photo sharing
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Aircam is a new startup that allows anyone to get instant access to pictures taken by professional photographers at weddings, parties and other events.
The company was founded by brothers Evan and Ryan Rifkin, who previously co-founded Burstly, the company behind mobile app-testing service TestFlight (which was acquired by Apple).
In addition to officially launching Aircam today, they’re also announcing that the company has raised $6.5 million in seed funding led by Upfront Ventures, with participation from Comcast Ventures.
“The process of finding a great photographer still sucks and the tools photographers use to share photos are antiquated for an industry worth over $10 billion,” said Upfront Ventures Managing Partner Mark Suster in a statement. “Aircam provides real-time, location-aware and enhanced photos that today’s consumers expect with booking simplicity that will change the current playing field.”
The Rifkin brothers are pitching Aircam as “a real-time photo-sharing platform for professional and consumer photos.” To try out the technology, I visited the Aircam website and hit a button to see nearby photos. Then, as the Rifkins took photos with a DSLR camera, those photos appeared on the site nearly instantaneously. I, in turn, could send the photos to a printer in their office, or share photos from my phone.
Manufacturers already offer software to transfer photos wirelessly from their cameras to your computer. But with Aircam, the photos became accessible to everyone at an event, without requiring anyone except the photographer to install an app.

Ryan explained that the company is taking advantage of cameras’ Wi-Fi connections (it currently works with Canon, Nikon and Sony devices) to send the photos to an app on the photographer’s phone, which then uploads the photos to the cloud.
He also said the team initially believed that Aircam would become the repository for photos taken by everyone attending an event. But in early testing, they saw that “the opposite is happening — people are putting their phones away.”
In other words, once attendees realize that they have access to professional-quality photos, they can spend less time worrying about taking their own pictures with their phones and instead focus on being present at the event.
This should also make life easier for photographers, particularly since Aircam includes automated photo editing — the photos are color corrected (with nice touches like teeth whitening) without requiring any extra work from the photographer.
“If you ask photographers what’s their least favorite part of photography — one, it’s finding new business, and two, it’s the edits,” Ryan said. “Some people limit the number of events they’ll accept because of the editing work … With automatic edits, they shoot and they’re done.”
Evan Rifkin
As for finding new business, Evan said that the company tested this out by allowing photographers to offer Aircam as an additional option for their customers. (The company charges the photographers $50 per event.)
But once customers had seen Aircam in action, they wanted to order it again, so Aircam is also launching its own marketplace (currently focused on Southern California) where you can book professional photographers for $99 per hour, with the Aircam service included as part of the package.
Or, if you want to try it out without hiring a pro photographer, you’ll be able to upload photos from your iPhone for free.
The Rifkins told me they haven’t had any issues around privacy or content moderation so far, but they also noted that customers who are concerned about these issues can limit their guests’ upload capabilities. They also can create a custom URL for their event rather than making it discoverable to anyone nearby.
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Google Photos is getting its own version of Stories. But instead of focusing on what you’re doing now, as Stories on other platforms like Instagram and Snapchat offer, Google Photos is adopting the format to help you take a trip down memory lane. The feature is one of several updates coming to the photo-sharing service that focuses on helping you reconnect with your old photos that often get forgotten after upload.
Its unique take on Stories is, perhaps, the most interesting update, as it’s the first time we’ve seen the format used as a way to rewind time.
In Google Photos, the feature is more appropriately called “Memories,” and is designed to help users relive their life in a more meaningful way.

The company said it came up with the idea by watching user behavior on its app.
“We see users browse their photos and scroll all the way down to look at pictures from five years ago,” explained Google Photos lead, Shimrit Ben-Yair. “We see them searching for moments and having a good experience with that. But we thought, how can we make that even easier?”
The Memories feature, she continued, is meant to accomplish that by helping users “better reminisce digitally.”
Most users will already know how to use Google Photos Memories, given the broad adoption of Stories across various platforms, including Instagram, Snapchat, Facebook, Messenger, YouTube and even surprising places like Netflix. As with some other implementations, the feature places small, rounded icons at the top of the Google Photos gallery, which you can tap to launch and advance through.
Except, in this case, each Story circle is taking you back in time — for example, a year ago, two years ago, three and so on.

However, the feature isn’t just a variation on “Rediscover this Day,” because it’s not as tightly tied to a particular date. It’s more like a showcase of what you were doing around the same time as in years prior — like around the same week. It lets you look back without having to swipe through the badly shot photos and duplicates.
To help users from reliving more sensitive memories — like deaths they’re still grieving or breakups they’d rather forget, for example — you’ll also be able to block certain people or places from showing up in the Memories feature, to better personalize your highlight reel.
Another key difference is that Google Photos’ Memories are not put on public display.
“Even though it is the Stories format — which we lean into because we feel it creates a more immersive experience for reliving your life — this is only your library. It’s your private content,” noted Google Photos Engineering lead James Gallagher, when demoing the feature, pre-launch, to TechCrunch.
In a few months’ time, however, Google Photos plans to let you share these old photos — or any others you come across in your library — in a more direct and more personal way. Through an enhancement to the sharing feature, you’ll be able to send a photo directly to friends or family, where it’s then adding to an ongoing and private conversation that will eventually become a stream of all your chats and shares.

And Google Photos is expanding its options for getting photos off your phone and into the real world.
It’s partnering with Walmart and CVS for 4×6 photo prints that can be picked up in about an hour at more than 11,000 U.S. locations. These prints will cost the same as if you ordered through the retailers directly ($0.25 from Walmart and $0.33 from CVS). You’ll also be able to turn photos into wall art of various sizes, in the U.S. This follows Flickr’s recent expansion into the area of prints and wall art, which rolled out last month.

In Google Photos’ case, you’ll be able to select canvas prints in three different sizes, 8×8 ($19.99), 11×14 ($29.99) and 16×20 ($44.99), which can be customized with either black, white or photo wrap borders. The canvases also come with a wire hanger on the back to make mounting easier.
This feature will generate revenue, though Google outsources the actual work to a network of printing partners across the U.S. It joins an existing feature that lets users turn photos into photo books in just a few steps.

One final feature, though not necessarily related to reminiscing, is an improvement to search that will now help you find photos or screenshots with text — like a recipe.
This feature, prints and the Memories feature are rolling out now. Direct sharing is coming in a few months.
The additions are part of many enhancements to Google Photos since its spin-out from Google+ just over four years ago. The company has rapidly improved its photo-hosting and sharing service with AI functionality to clean up users’ vast photo libraries and automatically create photo edits and mini-movies, among other things. And it continues to improve with features like support for Lens’ visual search and an expanded array of AI-powered photo fixes, for example.
Thanks to these features and its integration with the Android operating system, Google Photos now has more than a billion monthly users.
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If you have ever worked at any sizable company, the word “IT” probably doesn’t conjure up many warm feelings. If you’re working for an old, traditional enterprise company, you probably don’t expect anything else, though. If you’re working for a modern tech company, though, chances are your expectations are a bit higher. And once you’re at the scale of a company like Facebook, a lot of the third-party services that work for smaller companies simply don’t work anymore.
To discuss how Facebook thinks about its IT strategy and why it now builds most of its IT tools in-house, I sat down with the company’s CIO, Atish Banerjea, at its Menlo Park headquarter.
Before joining Facebook in 2016 to head up what it now calls its “Enterprise Engineering” organization, Banerjea was the CIO or CTO at companies like NBCUniversal, Dex One and Pearson.
“If you think about Facebook 10 years ago, we were very much a traditional IT shop at that point,” he told me. “We were responsible for just core IT services, responsible for compliance and responsible for change management. But basically, if you think about the trajectory of the company, were probably about 2,000 employees around the end of 2010. But at the end of last year, we were close to 37,000 employees.”
Traditionally, IT organizations rely on third-party tools and software, but as Facebook grew to this current size, many third-party solutions simply weren’t able to scale with it. At that point, the team decided to take matters into its own hands and go from being a traditional IT organization to one that could build tools in-house. Today, the company is pretty much self-sufficient when it comes to running its IT operations, but getting to this point took a while.
“We had to pretty much reinvent ourselves into a true engineering product organization and went to a full ‘build’ mindset,” said Banerjea. That’s not something every organization is obviously able to do, but, as Banerjea joked, one of the reasons why this works at Facebook “is because we can — we have that benefit of the talent pool that is here at Facebook.”
The company then took this talent and basically replicated the kind of team it would help on the customer side to build out its IT tools, with engineers, designers, product managers, content strategies, people and research. “We also made the decision at that point that we will hold the same bar and we will hold the same standards so that the products we create internally will be as world-class as the products we’re rolling out externally.”
One of the tools that wasn’t up to Facebook’s scaling challenges was video conferencing. The company was using a third-party tool for that, but that just wasn’t working anymore. In 2018, Facebook was consuming about 20 million conference minutes per month. In 2019, the company is now at 40 million per month.
Besides the obvious scaling challenge, Facebook is also doing this to be able to offer its employees custom software that fits their workflows. It’s one thing to adapt existing third-party tools, after all, and another to build custom tools to support a company’s business processes.
Banerjea told me that creating this new structure was a relatively easy sell inside the company. Every transformation comes with its own challenges, though. For Facebook’s Enterprise Engineering team, that included having to recruit new skill sets into the organization. The first few months of this process were painful, Banerjea admitted, as the company had to up-level the skills of many existing employees and shed a significant number of contractors. “There are certain areas where we really felt that we had to have Facebook DNA in order to make sure that we were actually building things the right way,” he explained.
Facebook’s structure creates an additional challenge for the team. When you’re joining Facebook as a new employee, you have plenty of teams to choose from, after all, and if you have the choice of working on Instagram or WhatsApp or the core Facebook app — all of which touch millions of people — working on internal tools with fewer than 40,000 users doesn’t sound all that exciting.
“When young kids who come straight from college and they come into Facebook, they don’t know any better. So they think this is how the world is,” Banerjea said. “But when we have experienced people come in who have worked at other companies, the first thing I hear is ‘oh my goodness, we’ve never seen internal tools of this caliber before.’ The way we recruit, the way we do performance management, the way we do learning and development — every facet of how that employee works has been touched in terms of their life cycle here.”
Facebook first started building these internal tools around 2012, though it wasn’t until Banerjea joined in 2016 that it rebranded the organization and set up today’s structure. He also noted that some of those original tools were good, but not up to the caliber employees would expect from the company.
“The really big change that we went through was up-leveling our building skills to really become at the same caliber as if we were to build those products for an external customer. We want to have the same experience for people internally.”
The company went as far as replacing and rebuilding the commercial Enterprise Resource Planning (ERP) system it had been using for years. If there’s one thing that big companies rely on, it’s their ERP systems, given they often handle everything from finance and HR to supply chain management and manufacturing. That’s basically what all of their backend tools rely on (and what companies like SAP, Oracle and others charge a lot of money for). “In that 2016/2017 time frame, we realized that that was not a very good strategy,” Banerjea said. In Facebook’s case, the old ERP handled the inventory management for its data centers, among many other things. When that old system went down, the company couldn’t ship parts to its data centers.
“So what we started doing was we started peeling off all the business logic from our backend ERP and we started rewriting it ourselves on our own platform,” he explained. “Today, for our ERP, the backend is just the database, but all the business logic, all of the functionality is actually all custom written by us on our own platform. So we’ve completely rewritten our ERP, so to speak.”
In practice, all of this means that ideally, Facebook’s employees face far less friction when they join the company, for example, or when they need to replace a broken laptop, get a new phone to test features or simply order a new screen for their desk.
One classic use case is onboarding, where new employees get their company laptop, mobile phones and access to all of their systems, for example. At Facebook, that’s also the start of a six-week bootcamp that gets new engineers up to speed with how things work at Facebook. Back in 2016, when new classes tended to still have less than 200 new employees, that was still mostly a manual task. Today, with far more incoming employees, the Enterprise Engineering team has automated most of that — and that includes managing the supply chain that ensures the laptops and phones for these new employees are actually available.
But the team also built the backend that powers the company’s more traditional IT help desks, where employees can walk up and get their issues fixed (and passwords reset).
To talk more about how Facebook handles the logistics of that, I sat down with Koshambi Shah, who heads up the company’s Enterprise Supply Chain organization, which pretty much handles every piece of hardware and software the company delivers and deploys to its employees around the world (and that global nature of the company brings its own challenges and additional complexity). The team, which has fewer than 30 people, is made up of employees with experience in manufacturing, retail and consumer supply chains.
Typically, enterprises offer their employees a minimal set of choices when it comes to the laptops and phones they issue to their employees, and the operating systems that can run on them tend to be limited. Facebook’s engineers have to be able to test new features on a wide range of devices and operating systems. There are, after all, still users on the iPhone 4s or BlackBerry that the company wants to support. To do this, Shah’s organization actually makes thousands of SKUs available to employees and is able to deliver 98% of them within three days or less. It’s not just sending a laptop via FedEx, though. “We do the budgeting, the financial planning, the forecasting, the supply/demand balancing,” Shah said. “We do the asset management. We make sure the asset — what is needed, when it’s needed, where it’s needed — is there consistently.”
In many large companies, every asset request is double guessed. Facebook, on the other hand, places a lot of trust in its employees, it seems. There’s a self-service portal, the Enterprise Store, that allows employees to easily request phones, laptops, chargers (which get lost a lot) and other accessories as needed, without having to wait for approval (though if you request a laptop every week, somebody will surely want to have a word with you). Everything is obviously tracked in detail, but the overall experience is closer to shopping at an online retailer than using an enterprise asset management system. The Enterprise Store will tell you where a device is available, for example, so you can pick it up yourself (but you can always have it delivered to your desk, too, because this is, after all, a Silicon Valley company).
For accessories, Facebook also offers self-service vending machines, and employees can walk up to the help desk.
The company also recently introduced an Amazon Locker-style setup that allows employees to check out devices as needed. At these smart lockers, employees simply have to scan their badge, choose a device and, once the appropriate door has opened, pick up the phone, tablet, laptop or VR devices they were looking for and move on. Once they are done with it, they can come back and check the device back in. No questions asked. “We trust that people make the right decision for the good of the company,” Shah said. For laptops and other accessories, the company does show the employee the price of those items, though, so it’s clear how much a certain request costs the company. “We empower you with the data for you to make the best decision for your company.”
Talking about cost, Shah told me the Supply Chain organization tracks a number of metrics. One of those is obviously cost. “We do give back about 4% year-over-year, that’s our commitment back to the businesses in terms of the efficiencies we build for every user we support. So we measure ourselves in terms of cost per supported user. And we give back 4% on an annualized basis in the efficiencies.”
Unsurprisingly, the company has by now gathered enough data about employee requests (Shah said the team fulfills about half a million transactions per year) that it can use machine learning to understand trends and be proactive about replacing devices, for example.
Facebooks’ Enterprise Engineering group doesn’t just support internal customers, though. Another interesting aspect to Facebook’s Enterprise Engineering group is that it also runs the company’s internal and external events, including the likes of F8, the company’s annual developer conference. To do this, the company built out conference rooms that can seat thousands of people, with all of the logistics that go with that.
The company also showed me one of its newest meeting rooms where there are dozens of microphones and speakers hanging from the ceiling that make it easier for everybody in the room to participate in a meeting and be heard by everybody else. That’s part of what the organization’s “New Builds” team is responsible for, and something that’s possible because the company also takes a very hands-on approach to building and managing its offices.
Facebook also runs a number of small studios in its Menlo Park and New York offices, where both employees and the occasional external VIP can host Facebook Live videos.
Indeed, live video, it seems, is one of the cornerstones of how Facebook employees collaborate and help employees who work from home. Typically, you’d just use the camera on your laptop or maybe a webcam connected to your desktop to do so. But because Facebook actually produces its own camera system with the consumer-oriented Portal, Banerjea’s team decided to use that.
“What we have done is we have actually re-engineered the Portal,” he told me. “We have connected with all of our video conferencing systems in the rooms. So if I have a Portal at home, I can dial into my video conferencing platform and have a conference call just like I’m sitting in any other conference room here in Facebook. And all that software, all the engineering on the portal, that has been done by our teams — some in partnership with our production teams, but a lot of it has been done with Enterprise Engineering.”
Unsurprisingly, there are also groups that manage some of the core infrastructure and security for the company’s internal tools and networks. All of those tools run in the same data centers as Facebook’s consumer-facing applications, though they are obviously sandboxed and isolated from them.
It’s one thing to build all of these tools for internal use, but now, the company is also starting to think about how it can bring some of these tools it built for internal use to some of its external customers. You may not think of Facebook as an enterprise company, but with its Workplace collaboration tool, it has an enterprise service that it sells externally, too. Last year, for the first time, Workplace added a new feature that was incubated inside of Enterprise Engineering. That feature was a version of Facebook’s public Safety Check that the Enterprise Engineering team had originally adapted to the company’s own internal use.
“Many of these things that we are building for Facebook, because we are now very close partners with our Workplace team — they are in the enterprise software business and we are the enterprise software group for Facebook — and many [features] we are building for Facebook are of interest to Workplace customers.”
As Workplace hit the market, Banerjea ended up talking to the CIOs of potential users, including the likes of Delta Air Lines, about how Facebook itself used Workplace internally. But as companies started to adopt Workplace, they realized that they needed integrations with existing third-party services like ERP platforms and Salesforce. Those companies then asked Facebook if it could build those integrations or work with partners to make them available. But at the same time, those customers got exposed to some of the tools that Facebook itself was building internally.
“Safety Check was the first one,” Banerjea said. “We are actually working on three more products this year.” He wouldn’t say what these are, of course, but there is clearly a pipeline of tools that Facebook has built for internal use that it is now looking to commercialize. That’s pretty unusual for any IT organization, which, after all, tends to only focus on internal customers. I don’t expect Facebook to pivot to an enterprise software company anytime soon, but initiatives like this are clearly important to the company and, in some ways, to the morale of the team.
This creates a bit of friction, too, though, given that the Enterprise Engineering group’s mission is to build internal tools for Facebook. “We are now figuring out the deployment model,” Banerjea said. Who, for example, is going to support the external tools the team built? Is it the Enterprise Engineering group or the Workplace team?
Chances are then, that Facebook will bring some of the tools it built for internal use to more enterprises in the long run. That definitely puts a different spin on the idea of the consumerization of enterprise tech. Clearly, not every company operates at the scale of Facebook and needs to build its own tools — and even some companies that could benefit from it don’t have the resources to do so. For Facebook, though, that move seems to have paid off and the tools I saw while talking to the team definitely looked more user-friendly than any off-the-shelf enterprise tools I’ve seen at other large companies.
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Every company’s online acquisition strategy is out in the open. If you know where to look.
This post shows you exactly where to look, and how to reverse engineer their growth tactics.
Why is this important? Competitive analysis de-risks your own growth experiments: You find the best growth ideas to adopt and the worst ones to avoid.
First, a warning: Your goal is not to repurpose another company’s hard work. That makes you a thief. Your goal is to identify other companies who face the same growth challenges as you, then to study their approaches for solutions to draw from.
As I walk through uncovering a competitor’s tactics, keep in mind which competitors are worth looking at: For instance, you should rarely over-analyze early-stage companies. They’re unlikely to be methodical at growth.
Meaning, if you blindly copy their site and their ads, it’s possible you’ll be copying tactics that are not actually responsible for their growth. Their success may instead be from network effects or other hidden factors.
Instead, it’s safest to get inspiration from companies who’ve sustained high growth rates for a long time, and who face the same growth challenges as you. They’re likely to have sophisticated growth operations worth studying deeply. Examples include:
If these aren’t your direct competitors, don’t worry. You don’t need to audit a direct competitor’s tactics to get incredibly valuable insights.
You’ll gain useful insights from auditing the user acquisition funnel of any company who has a similar audience and business model.
Examples of audiences:
Audiences matter because their behaviors and needs differ wildly. Each requires its own growth strategy. You want to audit a company whose audiences is similar to yours.
You also want to ensure the company shares your business model. Examples include:
Each model may necessitate different ads, landing pages, automated emails, and sales collateral.
Never implement another company’s tactics blindly.
There’s an effective process for growth analysis, and it looks like this:
Here’s a brief example before we dive into tactics.
Let’s pretend we’re a SaaS company offering consumer banking tools, and that we’re struggling to get users to onboard our app. Our hypothesis is that visitors are bouncing because they don’t trust us with their sensitive information.
Our first step is to define both our audience and our business model:
Our next step is to look for companies who share those two aspects. (We can find them on Crunchbase.)
Once we have a few in hand, we look for how they handle customers’ sensitive information throughout their funnel. Specifically, we audit their:
It’s time to learn how we audit all that. I’ll share how our marketer training program teaches marketers to do this on the job.
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When Zoom hit the public markets Thursday, its IPO pop, a whopping 81 percent, floored everyone, including its own chief executive officer, Eric Yuan.
Yuan became a billionaire this week when his video conferencing business went public. He told Bloomberg that he actually wished his stock hadn’t soared quite so high. I’m guessing his modesty and laser focus attracted Wall Street to his stock; well, that, and the fact that his business is actually profitable. He is, this week proved, not your average tech CEO.
I chatted with him briefly on listing day. Here’s what he had to say.
“I think the future is so bright and the stock price will follow our execution. Our philosophy remains the same even now that we’ve become a public company. The philosophy, first of all, is you have to focus on execution, but how do you do that? For me as a CEO, my number one role is to make sure Zoom customers are happy. Our market is growing and if our customers are happy they are going to pay for our service. I don’t think anything will change after the IPO. We will probably have a much better brand because we are a public company now, it’s a new milestone.”
“The dream is coming true,” he added.
For the most part, it sounded like Yuan just wants to get back to work.
Want more TechCrunch newsletters? Sign up here. Otherwise, on to other news…

You thought I was done with IPO talk? No, definitely not:
While I’m on the subject of Uber, the company’s autonomous vehicles unit did, in fact, raise $1 billion, a piece of news that had been previously reported but was confirmed this week. With funding from Toyota, Denso and SoftBank’s Vision Fund, Uber will spin-out its self-driving car unit, called Uber’s Advanced Technologies Group. The deal values ATG at $7.25 billion.
The TechCrunch staff traveled to Berkeley this week for a day-long conference on robotics and artificial intelligence. The highlight? Boston Dynamics CEO Marc Raibert debuted the production version of their buzzworthy electric robot. As we noted last year, the company plans to produce around 100 models of the robot in 2019. Raibert said the company is aiming to start production in July or August. There are robots coming off the assembly line now, but they are betas being used for testing, and the company is still doing redesigns. Pricing details will be announced this summer.
#TCRobotics pic.twitter.com/Vf4kUWH0fR
— Lucas Matney (@lucasmtny) April 19, 2019
Digital health investment is down
Despite notable rounds for digital health businesses like Ro, known for its direct-to-consumer erectile dysfunction medications, investment in the digital health space is actually down, reports TechCrunch’s Jonathan Shieber. Venture investors, private equity and corporations funneled $2 billion into digital health startups in the first quarter of 2019, down 19 percent from the nearly $2.5 billion invested a year ago. There were also 38 fewer deals done in the first quarter this year than last year, when investors backed 187 early-stage digital health companies, according to data from Mercom Capital Group.
Byton loses co-founder and former CEO, reported $500M Series C to close this summer
Lyric raises $160M from VCs, Airbnb
Brex, the credit card for startups, raises $100M debt round
Ro, a D2C online pharmacy, reaches $500M valuation
Logistics startup Zencargo gets $20M to take on the business of freight forwarding
Co-Star raises $5M to bring its astrology app to Android
Y Combinator grad Fuzzbuzz lands $2.7M seed round to deliver fuzzing as a service
Hundreds of billions of dollars in venture capital went into tech startups last year, topping off huge growth this decade. VCs are reviewing more pitch decks than ever, as more people build companies and try to get a slice of the funding opportunities. So how do you do that in such a competitive landscape? Storytelling. Read contributor’s Russ Heddleston’s latest for Extra Crunch: Data tells us that investors love a good story.
Plus: The different playbook of D2C brands
And finally, for the first of a new series on VC-backed exits aptly called The Exit. TechCrunch’s Lucas Matney spoke to Bessemer Venture Partners’ Adam Fisher about Dynamic Yield’s $300M exit to McDonald’s.
If you enjoy this newsletter, be sure to check out TechCrunch’s venture-focused podcast, Equity. In this week’s episode, available here, Crunchbase News editor-in-chief Alex Wilhelm and I chat about rounds for Brex, Ro and Kindbody, plus special guest Danny Crichton joined us to discuss the latest in the chip and sensor world.
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Pinterest priced shares of its stock, “PINS,” above its anticipated range on Wednesday evening, CNBC reports. The company will sell 75 million shares of Class A common stock at $19 apiece in an offering that will attract $1.4 billion in new capital for the visual search engine.
The NYSE-listed business had planned to sell its shares at between $15 to $17 and didn’t increase the size of its planned offering prior to Wednesday’s pricing.
Valued at $12.3 billion in 2017, the initial public offering gives Pinterest a fully diluted market cap of $12.6 billion.
The IPO has been a long time coming for the nearly 10-year-old company led by co-founder and chief executive officer Ben Silbermann . Given Wall Street’s lackluster demand for ride-hailing company Lyft, another consumer technology stock that recently made its Nasdaq debut, it’s unclear just how well Pinterest will perform in the days, weeks, months and years to come. Pinterest is unprofitable like its fellow unicorns Lyft and Uber, but its financials, disclosed in its IPO prospectus, illustrate a clear path to profitability. As for Lyft and Uber, Wall Street analysts, among others, still question whether either of the businesses will ever achieve profitability.
Eric Kim of consumer tech investment firm Goodwater Capital says despite the fact that Pinterest and Lyft are very different companies, Lyft’s falling stock has undoubtedly impacted Pinterest’s offering.
“They are so close together, it’s hard for those not to influence one another,” Kim told TechCrunch. “It’s a much different category, but they are still both consumer tech and they will both be trading at a double-digital revenue multiple.
The San Francisco-based company posted revenue of $755.9 million in the year ending December 31, 2018 — 16 times less than its latest decacorn valuation — on losses of $62.9 million. That’s up from $472.8 million in revenue in 2017 on losses of $130 million.
The stock offering represents a big liquidity event for a handful of investors. Pinterest had raised a modest $1.47 billion in equity funding from Bessemer Venture Partners, which holds a 13.1 percent pre-IPO stake, FirstMark Capital (9.8 percent), Andreessen Horowitz (9.6 percent), Fidelity Investments (7.1 percent) and Valiant Capital Partners (6 percent). Bessemer’s stake is worth upwards of $1 billion. FirstMark and a16z’s shares will be worth more than $700 million each.
Zoom — another tech company going public on Thursday that, unlike its peers, is actually profitable — priced its shares on Wednesday too after increasing the price range of its IPO earlier this week. The price values Zoom at roughly $9 billion, nearly surpassing Pinterest, an impressive feat considering Zoom was last valued at $1 billion in 2017 around when Pinterest’s Series H valued it at a whopping $12.3 billion.
Profitability, as it turns out, may mean more to Wall Street than Silicon Valley thinks.
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Zoom, a relatively under-the-radar tech unicorn, has defied expectations with its initial public offering. The video conferencing business priced its IPO above its planned range on Wednesday, confirming plans to sell shares of its Nasdaq stock, titled “ZM,” at $36 apiece, CNBC reports.
The company initially planned to price its shares at between $28 and $32 per share, but following big demand for a piece of a profitable tech business, Zoom increased expectations, announcing plans to sell shares at between $33 and $35 apiece.
The offering gives Zoom an initial market cap of roughly $9 billion, or nine times that of its most recent private market valuation.
Zoom plans to sell 9,911,434 shares of Class A common stock in the listing, to bring in about $350 million in new capital.
If you haven’t had the chance to dive into Zoom’s IPO prospectus, here’s a quick run-down of its financials:
Zoom is backed by Emergence Capital, which owns a 12.2 percent pre-IPO stake; Sequoia Capital (11.1 percent); Digital Mobile Venture, a fund affiliated with former Zoom board member Samuel Chen (8.5 percent); and Bucantini Enterprises Limited (5.9 percent), a fund owned by Chinese billionaire Li Ka-shing.
Zoom will debut on the Nasdaq the same day Pinterest will go public on the NYSE. Pinterest, for its part, has priced its shares above its planned range, per The Wall Street Journal.
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Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.
What a Friday. This afternoon (mere hours after we released our regularly scheduled episode no less!), both Pinterest and Zoom dropped their public S-1 filings. So we rolled up our proverbial sleeves and ran through the numbers. If you want to follow along, the Pinterest S-1 is here, and the Zoom document is here.
Got it? Great. Pinterest’s long-awaited IPO filing paints a picture of a company cutting its losses while expanding its revenue. That’s the correct direction for both its top and bottom lines.
As Kate points out, it’s not in the same league as Lyft when it comes to scale, but it’s still quite large.
More than big enough to go public, whether it’s big enough to meet, let alone surpass its final private valuation ($12.3 billion) isn’t clear yet. Peeking through the numbers, Pinterest has been improving margins and accelerating growth, a surprisingly winsome brace of metrics for the decacorn.
Pinterest has raised a boatload of venture capital, about $1.5 billion since it was founded in 2010. Its IPO filing lists both early and late-stage investors, like Bessemer Venture Partners, FirstMark Capital, Andreessen Horowitz, Fidelity and Valiant Capital Partners as key stakeholders. Interestingly, it doesn’t state the percent ownership of each of these entities, which isn’t something we’ve ever seen before.
Next, Zoom’s S-1 filing was more dark horse entrance than Katy Perry album drop, but the firm has a history of rapid growth (over 100 percent, yearly) and more recently, profit. Yes, the enterprise-facing video conferencing unicorn actually makes money!
In 2019, the year in which the market is bated on Uber’s debut, profit almost feels out of place. We know Zoom’s CEO Eric Yuan, which helps. As Kate explains, this isn’t his first time as a founder. Nor is it his first major success. Yuan sold his last company, WebEx, for $3.2 billion to Cisco years ago then vowed never to sell Zoom (he wasn’t thrilled with how that WebEx acquisition turned out).
Should we have been that surprised to see a VC-backed tech company post a profit — no. But that tells you a little something about this bubble we live in, doesn’t it?
Equity drops every Friday at 6:00 am PT, so subscribe to us on Apple Podcasts, Overcast, Pocket Casts, Downcast and all the casts.
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Fabric, a personal journaling app that emerged from Y Combinator’s 2016 batch of startups, is relaunching itself as a Facebook alternative. The app is giving itself a makeover in the wake of Facebook’s closure of the Moves location tracker, by offering its own tool to record your activities, photos, memories and other moments shared with friends and family. But unlike on Facebook, everything in Fabric is private by default and data isn’t shared with marketers.
Instead, the startup hopes to build something users will eventually pay for, via premium features or subscriptions.
The idea for the startup came from two people who helped create Facebook’s core features.

Co-founders Arun Vijayvergiya and Nikolay Valtchanov worked for several years at the social network, where Vijayvergiya built the product that would later become Facebook Timeline at an internal hackathon. He also worked on products like Friendship Pages, Year in Review and On This Day, while Valtchanov developed integrations between Facebook and fitness applications.
After leaving Facebook, both were inspired to work on Fabric because of their interest in personal journaling – and that became the key focus for the original version of the Fabric app. But while other journaling apps may offer a blank space for recording thoughts, Fabric automates the process by pulling in photos, posts from elsewhere on social media, places you visited, and more, and put those on its map interface.

The longer-term goal is that Fabric users will be able to look back across their personal history to answer any kind of question about where they had been, what they did, and who they were with – but in a more private environment than what’s available on Facebook.
Facebook could have built something similar, but its focus has been more on how personal profile data could be useful to advertisers.
Despite numerous check-ins, posts where you tagged friends, shared photos and more, there’s still not an easy way to ask Facebook about that great Indian restaurant you tried last March, or who was on that group beach trip with you a few years ago, for example. At best, Facebook offers memory flashbacks through its On This Day feature (now available at any time via the Memories tab), or round-ups and collages that appear at various times throughout the year.
As a search engine for your own memories, it’s not that great.
What’s New
This is where Fabric comes in. It will automatically record your activities, checking you in to places you visit, to which you can then choose to add friends.
While the idea of automatic location gathering may turn off a good number of users, the difference is that Fabric’s data collection is meant for your eyes only, unless you explicitly choose to share something with friends.
Fabric doesn’t use third-party software for its location system – it’s written in-house, so the data is never touched by a third-party. It also uses industry standard encryption for data transfer and storage, and login information is stored in a separate system from the rest of your data as an added precaution.
Notably, Fabric doesn’t plan to generate revenue by selling data or offering it to advertisers for targeting purposes. Instead, the company hopes users will eventually pay for its product – perhaps as a subscription or through premium upgrades. (It’s not doing this yet, however.)
“The whole motivation behind Fabric is that many meaningful parts of your life do not belong in the public sphere,” explains Vijayvergiya. “In order to be able to capture these moments, user trust is essential and is something we have baked into our company culture. Internally, we refer to ourselves as a ‘private-first’ company. Everything on Fabric is private by default. You have to choose to include friends in your moments. We don’t share any data with marketers, and we don’t intend to share personally identifiable information with advertisers,” he says.
Since its 2016 release, Fabric has been downloaded 70,000 times by users across 117 countries, and has seen 112 million automatic check-ins.
The new version of the app has been redesigned to be something users engage with more often, as opposed to the more passive journaling app it was before.

The app now offers an outline of your activities, which it also calls Timeline. Here, you can add people, photos and memorable anecdotes to those automated entries. You can jump back to any day to see your history with any person or place that appears on the Timeline.
You can also turn any moment into one you collaborate on with friends, by allowing others to add photos and comments. That is, instead of broad post to a group of so-called “friends” on Facebook, you share the moment with those who really matter. This isn’t all that different from how people use private messaging apps and group chats today – in order to share things with people that aren’t necessarily meant for everyone to see.

In addition, Fabric allows you to add your friends to the app, so you can be automatically tagged when you both spend time together in the real world. This also simplifies sharing because you won’t have to think about which posts should be shared with which audience.
For instance, Vijayvergiya says, “this means you can add your mom as a friend, and only share with her the moments you spend together in the same place.”
The most compelling feature in the updated app may not be check-ins or sharing, but search.
In Fabric, you can now search for past events in your life similar to how you search the web. That is, you could type in “restaurant rome 2017” or “camila los angeles birthday” and find the matching posts, Vijayvergiya suggests. And because you can import your Facebook, Instagram, and Camera Roll to Fabric, it’s now offering the search engine that Facebook itself forgot to build. (You can import your Facebook Moves history, too, ahead of its shutdown.)
Fabric’s search will also be available on the desktop web, where it’s currently in beta.

Fabric’s real challenger, as it turns out, may not be Facebook, though. It’s Google Photos.
Because of advances in image recognition technology, Google Photos (and some other photo apps) have built advanced search capabilities that let you pull up not places, things, people, and more, using data recognized in the image itself. Users can also share those photos with others, collaborate on albums, and leave notes as comments.
The difference is that Fabric offers import from a variety of sources and encourages journaling. But that may not be enough to attract a large user base, especially when automatic check-ins rely on the app’s use of background location which has some impact on battery life.
Fabric is a free download on iOS.
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Snapchat is bringing one of the best recent features of Instagram Stories to its own app, with the ability to add GIF stickers from Giphy to your posts. This is a notable reversal of the typical pattern we’ve seen of Instagram cloning Snapchat features, but it’s a good one for users since GIF stickers for Stories are basically the greatest thing ever invented on social media. The… Read More
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