purple
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Mattress startup Purple launches in 13 Mattress Firm store locations
A number of bed-in-a-box startups have taken different approaches to selling their mattresses and bed ware in the last year. Casper and Tuft and Needle, for instance, launched their own branded physical store locations. However, Purple, a mattress startup out of Utah that recently merged with a New York shell company, took a different approach, instead striking a distribution deal with… Read More
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Mattress startup Purple merges with NY shell company in $1.1 billion deal
Purple, a Utah-based mattress startup announced today it will merge with Global Partner Acquisition Corp (GPAC) in a deal that would value the company at $1.1 billion. Purple was already well on its way to that valuation when we got to take a sneak peak at operations at the company’s headquarters in the small town of Alpine, Utah and its giant factory an hour away in rural Grantsville… Read More
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Chasing dreams may be the next sleeper hit for venture capitalists
After decades spent funding technologies tailored to deprive us of sleep (see: streaming video, gaming, social networks and 24/7 online shopping), the venture capital industry has decided to direct its considerable capital reserves at helping us get more shut-eye. Purple, a Utah mattress startup you’ve probably never heard of, is on track to unicorndom
Nearly a thousand miles away from Silicon Valley and just west of Utah’s Great Salt Lake, in practically the middle of nowhere, is the tranquil cow town of Grantsville, population 9,617. It is there, in a warehouse the size of a combined eight Walmarts, you’ll find Purple, a direct-to-consumer mattress startup, hard at work prepping hundreds of thousands of pillows, powerbases and… Read More
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