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Render, the winner of our Disrupt SF 2019 Startup Battlefield, today announced that it has added another $4.5 million onto its existing seed funding round, bringing total investment into the company to $6.75 million.
The round was led by General Catalyst, with participation from previous investors South Park Commons Fund and a group of angels that includes Lee Fixel, Elad Gil and GitHub CTO (and former VP of Engineering at Heroku) Jason Warner.
The company, which describes itself as a “Zero DevOps alternative to AWS, Azure and Google Cloud,” originally raised a $2.25 million seed round in April 2019, but it got a lot of inbound interest after winning the Disrupt Battlefield. In the end, though, the team decided to simply raise more money from its existing investors.
Current Render users include Cypress.io, Mux, Bloomscape, Zelos, 99designs and Stripe.
“We spoke to a bunch of people after Disrupt, including Ashton Kutcher’s firm, because he was one of the judges,” Render co-founder and CEO Anurag Goel explained. “In the end, we decided that we would just raise more money from our existing investors because we like them and it helped us get a better deal from our existing investors. And they were all super interested in continuing to invest.”
What makes Render stand out is that it fulfills many of the promises of Heroku and maybe Google Cloud’s App Engine. You simply tell it what kind of service you are going to deploy and it handles the deployment and manages the infrastructure for you.
“Our customers are all people who are writing code. And they just want to deploy this code really easily without having to worry about servers, or maintenance, or depending on DevOps teams — or, in many cases, hiring DevOps teams,” Goel said. “DevOps engineers are extremely expensive to hire and extremely hard to find, especially good ones. Our goal is to eliminate all of that work that DevOps people do at every company, because it’s very similar at every company.”
One new feature the company is launching today is preview environments. You can think of them as disposable staging or development environments that developers can spin up to test their code — and Render promises that the testing environment will look the same as your production environment (or you can specify changes, too). Developers can then test their updates collaboratively with QA or their product and sales teams in this environment.
Development teams on Render specify their infrastructure environments in a YAML file and turning on these new preview environments is as easy as setting a flag in that file.
“Once they do that, then for every pull request — because we’re integrated with GitHub and GitLab — we automatically spin up a copy of that environment. That can include anything you have in production, or things like a Redis instance, or managed Postgres database, or Elasticsearch instance, or obviously APIs and web services and static sites,” Goel said. Every time you push a change to that branch or pull request, the environment is automatically updated, too. Once the pull request is closed or merged, Render destroys the environment automatically.
The company will use the new funding to grow its team and build out its service. The plan, Goel tells me, is to raise a larger Series A round next year.
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1. And the winner of Startup Battlefield at Disrupt SF 2019 is… Render
In the beginning, there were 20 startups. After three days of fierce competition, we now have a Battlefield champion.
That winner is Render, which has created a managed cloud platform to serve as an alternative to traditional cloud providers such as AWS, Azure and GCP. And the runner-up is OmniVis, which aims to make cholera detection as quick, simple and cheap as a pregnancy test.
2. Next Insurance raises $250M from Munich Re, becomes a unicorn
Next Insurance sells insurance products to small businesses. And Germany-based Munich Re, one of the world’s largest reinsurers, was the sole investor in its new round.
3. Roku to launch low-cost versions of its soundbar and subwoofer under Walmart’s onn brand
In September, Roku debuted the Smart Soundbar and Wireless Subwoofer, both at $180 each. The Walmart onn-branded Smart Soundbar and Wireless Subwoofer, meanwhile, will only cost $129 each.
4. No one could prevent another ‘WannaCry-style’ attack, says DHS official
Jeanette Manfra, the assistant director for cybersecurity for Homeland Security’s Cybersecurity and Infrastructure Security Agency, said at Disrupt SF that the 2017 WannaCry cyberattack was uniquely challenging because it spread so quickly: “I don’t know that we could ever prevent something like that.”
5. NASA shares 3D Moon data for CG artists and creators
The data set includes not just imagery but depth data, making it simple to build an incredibly detailed 3D map of the Moon.
6. As Sinai Ventures returns first fund, partner Jordan Fudge talks new LA focus
Fudge and co-founder Eric Reiner are centralizing the Sinai Ventures team in Los Angeles for its next fund — a bet on the rising momentum of the local startup ecosystem and their vision to be the city’s leading Series A and B firm. (Extra Crunch membership required.)
7. This week’s TechCrunch podcasts
We’ve got a new episode of Equity recorded at Disrupt, with Alex and Kate discussing why San Francisco remains a startup hub. (And keep an eye out later today for a bonus episode of Original Content.)
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At the very beginning, there were 20 startups. After two days of incredibly fierce competition, we now have a winner.
Startups participating in the Startup Battlefield have all been hand-picked to participate in our highly competitive startup competition. They all presented in front of multiple groups of VCs and tech leaders serving as judges for a chance to win $100,000 and the coveted Disrupt Cup.
After hours of deliberations, TechCrunch editors pored over the judges’ notes and narrowed the list down to five finalists: OmniVis, Orbit Fab, Render, StrattyX and Traptic.
These startups made their way to the finale to demo in front of our final panel of judges, which included: Mamoon Hamid (Kleiner Perkins), Ashton Kutcher (Sound Ventures), Alfred Lin (Sequoia), Marissa Mayer (Lumi Labs), Ann Miura-Ko (Floodgate Ventures) and Matthew Panzarino (TechCrunch).
Render has created a managed cloud platform. The company wants to provide an alternative to traditional cloud providers, such as AWS, Azure and GCP. And it starts with an infrastructure that is easier to manage thanks to automated deployments and a abstracted way to manage your application that is reminiscent of Heroku.
Read more about Render in our separate post.
OmniVis aims to make detection of cholera and other pathogens as quick, simple and cheap as a pregnancy test. Its smartphone-powered detection platform could save thousands of lives.
Read more about OmniVis in our separate post.
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It was a big day for startup Render, which participated in the TechCrunch Disrupt Startup Battlefield today. It also announced some upgrades to its managed cloud platform.
First of all, it announced the ability to spin up object storage in the cloud, while greatly simplifying the tasks associated with adding storage. CEO and founder Anurag Goel says that the storage option is something customers have been requesting, and as with their other services, they handle a lot of the heavy lifting for them.
“One of the things that our users want us to do next is to build out object storage. Even though they can use things like Amazon S3 and other cloud storage options, they know that Render is going to be easier for them to use. So they really want object storage, and they want everything in one place,” Goel explained.
If you want to do that today without Render, you would have to spin up a virtual machine in the cloud, attach the storage, set up backup schedules and take care of all of these other associated tasks, and what Render is doing with Render Disk is stripping that all away and managing the process for them.
While the startup was at it, it also developed a concept called infrastructure as code. This allows developers to define their infrastructure requirements in a YAML file. When the developer sends the file to GitHub, Render can build the infrastructure for the customer on the fly based on the contents of this file.
Finally, they are offering a one-click launch to customers. This could come in handy for companies that are offering free trials or open-source tools to enable users to launch their applications with a single click from GitHub and it will load all of the required files.
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Render, a participant in the TechCrunch Disrupt SF Startup Battlefield, has a big idea. It wants to take on the world’s biggest cloud vendors by offering developers a cheaper alternative that also removes a lot of the complexity around managing cloud infrastructure.
Render’s goal is to help developers, especially those in smaller companies, who don’t have large DevOps teams, to still take advantage of modern development approaches in the cloud. “We are focused on being the easiest and most flexible provider for teams to run any application in the cloud,” CEO and founder Anurag Goel explained.
He says that one of the biggest pain points for developers and startups, even fairly large startups, is that they have to build up a lot of DevOps expertise when they run applications in the cloud. “That means they are going to hire extremely expensive DevOps engineers or consultants to build out the infrastructure on AWS,” he said. Even after they set up the cloud infrastructure, and move applications there, he points out that there is ongoing maintenance around patching, security and identity access management. “Render abstracts all of that away, and automates all of it,” Goel said.
It’s not easy competing with the big players on scale, but he says so far they have been doing pretty well, and plan to move much of their operations to bare metal servers, which he believes will help stabilize costs further.

“Longer term, we have a lot of ideas [about how to reduce our costs], and the simplest thing we can do is to switch to bare metal to reduce our costs pretty much instantly.” He says the way they have built Render will make that easier to do. The plan now is to start moving their services to bare metal in the fourth quarter this year.
Even though the company only launched in April, it is already seeing great traction. “The response has been great. We’re now doing over 100 million HTTP requests every week. And we have thousands of developers and startups and everyone from people doing small hobby projects to even a major presidential campaign,” he said.
Although he couldn’t share the candidate’s name, he said they were using Render for everything including their infrastructure for hosting their web site and their back-end administration. “Basically all of their cloud infrastructure is on Render,” he said.
Render has raised a $2.2 million seed round and is continuing to add services to the product, including several new services it will announce this week around storage, infrastructure as code and one-click deployment.
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A couple of weeks ago, when Pinterest filed its S-1, its AWS bills raised eyebrows and questions about cheaper alternatives for startups. Render is a small startup with a big idea to provide infrastructure services for developers, who might be looking for a cheaper and easier alternative to bigger, more familiar names. The company launched today with broad ambition and $2.25 million in seed funding from General Catalyst and the South Park Common Fund.
As developers work with increasingly complex sets of technologies, it often requires teams of people to launch an application and keep it running.”What we’re doing at Render is making it incredibly easy and quick for application developers to deploy their applications online without knowledge of servers, and without having a DevOps person with them,” Anurag Goel, founder and CEO, told TechCrunch.
Steve Herrod, managing director at General Catalyst and former CTO at VMware, knows a thing or two about infrastructure, and he sees a company that could provide a viable alternative to the established players in this space. “Render is building the logical next step to cloud infrastructure — making it disappear. Application developers clearly want to focus on the functionality and usability of their work, and not on server setup, deployment and scaling. Render is enabling exactly this focus and that’s why early developer users love it so much,” he said in a statement.
The company is going after companies like Salesforce and Heroku on the platform side and AWS, Azure, GCP and even DigitalOcean on the infrastructure side. It is not an easy market to ease your way into, but Goel believes he has come up with a solution that is cost-effective and easy to use, and that could help separate him from these established brands.
The complexity of today’s application environment requires teams of highly trained engineers to implement. While a company like Harness is trying to reduce that complexity by providing Continuous Delivery as a Service, Render is going at it from a different angle by providing a platform and infrastructure to launch and manage applications more easily.
“We’re focused, first and foremost, on developer experience and ease of use. And we’ve seen over and over again, that when you look at AWS and Azure and GCP, they force you to build out these large DevOps teams that take care of all the infrastructure needs,” he said. He believes part of the problem with the larger company approaches is that they put this expensive engineering layer between the developer and the application they created, and Render brings the developer closer to the process.
The company got the funding last year, but is announcing now because it wasn’t really ready to launch at that point, and didn’t want to announce the funding before it had a viable product.
Goel got his start as an early employee at Stripe, a company that made it simple for developers to add payment infrastructure to an application. He is hoping to bring that same level of simplicity to application hosting.
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