Planet Labs
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SpaceX has set a new all-time record for the most satellites launched and deployed on a single mission, with its Transporter-1 flight on Sunday. The launch was the first of SpaceX’s dedicated rideshare missions, in which it splits up the payload capacity of its rocket among multiple customers, resulting in a reduced cost for each but still providing SpaceX with a full launch and all the revenue it requires to justify lauding one of its vehicles.
The launch today included 143 satellites, 133 of which were from other companies who booked rides. SpaceX also launched 10 of its own Starlink satellites, adding to the already more than 1,000 already sent to orbit to power SpaceX’s own broadband communication network. During a launch broadcast last week, SpaceX revealed that it has begun serving beta customers in Canada and is expanding to the UK with its private pre-launch test of that service.
Customers on today’s launch included Planet Labs, which sent up 48 SuperDove Earth imaging satellites; Swarm, which sent up 36 of its own tiny IoT communications satellites, and Kepler, which added to its constellation with eight more of its own communication spacecraft. The rideshare model that SpaceX now has in place should help smaller new space companies and startups like these build out their operational on-orbit constellations faster, complementing other small payload launchers like Rocket Lab, and new entrant Virgin Orbit, to name a few.
This SpaceX launch was also the first to deliver Starlink satellites to a polar orbit, which is a key part of the company’s continued expansion of its broadband service. The mission also included a successful landing and recovery of the Falcon 9 rocket’s first-stage booster, the fifth for this particular booster, and a dual recovery of the fairing halves used to protect the cargo during launch, which were fished out of the Atlantic ocean using its recovery vessels and will be refurbished and reused.
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Space may be the final frontier, but in terms of investment, VCs are just getting started. With that in mind during TC Sessions: Space 2020 last week, we spoke to three investors who’ve been actively funding what could become tomorrow’s biggest companies to learn where they might focus next.
Sustainability is a major issue for all of their portfolio companies.
Our guests — Tess Hatch of Bessemer Venture Partners, who has long focused on the commercialization of space; Mike Collett of Promus Ventures, a venture firm that invests in deep tech software and hardware companies; and Chris Boshuizen of the venture firm DCVC and a cofounder of Planet Labs — had a lot of intriguing observations on topics, including the dangers of orbital debris, the merits of space manufacturing, and how they’d rate the U.S. government when it comes to fostering space-related innovations.
For those who missed the event, we’ve posted a video of our conversation below.
Hatch, who recently co-authored an informative piece on the topic, said there’s little consensus about whether space junk is a critical matter that deserves more regulatory attention or an issue that will resolve itself through tech advancements, even while startups like Astroscale and D-Orbit are focused on the issue. The commercial industry’s expectation seems to be that space companies can regulate themselves and launch constellations without leaving pieces of launch vehicles or rocket stages in space, she said.
For her part, Hatch said it’s something to potentially invest in within a “handful of years.” At the moment, she added, “it’s not at the top of my list just due to looking for a shorter return on my investment for my LPs in the fund.”
Collett and the others stressed that in the meantime, sustainability is a major issue for all of their portfolio companies. “Everybody wants to do their job as a corporate citizen to make sure they’re not leaving anything else up there that doesn’t need to be there. Indeed, Boshuizen noted that at Planet Labs, best practices were taken very seriously.
Still, Boshuizen noted concerns about newer capital sources that might be less focused on the issue of space debris. “I don’t think everyone necessarily has the same space background,” he said, explaining that “we’re seeing a lot of outside investment from new people joining the industry, which is exciting, but also they don’t really know how important this is [and] it’s important for people to realize that they’ve got to pay attention to this.”
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Chris Cox’s motivational speeches were at the heart of Facebook’s new employee orientation. But after 14 years at the social network, the chief product officer left in March amidst an executive shake-up and Facebook’s new plan to prioritize privacy by moving to encrypt its messaging apps. No details on his next projects were revealed.
Now the 37-year-old leader will be putting his inspirational demeanor and keen strategy sense to work to protect the environment and improve the government. Today at Wired25 conference, Cox finally shared more about his work advising political technology developer for progressives Acronym, and climate change-tracking satellite startup Planet Labs. He also explained more about the circumstances of his departure from the social network’s C-suite.
SAN FRANCISCO, CALIFORNIA – NOVEMBER 08: Chris Cox speaks onstage at the WIRED25 Summit 2019 – Day 1 at Commonwealth Club on November 08, 2019 in San Francisco, California. (Photo by Phillip Faraone/Getty Images for WIRED)
On how he felt leaving Facebook, Cox said, “part of the reason I was okay leaving was that after 2016 I’d spent a couple years building out a bunch of the teams that I felt were most important to sort of take the lessons that we learned through some of 2016 and start to put in place institutions that can help the company, be more responsible and be a better communicator on some of the key issues.”
LIVE: Chris Cox, Former Chief Product Officer, Facebook, in conversation with WIRED’s Lauren Goode
LIVE: We’re live with Chris Cox, former Chief Product Officer, Facebook, from our #WIRED25 summit in conversation with WIRED senior writer Lauren Goode.
Posted by WIRED on Friday, November 8, 2019
As for what specifically drove him to leave, Cox explained that, “It wasn’t something where I felt I wanted to spend another 13 years on social media. Mark and I saw things a little bit differently . . . I think we are still investigating as an industry, how do you balance protecting the privacy of people’s information and continuing to keep people safe,” Cox said.
On whether moving toward encryption was part of that, he said he thinks encryption is “great: and that “It offers an enormous amount of protection,” but noted “it certainly makes some of those things more complicated” on the privacy versus safety balance. He complemented Facebook’s efforts to build ways of catching bad actors even if they’re shielded by encryption. That includes digital literacy initiatives in Brazil and India ahead of elections, and offering forwarding systems for sending questionable information to fact checkers. “I think there are pros and cons with these systems and I’m not a hard-liner on any one of them,” Cox said, and noted that what Facebook is building is “resonant with what people want.”
Cox was asked about the major debate about whether Facebook should allow political advertising. “We think political advertising can be good and helpful. It often favors up and comers versus incumbents.” Still, on fact-checking, he said, “I’m a big fan,” even though Facebook isn’t applying that to political ads. He did note that “I think the company should investigate and is investigating micro targeting . . . if there’s hundreds of variants being run of the creative then it’s tricky to get your arms around what’s being said.” He also advocated for more context in the user interface distinguishing political ads.
Chris Cox speaks at Wired25
Since leaving Facebook, Cox has joined the advisory board of a group called Acronym, which is helping to build out the campaign and messaging technology stack for progressive candidates. “This is an area where my perception is that the progressives have been behind on the ability to develop and use as a team infrastructure that helps you have a good voter file, how to develop messaging — just basic politics in 2019.”
Wired’s Lauren Goode asked if he was aligning himself with progressives, taking a political stance, and whether he could do that while still at Facebook. “Absolutely not,” Cox responded. “And why is that I think when you’re in a very senior role at a platform, you have a duty to be much more neutral in your politics.”
He then came out with a bold statement enabled by his independence. “I think Trump should not be our president. The other thing I care a lot about right now is climate change and he’s not going to help us there.”

That led to Cox discussing that he’s also been working to advise San Francisco startup Planet Labs, which is using satellite imagery to track climate change. “The vision was to build these small, about shoebox-size satellites with solar panel panel wings and have a fleet of them in space, which is real-time imaging the Earth.”
With that data, Cox explained you can track wildfires, deforestation, coal power plants, methane gas and more. Then, “You can start to contribute to having a health system, where you are basically imaging the Earth every hour, and then you’re creating some public data set with tools that plug into decision makers, banks, insurance companies, policymakers, investors, journalists, students…”
Asked about big tech’s responsibility for addressing climate change, Cox said “I think at the very least it’s making a commitment to being carbon-negative.”
Acronym and Planet Labs’ work intertwines, as Cox believes climate data proves the need for someone new in the Oval Office. While Cox didn’t discuss it onstage, Wired listed him as part of Shasta Group, which is Cox’s own vehicle for contributing to these projects. Still, he’s not ready to launch a full-fledged company of his own in politics and climate. “I’m still so young at this field that I don’t have enough confidence in my own mental model of the world.”
Cox concluded that by harnessing big company’s employees and having team leaders put more attention on climate change, “I do think tech can lead.”
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The private space industry is seeing a revolution driven by cube satellites, which are affordable, lightweight satellites that are much easier than traditional satellites to design, build and launch. It’s paving the way for new businesses like Wyvern, an Alberta-based startup that provides a very specific service that wouldn’t even have been possible to offer a decade ago: Relatively low-cost access to hyperspectral imaging taken from low-Earth orbit, which is a method for capturing image data of Earth across many more bands than we’re able to see with our eyes or traditional optics.
Wyvern’s founding team, including CEO Chris Robson, CTO Kristen Cote, CSO Callie Lissinna and VP of Engineering/COO Kurtis Broda, had experience building satellites through their schooling, including working on building the first-ever satellite in space designed and built in Alberta, Ex-Alta 1. They’ve also developed their own proprietary optical technology to develop the kind of imagery that will best serve the needs of the clients they’re pursuing. Their first target market, for instance, are farmers, who will be able to log into the commercial version of their product and get up-to-date hyperspectral imaging data of their fields, which can help them optimize yield, detect changes in soil makeup (which will tell them if they have too little nitrogen) or even help them spot invasive plants and insects.
“We’re doing all sorts of things that directly affect the bottom line of farmers,” explained Robson in an interview. “If you can detect them, and you can quantify them, and the farmers can make decisions on how to act and ultimately how to increase the bottom line. A lot of those things you can’t do with multi-spectral [imaging] right now, for example, you can’t speciate with multi-spectral, so you can’t detect invasive species.”
Multi-spectral imaging, in contrast to hyperspectral imaging, measures light on average in between three to 15 bands, while hyperspectral can manage as many as hundreds of adjoining or neighboring bands, which is why it can do more specialist things like identifying the species of animals on the ground in an observed area from a satellite’s perspective.
Hyperspectral imaging is already a proven technology in use around the world for exactly these purposes, but the main way it’s captured is via drone airplanes, which Robson says is much more costly and less efficient than using CubeSats in orbit.
“Drone airplanes are really expensive, and with us, we’re able to provide it for 10 times less than a lot of these drones currently in use,” he said.
Wyvern’s business model will focus on owning and operating the satellites; providing access to the data, it caters to customers in a way that’s easy for anyone to access and use.
“Our key differentiator is the fact that we allow access to actual actionable information,” Robson said. “Which means that if you want to order imagery, you do it through a web browser, instead of calling somebody up and waiting one to three days to get a price on it, and to find out whether they could even do what you’re asking.”
Robson says that it’s only even become possible and affordable to do this because of advances in optics (“Our optical system allows us to basically put what should be a big satellite into the form factor of a small one without breaking the laws of physics,” Robson told me), small satellites, data storage and monitoring stations, and privatized launches making space accessible through hitching a ride on a launch alongside other clients.
Wyvern will also occupy its own, underserved niche providing this highly specialized info, first to agricultural clients, and then expanding to five other verticals, including forestry, water quality monitoring, environmental monitoring and defense. This isn’t something other more generalist satellite imaging providers like Planet Labs will likely be interested in pursuing, Robson said, because it’s an entirely different kind of business with entirely different equipment, clientele and needs. Eventually, Wyvern hopes to be able to open more broadly access to the data it’s gathering.
“You have the right to access [information regarding] the health of the Earth regardless of who you are, what government you’re under, what country you’re a part of or where you are in the world,” he said. “You have the right to see how other humans are treating the Earth, and to see how you’re treating the Earth and how your country is behaving. But you also have the right to take care of the Earth, because we’re super predators. We’re the most intelligent species. We are; we have the responsibility of being stewards of the Earth. And part of that, though, is being able to add almost omniscience of what’s going on in the Earth in the same way that we understand what’s going on in our bodies. That’s what we want for people.”
Right now, Wyvern is very early on the trajectory of making this happen — they’re working on their first round of funding, and have been speaking to potential customers and getting their initial product validation work finalized. But with actual experience building and launching satellites, and a demonstrated appetite for what they want to build, it seems like they’re off to a promising start.
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