product management
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The Worst Possible Name For Your Brand And Three Things You Can Learn From It
Let’s say you want to come up with a great brand name for a new beverage brand you’re launching. You know what consumers are looking for, and you’re the creative type. What’s the biggest naming mistake you could make? How about a name like “Sweat” or “Pschitt?” Or something difficult to spell and pronounce? Those missteps would certainly be… Read More
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Adobe’s Slate Is A Visual Storytelling App For The iPad
With Slate, Adobe is launching a new text- and photo-centric storytelling app for the iPad today. About a year ago, Adobe launched Voice, its first standalone storytelling app that lets users record their own stories and then illustrate them with images (the Voice app is also getting an update today, by the way). Slate takes a different (and somewhat less experimental) approach and focuses… Read More
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