Meir. “We have no plans of redundancies. We rather aim to integrate the entire team into the TravelPerk Group.”
Asked if TravelPerk might consider expanding its focus to also target the enterprise segment, he noted that it’s seen interest from larger businesses — and said he’s “open” to the idea — but for now Meir said TravelPerk remains fully focused on the SME market: “where we think there is the biggest need, and the biggest growth potential”.
“That’s why this acquisition is so exciting for us; it makes us undoubtedly the leading travel management platform for SMEs globally,” he added.
Flexibility and sustainability
Discussing how the pandemic has changed business travel, Meir highlighted two “important trends” he said TravelPerk will continue to invest it: Namely flexibility for bookings; and sustainability so environmental impact can be reduced.
TravelPerk plans to invest more than $100M in two key products in these areas (aka: FlexiPerk and GreenPerk), per Meir.
“We’ve noticed on our platform that travellers are booking closer to their departure date: Before the pandemic, trip searches were usually conducted between 7 and 30 days prior to the selected departure date,” he said, elaborating on the importance of flexibility for the sector. “Now we are seeing most trip searches are for trips less than 6 days away. Flexibility is therefore one of the most in-demand perks in business travel. Travellers will rely on flexible fares to give them the peace of mind that they won’t lose money if they need to change or cancel a trip on short notice.”
On sustainability, Meir said businesses are already looking for ways to reduce their carbon footprint and general environmental impact, while consumers are also wanting to make conscientious decisions to reduce carbon emission — suggesting that train-based travel is set to gain ground (vs flights) as a result. (That might, ultimately, require some creative retooling of TravelPerk’s logo — which prominently features an airplane icon… )
“We expect to see significant interest in our carbon offsetting product, GreenPerk, as a result but we also expect to see changes in how people are choosing to travel,” he said.
“For instance, rail is undoubtedly the more environmentally-friendly travel option. In fact, taking a train over a domestic flight can reduce an individual’s carbon emissions by about 84%. We have been building out our rail inventory for a number of years now and we expect train travel to be an increasingly popular business travel option for customers this year and next.”
As for the changing mix of business-related travel in a pandemic-reconfigured world of remote work, Meir continues to argue that more businesses providing employees with remote working options will sum to more business travel overall.
“This might be bad news for the daily commute but it will result in more business travel,” he suggested. “Whether they are going fully remote and ‘working from anywhere’, or operating on a hybrid model, distributed teams will need (and want) to come together. We believe there will be a new type of business trip — one where team members will travel from different working hubs to get together for teambuilding and brainstorming sessions, for meetings with clients and colleagues, and even for ‘bleisure’ (business and leisure) trips.”
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Mercuryo raises $7.5M for crypto-focused, cross-border payments after crossing $50M in ARR
Mercuryo, a startup that has built a cross-border payments network, has raised $7.5 million in a Series A round of funding.
The London-based company describes itself as “a crypto infrastructure company” that aims to make blockchain useful for businesses via its “digital asset payment gateway.” Specifically, it aggregates various payment solutions and provides fiat and crypto payments and payouts for businesses.
Put more simply, Mercuryo aims to use cryptocurrencies as a tool for putting in motion next-gen, cross-border transfers or, as it puts it, “to allow any business to become a fintech company without the need to keep up with its complications.”
“The need for fast and efficient international payments, especially for businesses, is as relevant as ever,” said Petr Kozyakov, Mercuryo’s co-founder and CEO. While there is no shortage of companies enabling cross-border payments, the startup’s emphasis on crypto is a differentiator.
“Our team has a clear plan on making crypto universally available by enabling cheap and straightforward transactions,” Kozyakov said. “Cryptocurrency assets can then be used to process global money transfers, mass payouts and facilitate acquiring services, among other things.”
Image Credits: Left to right: Alexander Vasiliev, Greg Waisman, Petr Kozyakov / MercuryO
Mercuryo began onboarding customers at the beginning of 2019, and has seen impressive growth since with annual recurring revenue (ARR) in April surpassing over $50 million. Its customer base is approaching 1 million, and the company has partnerships with a number of large crypto players including Binance, Bitfinex, Trezor, Trust Wallet, Bithumb and Bybit. In 2020, the company said its turnover spiked by 50 times while run-rate turnover crossed $2.5 billion in April 2021.
To build on that momentum, Mercuryo has begun expanding to new markets, including the United States, where it launched its crypto payments offering for B2B customers in all states earlier this year. It also plans to “gradually” expand to Africa, South America and Southeast Asia.
Target Global led Mercuryo’s Series A, which also included participation from a group of angel investors and brings the startup’s total raised since its 2018 inception to over $10 million.
The company plans to use its new capital to launch a cryptocurrency debit card (spending globally directly from the crypto balance in the wallet) and continuing to expand to new markets, such as Latin America and Asia-Pacific.
Mercuryo’s various products include a multicurrency wallet with a built-in crypto exchange and digital asset purchasing functionality, a widget and high-volume cryptocurrency acquiring and OTC services.
Kozyakov says the company doesn’t charge for currency conversion and has no other “hidden fees.”
“We enable instant and easy cross-border transactions for our partners and their customers,” he said. “Also, the money transfer services lack intermediaries and require no additional steps to finalize transactions. Instead, the process narrows down to only two operations: a fiat-to-crypto exchange when sending a transfer and a crypto-to-fiat conversion when receiving funds.”
Mercuryo also offers crypto SaaS products, giving customers a way to buy crypto via their fiat accounts while delegating digital asset management to the company.
“Whether it be virtual accounts or third-party customer wallets, the company handles most cryptocurrency-related processes for banks, so they can focus more on their core operations,” Kozyakov said.
Mike Lobanov, Target Global’s co-founder, said that as an experiment, his firm tested numerous solutions to buy Bitcoin.
“Doing our diligence, we measured ‘time to crypto’ – how long it takes from going to the App Store and downloading the app until the digital assets arrive in the wallet,” he said.
Mercuryo came first with 6 minutes, including everything from KYC and funding to getting the cryptocurrency, according to Lobanov.
“The second-best result was 20 minutes, while some apps took forever to process our transaction,” he added. “This company is a game-changer in the field, and we are delighted to have been their supporters since the early days.”
Looking ahead, the startup plans to release a product that will give businesses a way to send instant mass payments to multiple customers and gig workers simultaneously, no matter where the receiver is located.
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