Ron Miller
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Extra Crunch roundup: The Nuro EC-1, early-stage growth tactics, understanding Salesforce+
In 2010, Google’s autonomous vehicle project placed self-driving cars on Bay Area streets and freeways, but practical applications were thought to be at least a decade away.
The futurists were right on schedule: In 2020, Mountain View-based Nuro was testing its second-generation R2 robotic vehicle, the first to earn a federal exemption to operate an autonomous vehicle.
But before Nuro could even consider reaching product-market fit, its founders had to overcome technological challenges, win over regulators and strike partnerships with a range of consumer-facing companies.
“Neither JZ nor I think of ourselves as classic entrepreneurs or that starting a company is something we had to do in our lives,” says co-founder Dave Ferguson. “It was much more the result of soul searching and trying to figure out what is the biggest possible impact that we could have.”
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Across four articles, reporter Mark Harris (The Guardian, Wired, MIT Technology Review) explores Nuro’s origins and operations, including the founders’ decision to focus on creating autonomous delivery vehicles instead of entering the passenger EV market.
I’ve lived inside the San Francisco Bay Area bubble for most of my adult life, so it’s interesting to see how people in Houston’s Woodland Heights neighborhood react to seeing Nuro’s R2 delivering pizza and prescriptions on a limited basis.
As one Redditor recently posted in r/houston: “With these self-driving cars, it’s only a matter of time before a country song is written about a guy’s truck leaving him.”
Part 1: How Google’s self-driving car project accidentally spawned its robotic delivery rival
Part 2: Why regulators love Nuro’s self-driving delivery vehicles
Part 3: How Nuro became the robotic face of Domino’s
Part 4: Here’s what the inevitable friendly neighborhood robot invasion looks like
Thanks very much for reading Extra Crunch!
Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist
Why fintechs are buying up legacy financial services companies
Image Credits: Peter Dazeley (opens in a new window) / Getty Images
Why bother to beat the competition when you can buy them outright?
“It used to be that if you were a fintech startup or, for lack of a better term, a digitally native financial services business, you might be eyeing an acquisition from an incumbent in the industry,” Ryan Lawler writes.
“But lately, fintech upstarts are the ones doing the acquiring.”
Growth tactics that will jump-start your customer base
Image Credits: Jasmin Merdan (opens in a new window) / Getty Images
“With audiences spread out over so many platforms, reaching cult status requires some level of hacking,” Jenny Wang, a principal investor at Neo, writes in a guest column.
Covering everything from collecting user-generated content to launching splashy guerrilla marketing strategies that can take advantage of someone else’s events, she shares several growth tactics for startups, plus the metrics required to track their success.
There could be more to the Salesforce+ video streaming service than meets the eye
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Salesforce announced last week that it plans to launch a video streaming service.
The industry analysts who enterprise reporter Ron Miller interviewed said the initiative has tremendous potential, but one noted that Salesforce will have to dig deep to compete in today’s crowded media landscape.
Salesforce hasn’t released details on the type of programming it plans to offer, but given its vast and diverse customer base, its options are many. Said Brent Leary of CRM Essentials:
“A customer could sponsor a show, advertise a show or possibly collaborate on a show. And have leads generated from the show [which could be] directly tied to the activity from those options and track ROI. And it’s all done on one platform. And the content lives on with ads living on with them.”
More companies should shift to a work-from-home model
Image Credits: Ann Schwede (opens in a new window) / Getty Images
Karl Laughton, president and COO of Insightly, offers best practices for companies looking to make the move to a remote model.
“Employers are at a crucial crossroads when it comes to deciding where and how to let employers do their jobs,” he writes in a guest column. “There are those who will adopt the work-from-anywhere model and those who resist it.
“Those who resist it will likely struggle to keep employees.”
Early-stage benchmarks for young cybersecurity companies
Image Credits: Getty Images under a Olivier Le Moal (opens in a new window) license.
YL Ventures’ Yoav Leitersdorf and Michael Cortez lay out a roadmap for founders of early-stage cybersecurity companies that are heading toward unicorn status.
“The early days of any young startup decide how successful it can be, which is why we’ve developed a focused, value-add program to support cybersecurity founders during this most critical stage and maximize their potential in building market-leading companies,” they write in a guest column.
“It’s never too early to think big, and, with the right support, launch the next industry titan.”
The hyperactive late-stage market should keep the startup investing game afoot
Image Credits: Nigel Sussman (opens in a new window)
Alex Wilhelm considers last week’s funding news from Carta, Chime and Discord and noodles on what the recent rounds mean for startups.
“Understanding why investors are so willing to buy minute stakes in dozens of private companies worth billions of dollars is key to grokking the crush of investment we see among younger technology startups.”
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Extra Crunch roundup: 2 VC surveys, Tesla’s melt up, The Roblox Gambit, more
This has been quite a week.
Instead of walking backward through the last few days of chaos and uncertainty, here are three good things that happened:
- Google employee Sara Robinson combined her interest in machine learning and baking to create AI-generated hybrid treats.
- A breakthrough could make water desalination 30%-40% more effective.
- Bianca Smith will become the first Black woman to coach a professional baseball team.
Despite many distractions in our first full week of the new year, we published a full slate of stories exploring different aspects of entrepreneurship, fundraising and investing.
We’ve already gotten feedback on this overview of subscription pricing models, and a look back at 2020 funding rounds and exits among Israel’s security startups was aimed at our new members who live and work there, along with international investors who are seeking new opportunities.
Plus, don’t miss our first investor surveys of 2021: one by Lucas Matney on social gaming, and another by Mike Butcher that gathered responses from Portugal-based investors on a wide variety of topics.
Thanks very much for reading Extra Crunch this week. I hope we can all look forward to a nice, boring weekend with no breaking news alerts.
Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist
Full Extra Crunch articles are only available to members
Use discount code ECFriday to save 20% off a one- or two-year subscription
The Roblox Gambit
Image Credits: Nigel Sussman (opens in a new window)
In February 2020, gaming platform Roblox was valued at $4 billion, but after announcing a $520 million Series H this week, it’s now worth $29.5 billion.
“Sure, you could argue that Roblox enjoyed an epic 2020, thanks in part to COVID-19,” writes Alex Wilhelm this morning. “That helped its valuation. But there’s a lot of space between $4 billion and $29.5 billion.”
Alex suggests that Roblox’s decision to delay its IPO and raise an enormous Series H was a grandmaster move that could influence how other unicorns will take themselves to market. “A big thanks to the gaming company for running this experiment for us.”
I asked him what inspired the headline; like most good ideas, it came to him while he was trying to get to sleep.
“I think that I had ‘The Queen’s Gambit’ somewhere in my head, so that formed the root of a little joke with myself. Roblox is making a strategic wager on method of going public. So, ‘gambit’ seems to fit!”
8 investors discuss social gaming’s biggest opportunities
Image Credits: Erik Von Weber (opens in a new window) / Getty Images
For our first investor survey of the year, Lucas Matney interviewed eight VCs who invest in massively multiplayer online games to discuss 2021 trends and opportunities:
- Hope Cochran, Madrona Venture Group
- Daniel Li, Madrona Venture Group
- Niko Bonatsos, General Catalyst
- Ethan Kurzweil, Bessemer Venture Partners
- Sakib Dadi, Bessemer Venture Partners
- Jacob Mullins, Shasta Ventures
- Alice Lloyd George, Rogue
- Gigi Levy-Weiss, NFX
Having moved far beyond shooters and sims, platforms like Twitch, Discord and Fortnite are “where culture is created,” said Daniel Li of Madrona.
Rep. Alexandria Ocasio-Cortez uses Twitch to explain policy positions, major musicians regularly perform in-game concerts on Fortnite and in-game purchases generated tens of billions last year.
“Gaming is a unique combination of science and art, left and right brain,” said Gigi Levy-Weiss of NFX. “It’s never just science (i.e., software and data), which is why many investors find it hard.”
How to convert customers with subscription pricing
Image Credits: C.J. Burton (opens in a new window) / Getty Images
Startups that lack insight into their sales funnel have high churn, low conversion rates and an inability to adapt or leverage changes in customer behavior.
If you’re hoping to convert and retain customers, “reinforcing your value proposition should play a big part in every level of your customer funnel,” says Joe Procopio, founder of Teaching Startup.
What is up with Tesla’s value?
Image Credits: Bloomberg (opens in a new window) / Getty Images
Alex Wilhelm followed up his regular Friday column with another story that tries to find a well-grounded rationale for Tesla’s sky-high valuation of approximately $822 billion.
Meanwhile, GM just unveiled a new logo and tagline.
As ever, I learned something new while editing: A “melt up” occurs when investors start clamoring for a particular company because of acute FOMO (the fear of missing out).
Delivering 500,000 cars in 2020 was “impressive,” says Alex, who also acknowledged the company’s ability to turn GAAP profits, but “pride cometh before the fall, as does a melt up, I think.”
Note: This story has Alex’s original headline, but I told him I would replace the featured image with a photo of someone who had very “richest man in the world” face.
How Segment redesigned its core systems to solve an existential scaling crisis
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On Tuesday, enterprise reporter Ron Miller covered a major engineering project at customer data platform Segment called “Centrifuge.”
“Its purpose was to move data through Segment’s data pipes to wherever customers needed it quickly and efficiently at the lowest operating cost,” but as Ron reports, it was also meant to solve “an existential crisis for the young business,” which needed a more resilient platform.
Dear Sophie: Banging my head against the wall understanding the US immigration system
Image Credits: Sophie Alcorn
Dear Sophie:
Now that the U.S. has a new president coming in whose policies are more welcoming to immigrants, I am considering coming to the U.S. to expand my company after COVID-19. However, I’m struggling with the morass of information online that has bits and pieces of visa types and processes.
Can you please share an overview of the U.S. immigration system and how it works so I can get the big picture and understand what I’m navigating?
— Resilient in Romania
The first “Dear Sophie” column of each month is available on TechCrunch without a paywall.
Revenue-based financing: The next step for private equity and early-stage investment
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For founders who aren’t interested in angel investment or seeking validation from a VC, revenue-based investing is growing in popularity.
To gain a deeper understanding of the U.S. RBI landscape, we published an industry report on Wednesday that studied data from 134 companies, 57 funds and 32 investment firms before breaking out “specific verticals and business models … and the typical profile of companies that access this form of capital.”
Lisbon’s startup scene rises as Portugal gears up to be a European tech tiger
Image Credits: Westend61 (opens in a new window)/ Getty Images
Mike Butcher continues his series of European investor surveys with his latest dispatch from Lisbon, where a nascent startup ecosystem may get a Brexit boost.
Here are the Portugal-based VCs he interviewed:
- Cristina Fonseca, partner, Indico Capital Partners
- Pedro Ribeiro Santos, partner, Armilar Venture Partners
- Tocha, partner, Olisipo Way
- Adão Oliveira, investment manager, Portugal Ventures
- Alexandre Barbosa, partner, Faber
- António Miguel, partner, Mustard Seed MAZE
- Jaime Parodi Bardón, partner, impACT NOW Capital
- Stephan Morais, partner, Indico Capital Partners
- Gavin Goldblatt, managing partner, Portugal Gateway
How late-stage edtech companies are thinking about tutoring marketplaces
Image Credits: John Lund (opens in a new window)/ Getty Images
How do you scale online tutoring, particularly when demand exceeds the supply of human instructors?
This month, Chegg is replacing its seven-year-old marketplace that paired students with tutors with a live chatbot.
A spokesperson said the move will “dramatically differentiate our offerings from our competitors and better service students,” but Natasha Mascarenhas identified two challenges to edtech automation.
“A chatbot won’t work for a student with special needs or someone who needs to be handheld a bit more,” she says. “Second, speed tutoring can only work for a specific set of subjects.”
Decrypted: How bad was the US Capitol breach for cybersecurity?
Image Credits: Treedeo (opens in a new window) / Getty Images
While I watched insurrectionists invade and vandalize the U.S. Capitol on live TV, I noticed that staffers evacuated so quickly, some hadn’t had time to shut down their computers.
Looters even made off with a laptop from Senator Jeff Merkley’s office, but according to security reporter Zack Whittaker, the damages to infosec wasn’t as bad as it looked.
Even so, “the breach will likely present a major task for Congress’ IT departments, which will have to figure out what’s been stolen and what security risks could still pose a threat to the Capitol’s network.”
Extra Crunch’s top 10 stories of 2020
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On New Year’s Eve, I made a list of the 10 “best” Extra Crunch stories from the previous 12 months.
My methodology was personal: From hundreds of posts, these were the 10 I found most useful, which is my key metric for business journalism.
Some readers are skeptical about paywalls, but without being boastful, Extra Crunch is a premium product, just like Netflix or Disney+. I know, we’re not as entertaining as a historical drama about the reign of Queen Elizabeth II or a space western about a bounty hunter. But, speaking as someone who’s worked at several startups, Extra Crunch stories contain actionable information you can use to build a company and/or look smart in meetings — and that’s worth something.
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