pete lau
Auto Added by WPeMatico
OnePlus CEO Pete Lau will discuss the future of mobile at Disrupt SF
Founded in late 2013, OnePlus did the impossible, coming seemingly out of nowhere to take on some of the biggest players in mobile. The company has made a name by embracing a fawning fan base and offering premium smartphone features at budget pricing, even as the likes of Samsung and Apple routinely crack the $1,000 barrier on their own flagships.
OnePlus’ history is awash with clever promotions and fan service, all while exceeding expectations in markets like the U.S., where fellow Chinese smartphone makers have run afoul of U.S. regulations. The company’s measured approach to embracing new features has won a devoted fan base among Android users.
Over the past year, however, the company has looked to bleeding-edge technology as a way forward. OnePlus was one of the first to embrace In-Display fingerprint sensors with last year’s 6T, and has promised to be among the first to offer 5G on its handsets later this year.
CEO Pete Lau formed the company with fellow Oppo employee Carl Pei. The pair have turned the company into arguably the most exciting smartphone manufacturer in the past decade. OnePlus has big plans on the horizon, too, including further expansion into the Indian market and the arrival of its first TV set in the coming year.
At Disrupt SF (which runs October 2 to October 4), Lau will discuss OnePlus’ rapid accent and its plans for the future.
Tickets are available here.
Powered by WPeMatico
OnePlus, EE and Qualcomm start a contest for 5G apps
Today at MWC Barcelona, OnePlus CEO Pete Lau unveiled an initiative to spur apps for 5G networks. The timing is right, too. With 5G launching around the world this year, carriers, phone makers and consumers alike have yet to develop a killer app for the massive increase of speed provided by 5G. Basically, OnePlus is asking for help developing uses for 5G.
OnePlus sees a lack of imagination around 5G in the long term. Speaking on a panel, CEO Pete Lau stated he does not believe people have thought enough about how 5G can change lives in the long term.
This contest will select 20 finalists, who will get OnePlus devices. The winners will get a trip to OnePlus HQ, access to 5G testing labs and support from OnePlus and EE.
Such contests were common around the launch of 4G as mobile device makers were attempting to bolster app marketplaces. But 5G apps could look much different from 4G apps, as much of the processing is offloaded to a central data center instead of happening on the device.
The promise of 5G is nearly here, but it will take initiatives and programs like this one from OnePlus to help make the possibilities clear to consumers.
Earlier this week OnePlus, along with nearly every other mobile phone maker, unveiled a 5G device.
Powered by WPeMatico