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RockYou Buys Mobile Ad Network PlayHaven
Gaming and advertising company RockYou has acquired mobile ad network PlayHaven from startup studio Science Inc. PlayHaven actually changed hands last fall, when Science bought it from Upsight, the company created from the merger of PlayHaven and Kontagent. By acquiring a mobile ad network, CEO Lisa Marino said RockYou can do a better job of making money from mobile games like Kitchen Scramble… Read More
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Science Inc. Acquires Mobile Ad Network PlayHaven From Upsight
Science Inc. just announced that it has acquired mobile ad network PlayHaven from mobile analytics and marketing company Upsight. Science CEO Mike Jones (pictured above) told me that the PlayHaven team will join Science, merge with its Chirp Ads unit and, under the firm’s “startup studio” model, become an independently operating company based in San Francisco. (In fact, it… Read More
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