RockYou
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RockYou Buys Mobile Ad Network PlayHaven
Gaming and advertising company RockYou has acquired mobile ad network PlayHaven from startup studio Science Inc. PlayHaven actually changed hands last fall, when Science bought it from Upsight, the company created from the merger of PlayHaven and Kontagent. By acquiring a mobile ad network, CEO Lisa Marino said RockYou can do a better job of making money from mobile games like Kitchen Scramble… Read More
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RockYou Raises $10M In Debt As It Shifts To Buying And Monetizing Existing Games
RockYou, once known as a leading social games developer before hitting rough times and making multiple rounds of layoffs, has recently become focused on buying up existing web, social, and mobile games.
Today, the company is announcing that it has raised $10 million in debt from FastPay (a firm that makes loans to digital media companies) to continue funding those efforts. Read More
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