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Twitter this morning announced it’s acquiring Scroll, a subscription service that offers readers a better way to read through long-form content on the web, by removing ads and other website clutter that can slow down the experience. The service will become a part of Twitter’s larger plans to invest in subscriptions, the company says, and will later be offered as one of the premium features Twitter will provide to subscribers.
Premium subscribers will be able to use Scroll to easily read their articles from news outlets and from Twitter’s own newsletters product, Revue, another recent acquisition that’s already been integrated into Twitter’s service. When subscribers use Scroll through Twitter, a portion of their subscription revenue will go to support the publishers and the writers creating the content, explains Twitter in an announcement.
Scroll’s service today works across hundreds of sites, including The Atlantic, The Verge, USA Today, The Sacramento Bee, The Philadelphia Inquirer and The Daily Beast, among others. For readers, the experience of using Scroll is similar to that of a “reader view” — ads, trackers and other website junk is stripped so readers can focus on the content.
Image Credits: Twitter
Scroll’s pitch to publishers has been that it can end up delivering cleaner content that can make them more money than advertising alone.
Deal terms were not disclosed, but Twitter will be bringing on the entire Scroll team, totaling 13 people.
For the time being, Scroll will pause new customer sign-ups so it can focus on integrating its product into Twitter’s subscriptions work and prepare for the expected growth. It will, however, continue to onboard new publishers who want to participate in Scroll’s network, following the deal’s closure.
And Scroll itself will be headed back into private beta as the team works to integrate the product into Twitter.
Image Credits: Twitter
Twitter says it will also be winding down Scroll’s news aggregator product, Nuzzel, but will work to bring some of Nuzzel’s core elements to Twitter over time. Nuzzel’s blog post has more details, explaining that the product will need to be rebuilt in order to scale with Twitter.
“Twitter exists to serve the public conversation. Journalism is the mitochondria of that conversation. It initiates, energizes and informs. It converts and confounds perspectives. At its best it helps us stand in one another’s shoes and understand each other’s common humanity,” said Tony Haile, Scroll CEO, in the company’s post about Scroll’s acquisition.
“The mission we’ve been given by Jack and the Twitter team is simple: take the model and platform that Scroll has built and scale it so that everyone who uses Twitter has the opportunity to experience an internet without friction and frustration, a great gathering of people who love the news and pay to sustainably support it,” he added.
Twitter earlier this year detailed its plans to head into subscriptions as a way to diversify beyond ad revenue for its own business. The company unveiled what it’s calling “Super Follow,” a creator-focused subscription that would give paid subscribers access to an expanded array of perks, like exclusive content, subscriber-only newsletters, deals, badges, paywalled media and more. The company is aiming to use this new product to help it achieve its goal of doubling company revenue from $3.7 billion in 2020 to $7.5 billion or more in 2023, it said.
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School closures due to the pandemic have interrupted the learning processes of millions of kids, and without individual attention from teachers, reading skills in particular are taking a hit. Amira Learning aims to address this with an app that reads along with students, intelligently correcting errors in real time. Promising pilots and research mean the company is poised to go big as education changes, and it has raised $11 million to scale up with a new app and growing customer base.
In classrooms, a common exercise is to have students read aloud from a storybook or worksheet. The teacher listens carefully, stopping and correcting students on difficult words. This “guided reading” process is fundamental for both instruction and assessment: It not only helps the kids learn, but the teacher can break the class up into groups with similar reading levels so she can offer tailored lessons.
“Guided reading is needs-based, differentiated instruction and in COVID we couldn’t do it,” said Andrea Burkiett, director of Elementary Curriculum and Instruction at the Savannah-Chatham County Public School System. Breakout sessions are technically possible, “but when you’re talking about a kindergarten student who doesn’t even know how to use a mouse or touchpad, COVID basically made small groups nonexistent.”
Amira replicates the guided reading process by analyzing the child’s speech as they read through a story and identifying things like mispronunciations, skipped words and other common stumbles. It’s based on research going back 20 years that has tested whether learners using such an automated system actually see any gains (and they did, though generally in a lab setting).
In fact I was speaking to Burkiett out of skepticism — “AI” products are thick on the ground and while it does little harm if one recommends you a recipe you don’t like, it’s a serious matter if a kid’s education is impacted. I wanted to be sure this wasn’t a random app hawking old research to lend itself credibility, and after talking with Burkiett and CEO Mark Angel I feel it’s quite the opposite and could actually be a valuable tool for educators. But it needed to convince educators first.
“You have to start by truly identifying the reason for wanting to employ a tech tool,” said Burkiett. “There are a lot of tech tools out there that are exciting, fun for kids, etc., but we could use all of them and not impact growth or learning at all because we didn’t stop and say, this tool helps me with this need.”
Amira was decided on as one that addresses the particular need in the K-5 range of steadily improving reading level through constant practice and feedback.
“When COVID hit, every tech tool came out of the woodwork and was made free and available,” Burkiett recalled. “With Amira you’re looking at a 1:1 tutor at their specific level. She’s not a replacement for a teacher — though it has been that way in COVID — but beyond COVID she could become a force multiplier,” said Burkiett.
You can see the old version of Amira in action below, though it’s been updated since:
Testing Amira with her own district’s students, Burkiett replicated the results that have been obtained in more controlled settings: As much as twice or three times as much progress in reading level based on standard assessment tools, some of which are built into the teacher-side Amira app.
Naturally it isn’t possible to simply attribute all this improvement to Amira — there are other variables in play. But it appears to help and doesn’t hinder, and the effect correlates with frequency of use. The exact mechanism isn’t as important as the fact that kids learn faster when they use the app versus when they don’t, and furthermore this allows teachers to better allocate resources and time. A kid who can’t use it as often because their family shares a single computer is at a disadvantage that has nothing to do with their aptitude — but this problem can be detected and accounted for by the teacher, unlike a simple “read at home” assignment.
“Outside COVID we would always have students struggling with reading, and we would have parents with the money and knowledge to support their student,” Burkiett explained. “But now we can take this tool and offer it to students regardless of mom and dad’s time, mom and dad’s ability to pay. We can now give that tutor session to every single student.”
This is familiar territory for CEO Mark Angel, though the AI aspect, he admits, is new.
“A lot of the Amira team came from Renaissance Learning. bringing fairly conventional edtech software into elementary school classrooms at scale. The actual tech we used was very simple compared to Amira — the big challenge was trying to figure out how to make applications work with the teacher workflow, or make them friendly and resilient when 6-year-olds are your users,” he told me.
“Not to make it trite, but what we’ve learned is really just listen to teachers — they’re the superusers,” Angel continued. “And to design for radically sub-optimal conditions, like background noise, kids playing with the microphone, the myriad things that happen in real-life circumstances.”
Once they were confident in the ability of the app to reliably decode words, the system was given three fundamental tasks that fall under the broader umbrella of machine learning.
The first is telling the difference between a sentence being read correctly and incorrectly. This can be difficult due to the many normal differences between speakers. Singling out errors that matter, versus simply deviation from an imaginary norm (in speech recognition that is often, effectively, American English as spoken by white people) lets readers go at their own pace and in their own voice, with only actual issues like saying a silent k noted by the app.
On that note, considering the prevalence of English language learners with accents, I asked about the company’s performance and approach there. Angel said they and their research partners went to great lengths to make sure they had a representative dataset, and that the model only flags pronunciations that indicate a word was not read or understood correctly.
The second is knowing what action to take to correct an error. In the case of a silent k, it matters whether this is a first grader who is still learning spelling or a fourth grader who is proficient. And is this the first time they’ve made that mistake, or the tenth? Do they need an explanation of why the word is this way, or several examples of similar words? “It’s about helping a student at a moment in time,” Angel said, both in the moment of reading that word, and in the context of their current state as a learner.
Third is a data-based triage system that warns students and parents if a kid may potentially have a language learning disorder like dyslexia. The patterns are there in how they read — and while a system like Amira can’t actually diagnose, it can flag kids who may be high risk to receive a more thorough screening. (A note on privacy: Angel assured me that all information is totally private and by default is considered to belong to the district. “You’d have to be insane to take advantage of it. We’d be out of business in a nanosecond.”)
The $11 million in funding comes at what could be a hockey-stick moment for Amira’s adoption. The round was led by Authentic Ventures II, LP, with participation from Vertical Ventures, Owl Ventures and Rethink Education.
“COVID was a gigantic spotlight on the problem that Amira was created to solve,” Angel said. “We’ve always struggled in this country to help our children become fluent readers. The data is quite scary — more than two-thirds of our fourth graders aren’t proficient readers, and those two-thirds aren’t equally distributed by income or race. It’s a decades-long struggle.”
Having basically given the product away for a year, the company is now looking at how to convert those users into customers. It seems like, just like the rest of society, “going back to normal” doesn’t necessarily mean going back to 2019 entirely. The lessons of the pandemic era are sticking.
“They don’t have the intention to just go back to the old ways,” Angel explained. “They’re searching for a new synthesis — how to incorporate tech, but do it in a classroom with kids elbow to elbow and interacting with teachers. So we’re focused on making Amira the norm in a post-COVID classroom.”
Part of that is making sure the app works with language learners at more levels and grades, so the team is working to expand its capabilities upward to include middle-school students as well as elementary. Another is building out the management side so that success at the classroom and district levels can be more easily understood.
The company is also launching a new app aimed at parents rather than teachers. “A year ago 100% of our usage was in the classroom, then three weeks later 100% of our usage was at home. We had to learn a lot about how to adapt. Out of that learning we’re shipping Amira and the Story Craft that helps parents work with their children.”
Hundreds of districts are on board provisionally — aided by a distribution partnership with Houghton Mifflin Harcourt, also an investor — but decisions are still being kicked down the road as they deal with outbreaks, frustrated parents and every other chaotic aspect of getting back to “normal.”
Perhaps a bit of celebrity juice may help tip the balance in their favor. A new partnership with Miami Dolphins (former Houston Texans) linebacker Brennan Scarlett has the NFL player advising the board and covering the cost of 100 students at a Portland, OR school through his education charity, the Big Yard Foundation — and more to come. It may be a drop in the bucket in the scheme of things, with a year of schooling disrupted, but teachers know that every drop counts.
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The traditional world of publishing has been challenged hard by the digital revolution. Reading as a pastime has been in significant decline, in part because of the proliferation of screens and options for what to watch and do on them. On the other hand, Amazon has led the charge in changing the economics of publishing: the returns on book sales, and profits to publishers and writers, have all seen margins squeezed in the e-reader universe.
A Berlin-based startup called Inkitt has built a crowdsourced publishing platform to buck those trends. It believes that there is still a place for reading in our modern world, if it’s presented in the right way (more on that below), and today it is announcing a $16 million round of funding that underscores its success to date — the Inkitt community today has 1.6 million readers and 110,000 writers with some 350,000 uploaded stories, with a run-rate of $6 million from a new “bite-sized”, immersive reading app it launched earlier this year called Galatea — and its ambitions going forward.
How big are those ambitions? Ali Albazaz, Inkitt’s founder and CEO, said the mission is to build the “Disney of the 21st century.” Digital novels are just the beginning, in his view: plans include a move into audio, TV, games and film, “and maybe even theme parks.”
But before we ride a rollercoaster based on The Millennium Wolves — one of the best sellers on the platform, with $1 million in sales in the first six months of its release; 24-year-old author Sapir Englard is using her royalties to finance her jazz studies at Berklee in Boston, Massachusetts — Inkitt is starting small.
In addition to continuing to search for authors that might make good Galatea fodder, it’s going to add 10 new languages in addition to English, along with more data science to improve readership and connecting audiences with the stories that are most engaging to them. The company has sourced some of its most successful works from places like India and Israel, so the thinking is that it’s time to make sure non-English readers in those countries are also getting a look in.
“It’s a long plan, and we’re working on it step by step,” Albazaz said in an interview this week. “We are looking for the best talents and the best stories, wherever they are being told. We want to find them, unearth them and turn them into globally successful franchises.”
The Series A is being led by Kleiner Perkins, with participation also from HV Holtzbrinck Ventures, angel investor Itai Tsiddon, Xploration Capital, Redalpine Capital, Speedinvest, and Earlybird. Inkitt is not disclosing its valuation, but it had raised $5 million before this (including this seed round led by Redalpine).
Inkitt got its start several years ago with a very basic idea: an app for people (usually unsigned authors) to upload excerpts of fictional works in progress, or entire fiction manuscripts — novels specifically — to connect them with readers to provide feedback. It would gather data that it collected from these readers to provide more insights into what people wanted to read, to feed its algorithm, and to give feedback to the writers.
It was a simple concept that competed with a plethora of other places where unpublished writers can get their work out there (including Kindle).
But then, six months ago, that concept of data-based, crowdsourced writing and reading took an interesting turn with the launch of Galatea.
With this, Inkitt selects the stories that perform the best on its first app — most readers, most often completed reading, best feedback, most recommended, and so on — and its in-house team of editors and developers reformat them for Galatea as short-form, bite-sized “mini episodes” that come with specific effects attuned to each page you read to make the experience more immersive.
This includes features like sound, haptic effects like the phone vibrating with crashes and heartbeats, fire spreading across the screen in a burning moment, and a requirement for users to swipe to proceed to the next section. (It’s a fitting name for the app: Galatea was the ivory statue that Pygmalion carved that came to life.)

As Albazaz describes it, Galatea was created as a response to the generation of consumers whose attention is constantly being diverted through notifications, and who have become used to getting information in short bursts.
“Nowadays you have Snapchat, Instagram and the rest, and they all send you notifications, but when you read you need a lot of attention,” he said.
So the solution was to cut down the page size to a paragraph at a time.
“Instead of flipping pages as you would on an e-reading app, you flip paragraphs.” These take up no more than about 20% of the screen, he said.
A reader gets one “episode” (about 15 minutes of reading, with several pages of text) free every day, so in theory you could read books on Galatea without paying anything, but typically people buy credits to continue reading a bit more than that each day, and it works out on average to about $12 per book in revenue. Inkitt is now adding multiple thousands of users (installs) each day across its two apps.
In addition to making this about tailoring a reading app to what consumers are most likely to do on a screen today, it’s about rethinking the model for how to source literature to disseminate in the first place.
“We all love stories and the way we create and consume them is evolving continuously,” said KP partner Ilya Fushman. “Inkitt’s rich and dynamic story format is rapidly capturing the imagination of a new generation of readers. Their content marketplace is connecting consumers with authors around the globe to entertain and democratize publishing.”
To date, the focus has very much been on original content that Inkitt has sourced itself. The basic model leaves a lot on the table, though. For one, what about all of the literature that has already been published in the world that either hasn’t really hit the right chord yet with readers, or classics, or popular works that might just be a little more interesting with the Galatea treatment?
On the other hand, the Galatea model seems to be inherently biased towards the most obvious “hits” — page turners that are engaging from the get-go, or are written on themes that have already proven to be popular. What about the wider body of literature that might not be accessible page-turners but are definitely worthwhile reading, stories that might one day become a part of the literary canon. For every Harry Potter series, some still want and need a Finnegan’s Wake or Milkman.
Albazaz has an answer for both of those: he says that his startup has already been approached by a number of publishers to work on ways of using its platform for their own works, and so that is something you might imagine will get turned on down the line. And he acknowledged the blockbuster element of the work on the platform now, but said that as it grows and scales its audience, it will be looking for works that appeal to a wider range of tastes.
The company’s business is a veritable David to Amazon’s Goliath, but one thing Inkitt has going for it is that it offers those who will take a chance on its platform a promise of making a good return.
Albazaz claims that the average writer on Galatea earns 30 to 50 times more than what would be earned via Amazon, which he calls “a horrible partner to work with as a publisher.” He wouldn’t comment exactly on the royalties split is on Inkitt, or whether that higher figure is due to more readers or a better cut (or both), except that he said that there are simply “more readers” of your work, “making you more money.”
It’s also a more flexible platform in another regard: if you want to publish elsewhere at the same time, you can. “No one is locked in,” he said. “Our mission statement, which we have across the wall in our office, is to be the fairest and most objective publisher. That’s the only way you will discover hidden talents.”
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Last year, Mozilla made its first acquisition by snatching up Pocket, the Instapaper competitor that helps you save longer articles for later reading. Today, this popular reading app is getting a major update that gives its app a visual makeover, including a new dark mode, and most importantly, a better way to listen to the content you’ve saved.
Pocket had added a text-to-speech feature several years ago, so you could listen to an audio version of your saved articles, instead of reading them. Instapaper today offers a similar option.
But these text-to-speech engines often sound robotic and mangle words, leading to a poor listening experience. They’ll work in a pinch when you really need to catch up with some reading, and can’t sit down to do it. But they’re definitely not ideal.
Today, Pocket is addressing this problem with the launch of a new listening feature that will allow for a more human-sounding voice. On iOS and Android, the listen feature will be powered by Amazon Polly, Mozilla says.
First introduced at Amazon’s re:Invent developer event in November 2016, Polly uses machine learning technologies to deliver more life-like speech. Polly also understands words in context. For example, it knows that the word “live” would be pronounced differently based on its usage. (E.g. “I live in Seattle” vs. “Live from New York.”) The technology has evolved since to support speech marks, a timbre effect, and dynamic range compression, among other things.
To take advantage of the updated “Listen” feature, users just tap the new icon in the top-left corner of the Pocket mobile app to start playing their articles. It’s like your own personalized podcast, Mozilla notes.
In addition, the app has been given a redesign that gives it a clean, less cluttered look-and-feel, and introduces a new app-wide dark mode and sepia themes, for those who want a different sort of reading experience.
The redesign includes updated typography and fonts, focused on making long reads more comfortable, as well.
“At Mozilla, we love the web. Sometimes we want to surf, and the Firefox team has been working on ways to surf like an absolute champ with features like Firefox Advance,” said Mark Mayo, Chief Product Officer at Firefox, in a statement about the launch. “Sometimes, though, we want to settle down and read or listen to a few great pages. That’s where Pocket shines, and the new Pocket makes it even easier to enjoy the best of the web when you’re on the go in your own focused and uncluttered space,” he said.
The updated version of Pocket is live on the web, iOS and Android, as of today.
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The New York Times announced on Friday how it’s adding its own take on Facebook-style News Feed to its mobile app. Yes, literally a news feed. The publication says it will now allow its iOS app users to customize their reading experience through a new feature called “Your Feed,” which consists only of those channels readers choose to follow. Some of those channels will pull stories from existing New York Times sections and columns, like Modern Love, while others, like Gender & Society, At War, Pop Culture, and more will pull news from across the paper’s sections. And others will include commentary from reporters and editors, and will feature worthy reads from outside The Times.
This additional context will only be found in this personalized Your Feed section, and is something the publication says is an experiment in terms of bringing another layer of insight to the news and stories. On the technical side, the commentary itself is actually pulled from The Times’ Slack, through the use of a bot built by backend engineer Brandon Hopkins. It basically turns Slack into the CMS for publishing these short posts to the Your Feed section of the app.
The design team equates the Your Feed reading experience to the way people tend to peruse a printed newspaper. Beyond reading the front page news, people will often pull out the sections they want to read, and then thumb through them – coming across other stories they want to read. And different readers will gravitate towards different sections and articles.
It says the idea for the feed came from its user research, where it found that many people wanted a separate place from the home page to follow a customized feed of content.

With The NYT outputting around 160 articles per day, it’s very difficult to be a comprehensive reader of the paper in its entirety, of course. But the app already allowed users to poke around in its many sections by tapping through its navigation. With the addition of a personalized feed – as on Facebook and on other social apps – there’s always the danger that people will begin to box themselves into their own news bubble. If the app’s users start skipping the front page and other key sections to hop into this own custom feed, they could potentially miss important news.
Hopefully, readers will choose to use the new Your Feed feature as something that’s additive to their overall news reading experience, and not as a stand-in for actually reading the paper itself.
Additionally, The NYT says the sections will be curated by its editors to ensure there’s a diverse selection of stories available. (Thankfully – news curation left up to A.I. and algorithms has proven time and again to be a disaster. So much so that Facebook finally gave up, and ditched its Trending news section altogether.) Plus, by having a human-programmed section, the editors can ensure not to overwhelm readers with stories.
To use the new feature, readers in the iOS app will be able to pick from one of 24 channels they want to follow – an idea that’s not too unlike the way users follow accounts on social apps like Twitter or Instagram. To then read through this section, there will now be a new space in the iOS app labeled Your Feed.
Going forward, The NYT says it will tweak the experience further by adjusting the channel selection, offering more ways to follow channels, and rolling out other features, while responding to user feedback and behavior to inform its design choices. It will also experiment with different versions of saving stories, notifications, and ways to better manage your interests in the app.
The feature is available in the The NYT iOS app on iPhone and iPad for the time being. User feedback will determine if it expands to more platforms, the publisher told us. Your Feed is available to 100 percent of users who already had the app installed, but only half of new app downloads will receive the feature, we understand.
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Chat fiction apps are among some of the most popular in the App Store, thanks to their highly engaged, largely teenage to young adult fan base who enjoy reading thrilling stories told in the form of text messages. Today, one competitor in this space, Wattpad, is rolling out an upgrade to its chat stories to differentiate its app from others, and further addict its readers. The company is… Read More
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Today’s kids aren’t just reading books. They’re also tapping and playing with interactive stories on tablets as preschoolers, then delving into instant messaging-like chat fiction apps as teens. Amazon’s entry in this space, Amazon Rapids, was announced late last year as a way to bring this style of interactive fiction to readers in the 5 to 12 age range. The company… Read More
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Kids TV network Nickelodeon already has solid footing in the digital space with its lineup of over 40 preschool apps and games and its own streaming service, Noggin. Now, the entertainment brand is making its move into e-books. The company has just launched its first ever reading app aimed at kids, which brings interactive stories from their favorite Nick characters to the iPhone and… Read More
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Amazon wants parents to buy Kindles for their children and is today launching a discounted “Kindle for Kids Bundle” to encourage them to do so. This new package includes the combination of a Kindle e-reader, a durable cover, and an extended warranty on the device which protects against spills and drops. The Bundle is being sold for $99, which is a savings of $39.98 if all three… Read More
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