Facebook throws shade at Snapchat’s anti-creepy business

Published July 19, 2016

“They’re going to hit some challenges and marketers are gonna start to ask questions when they get out of the experimental budget phase,” Facebook’s head of adtech said about Snapchat today. While Facebook tries to collect as much data about users as possible to prove its ads work, Snapchat has tried to avoid being creepy, despite that hindering its potential… Read More

Powered by WPeMatico

Liftoff Raises $5 Million To Help App Makers Acquire Engaged Users, Not Just Installs

Published February 3, 2015

transparency Mobile application marketers have traditionally chased new users through campaigns designed to prompt app installations. But a company called Liftoff is focused on helping companies acquire a more valuable customer base – those who take action beyond the install. That is, it helps target customers who do things like make purchases, renew subscriptions, reserve a hotel room, or whatever… Read More

Powered by WPeMatico

Twitter Confirms Acquisition Of Mobile Ad Retargeting Startup TapCommerce

Published June 30, 2014

Twitter just announced that it’s acquiring mobile ad startup TapCommerce.
Re/code’s Ina Fried broke the news about the acquisition earlier this afternoon, reporting that the deal price was $100 million (the companies did not announce a price). Read More

Powered by WPeMatico