Popular Pays
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How can Popular Pays stand out in the influencer marketing crowd? The key, according to co-founder Corbett Drummey, is to focus on content. The approach seems to have convinced investors, with Popular Pays announcing that it has raised an additional $3.1 million, which it rolled up with the $2 million it raised after participating in Y Combinator into a $5.2 million Series A. Read More
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Popular Pays, a Y Combinator-backed startup connecting Instagram users with marketers, has raised $2 million in funding. Under the Popular Pays model, businesses describe the kind of campaign they’re looking to create, then Instagrammers can apply and list how much money they’d want to participate. The marketer chooses the users they want to work with, those users start posting… Read More
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