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How 4 New Jersey pools turned into a startup that just raised $10M
As the oldest of 12 children, Bunim Laskin spent much of his teen years looking for ways to help keep his siblings entertained. Noticing that a neighbor’s pool was often empty, Laskin reached out to ask if his family could use her pool. To make it worth her while, he suggested that they could help cover her expenses for maintaining the pool.
Soon after, five other families had made the same arrangement with her and the pool owner had six families covering 25% of her expenses. This meant that the neighbor was actually making money off her pool. The arrangement sparked a business idea in Laskin’s mind. At the age of 20, he founded Swimply, a marketplace for homeowners to rent out their underutilized pools to local swimmers, with Asher Weinberger.
The Cedarhurst, New York-based company launched a beta in 2018, starting with four pools in the New Jersey area.
“We used Google Earth to find houses, and then knocked on 80 doors with a pool,” CEO Laskin recalls. “We got to 100 pools organically. Word of mouth really helped us grow.” The site was pretty bare bones, he admits, with potential customers only able to view photos of the pools and connect with the pool owner by phone.
That year, Swimply did around 400 reservations and raised $1.2 million from friends and family.
In 2019, Swimply launched what he describes as a “proper” website and app with an automated platform. It grew “four to five times” that year, again mostly organically. In an episode that aired in March 2020, the company appeared on Shark Tank but went home without a deal.
Then the COVID-19 pandemic hit. Swimply, Laskin said, pivoted right into the pandemic.
“We were the perfect solution for people when the world was falling on its head,” he said. The company restructured its offering to ensure that pool owners did not have to interact with guests. “It was the perfect, contact-free, self-serve experience to hang out and be with people you quarantined with.”
The CDC then came out to say that it was safe to swim because chlorine could help kill the virus, and that proved to be a big boon to its business.
“On one end, it was a way for people to have a normal day and on the other, it helped give owners a way to earn an income, at a time when many people were being affected financially,” Laskin told TechCrunch.
Business took off in 2020 with revenue growing 4,000% and now Swimply is announcing a $10 million Series A round. Norwest Venture Partners led the financing, which also included participation from Trust Ventures and a number of angel investors such as Poshmark founder and CEO Manish Chandra; Rob Chesnut, former general counsel and chief ethics officer at Airbnb; Ancestry.com CEO Deborah Liu and Michael Curtis.
Swimply is now operating in a total of 125 U.S. markets, two markets in Canada and five markets in Australia. It plans to use its new capital in part to expand into new markets and toward product development.
Image Credits: Swimply
The way it works is pretty straightforward. Swimply simply connects homeowners that have underutilized backyard spaces and pools with those seeking a way to gather, cool off or exercise, for example. People or families can rent pools by the hour, ranging in price from $15 to $60 per hour (at an average of $45/hour) depending on the amenities. New markets that Swimply has recently expanded to include Portland, Oregon; Raleigh, North Carolina and the California cities of Oakland, San Luis Obispo and Los Gatos.
“The shifting mindset from younger generations about ownership is a huge contributor to increased growth of the Swimply marketplace,” said co-founder Weinberger, who serves as Swimply’s COO. “Swimming is the third most popular activity for adults and number one for children, and yet no other company has tackled the aquatic space to make swimming more affordable and accessible…until now.”
While the company declined to provide hard revenue figures, Laskin said Swimply was seeing “seven digits a month in revenue” and 15,000 to 20,000 reservations a month. Families represent the most popular reservation.
“People can book and pay through our platform, and only 20% of hosts ever meet their guests,” Laskin said. “We’re enabling a new kind of consumer behavior with what we’re doing.”
The company is planning to use its new capital to also rebuild much of its tech infrastructure and boost its customer support team to be more “readily available.”
It is also now offering a complimentary up to $1 million worth of insurance per booking for liability as well as $10,000 for property damage.
Swimply has a little over 20 employees, up 10 times from two people in December of 2020. It plans to double that number over the next few months.
The company’s model has proven quite lucrative for some owners, according to Laskin.
“Last year, there were some owners who earned $10,000 a month. One owner in Denver earned $50,000 last year and he had signed up toward the end of the summer. He should make over $100,000 this year,” Lasken projects.
Its only criteria is that owners offer a clean pool. Eighty-five percent of hosts offer restrooms as well. If they don’t, they are limited to one-hour reservations with a max of five guests. Swimply has also partnered with local pool companies, and if they pay one of its owners a visit and certify that pool, that owner gets a badge on the site “so guests get an additional level of security,” Laskin said.
Ed Yip of Norwest Venture Partners admits that when he first heard of the concept of Swimply, he “didn’t know what to make of it.”
But the more he heard about it, the more excited he got.
“This is the Holy Grail for a consumer investor. We’re not changing consumer behavior, but rather [we] productize the experience and make it safer and easier on both sides,” Yip told TechCrunch.
What also gets the investor excited is the potential for Swimply beyond just swimming pools in the future.
“We’re seeing a ton of demand from hosts wanting to list hot tubs and tennis courts, for example,” Yip said. “So this can turn into a marketplace for shared outdoor resources and that’s a huge market opportunity that adds value on both sides.”
Indeed, the concept of monetizing underutilized space is a growing concept. Earlier this year, we reported on Neighbor, which operates a self-storage marketplace, raising $53 million in a Series B round of funding. Neighbor’s unique model aims to repurpose under-utilized or vacant space — whether it be a person’s basement or the empty floor of an office building — and turn it into storage.
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CEO Manish Chandra and investor Navin Chaddha explain why Poshmark’s Series A deck sings
Mayfield partner Navin Chaddha and Poshmark founder and CEO Manish Chandra met all the way back in 2003, well before Poshmark was even a glimmer in his eye. They stayed connected over the years, through Chandra’s sale of his startup Kaboodle to Hearst and after he left.
At a breakfast one morning, Chandra told Chaddha he was going to try to do everything from his iPhone for the next six months.
Over the course of that time, the idea for Poshmark started to percolate into something more concrete. Chandra, following Kaboodle, knew he wanted to do several things differently. The first was create an engagement and revenue model that was symbiotic, rather than starting with engagement and having to build out a business model later. He also knew he wanted to start with people first, and build a founding team that had deep DNA in the fashion world to pair with his technical background.
He met Tracy Sun, brought her on, and got to work.
This was back in 2011, and Chandra was absolutely adamant that he wanted Poshmark to be an app, not a website. So adamant, in fact, that during beta he actually provided 100 users with video iPods. (He recalled that he only got 20% of them back.)
“Lead with love, and the money comes.” It’s one of the cornerstone values at Poshmark. The company practiced that early on by holding IRL, and then virtual, parties, allowing users to show each other their wares and create an engagement cycle that offered instant gratification. The user base grew from 100 to 150 to 1,000 and so on.
“We still to this day use a similar kind of strategy in a much more compressed timeframe as we go to different countries,” said Chandra. “We focus on building the community first and then scale that community.”
Chaddha and Mayfield led the company’s Series A deal a decade ago. On the latest episode of Extra Crunch Live, Chandra and Chaddha sat down with us and walked us through that original Series A pitch deck (which you can check out below). They also participated in the Pitch Deck Teardown, giving their expert feedback on decks submitted by the audience. If you’d like your deck to be featured on a future episode of Extra Crunch Live, hit up this link.
Poshmark’s Series A Deck
Time stamp — 11:00
Poshmark was built on a couple fundamental premises. The first was that the iPhone would transform the way we do just about everything. The second was more pointed: That fashion, at the time underserved by technology, was a discovery process over a direct search process. A decade ago, Chandra envisioned a fashion marketplace that mimicked shopping in the real world — walk into a shop and let natural attraction do its thing — without holding any inventory.
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Unraveling ThredUp’s IPO filing: Slow growth, but a shifting business model
Another day, another venture-backed IPO filing. Today it’s ThredUp, a used-goods marketplace that is approaching the public markets in the wake of Poshmark’s own strong debut.
Both companies have a related market focus, albeit different approaches to selling used goods. Poshmark allows users to sell clothing items through its app. ThredUp, in contrast, acquires goods from users and sells them itself.
The Exchange explores startups, markets and money. Read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.
But while Poshmark had profits to brag about in its own IPO filing, ThredUp does not and is also growing more slowly, expanding revenues just 13.6% in 2020. Reading its S-1 filing, it’s clear ThredUp did not have the best 2020, thanks in part to COVID-19.
This morning, let’s get into the numbers posted by the company backed by Trinity Ventures, Redpoint, Highland Capital Partners and Goldman Sachs to decide if it’s just merely to catch Poshmark’s wave, or if its business is a fine machine in its own right.
ThredUp’s model
To understand ThredUp’s business, we have to get into the mechanics of how it sells things. The company has two methods: direct sales and consignment. In the former, ThredUp buys goods and sells them. It then “recognize[s] revenue on a gross basis” and generates gross profit after deducting “inventory cost, inbound shipping and inventory write-downs, as well as outbound shipping, outbound labor and packaging costs.”
That is the model that ThredUp is leaving behind. After shifting to “primarily consignment sales” in 2019, the company’s business has skewed sharply in that direction. Consignment works by having consumers send ThredUp their goods, which it holds, and perhaps sells, remitting to the user a portion of the sale price. The method reduces write-downs and boosts gross margins.
Consignment sales at ThredUp “recognize revenue net of seller payouts,” deducting “outbound shipping, outbound labor and packaging costs” to reach gross profit results.
The revenue-mix focus change can be seen in how ThredUp generated gross profit in 2018, 2019 and 2020. In those years, consignment gross profit came to 38%, 67% and 81% of total gross profit. ThredUp’s business today is effectively a large, digital consignment effort.
What impact has that shift had on the company’s financial health? Let’s find out.
ThredUp’s growth
ThredUp posted $129.6 million in 2018 revenue, a figure that grew to $163.8 million in 2019 and $186 million in 2020. The company’s growth slowed from 26.4% in 2019 to 13.6% in 2020, a sharp deceleration. But at the same time, the portion of ThredUp revenues that came from consignment sales grew to 74% from 60%. Did that change have a material impact on the company’s gross margins, thus rendering its slow growth more palatable?
Not really. The company’s gross margins came to 68.7% in 2019 and 68.9% in 2020. That’s about as flat as Texas. And notably the number stayed flat despite the company noting that consignment revenues had stronger gross margins in 2019 and 2020 (77% and 75%, respectively) than its other model (57% and 51%, respectively).
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A theory about the current IPO market
As expected, shares of Poshmark exploded this morning, blasting over 130% higher in afternoon trading from the company’s above-range IPO price of $42. The enormous and noisy debut of Poshmark comes a day after Affirm, another IPO, was treated similarly by the public markets.
Both explosive debuts were preceded by huge December debuts from C3.ai, Doordash and Airbnb. It seems today that any venture-backed company that can claim some sort of tech mantle is being treated to a strong IPO pricing run and a huge first-day result.
This is, of course, annoying to some people. Namely, certain elements of the venture capital community who would prefer to keep all outsized gains in their own pockets. But, no matter. You might be wondering what is going on. Let’s talk about it.
Here’s how you get a big first-day IPO pop
TechCrunch has covered the IPO window as closely as we can over the last few years. And the late-stage venture capital markets, along with the changing value of tech stocks and the huge boom in consumer (retail) investing.
Based on my participation in as much of that reporting as I could take part in here’s how you get a 130% first-day IPO pop in a company that has actually been around long enough for investors to math-out reasonable growth and profit expectations for the future:
- Exist in a climate of near-zero interest rates. This leads to super-cheap money, bonds being shit and no one wanting to hold cash. Lots of dollars go into more speculative assets, like stocks. And lots of money goes into exotic investments, like venture capital funds.
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At $35 to $39 per share, Poshmark’s IPO could 5x its last private valuation
The new year is off to a busy IPO start. As The Exchange reported a few weeks ago, investors anticipate a busy Q1 IPO cycle, followed by a slower Q2 and a busy Q3 and Q4.
With Affirm releasing an initial IPO price range last night and Poshmark repeating the feat this morning, private-market investor expectations are holding up thus far.
Secondhand fashion marketplace Poshmark anticipates its IPO could price between $35 and $39 per share. Using its simple share count, the former startup could be worth nearly $3 billion. So, we’ve seen two multiunicorns set early pricing terms this week. That’s comfortably busy.
The Exchange explores startups, markets and money. Read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.
As we did with Affirm, we’ll dig into Poshmark’s new pricing interval, calculate valuations for the company using both simple and fully diluted share counts, and figure out how they compare to its most-recent financial results and final private valuation. For the last bit, we’ll pull from PitchBook data and the S-1/A filing itself.
But for those of you in a hurry, the short gist is that for Mayfield, GGV, Menlo Ventures, Inventus Capital and Temasek, the company’s first pricing estimate looks like a win.
If you want to read our first dig into the company’s IPO filing that is more focused on performance than pricing, head here. Let’s go!
Poshmark’s hugely “up” IPO
Poshmark’s $35 to $39 per-share IPO price interval could change, but even if it fails to rise, the company’s implied valuation is a dramatic step up from prior rounds.
For example, the company’s S-1 filings note that during its 2017 venture round — the last that it raised per the IPO filing and PitchBook data — Poshmark sold shares at $8.37 per share. That’s a fraction of the price that the company now expects public-market investors to pay.
As with Affirm, let’s calculate Poshmark’s valuation using both simple and fully diluted share counts. The latter takes into account shares that have been earned, but not yet exercised or converted.
Here’s the company’s valuation range using a simple share count, inclusive of its underwriters’ option to purchase 990,000 shares at its IPO price:
- Poshmark valuation, low-end of range: $2.6 billion.
- Poshmark valuation, high-end of range: $2.9 billion.
If we expand the company’s share count to include vested options and RSUs, the numbers go up. Again, the following math is inclusive of the underwriters’ option:1
- Poshmark valuation, low-end of range: $2.95 billion billion.
- Poshmark valuation, high-end of range: $3.29 billion.
So, are those good numbers? Yes.
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Equity Dive: Poshmark’s origin story with co-founder & CEO Manish Chandra
Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.
We have something a bit different for you this week. Equity co-host Kate Clark recently sat down with Manish Chandra, the co-founder and chief executive officer of Poshmark, and one of his earliest investors, NFX managing partner James Currier.
If you haven’t heard of Poshmark, it’s an online platform for buying and selling clothes. Basically, it’s the thrift shop of the 21st century. We asked Chandra how he and co-founders Tracy Sun, Gautam Golwala and Chetan Pungaliya cooked up the idea for Poshmark, what bumps they faced along the way, how they raised venture capital and, of course, what details of their upcoming initial public offering he could share with us. Meanwhile, Currier dished about the company’s early days, when the Poshmark team worked hard on the floor of Currier’s office.
Unfortunately, neither Chandra or Currier were willing to share deets about Poshmark’s IPO, reportedly expected soon. But they both shared interesting insights into building a successful venture-backed company, battling competition and putting your best foot forward.
Glad you guys came back for another episode, we’ll see you soon.
Equity drops every Friday at 6:00 am PT, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts.
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Luxury consignment e-tailer The RealReal to enter the unicorn club with new funding
The RealReal, an online retailer for authenticated luxury consignment, has authorized the sale of up to $70 million in new shares, per a Delaware stock authorization filing discovered by the Prime Unicorn Index. If the company raises the entire amount, it would reach a valuation of $1.06 billion, cementing its status as the newest e-commerce unicorn.
The filing doesn’t guarantee The RealReal will sell the full amount of authorized shares. The company declined to comment on its fundraising plans.
The RealReal is led by founder and chief executive officer Julie Wainwright (pictured), the former CEO of Pets.com, a company now synonymous with the dot-com bust. It has raised quite a bit of capital to date — a total of $288 million from venture capital and private equity backers, including Great Hill Partners, Sandbridge Capital, PWP Growth Equity, Industry Ventures, Greycroft Partners and Canaan Partners. Most recently, The RealReal closed a Series G financing of $115 million in July 2018 that valued the business at $745 million, per PitchBook.
The RealReal has recently expanded its brick-and-mortar footprint and added additional e-commerce fulfillment centers as demand increased for its supply of second-hand luxury items. Founded in 2011, the company operates eight luxury consignment offices, where customers can receive free valuations of their luxury items. The RealReal is headquartered in San Francisco.
In a conversation with TechCrunch in 2017, Wainwright confirmed the company’s intent to go public at some point. With this upcoming round, The RealReal would be well placed for a 2020 initial public offering.
“That’s the goal,” Wainwright said during the interview. “We really aren’t in the mood to sell the business, we’re in the mood to go public at some point in the future.”
The RealReal competes with fellow second-hand e-tailers ThredUp and Poshmark . The latter is gearing up for a fall IPO, according to The Wall Street Journal. The online marketplace has tapped Morgan Stanley and Goldman Sachs to lead its offering after closing in on $150 million in revenue in 2018. ThredUp, another major player in the fashion retail market, hasn’t raised capital since 2015, but did begin opening physical stores in 2017 as part of its greater effort to compete with fellow venture-backed second-hand e-tailers.
The RealReal would also be the latest in a series of high-profile female-founded companies to gain unicorn status. Glossier tripled its valuation to $1.2 billion with a $100 million round earlier this year, followed by Rent the Runway, which attracted a $125 million investment at a $1 billion valuation, to name a few.
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Snapchat launches privacy-safe Snap Kit, the un-Facebook platform
Today Snapchat finally gets a true developer platform, confirming TechCrunch’s scoop from last month about Snap Kit. This set of APIs lets other apps piggyback on Snap’s login for sign up, build Bitmoji avatars into their keyboards, display public Our Stories and Snap Map content, and generate branded stickers with referral links users can share back inside Snapchat.
Snap Kit’s big selling point is privacy — a differentiator from Facebook. It doesn’t even let you share your social graph with apps to prevent a Cambridge Analytica-style scandal.
Launch partners include Tinder bringing Bitmojis to your chats with matches, Patreon letting fans watch creators’ Stories from within its app, and Postmates offering order ETA stickers you can share in Snapchat that open the restaurant’s page in the delivery app. Developers that want to join the platform can sign up here.
Snap Kit could help the stumbling public company colonize the mobile app ecosystem with its buttons and content, which might inspire Snapchat signups from new users and reengagement from old ones. “Growth is one of our three goals for 2018, so we absolutely hope it can contribute to that, and continue to strengthen engagement, which has always been a key metric for us” Snap’s VP of product Jacob Andreou tells me. That’s critical since Snapchat sunk to its lowest user growth rate ever last quarter under the weight of competition from Instagram and WhatsApp.
“There have been areas inside of our products where we’ve really set standards” Andreou explains. “Early, that was seen in examples like Stories, but today with things like how we treat user data, what we collect, what we share when people login and register for our service . . . Snap Kit is a set of developer tools that really allow people to take the best parts of our products and the standards that we’ve set in a few of these areas, and bring them into their apps.”
This focus on privacy manifests as a limit of 90 days of inactivity before your connection with an app is severed. And the login feature only requires you bring along your changeable Snapchat display name, and optionally, your Bitmoji. Snap Kit apps can’t even ask for your email, phone number, gender, age, location, who you follow, or who you’re friends with.
“It really became challenging for us to see our users then use other products throughout their day and have to lower their expectations. . . having to be okay with the fact that all of their information and data would be shared” Andreou gripes. This messaging is a stark turnaround from four years ago when it took 10 days for CEO Evan Spiegel to apologize for security laziness causing the leak of 4 million users’ phone numbers. But now with Facebook as everyone’s favorite privacy punching bag, Snapchat is seizing the PR opportunity.
“I think one of the parts that [Spiegel] was really excited about with this release is how much better our approach to our users in that way really is — without relying on things like policy or developer’s best intentions or them writing perfect bug free code, but instead by design, not even exposing these things to begin with.”
Yet judging by Facebook’s continued growth and recovered share price, privacy is too abstract of a concept for many people to grasp. Snap Kit will have to win on the merits of what it brings other apps, and the strength of its partnerships team. Done right, Snapchat could gain an army of allies to battle the blue menace.
Snapvengers Assemble
Snap’s desire to maintain an iron grip on its ‘cool’ brand has kept its work with developers minimal until now. Its first accidental brush with a developer platform was actually a massive security hazard.
Third-party apps promising a method to secretly screenshot messages asked users to login with their Snapchat usernames and passwords, then proceeded to get hacked, exposing some users’ risqué photos. Snap later cut off an innocent music video app called Mindie for finding a way to share to users’ Stories. Last year I wrote how A year ago I urged it to build a platform in my article “Snap’s anti-developer attitude is an augmented liability”, as it needs help to populate the physical world with AR.
2017 saw Snap cautiously extend the drawbridge, inviting in ads, analytics, and marketing developer partners to help brands be hip, and letting hacker/designers make their own AR lenses. But the real transition moment was when Spiegel said on the Q4 2017 earnings call that “We feel strongly that Snapchat should not be confined to our mobile application—the amazing Snaps created by our community deserve wider distribution so they can be enjoyed by everyone.”
At the time that meant Snaps on the web, embedded in news sites, and on Jumbotrons. Today it means in other apps. But Snap will avoid one of the key pitfalls of the Facebook platform: over-promising. Snap Deputy General Counsel for Privacy Katherine Tassi tells me “It was also very important to us that there wasn’t going to be the exchange of the friends graph as part of the value proposition to third party developers.”
How Snap Kit Works
Snap Kit breaks down to four core pieces of functionality that will appeal to different apps looking to simplify signup, make communication visual, host eye-catching content, or score referral traffic. Developers that want access to Snap Kit must pass a human review and approval process. Snap will review their functionality to ensure they’re not doing anything shady.
Once authorized, they’ll have access to these APIs:
- Login Kit is the foundation of Snap Kit. It’s an OAuth-style alternative to Facebook Login that lets users skip creating a proprietary username and password by instead using their Snapchat credentials. But all the app gets is their changeable, pseudonym-allowed Snapchat display name, and optionally, their Bitmoji avatar to use as a profile pic if the user approves. Getting that login button in lots of apps could remind people Snapchat exists, and turn it into a fundamental identity utility people will be loath to abandon.
- Creative Kit is how apps will get a chance to create stickers and filters for use back in the Snapchat camera. Similar to April’s F8 launch of the ability to share from other apps to Instagram and Facebook Stories, developers can turn content like high scores, workout stats and more into stickers that users can overlay on their Snaps to drive awareness of the source app. Developers can also set a deep link where those stickers send people to generate referral traffic, which could be appealing to those looking to tap Snap’s 191 million teens.
- Bitmoji Kit lets developers integrate Snapchat’s personalized avatars directly into their app’s keyboard. It’s an easy path to making chat more visually expressive without having to reinvent the wheel. This follows the expansion of Friendmoji that illustrate you and a pal rolling out to the iOS keyboard. But Bitmoji Kit means developers do the integration work instead of having to depend on users installing anything extra.
- Story Kit allows developers to embed Snapchat Stories into their apps and websites. Beyond specific Stories, apps can also search through public Stories submitted to Our Story or Snap Map by location, time, or captions. A journalism app could surface first-hand reports from the scene of breaking news or a meme app could pull in puppy Snaps. The company will add extra reminders to the Our Story submission process to ensure users know their Stories could appear outside of Snapchat’s own app.
One thing that’s not in Snap Kit, at least yet, is the ability to embed Snapchat’s whole software camera into other apps which TechCrunch erroneously reported. Our sources mistakenly confused Creative Kit’s ability to generate stickers as opposed to sharing whole stories, which Andreou called “an interesting first step” for making Snapchat the broadcast channel for other apps.
Additional launch partners include bringing Bitmoji to Quip’s word processor, RSVP stickers from Eventbrite, GIF-enhanced Stories search in Giphy, Stories from touring musicians in Bands In Town, storytelling about your dinner reservation on Quandoo, music discovery sharing from SoundHound, and real-time sports score sharing from ScoreStream.
While other platforms have escaped their host’s control, like Facebook’s viral game spam outbreak in 2009 or Twitter having to shut down errant clients, Snapchat’s approval process will let it direct the destiny of its integrations.
Bitmoji Kit in Tinder
When asked why Snapchat was building Snap Kit, Andreou explained that “We think that giving people more tools to be able to express themselves freely, have fun and be creative, both on Snapchat and other apps is a good thing. We also think that helping more people outside of Snapchat learn about our platform and our features is a good thing. And most importantly, being able to do this in a way that doesn’t compromise our users’ privacy is very good thing.”
Without much data sharing, there’s a lot less risk here for Snapchat. But the platform won’t have the same draw that Facebook can dangle with its massive user base and extensive personal info access. Instead, Snapchat will have to leverage the fear of being left out of the visual communication era and tout itself as the catalyst for apps to evolve. The biggest driver of the platform might be youngins demanding their Bitmoji everywhere.
Snap needs all the help it can get right now. If other apps are willing to be a billboard for it in exchange for some of its teen-approved functionality, Snapchat could find new growth channels amidst stiff competition. Platforms can entrench apps. And after its user count shrunk in March, Snap has to find a way to keep from disappearing
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Fashion Marketplace Poshmark Raises $25 Million More, Heads To Apple Watch
Three years ago, fashion marketplace Poshmark launched on iOS with an app that allowed women to buy and sell secondhand items, including clothing, shoes and other accessories, right from their mobile device. The company, which has since expanded to Android and the web as of last year, has now grown its online community to include millions of registered users, and is on track to double its… Read More
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