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Pokémon Go’s paying user base has reached a plateau
Pokémon Go may be the most downloaded app in its first week post-launch ever, and is said to be raking in some $1.6 million daily on iOS alone, but a new report out on Friday suggests that the popular game’s paying user base may have already shrunk. According to data from Slice Intelligence, the app’s paying users peaked mid-July when the game had 56 percent more paying players… Read More
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Dating apps attach themselves to the Pokémon craze
Pokémon Go may be the perfect dating app: you’re out in the real world, have an immediate way to start a conversation with an attractive stranger and, clearly, the two of you already share a common interest. These facts have not been lost on the makers of actual dating applications, however. A good handful of matchmaking services have now tied themselves to the Pokémon craze in an… Read More
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Apple says Pokémon Go is the most downloaded app in a first week ever
Apple has told TechCrunch that Pokémon Go has broken an impressive App Store record. While the game was only available in a few countries at the time, the app has attracted more downloads in the App Store during its first week than any other app in App Store history. Pokémon is getting a live-action movie based on Detective Pikachu
Pokémon Go fever has definitely caught Hollywood’s attention: The franchise is getting a live-action movie, the rights to which were just won by Legendary Pictures. The movie won’t be focused on Pokémon Go, however. Instead, it’ll put the spotlight on Detective Pikachu, a sleuthing version of one of Pokémon’s most recognizable characters introduced in a franchise… Read More
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What the Pokémon Go hype train means for Nintendo’s value
There’s been much talk about Nintendo suddenly creating an enormous amount of value for itself with the release of Pokémon Go, perhaps one of the most successful game launches of all time.
Following Pokémon Go, Nintendo’s market valuation soared to more than $40 billion, passing Sony and quickly becoming one of the most valuable gaming companies in the world. This is a pretty… Read More
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Beware the fake Pokémon Go apps
Earlier this month, the first Pokémon Go malware was spotted in the wild, but the app was not much of a threat to users as it never made it into the official Google Play store for download. The same cannot be said of a new group of dangerous applications targeting Pokémon Go users by promising cheats, tips, and other functionality. Despite their innocuous-sounding titles, the apps… Read More
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Pokémon Go’s retention rates, average revenue per user are double the industry average
New data released this morning on the mobile phenomenon Pokémon Go shows that the popular game isn’t only the biggest in U.S. history – it’s also breaking records when it comes to its ability to monetize and retain its users, as well. According to a report from SurveyMonkey, Pokémon Go is seeing retention rates at more than double the industry average, and is pulling… Read More
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How far does the Pokémon brand have to carry Pokémon Go?
How far can the Pokémon brand carry Pokémon Go? Will its popularity fade after that initial burst of activity thanks to the power of its brand? That’s a huge question that’s circulating now that the game has immediately popped to the top of the App Store and has cemented itself as one of the most successful game launches of all time. The mechanics of the game are fundamentally… Read More
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Pokémon Go installed on more devices than Candy Crush, LinkedIn, Lyft, Tinder & more
Still fascinated by the viral spread of Pokémon Go? So are we. The app on Monday topped Twitter’s daily users, and has people spending more minutes per day playing the game than browsing Facebook, reports have indicated. Now comes word that game has also topped Pandora, Netflix, Google Hangouts, and Spotify, in terms of daily active users, and is installed on more devices than… Read More
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Pokémon Go continues its worldwide march, now live in the UK
One of the more interesting side effects from the explosion of new mobile AR game Pokémon Go is physical movement: a lot of people are finding themselves walking miles and miles (and miles) more than they normally would as they search for PokéStops, load up on PokéBalls, and (of course) track down more Pokémon. Now the game itself — which originally launched in Australia, New… Read More
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