Royole
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I first spent time with the Royole Flexpai at a TechCrunch event in China back in 2018. The device was exciting. It was the first commercially released foldable, after all, before Samsung and Huawei offered their respective takes on the form factor. But ultimately it felt like, at best, a proof of concept. It was a shot across the bow from a little-known Shenzhen-based hardware maker, and ultimately little else.
The last two years have been — let’s say “complicated” for the category. I don’t think anyone was anticipating that $2,000 foldable phones were going to disrupt the industry right out of the gate or anything — especially in a time when more people are spending less money on their mobile devices. But to say foldables got off to a rocky start is something of an understatement. Royole has announced a few more products here and there, but the Flexpai continues to be the company’s most engaging from a consumer perspective.
At an event in Beijing this morning, the company announced the Flexpai 2. The device is similar in design to the first model, which is to say it folds with the screen facing outward. The design makes sense from the standpoint of offering up notifications while closed (there’s a reason the Galaxy Fold 2 got a larger front-facing screen), but now you’ve got two screens to scuff up when the big old device is in your pocket.

The device itself got a bit of screen time during the press conference, though not a ton. For now we mostly have press shots to rely on, which is going to continue to be one of the pain points of covering hardware in the COVID-19 era. Fittingly, the company spent a lot of time talking hinges here — that, after all, was a high profile point of failure for Samsung’s first-gen device.
Here’s how Royole describes it in the press material:
The structure of the hinge is stable and shockproof, providing the great protection for the screen. It has more than 200 precision components with 0.01 mm processing accuracy. The hinge technology holds around 200 patents and solved many issues seen in other foldable smartphones.
Image Credits: Royole
Having had limited time with the Flexpai, I’ll say that robustness didn’t seem like one of the primary issues with a product that had some other first-gen bugs. The thing was pretty massively thick, though — which Royole has addressed with a design here that’s around 40% thinner than the first gen. The display is a generous 7.8 inches — though no mention of whether there’s glass reinforcement, which could be an issue.
There’s 5G support, a healthy 4450mAh battery and a Snapdragon 865 processor. The company updated its waterOS, which is built on top of Android 10 to offer a more seamless foldable experience. It arrives in China this week priced at around $1,427, which is wildly expensive for a standard smartphone, but actually pretty good for a foldable.
U.S. availability is, once again, a big question mark.
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If nothing else, Royole grabbed our attention a couple of years back by bringing the first foldable smartphone to market. There’s something to be said for being first, I suppose. It raised the profile of a largely unknown name in amongst the tech press, even if it didn’t exactly kickstart a form-factor revolution. Among other things, the FlexPai seemed firmly stuck in the prototype stage, to be perfectly honest.
RoTree, manufactured by Royole, consists of 500 units of fully flexible screens. As light and thin as real tree leaves, RoTree offers more than that – people can change images or videos on the leaves! The tree is “planted” at Shenzhen Bao’An Int’l Airport as new airport landmark! pic.twitter.com/8J7HNH9ONF
— Royole Corporation (@RoyoleOfficial) June 28, 2019
But, okay, fine. Royole, you’ve got our attention. I’ve seen your foldable phone tree firsthand at the Shenzhen airport. So, what do have for us now? More interesting stuff, surely. The company was showcasing a pair of new devices at CES this week, all seemingly filling a similar function as the FlexPai: demonstrating the potential for flexible display technology. That, in fact, seems to be Royole’s primary M.O.
Leading the bunch is the Mirage Smart Speaker. It’s basically an Amazon echo with an eight-inch flexible AMOLED wrapped around the body. So, a flexible display that can’t be actively flexed by the user — though honestly, the act of flexing it tends to be where we start running into trouble. Instead, it offers a wraparound visual, so, like a built-in Winamp visualizer on your device. Kind of fun.
There’s also a camera built-in, which, I don’t know. Maybe smart speakers don’t need cameras? Maybe that’s just me?
There’s a new version of the company’s RoWrite, which is basically a standard pad of paper with sensors embedded that let you digitize your writing and drawing. The idea is to give the feel of paper with the benefits of digital. The new RoWrite is significantly smaller and lighter, with better battery.
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This is the moment we’ve been waiting for. After years of prototypes, the age of foldables has finally arrived. They’re here. I’ve seen them, and even, briefly, touched one.
And that’s about as far as it goes, to be honest. A week after Samsung kicked off its S10 event with an in-depth look at the Galaxy Fold, the device made its IRL debut at MWC, this week. We got to the show an hour early on the first day, only to find four devices trapped behind glass cases.
They weren’t doing much of anything at all. Two were splayed to show the backs of the devices and two showed off the screens. We were able to get within a few inches of the things before security swooped in and put up the ropes. The Fold has a release date that’s just under two months away, and yet here we are, stuck admiring the thing from afar.
Huawei was a bit better. Another morning session yesterday found us backstage at the company’s booth, getting up close and personal with the Mate X. But things got a little weird. I’m used to being babysat with pricey new devices, but Huawei went out of its way to severely limit interactivity with the product, as noted in the story.

TCL’s product got a similar behind-glass treatment as the Fold. Though there’s one key difference: the company gave a 2020 time frame for its more affordable (more affordable than $2,600, that is) take on the category. That, hopefully, is enough time to work out all of the kinks ahead of product launch.
That neither Huawei nor Samsung feel confident enough to let us go a bit more in-depth with their soon-to-be-released devices isn’t the kind of thing that really instills one with confidence in an emerging space. Royole, to its credit, let the press go fully hands-on with its products back at CES, though, by nearly all accounts, the product feels more like a developer device than anything.
And that, really, is the fear. Samsung’s charging an arm and a leg for the device, at $1,980. Huawei’s tossed in another limb, bringing the total up to $2,600. That’s not beta-tester levels. That’s double the cost of already exorbitant flagship smartphone pricing for products that appear to still have a lot of bugs to work out.
It’s true that there’s a lot that needs to be redesigned after generations of coalescing around the same basic form factor, both from a hardware and software perspective. But it’s one thing to announce a concept and another entirely to bring it to market. If these initial devices ultimately prove buggy or are otherwise a letdown from a user perspective, it’s going to be a fairly inauspicious start for a long-promised form factor.
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You’d be forgiven for being cynical. I’ve been seeing foldable display concepts for as long as I’ve been attending tech trade shows (which, quite frankly, is longer than I care to mention). Big names like Samsung and LG have been pumping countless R&D dollars into the technology in hopes of being first to next step in the evolution of the smart phone form factor.
The concept is nothing new, of course. The flip phone pre-dates the ubiquitous smartphone slab by decades. And a number of companies have tried to cheat the system. 2017’s Axon M was one of the more memorable attempts in recent memory — though that device amounted to little more than two screens jammed together on a hinge.
It bold and brash, but more than anything it was completely silly with an execution that left a lot to be desired. In my review, I called it “a fascinating mess.” But hey, ZTE deserves at least some credit for a run of products that attempted — with varying degrees of success — to buck the trend of samey smartphones.

There are plenty of reasons to be pessimistic about the state of technology in 2019, but I humbly offer you a beacon of light. This is the year smartphones become fun again. With their back to the corner, facing flagging sales, smartphone makers are taking leaps. Hell, it’s still January, and we’ve already caught a glimpse of what’s to compete.
At the front of the charger are foldables. That seems to be the term we’ve settled on for now — and it suits the category just fine. What convertibles were to the laptop category, foldables are to phones. True foldables require the display itself to do the folding, so devices can ostensibly transform from a one-handed smartphone to a larger tablet.
The Axon M didn’t fit the description for a number of reason, not the least of which was the gap between the two displays, which, quite frankly, made for a pretty crappy movie viewing experience, among others.

The first real foldable we’ve seen was a surprise contender. If the name “Royole” meant anything to you, prior to the Flex Pai, it was probably followed by the phrase “with cheese.” From the moment we first saw grainy footage of the handset, it was clear that being first and being best are rarely one and the same. “Folding screens are here,” I wrote at the time, “and they look crappy.”
I got some time with an updated version of the handset about a month later in China, and reappraised my initial impressions a bit. Even still, the Flex Pai didn’t and doesn’t strike me as much more than a little known company’s push bid to make a name for itself simply by being first.
Romain spent a bit more time with the device at CES, and appears to have come to similar conclusions. Royole does get credit for actually making the device a reality — even if it’s one that’s more developer focused than consumer. That does, of course, speak to a broader issue around usability.
It was a cause Google was happy to take up in November, when the company announced Android support for foldable displays. Like the notch before it, Google was attempting to get out ahead of the looming trend.
We just announced support for foldables at #AndroidDevSummit, a new form factor coming next year from Android partners.
Android apps run seamlessly as the device folds, achieving this form factor’s chief feature: screen continuity. pic.twitter.com/NAfOmCOY26
— Android Developers (@AndroidDev) November 7, 2018
Here’s how Android VP Dave Burke described the category at the time, “You can think of the device as both a phone and a tablet, Broadly, there are two variants — two-screen devices and one-screen devices. When folded, it looks like a phone, fitting in your pocket or purse. The defining feature for this form factor is something we call screen continuity.”
It’s going to be fascinating to see if the industry coalesces around a single form factor here. The Flex Pai is one of the simpler ones — essentially operating like a sheet of paper that (somewhat awkwardly) folds in half so you can slip it in your pocket.

The same day that Google announced Android support, Samsung (briefly) showed off its own version of the technology. In the whooping 45 seconds the company devoted to it during a its two-hour keynote, we caught a glimpse of what looks to be an early prototype. Here, the device sports a display on the outside and unfolds to reveal a larger display within.
The “Infinity Flex Display” appeared at first glance to be more sophisticated than Royole’s — but “glance” is really the operative word here. It was a big, blocky prototype that we’ll be hearing more about at Unpacked next month.
Excited to share this video of a special Xiaomi smartphone from our President and Co-founder Bin Lin. It is the world’s first ever double folding phone — that’s pretty cool, isn’t it? #xiaomi #foldingphone #technology pic.twitter.com/iBj0n3vIbW
— Wang Xiang (@XiangW_) January 23, 2019
Earlier this week, meanwhile, Xiaomi debuted what’s since come to be regarded as the most advanced of the bunch, but like Samsung, we only got a glimpse. And here it was in a much more controlled environment of a short, pre-recorded clip and extremely low resolution. That said, “the world’s first ever double folding phone” looks like a thing out of a sci-fi film.
The company, telling, tossed around the word “prototype” quite liberally there.
And then there’s Huawei. Mobile Chief Richard Yu highlight plans to announce a 5G folding phone at Mobile World Congress next month. As ever, details are scarce. Same goes for Motorola’s Razer, a $1,500 folding throwback, which is firmly in the rumor stages.
If that price point gives you pause, well, get used to it. The Flex Pai is already available at $1,300, and most other handsets are appear on track to hit roughly the same price point, making the latest iPhone and Samsung Galaxy devices look like a downright bargain.
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