parental controls
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Microsoft is following Apple and Google’s lead with today’s launch of per-app and per-game time limits in its parental control software. Already, the company allows parents to limit screen time across Windows 10, Xbox One and Android via the Microsoft Launcher. However, it hadn’t yet allowed parents to limit the amount of time a child could spend in a specific app or game, as its competitors do.
Instead, its existing controls allowed parents only to dole out a set amount of hours of screen time. Parents could choose to either leave the time up to the kids to manage, or limit it at the device level — like, only allowing one hour of Xbox time but permitting more screen time on the PC, for example.
However, the current trend in screen time management is not to approach all screen time as unproductive and unhealthy. Instead, it’s about configuring limits on the more addictive apps and games that eat up increasing amounts of children’s time, while permitting educational tools to have fewer limits.
For older kids and teens, social media apps like TikTok or Instagram could be the culprit, while younger kids may just be spending too much time “hanging out” in virtual worlds like Roblox and Fortnite. Problems on this front have gotten pretty bad. Mobile games are under fire for using gambling tactics like loot boxes to engage children. And Fortnite is now the subject of a lawsuit that claims that, in part, the game’s addictive nature is due to its use slot machine-like mechanics and variable reward systems, which manipulate children’s brains.
Without being able to limit these apps directly, kids may end up using all of their allotted screen time on just the one app or game they’re obsessed with at the moment.
Apple had already allowed per-app time limits with the launch of its screen time controls in iOS 12. And Google more recently updated its own Family Link software, now preinstalled on new Android devices, to include a similar feature.
With today’s update, Microsoft is now on board, too.

The new app and game limits parents set will apply across Windows 10, Xbox and Android devices running Microsoft Launcher. In other words, kids can’t get more game time just by switching devices.
The controls also allow parents to offer more screen time on certain days — like weekends, for instance — than others.
To use this feature, parents will need to create a family group and make Microsoft accounts for all the kids.
Once enabled, kids will get a warning about their screen time 15 minutes before the limit is reached, and then again at five minutes. Because kids will often beg for a few more minutes, Microsoft made it easy for parents to grant or deny more time via email or via a Microsoft Launcher notification on their own Android phone.
The per-app time limits are launching today in preview within Microsoft’s existing family settings.
“Ultimately, our goal is for the app and game limits feature to provide flexible and customizable tools to meet each family’s unique needs,” the company explains in an announcement. “You as parents know what’s best for your children — no technology can ever replace that — but we’re hoping these tools can help you to strike the right balance,” it says.
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Google’s parental control software, Family Link, is getting a noteworthy update today with the addition of new features that will allow parents to limit screen time per app, instead of the device as a whole, as well as let them more easily extend screen time as needed. The features were first announced at Google’s I/O developer conference this spring, and help to make Family Link a more complete parental control and screen-time solution.
While the simplest way to manage screen time is to just not give kids a device in the first place, it’s not the most realistic. As parents, we need to teach our kids to navigate the world — and that means we have to show them how to establish a healthy, non-addictive relationship with technology, too. Certain apps make that more difficult, as they’ve been intentionally designed to steal our focus for long periods of time. Even as adults, many of us struggle with this same problem.
For years, platform makers like Apple and Google were complicit with regard to users’ app addictions. They were thrilled about the success of the third-party developers and the money they brought in. Only more recently have these companies realized that their popular devices are starting to be seen as the digital equivalent of junk food — sure, it fuels you. But it’s bad for your health and should be limited. And that, of course, is bad for business. Hence, the arrival of screen-time and digital well-being features.
Family Link is not a perfect system, but it now comes built-in to Android devices with Android 10 and up, and can be downloaded as a standalone app from Google Play if you don’t have it available. It’s to Google’s credit that it has integrated it now into the core mobile OS, where it’s easier to find and use.

Already, it’s able to do things like set device “bedtimes,” track activity per app, set daily limits, view the device’s location on the map and ring it (you’ll need Family Link for this feature alone) and more.
But what was sorely lacking was the ability to more narrowly define how a child’s screen time should be used.
Today, there are plenty of educational apps — from flashcards to study guides to Kindle books — that kids don’t deserve to be locked out from just because they’ve used their phone over a certain number of hours per day. And as a parent myself, I was hesitant to enforce daily limits in Family Link because it locked my child out of her phone entirely, except for the ability to make calls. She just as often uses texting to reach me, so I didn’t want to cut her off from that ability.
With the new per-app limits, you’ll be able to limit how long each individual app on the device can be used.
That means I can drastically trim the number of hours per week she spends on TikTok and YouTube (sorry, not sorry, Google!), or in mobile games. It also now means that chores around the house aren’t tied to “screen time” as a whole, but time in a favorite app, like Roblox. (Oh, the motivation!)
However, per-app limits will require a lot of manual labor on parents’ part. I don’t mind the extra work, because I appreciate the granular control, but a lot of parents would be better-served by category-based limits. (e.g. “mobile gaming.”) This could be something Google addresses in a future update.

The other update rolling out today is Bonus Time, which lets you up the amount of screen time in sort of a one-off situation.
For example, if the child is in the middle of something and just needs a few more minutes, you can now grant this extra time without having to disable the screen-time setting. You’ll know screen time is running out because the child gets warnings at 15 minutes, 5 minutes and 1 minute. And they’ll be sure to tell you about this.
These updates are rolling out today to the cross-platform Family Link service. Parents can control Family Link settings from their Android or iOS device, and the child can use an Android or Chrome device.
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Since its public debut in fall 2017, Google’s parental control software, dubbed Family Link, has been steadily expanding, both in terms of its capabilities and its reach. Today, it’s making the jump beyond smartphones for the first time, with newly added support for Chromebook computers. As on Android devices, parents will now be able to manage their child’s use of a Chromebook — including by setting time limits, managing the apps that can be downloaded, setting content filters and more.
As a Family Link household ourselves, I’ve found I prefer managing my child’s device from a single, dedicated app, rather than having to dig around in the iPhone’s settings — as I did when my daughter used to tote an iPod. (Parental controls moved to “Screen Time” on iOS 12, by the way, in case you’re wondering where the “Restrictions” section went.)
With Family Link, you can configure nearly every aspect of device usage, including content restrictions on apps, movies, TV and other media. Helpfully, you can enable settings across the Google ecosystem, as well. For example, you can turn on Google’s SafeSearch, enable a mature content filter in Chrome (or even limit Chrome to select websites), disable the child’s access to third-party apps on Google Assistant and more.
You also can track your child’s location, locate or ring a lost device (you’ll do this often) and monitor and manage screen time and device bedtime schedules.

Now parents can configure these sorts of settings on a Chromebook, too. (However, only select Chromebooks support Google Play apps.)
The expansion makes Chromebooks a more compelling option for families. Already, there are a number of affordable Chromebooks that will work well for the child’s first computer, but Family Link can also work on a shared device, Google says.
That is, the software can manage the child’s account when they’re logged in. Parents can also manage the child’s Google account from Family Link and remotely lock a supervised account, if need be.
The support for Family Link on Chromebooks follows the shutdown of Chrome’s parental controls earlier this year. At the time, we suspected that the features would make their way over to Family Link in the months ahead.
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YouTube Kids’ latest update is giving parents more control over what their kids watch. Following a change earlier this year that allowed parents to limit viewing options to human-reviewed channels, YouTube today is adding another feature that will give parents the ability to explicitly whitelist every channel or video they want to be available to their children through the app.
Additionally, YouTube Kids is launching an updated experience to serve the needs of a slightly older demographic: tween viewers ages 8 through 12. This mode adds new content, like popular music and gaming videos.
The company had promised in April these changes were in the works, but didn’t note when they’d be going live.

With the manual whitelisting feature, parents can visit the app’s Settings, go to their child’s profile, and toggle on an “Approved Content Only” option. They can then handpick the videos they want their kids to have access to watch through the YouTube Kids app.
Parents can opt to add any video, channel, or collection of channels they like by tapping the “+” button, or they can search for a specific creator or video through this interface.
Once this mode is enabled, kids will no longer be able to search for content on their own.
While this is a lot of manual labor on parents’ part, it does serve the needs of those with very young children who aren’t comfortable with YouTube Kids’ newer “human-reviewed channels” filtering option, as mistakes could still slip through.

A “human-reviewed” channel means that a YouTube moderator has watched several videos on the channel, to determine if the content is generally appropriate and kid-friendly, but it doesn’t mean every single video that is later added to the channel will be human-reviewed.
Instead, future uploads to the channel will only go through YouTube’s algorithmic layers of security, the company has said.
YouTube Kids expands to tweens
The other new feature now arriving will update YouTube Kids for an older audience who’s beginning to outgrow the preschool-ish look-and-feel of the app, and the way it sometimes pushes content that’s “for babies,” as my 8-year old would put it.
Instead, parents will be able to turn on the “Older” content level setting that opens up YouTube Kids to include less restricted content for kids ages 8 to 12.

According to the company, this includes music and gaming videos – which is basically something like 90% of kids’ YouTube watching at this age. (Not an official stat. Just what it feels like over here.)
The “Younger” option will continue to feature things like sing-alongs and other age-appropriate educational videos, but YouTube Kids’ “Older” mode will let kids watch different kinds of videos, like music videos, gaming video, shows, nature and wildlife videos, and more.
YouTube stresses to parents that its ability to filter content isn’t perfect – inappropriate content could still slip through. It needs parents to participate by blocking and flagging videos, as that comes up.

It’s best if kids continue to watch YouTube while in parents’ presence, of course, and without headphones, or on the big screen in the living room where you can moderate kids’ viewing yourself.
But there are times when you need to use YouTube as the babysitter or a distraction so you can get things done. The new whitelisting option could help parents feel more comfortable letting their kids loose on the app.
Meanwhile, older kids will appreciate the expanded freedom. (And you won’t be constantly begged for your own phone where “regular YouTube” is installed, as a result.)
YouTube says the parental controls are rolling today globally on Android and coming soon to iOS. The “Older” option is rolling out now in the U.S. and will expand globally in the future.
Correction: An earlier version of this post referenced the lack of a blacklisting feature. This was incorrect – blacklisting by channel or video is possible. This section was removed shortly after publishing. Apologies for the error.
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Amazon is making it easier for parents to manage their child’s device usage from their own phone, tablet, or PC with an update to the Parent Dashboard in Amazon FreeTime. Since its launch in 2012, Amazon’s FreeTime Unlimited has been one of the better implementations of combining kid-friendly content with customizable profiles and parental controls. Today, parents can monitor and manage kids’ screen time, time limits, daily educational goals, device activity, and more while allowing children to access family-friendly content like books, videos, apps and games.
Last year, Amazon introduced a Parent Dashboard as another means of helping parents monitor screen time as well as have conversations with kids about what they’re doing on their devices. For example, if the child was reading a particular book, the dashboard might prompt parents with questions they could ask about the books’ content. The dashboard also provided a summary of the child’s daily device use, including things like what books were read, videos watched, apps or games played, and websites visited, and for how long.

According to a research study Amazon commissioned with Kelton Global Research, the company found that 97 percent of parents monitor or manage their kids’ use of tablets and smartphones, but 75 percent don’t want to hover over kids when they’re using their devices.
On Thursday, Amazon addressed this problem by allowing parents to remotely configure the parental control settings from the online Parent Dashboard in order to manage the child’s device from afar from a phone, tablet or computer.
The controls are the same as those available through the child’s device itself. Parents can set a device bedtime, daily goals and time limits, adjust their smart filter, and enable the web browser remotely. They can also remotely add new books, videos, apps and games to their child’s FreeTime profile, and lock or unlock the device for a set period of time.
The addition comes following last year’s launch of FreeTime on Android, and Google’s own entry into the parental control software space with the public launch of Family Link last fall. Apple also this year made vague promises about improving its existing parental controls in the future, in response to pressure from two Apple shareholder groups, Jana Partners LLC and the California State Teachers’ Retirement System.
With the increased activity in the parental control market, Amazon’s FreeTime may lose some of its competitive advantages. Amazon also needed to catch up to the remote control capabilities provided with Google’s Family Link.
There are those who argue that parental controls that do things like limit kids’ activity on apps and games or turn off access to the internet are enablers of lazy parenting, where devices instead of people are setting the rules. But few parents use parental controls in that fashion. Rather, they establish house rules then use software to remind children the rules exist and to enforce them.
The updated FreeTime Parent Dashboard is available via a mobile-optimized website at parents.amazon.com.
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With rising concern over social media’s ‘toxic’ content problem, and mainstream consumer trust apparently on the slide, there’s growing pressure on parents to keep children from being overexposed to the Internet’s dark sides. Yet pulling the plug on social media isn’t exactly an option. Read More
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Amazon’s FreeTime service, which includes access to curated kid-friendly content and various parental controls, is now arriving on Android devices with the launch of a new FreeTime Android app. The app offers parents a similar set of parental controls as those found on Amazon’s Fire tablet devices, as well as a handpicked selection of over 40,000 YouTube videos and websites that… Read More
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Google has just one-upped Apple on mobile in a significant way: today the company today announced the launch of Family Link, an application for parents that lets them establish a child’s first Google account, as well as utilize a series of parental controls to manage and track screen time, daily limits, device “bedtimes,” and which apps kids can use. While all the… Read More
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A new startup called unGlue wants to help kids better manage their time on connected devices. Just don’t call it parental control software, says co-founder and CEO Alon Shwartz. The idea, he explains, is to offer families a simpler solution for setting limits on screen time across devices, whether inside the home or away. Shwartz, a serial entrepreneur, came up with the idea for… Read More
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In December, Hulu announced the debut of user profiles in order to make its streaming TV service more personalized to end users, offering each user their own Watchlist, viewing history and recommendations based on their activity and interests. At the time of launch, the feature wasn’t broadly available, however. That’s now changing, as Hulu has just rolled out user profiles to… Read More
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