SaaS
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Adobe’s Record Revenue Proves Successful Business Transformation Is Possible
As we watch organizations like IBM, HP and EMC struggle to transform, Adobe is an interesting contrasting case. It went from selling boxed software to a cloud subscription model in shorter order, and judging from its financial report that came out last week, it’s done quite well making that leap. First, let’s have a look at the numbers. Adobe reported a record $1.31 billion… Read More
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The Future Of Enterprise Storage Is Probably Not Storage
Traditional enterprise storage is dying a slow death. The bulky old-school storage boxes that once filled the data centers of large businesses symbolize a past era. The modern data center is undergoing a tremendous transformation, with everything from hyper-converged systems and open source to software-defined storage and large cloud-scale storage systems that companies can assemble themselves. Read More
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Sell SaaS, They Said … It Will Be Easy, They Said
It has never been easier for customers to buy software. A couple of clicks or taps, depending on your device of choice, and you can be up and running with even the most sophisticated enterprise business applications. The result of all of those fast, easy transactions is impressive: According to Goldman Sachs, SaaS revenue is predicted to reach $106 billion in 2016, a 21 percent increase… Read More
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Is The CIO The Next VP Of Electricity?
A long time ago — back in the early 1900s — many companies had a Vice President of Electricity. It’s hard to imagine today, but there really was an individual whose sole responsibility was to manage a company’s electricity. You needed a team to manage switches, regulators and wiring. With time, however, electricity became a commodity. Companies didn’t have to… Read More
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How We Bootstrapped A SaaS Company To 4 Million Users — And Why Google Owes Us €400,000
At 7 PM on February 7, 2007, MindMeister went live in private beta. Today, we have almost 4 million users worldwide, and have become the market leader in online mind mapping. It’s a story we haven’t told often (too busy working, I guess), but we think it has a few valuable lessons for SaaS founders, especially the ones interested in bootstrapping a profitable business. Read More
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The SaaS Success Database
What does it take to build a billion-dollar SaaS enterprise-software company? We gave a 30,000-foot answer to this complex — and fascinating — question in a recent TechCrunch post, The SaaS Adventure. To recap: We’ve observed seven key phases in most SaaS companies’ go-to-market success. We dubbed this journey the “SaaS Adventure,” which is broadly how we… Read More
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The Math Behind SaaS Startup Valuation
One of the most critical metrics for software companies — but also one of the most difficult to measure — is the lifetime value of their customers (LTV). The lifetime value dictates how a company should spend its marketing and sales dollars. Unfortunately, many early stage startups struggle to measure LTV, because they haven’t been around very long and, consequently… Read More
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Dropbox’s Wall Street Challenge
Dropbox boasts a valuation in the $10 billion range. Last February the company hired a new CFO, which for many startups is a signal that their IPO moment is coming sooner rather than later. Nobody knows for sure of course, and Dropbox isn’t talking, but if the company does decide to move forward with a flotation, it could face several challenges in spite of its strong market presence.… Read More
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If you’ve ever run a 10K road race, you know that race organizers spend a lot of effort to have volunteers at every milepost telling runners what their time is. If you’re like me, you’ve probably sped up at each marker as you strove to beat your personal-best time. 
Enterprise software is about to undergo radical transformation — a substantial change that will make the shift to software as a service (SaaS) look like a simple facelift. This transformation is being powered by machine learning.