operating systems
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Building a front-end for business applications is often a matter of reinventing the wheel, but because every business’ needs are slightly different, it’s also hard to automate. Kleeen is the latest startup to attempt this, with a focus on building the user interface and experience for today’s data-centric applications. The service, which was founded by a team that previously ran a UI/UX studio in the Bay Area, uses a wizard-like interface to build the routine elements of the app and frees a company’s designers and developers to focus on the more custom elements of an application.
The company today announced that it has raised a $3.8 million seed round led by First Ray Venture Partners. Leslie Ventures, Silicon Valley Data Capital, WestWave Capital, Neotribe Ventures, AI Fund and a group of angel investors also participated in the round. Neotribe also led Kleeen’s $1.6 million pre-seed round, bringing the company’s total funding to $5.3 million.
After the startup he worked at sold, Kleeen co-founder, CPO and President Joshua Hailpern told me, he started his own B2B design studio, which focused on front-end design and engineering.
“What we ended up seeing was the same pattern that would happen over and over again,” he said. “We would go into a client, and they would be like: ‘we have the greatest idea ever. We want to do this, this, this and this.’ And they would tell us all these really cool things and we were: ‘hey, we want to be part of that.’ But then what we would end up doing was not that. Because when building products — there’s the showcase of the product and there’s all these parts that support that product that are necessary but you’re not going to win a deal because someone loved that config screen.”
The idea behind Kleeen is that you can essentially tell the system what you are trying to do and what the users need to be able to accomplish — because at the end of the day, there are some variations in what companies need from these basic building blocks, but not a ton. Kleeen can then generate this user interface and workflow for you — and generate the sample data to make this mock-up come to life.
Once that work is done, likely after a few iterations, Kleeen can generate React code, which development teams can then take and work with directly.
As Kleeen co-founder and CEO Matt Fox noted, the platform explicitly doesn’t want to be everything to everybody.
“In the no-code space, to say that you can build any app probably means that you’re not building any app very well if you’re just going to cover every use case. If someone wants to build a Bumble-style phone app where they swipe right and swipe left and find their next mate, we’re not the application platform for you. We’re focused on really data-intensive workflows.” He noted that Kleeen is at its best when developers use it to build applications that help a company analyze and monitor information and, crucially, take action on that information within the app. It’s this last part that also clearly sets it apart from a standard business intelligence platform.
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Yac, the Orlando, Florida-based startup that’s digitizing voice messages for remote offices, has raised $7.5 million in a new round of funding.
The company’s service has garnered enough attention to pick up a pretty sizable new round from investors led by GGV Capital and a return investment from the Slack Fund.
Apparently, reinventing voicemail is a multi-million-dollar endeavor.
“The future of meetings will be asynchronous, in your ears and hands-free,” says Pat Matthews, the chief executive and founder of Active Capital, when the company announced its seed round nearly a year ago.
Co-founded by Justin Mitchell, Hunter McKinley and Jordan Walker, Yac was spun out of the digital agency SoFriendly, and was developed as a pitch for Product Hunt’s Maker Festival. The voice messaging service won that startup competition at the event and attracted the interest of Boost VC and its founder, the third-generation venture capitalist Adam Draper.
About six months after that seed round, Yac received outreach from Slack thanks to a referral from another entrepreneur. Throughout their negotiations last year, the teams used Yac to conduct due diligence, according to Mitchell. At the time of the company’s August announcement that Slack had come on to finance the company, Yac had a bit over 5,000 users on its service; it charges per seat, in the same way Slack does.
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Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry is as hot as ever, with a record 218 billion downloads and $143 billion in global consumer spend in 2020.
Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.
Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.
This week, we’re looking into how President Biden’s inauguration impacted news apps, the latest in the Parler lawsuit, and how TikTok’s app continues to shape culture, among other things.
Logos for AWS (Amazon Web Services) and Parler. Image Credits: TechCrunch
U.S. District Judge Barbara Rothstein in Seattle this week ruled that Amazon won’t be required to restore access to web services to Parler. As you may recall, Parler sued Amazon for booting it from AWS’ infrastructure, effectively forcing it offline. Like Apple and Google before it, Amazon had decided that the calls for violence that were being spread on Parler violated its terms of service. It also said that Parler showed an “unwillingness and inability” to remove dangerous posts that called for the rape, torture and assassination of politicians, tech executives and many others, the AP reported.
Amazon’s decision shouldn’t have been a surprise for Parler. Amazon had reported 98 examples of Parler posts that incited violence over the past several weeks before its decision. It told Parler these were clear violations of the terms of service.
Parler’s lawsuit against Amazon, however, went on to claim breach of contract and even made antitrust allegations.
The judge shot down Parler’s claims that Amazon and Twitter were colluding over the decision to kick the app off AWS. Parler’s claims over breach of contract were denied, too, as the contract had never said Amazon had to give Parler 30 days to fix things. (Not to mention the fact that Parler breached the contract on its side, too.) It also said Parler had fallen short in demonstrating the need for an injunction to restore access to Amazon’s web services.
The ruling only blocks Parler from forcing Amazon to again host it as the lawsuit proceeds, but is not the final ruling in the overall case, which is continuing.
@livbedumb♬ drivers license – Olivia Rodrigo
We already knew TikTok was playing a large role in influencing music charts and listening behavior. For example, Billboard last year noted how TikTok drove hits from Sony artists like Doja Cat (“Say So”) and 24kGoldn (“Mood”), and helped Sony discover new talent. Columbia also signed viral TikTok artists like Lil Nas X, Powfu, StaySolidRocky, Jawsh 685, Arizona Zervas and 24kGoldn. Meanwhile, Nielsen has said that no other app had helped break more songs in 2020 than TikTok.
This month, we’ve witnessed yet another example of this phenomenon. Olivia Rodrigo, the 17-year-old star of Disney+’s “High School Musical: The Musical: the Series” released her latest song, “Drivers License” on January 8. The pop ballad and breakup anthem is believed to be referencing the actress’ relationship with co-star Joshua Bassett, which gave the song even more appeal to fans.
Upon its release the song was heavily streamed by TikTok users, which helped make it an overnight sensation of sorts. According to a report by The WSJ, Billboard counted 76.1 million streams and 38,000 downloads in the U.S. during the week of its release. It also made a historic debut at No. 1 on the Hot 100, becoming the first smash hit of 2021.
On January 11, “Drivers License” broke Spotify’s record for most streams per day (for a non-holiday song) with 15.17 million global streams. On TikTok, meanwhile, the number of videos featuring the song and the views they received doubled every day, The WSJ said.
Charli D’Amelio’s dance to it on the app has now generated 5 million “Likes” across nearly 33 million views, as of the time of writing.
@charlidamelio♬ drivers license – Olivia Rodrigo
Of course, other TikTok hits have broken out in the past, too — even reaching No. 1 like “Blinding Lights” (The Weeknd) and “Mood” (24kGoldn). But the success of “Drivers License” may be in part due to the way it focuses on a subject that’s more relevant to TikTok’s young, teenage user base. It talks about first loves and being dumped for the other girl. And its title and opening refer to a time many adults have forgotten: the momentous day when you get your driver’s license. It’s highly relatable to the TikTok crowd who fully embraced it and made it a hit.

Image Credits: Bodyguard
A French content moderation app called Bodyguard, detailed here by TechCrunch, has brought its service to the English-speaking market. The app allows you to choose the level of content moderation you want to see on top social networks, like Twitter, YouTube, Instagram and Twitch. You can choose to hide toxic content across a range of categories, like insults, body shaming, moral harassment, sexual harassment, racism and homophobia and indicate whether the content is a low or high priority to block.
Image Credits: Beeper
Pebble’s founder and current YC Partner Eric Migicovsky has launched a new app, Beeper, that aims to centralize in one interface 15 different chat apps, including iMessage. The app relies on an open-source federated, encrypted messaging protocol called Matrix that uses “bridges” to connect to the various networks to move the messages. However, iMessage support is more wonky, as the company actually ships you an old iPhone to make the connection to the network. But this system allows you to access Beeper on non-Apple devices, the company says. The app is slowly onboarding new users due to initial demand. The app works across MacOS, Windows, Linux, iOS and Android and charges $10/mo for the service.
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Google today announced a subtle but welcome refresh of its mobile search experience. The idea here is to provide easier to read search results and a more modern look with a simpler, edge-to-edge design.
From what we’ve seen so far, this is not a radically different look, but the rounded and slightly shaded boxes around individual search results have been replaced with straight lines, for example, while in other places, Google has specifically added more roundness. You’ll find changes to the circles around the search bar and some tweaks to the Google logo. “We believe it feels more approachable, friendly and human,” a Google spokesperson told me. There’s a bit more whitespace in places, too, as well as new splashes of color that are meant to help separate and emphasize certain parts of the page.
“Rethinking the visual design for something like Search is really complex,” Google designer Aileen Cheng said in today’s announcement. “That’s especially true given how much Google Search has evolved. We’re not just organizing the web’s information, but all the world’s information. We started with organizing web pages, but now there’s so much diversity in the types of content and information we have to help make sense of.”
Google is also extending its use of the Google Sans font, which you are probably already quite familiar with thanks to its use in Gmail and Android. “Bringing consistency to when and how we use fonts in Search was important, too, which also helps people parse information more efficiently,” Cheng writes.
In many ways, today’s refresh is a continuation of the work Google did with its mobile search refresh in 2019. At that time, the emphasis, too, was on making it easier for users to scan down the page by adding site icons and other new visual elements to the page. The work of making search results pages more readable is clearly never done.
For the most part, though, comparing the new and old design, the changes are small. This isn’t some major redesign — we’re talking about minor tweaks that the designers surely obsessed over but that the users may not even really notice. Now if Google had made it significantly easier to distinguish ads from the content you are actually looking for, that would’ve been something.
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Google today introduced a new mobile management and security solution, Android Enterprise Essentials, which, despite its name, is actually aimed at small to medium-sized businesses. The company explains this solution leverages Google’s experience in building Android Enterprise device management and security tools for larger organizations in order to come up with a simpler solution for those businesses with smaller budgets.
The new service includes the basics in mobile device management, with features that allow smaller businesses to require their employees to use a lock screen and encryption to protect company data. It also prevents users from installing apps outside the Google Play Store via the Google Play Protect service, and allows businesses to remotely wipe all the company data from phones that are lost or stolen.
As Google explains, smaller companies often handle customer data on mobile devices, but many of today’s remote device management solutions are too complex for small business owners, and are often complicated to get up-and-running.
Android Enterprise Essentials attempts to make the overall setup process easier by eliminating the need to manually activate each device. And because the security policies are applied remotely, there’s nothing the employees themselves have to configure on their own phones. Instead, businesses that want to use the new solution will just buy Android devices from a reseller to hand out or ship to employees with policies already in place.
Though primarily aimed at smaller companies, Google notes the solution may work for select larger organizations that want to extend some basic protections to devices that don’t require more advanced management solutions. The new service can also help companies get started with securing their mobile device inventory, before they move up to more sophisticated solutions over time, including those from third-party vendors.
The company has been working to better position Android devices for use in workplace over the past several years, with programs like Android for Work, Android Enterprise Recommended, partnerships focused on ridding the Play Store of malware, advanced device protections for high-risk users, endpoint management solutions, and more.
Google says it will roll out Android Enterprise Essentials initially with distributors Synnex in the U.S. and Tech Data in the U.K. In the future, it will make the service available through additional resellers as it takes the solution global in early 2021. Google will also host an online launch event and demo in January for interested customers.
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Isovalent, a startup that aims to bring networking into the cloud-native era, today announced that it has raised a $29 million Series A round led by Andreessen Horowitz and Google. In addition, the company today officially launched its Cilium Enterprise platform (which was in stealth until now) to help enterprises connect, observe and secure their applications.
The open-source Cilium project is already seeing growing adoption, with Google choosing it for its new GKE data plane, for example. Other users include Adobe, Capital One, Datadog and GitLab. Isovalent is following what is now the standard model for commercializing open-source projects by launching an enterprise version.
The founding team of CEO Dan Wendlandt and CTO Thomas Graf has deep experience in working on the Linux kernel and building networking products. Graf spent 15 years working on the Linux kernel and created the Cilium open-source project, while Wendlandt worked on Open vSwitch at Nicira (and then VMware).
“We saw that first wave of network intelligence be moved into software, but I think we both shared the view that the first wave was about replicating the traditional network devices in software,” Wendlandt told me. “You had IPs, you still had ports, you created virtual routers, and this and that. We both had that shared vision that the next step was to go beyond what the hardware did in software — and now, in software, you can do so much more. Thomas, with his deep insight in the Linux kernel, really saw this eBPF technology as something that was just obviously going to be groundbreaking technology, in terms of where we could take Linux networking and security.”
As Graf told me, when Docker, Kubernetes and containers, in general, become popular, what he saw was that networking companies at first were simply trying to reapply what they had already done for virtualization. “Let’s just treat containers as many as miniature VMs. That was incredibly wrong,” he said. “So we looked around, and we saw eBPF and said: this is just out there and it is perfect, how can we shape it forward?”
And while Isovalent’s focus is on cloud-native networking, the added benefit of how it uses the eBPF Linux kernel technology is that it also gains deep insights into how data flows between services and hence allows it to add advanced security features as well.
As the team noted, though, users definitely don’t need to understand or program eBPF, which is essentially the next generation of Linux kernel modules, themselves.
“I have spent my entire career in this space, and the North Star has always been to go beyond IPs + ports and build networking visibility and security at a layer that is aligned with how developers, operations and security think about their applications and data,” said Martin Casado, partner at Andreesen Horowitz (and the founder of Nicira). “Until just recently, the technology did not exist. All of that changed with Kubernetes and eBPF. Dan and Thomas have put together the best team in the industry and given the traction around Cilium, they are well on their way to upending the world of networking yet again.”
As more companies adopt Kubernetes, they are now reaching a stage where they have the basics down but are now facing the next set of problems that come with this transition. Those, almost by default, include figuring out how to isolate workloads and get visibility into their networks — all areas where Isovalent/Cilium can help.
The team tells me its focus, now that the product is out of stealth, is about building out its go-to-market efforts and, of course, continuing to build out its platform.
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If you miss hanging out with your co-workers but don’t want to spend a single second more on Zoom, the latest product from Donut might be the answer.
The startup is launching its new Watercooler product today while also announcing that it has raised $12 million in total funding, led by Accel and with participation from Bloomberg Beta, FirstMark, Slack Fund and various angel investors.
Co-founder and CEO Dan Manian told me that this is actually money that the startup raised before the pandemic, across multiple rounds. It just didn’t announce the fundraising until now.
The startup’s vision, Manian said, is “to create human connection between people at work.” Its first product, Intros, connects via Slack teammates who didn’t already know each other, often with the goal of setting up quick coffee meetings (originally in-person and now virtual).
Donut says it has facilitated 4 million connections across 12,000 companies (including The New York Times, Toyota and InVision), with 1 million of those connections made since the beginning of the pandemic.
However, Manian said customers have been asking Donut to facilitate more frequent interactions, especially since most people aren’t going to have these coffee meetings every day. At the same time, people face the dueling issues of isolation and Zoom fatigue, where “the antidote to one thing makes the other pain worse.” And he suggested that one of the hardest things to recreate while so many of us are working remotely are “all the little microinteractions that you have while you’re working.”
That’s where Watercooler comes in — as the name suggests, it’s designed to replicate the feeling of hanging out at the office watercooler, having brief, low-key conversations. Like Intros, it integrates with Slack, creating a new channel where Watercooler will post fun, conversation-starting questions like “‘What’s your favorite form of potato?” or “What’s one thing you’ve learned in your career that you wish you knew sooner?”
Talking about these topics shouldn’t take much time, but Manian argued that brief conversations are important: “Those things add up to friendship over time, they’re what actually transform you from co-worker to friend.” And those friendships are important for employers too, because they help with team cohesion and retention.
I fully endorse the idea of a Slack watercooler — in fact, the TechCrunch editorial team has a very active “watercooler” channel and I’m always happy to waste time there. My big question was: Why do companies need to purchase a product for this?
Donut Watercooler. Image Credits: Donut
Manian said that there were “a bunch of our early adopters” who had tried doing this manually, but it was always in the “past tense”: “It got too hard to come up with the questions, or it took real work coming up with them, whoever was doing it already had a it full time job.”
With Watercooler, on the other hand, the company can choose from pre-selected topics and questions, set the frequency with which those questions are posted and then everything happens automatically.
Manian also noted that different organizations will focus on different types of questions. There are no divisive political questions included, but while some teams will stick to easy questions about things like potatoes and breakfast foods, others will get into more substantive topics like the ways that people prefer to receive feedback.
And yes, Manian thinks companies will still need these tools after the pandemic is over.
“Work has fundamentally changed,” he said. “I don’t think we’ll put remote work back in the bottle. I think it’s here to stay.”
At the same time, he described the past few months as “training wheels” for a hybrid model, where some team members go back to the office while others continue working remotely. In his view, teams will face an even bigger challenge then: To keep their remote members feeling like they’re connected and in-the-loop.
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Over the course of the last few years, Microsoft started adding the concept of “data types” to Excel; that is, the ability to pull in geography and real-time stock data from the cloud, for example. Thanks to its partnership with Wolfram, Excel now features more than 100 of these data types that can flow into a spreadsheet. But you won’t be limited to only these pre-built data types for long. Soon, Excel will also let you bring in your own data types.
That means you can have a “customer” data type, for example, that can bring in rich customer data from a third-party service into Excel. The conduit for this is either Power BI, which now allows Excel to pull in any data you previously published there, or Microsoft’s Power Query feature in Excel that lets you connect to a wide variety of data sources, including common databases like SQL Server, MySQL and PostreSQL, as well as third-party services like Teradata and Facebook.
“Up to this point, the Excel grid has been flat… it’s two dimensional,” Microsoft’s head of product for Excel, Brian Jones, writes in today’s announcement. “You can lay out numbers, text, and formulas across the flexible grid, and people have built amazing things with those capabilities. Not all data is flat though and forcing data into that 2D structure has its limits. With Data Types we’ve added a 3rd dimension to what you can build with Excel. Any cell can now contain a rich set of structured data… in just a single cell.”
The promise here is that this will make Excel more flexible, and I’m sure a lot of enterprises will adapt these capabilities. These companies aren’t likely to move to Airtable or similar Excel-like tools anytime soon, but have data analysis needs that are only increasing now that every company gathers more data than it knows what to do with. This is also a feature that none of Excel’s competitors currently offer, including Google Sheets.
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Facebook will soon be the latest tech giant to enter the world of cloud gaming. Their approach is different than what Microsoft or Google has built, but Facebook highlights a shared central challenge: dealing with Apple.
Facebook is not building a console gaming competitor to compete with Stadia or xCloud; instead, the focus is wholly on mobile games. Why cloud stream mobile games that your device is already capable of running locally? Facebook is aiming to get users into games more quickly and put less friction between a user seeing an advertisement for a game and actually playing it themselves. Users can quickly tap into the title without downloading anything, and if they eventually opt to download the title from a mobile app store, they’ll be able to pick up where they left off.
Facebook’s service will launch on the desktop web and Android, but not iOS due to what Facebook frames as usability restrictions outlined in Apple’s App Store terms and conditions.
With the new platform, users will be able to start playing mobile games directly from Facebook ads. Image via Facebook.
While Apple has suffered an onslaught of criticism in 2020 from developers of major apps like Spotify, Tinder and Fortnite for how much money they take as a cut from revenues of apps downloaded from the App Store, the plights of companies aiming to build cloud gaming platforms have been more nuanced and are tied to how those platforms are fundamentally allowed to operate on Apple devices.
Apple was initially slow to provide a path forward for cloud gaming apps from Google and Microsoft, which had previously been outlawed on the App Store. The iPhone maker recently updated its policies to allow these apps to exist, but in a more convoluted capacity than the platform makers had hoped, forcing them to first send users to the App Store before being able to cloud stream a gaming title on their platform.
For a user downloading a lengthy single-player console epic, the short pitstop is an inconvenience, but long-time Facebook gaming exec Jason Rubin says that the stipulations are a non-starter for what Facebook’s platform envisions, a way to start playing mobile games immediately without downloading anything.
“It’s a sequence of hurdles that altogether make a bad consumer experience,” Rubin tells TechCrunch.
Apple tells TechCrunch that they have continued to engage with Facebook on bringing its gaming efforts under its guidelines and that platforms can reach iOS by either submitting each individual game to the App Store for review or operating their service on Safari.
In terms of building the new platform onto the mobile web, Rubin says that without being able to point users of their iOS app to browser-based experiences, as current rules forbid, Facebook doesn’t see pushing its billions of users to accessing the service primarily from a browser as a reasonable alternative. In a Zoom call, Rubin demonstrates how this could operate on iOS, with users tapping an advertisement inside the app and being redirected to a game experience in mobile Safari.
“But if I click on that, I can’t go to the web. Apple says, ‘No, no, no, no, no, you can’t do that,’ ” Rubin tells us. “Apple may say that it’s a free and open web, but what you can actually build on that web is dictated by what they decide to put in their core functionality.”
Facebook VP of Play Jason Rubin. Image via Facebook.
Rubin, who co-founded the game development studio Naughty Dog in 1994 before it was acquired by Sony in 2001, has been at Facebook since he joined Oculus months after its 2014 acquisition was announced. Rubin had previously been tasked with managing the games ecosystem for its virtual reality headsets; this year he was put in charge of the company’s gaming initiatives across their core family of apps as the company’s VP of Play.
Rubin, well familiar with game developer/platform skirmishes, was quick to distinguish the bone Facebook had to pick with Apple and complaints from those like Epic Games, which sued Apple this summer.
“I do want to put a pin in the fact that we’re giving Google 30% [on Android]. The Apple issue is not about money,” Rubin tells TechCrunch. “We can talk about whether or not it’s fair that Google takes that 30%. But we would be willing to give Apple the 30% right now, if they would just let consumers have the opportunity to do what we’re offering here.”
Facebook is notably also taking a 30% cut of transaction within these games, even as Facebook’s executive team has taken its own shots at Apple’s steep revenue fee in the past, most recently criticizing how Apple’s App Store model was hurting small businesses during the pandemic. This saga eventually led to Apple announcing that it would withhold its cut through the end of the year for ticket sales of small businesses hosting online events.
Apple’s reticence to allow major gaming platforms a path toward independently serving up games to consumers underscores the significant portion of App Store revenues that could be eliminated by a consumer shift toward these cloud platforms. Apple earned around $50 billion from the App Store last year, CNBC estimates, and gaming has long been their most profitable vertical.
Though Facebook is framing this as an uphill battle against a major platform for the good of the gamer, this is hardly a battle between two underdogs. Facebook pulled in nearly $70 billion in ad revenues last year, and improving their offerings for mobile game studios could be a meaningful step toward increasing that number, something Apple’s App Store rules threaten.
For the time being, Facebook is keeping this launch pretty conservative. There are just 5-10 titles that are going to be available at launch, Rubin says. Facebook is rolling out access to the new service, which is free, this week across a handful of states in America, including California, Texas, Massachusetts, New York, New Jersey, Connecticut, Rhode Island, Delaware, Pennsylvania, Maryland, Washington, D.C., Virginia and West Virginia. The hodge-podge nature of the geographic rollout is owed to the technical limitations of cloud-gaming — people have to be close to data centers where the service has rolled out in order to have a usable experience. Facebook is aiming to scale to the rest of the U.S. in the coming months, they say.
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Acapela, a new startup co-founded by Dubsmash founder Roland Grenke, is breaking cover today in a bid to re-imagine online meetings for remote teams.
Hoping to put an end to video meeting fatigue, the product is described as an “asynchronous meeting platform,” which Grenke and Acapela’s other co-founder, ex-Googler Heiki Riesenkampf (who has a deep learning computer science background), believe could be the key to unlock better and more efficient collaboration. In some ways the product can be thought of as the antithesis to Zoom and Slack’s real-time and attention-hogging downsides.
To launch, the Berlin -based and “remote friendly” company has raised €2.5 million in funding. The round is led by Visionaries Club with participation from various angel investors, including Christian Reber (founder of Pitch and Wunderlist) and Taavet Hinrikus (founder of TransferWise). I also understand Entrepreneur First is a backer and has assigned EF venture partner Benedict Evans to work on the problem. If you’ve seen the ex-Andreessen Horowitz analyst writing about a post-Zoom world lately, now you know why.
Specifically, Acapela says it will use the injection of cash to expand the core team, focusing on product, design and engineering as it continues to build out its offering.
“Our mission is to make remote teams work together more effectively by having fewer but better meetings,” Grenke tells me. “With Acapela, we aim to define a new category of team collaboration that provides more structure and personality than written messages (Slack or email) and more flexibility than video conferencing (Zoom or Google Meet)”.
Grenke believes some form of asynchronous meetings is the answer, where participants don’t have to interact in real-time but the meeting still has an agenda, goals, a deadline and — if successfully run — actionable outcomes.
“Instead of sitting through hours of video calls on a daily basis, users can connect their calendars and select meetings they would like to discuss asynchronously,” he says. “So, as an alternative to everyone being in the same call at the same time, team members contribute to conversations more flexibly over time. Like communication apps in the consumer space, Acapela allows rich media formats to be used to express your opinion with voice or video messages while integrating deeply with existing productivity tools (like GSuite, Atlassian, Asana, Trello, Notion, etc.)”.
In addition, Acapela will utilise what Grenke says is the latest machine learning techniques to help automate repetitive meeting tasks as well as to summarise the contents of a meeting and any decisions taken. If made to work, that in itself could be significant.
“Initially, we are targeting high-growth tech companies which have a high willingness to try out new tools while having an increasing need for better processes as their teams grow,” adds the Acapela founder. “In addition to that, they tend to have a technical global workforce across multiple time zones which makes synchronous communication much more costly. In the long run we see a great potential tapping into the space of SMEs and larger enterprises, since COVID has been a significant driver of the decentralization of work also in the more traditional industrial sectors. Those companies make up more than 90% of our European market and many of them have not switched to new communication tools yet”.
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