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Perion Acquires Digital Ad Company Undertone For $180M
Israeli marketing company Perion Networks announced today that it has acquired Undertone, a New York City-based digital ad company in a $180 million cash deal.
According to the release, $91 million will be paid once the acquisition closes, with the rest paid out over the next few years. Read More
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Perion Buys France’s MakeMeReach For Up To $13M To Expand In Social Ads And Europe
Just days after Marin Software acquired France’s SocialMoov to build out is social media advertising reach comes one more social-ad-tech acquisition in the country. Perion Network has acquired MakeMeReach, a startup that lets mobile app developers extend ad campaigns to social media platforms. Terms of the deal were not disclosed but a well-placed source close to Perion tells me was… Read More
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Perion Buys Grow Mobile For Up To $42M To Build Out Its Marketing Business
More consolidation afoot in the world of mobile ads. Perion, the publicly-listed mobile app services company that was the subject of a reverse takeover by Conduit last year, is today announcing an acquisition to further build out its marketing business: it’s buying the young (but profitable) ad aggregation platform Grow Mobile. Read More
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