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Microsoft is discontinuing its Office apps for Chromebook users in favor of web versions

Published August 27, 2021

Since 2017, Microsoft has offered its Office suite to Chromebook users via the Google Play store, but that is set to come to an end in a few short weeks.

As of September 18, Microsoft is discontinuing support for Office (which includes Word, Excel, PowerPoint, OneNote and Outlook) on Chromebook. Microsoft is not, however, abandoning the popular mobile device altogether. Instead of an app that is downloaded, Microsoft is encouraging users to go to the web instead.

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“In an effort to provide the most optimized experience for Chromebook customers, Microsoft apps (Office and Outlook) will be transitioned to web experiences (Office.com and Outlook.com) on September 18, 2021,” Microsoft wrote in a statement emailed to TechCrunch.

Microsoft’s statement also noted that “this transition brings Chromebook customers access to additional and premium features.”

The Microsoft web experience will serve to transition its base of Chromebook users to the Microsoft 365 service, which provides more Office templates and generally more functionality than what the app-based approach provides. The web approach is also more optimized for larger screens than the app.

In terms of how Microsoft wants Chromebook users to get access to Office and Outlook, the plan is for customers to, “…sign in with their personal Microsoft Account or account associated with their Microsoft 365 subscription,” according to the statement. Microsoft has also provided online documentation to show users how to run Office on a Chromebook.

Chromebooks run on Google’s Chrome OS, which is a Linux-based operating system. Chromebooks also enable Android apps to run, as Android is also Linux based, with apps downloaded from Google Play. It’s important to note that while support for Chromebooks is going away, Microsoft is not abandoning other Android-based mobile devices, such as tablets and smartphones.

For those Chromebook users that have already downloaded the Microsoft Office apps, the apps will continue to function after September 18, though they will not receive any support or future updates.

Gmail for G Suite gets deep integrations with Chat, Meet, Rooms and more

Published July 15, 2020

Google is launching a major update to its G Suite productivity tools today that will see a deep integration of Gmail, Chat, Meet and Rooms on the web and on mobile, as well as other tools like Calendar, Docs, Sheets and Slides. This integration will become available in the G Suite early adopter program, with a wider roll-out coming at a later time.

The G Suite team has been working on this project for about a year, though it fast-tracked the Gmail/Meet integration, which was originally scheduled to be part of today’s release, as part of its response to the COVID-19 pandemic.

At the core of today’s update is the idea that we’re all constantly switching between different modes of communication, be that email, chat, voice or video. So with this update, the company is bringing all of this together, with Gmail being the focal point for the time being, given that this is where most users already find themselves for hours on end anyway.

Google is branding this initiative as a “better home for work” and in practice, it means that you’ll not just see deeper integrations between products, like a fill calendaring and file management experience in Gmail, but also the ability to have a video chat open on one side of the window while collaboratively editing a document in real time on the other.

Image Credits: Google

According to G Suite VP and GM Javier Soltero, the overall idea here is not just to bring all of these tools closer together to reduce the task-switching that users have to do.

Image Credits: Google

“We’re announcing something we’ve been working on since a little bit before I even joined Google last year: a new integrated workspace designed to bring together all the core components of communication and collaboration into a single surface that is not just about bringing these ingredients into the same pane of glass, but also realizes something that’s greater than the sum of its parts,” he told me ahead of today’s announcement. “The degree of integration across the different modes of communication, specifically email, chat, and video calling and voice video calling along with our existing physical existing strength in collaboration.”

Just like on the web, Google also revealed some of its plans when it first announced its latest major update to Gmail for mobile in May, with its Meet integration in the form of a new bar at the bottom of the screen for moving between Mail and Meet. With this, it’s expanding to include native Chat and Rooms support as well. Soltero noted that Google thinks of these four products as the “four pillars of the integrated workspace.” Having them all integrated into a single app means you can manage the notification behavior of all of them in a single place, for example, and without the often cumbersome task-switching experience on mobile.

Image Credits: Google

For now, these updates are specific to G Suite, though similar to Google’s work around bringing Meet to consumers, the company plans to bring this workspace experience to consumers as well, but what exactly that will look like still remains to be seen. “Right now we’re really focused. The people who urgently need this are those involved in productivity scenarios. This idea of ‘the new home for work’ is much more about collaboration that is specific to professional settings, productivity and workplace settings,” Soltero said.

Image Credits: Google

But there is more…

Google is also announcing a few other feature updates to its G Suite line today. Chat rooms, for example, are now getting shared files and tasks, with the ability to assign tasks and to invite users from outside your company into rooms. These rooms now also let you have chats open on one side and edit a document on the other, all without switching to a completely different web app.

Also new is the ability in Gmail to search not just for emails but also chats, as well as new tools to pin important rooms and new “do not disturb” and “out of office” settings.

One nifty new feature of these new integrated workspaces is that Google is also working with some of its partners to bring their apps into the experience. The company specifically mentions DocuSign, Salesforce and Trello. These companies already offer some deep Gmail integrations, including integrations with the Gmail sidebar, so we’ll likely see this list expand over time.

Meet itself, too, is getting some updates in the coming weeks with “knocking controls” to make sure that once you throw somebody out of a meeting, that person can’t come back, and safety locks that help meeting hosts decide who can chat or present in a meeting.

Image Credits: Google

Google Meet shows up in Gmail inboxes, a few years too late

How to get people to open your emails

Published September 15, 2019

Julian Shapiro
Contributor

Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com.

How can you send email campaigns that get opened by 100% of your mailing list?

Based on insights from Nick Selman, Fletcher Richman of Halp, and Wes Wagner.

First, a few obvious pieces of advice for avoiding low open rates:
- Avoid spam filters by avoiding keywords commonly used in spam emails.
- Consider using email subjects (1) that are clearly descriptive and (2) look like they were written by a friend. Then A/B your top choices.
- Include the recipient’s name in your email body. This signals to spam filters that you do in fact know the recipient.
Now, for the real advice: Let’s say 60% of your audience opens your mailing, how can you get the remaining 40% to open and read it too?
- First, wait 2 weeks to give everyone a chance to open the initial email.
- Next, export a list of those who haven’t opened. Mailchimp lets you do this.
- Important note: The reason many recipients don’t open your email is because it was sent to Spam, it was buried in Promotions, or it was insta-deleted because it looked like spam (but wasn’t). The goal here is to resuscitate these people. You have two options for doing so:
- (1) Duplicate the initial email then selectively re-send it to non-openers. This time, use a new subject (try a new hook) and downgrade the email to plain text: remove images and link tracking. De-enriching the email in this way can help bypass spam filters and the Promotions tab.
- (2) Alternatively, export your list of non-openers to a third-party email tool like Mailshake (or Mixmax).
  - First, connect Mailshake to a new Gmail account on your company domain.
  - Next, configure Mailshake to automatically dole out small batches of emails on a daily schedule. Let it churn through non-openers slowly so that Gmail doesn’t flag your account as a spammer.
  - Emails sent through Mailshake are more likely to get opened than emails sent through Mailchimp. Why? Mailshake sends emails through your Gmail account, and Gmail-to-Gmail emails have a greater chance of bypassing Spam and Promotions folders, particularly if the sender doesn’t have a history of its emails being marked as spam.

Superhuman removes email location logging, will turn read receipts off by default

Published July 3, 2019

Superhuman, the buzzy and currently invite-only email startup that you might have come across even if you yourself don’t have access if you’ve ever encountered a “Sent via Superhuman” email signature, is making some changes based on community feedback. These include removing location logging altogether, getting rid of all existing location data and turning off read receipts by default and making them an opt-in feature for users.

The email app’s default email tracking behavior (embedding the commonly used advertising tool of a “pixel” in emails to report back to senders info like whether an email’s been opened or not) raised a number of concerns, centered around this blog post by former Twitter design executive Mike Davidson. Davidson’s post generated a lot of community response, and now Superhuman founder Rahul Vohra has issued a response to that response, including a list of actions that his company is taking to address concerns. Specifically, Superhuman’s product changes are focused around mitigating the potential for abuse of sharing location data – which could be very dangerous in the hands of a sender with ill intent for their recipient.

These include immediately stopping any location logging for any emails sent by the service, and also rolling out new versions of the app that don’t show location data in the interface. All existing logged location data will also be deleted so it’s not even discoverable through means other than the UI, Vohra says in a blog post detailing the changes.

Superhuman won’t be getting rid of its “read status” feature entirely however — it’ll still provide info to Superhuman users about whether or not an email was opened. This feature will be turned off by default, however, so it’s on users to activate it. Note that that still doesn’t change anything for recipients of Superhuman emails with read receipts turned on — they don’t get an option to consent to sending read receipts. Finally, Superhuman will enable disabling of remote image loading, which is itself a way to block incoming tracking pixels.

Vohra said on Twitter the reason Superhuman hasn’t issued a response to this previously, despite a few days of heated conversation about their company, is that the startup was considering how best to address the concerns. As Matthew noted in an article Tuesday on the subject, this is actually how discussion and debate should work.

Gmail For Android Gets Rich Text Formatting And Instant RSVPs

Published February 24, 2016

gmail-autocomplete Google announced two small but useful updates for Gmail on Android today: rich text formatting and instant RSVPs. Rich text formatting has long been available for Gmail on the web, but this is the first time Google has brought it to mobile. The formatting options are pretty straightforward: You can bold, italic, underline, color and highlight text. Sadly, you still can’t link text in… Read More

New Google Apps Feature Helps Businesses Keep Sensitive Information Out Of Emails

Published December 9, 2015

privacy please Google is launching a new privacy tool for Google Apps Unlimited users today. The new Data Loss Prevention feature will make it easier for businesses to make sure that their employees don’t mistakenly (or not so mistakenly) email certain types of sensitive information to people outside of the company. Businesses that subscribe to this plan for their employees now have the option to… Read More

Gmail, We Need To Talk

Published November 10, 2015

gmail Dear Gmail: Two years ago, you launched an ambitious endeavor with Schema.org to bring a new level of richness to email. Schema.org allowed senders to embed rich meta data in email that allowed any modern email client, not just Gmail, to present actionable items within email. It felt like Gmail was taking the lead in email innovation. Read More