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If we let the US Postal Service die, we’ll be killing small businesses with it

Laura Behrens Wu
Contributor

Laura Behrens Wu is the co-founder and CEO of Shippo, which is building a shipping platform for 21st century e-commerce.

Since moving to the United States, I’ve come to appreciate and admire the United States Postal Service as a symbol of American ingenuity and resilience.

Like electricity, telephones and the freeway system, it’s part of our greater story and what binds the United States together. But it’s also something that’s easy to take for granted. USPS delivers 181.9 million pieces of First Class mail each day without charging an arm and a leg to do so. If you have an address, you are being served by the USPS — and no one’s asking you for cash up front.

As CEO of Shippo, an e-commerce technology platform that helps businesses optimize their shipping, I have a unique vantage point into the USPS and its impact on e-commerce. The USPS has been a key partner since the early days of Shippo in making shipping more accessible for growing businesses. As a result of our work with the USPS, along with several other emerging technologies (like site builders, e-commerce platforms and payment processing), e-commerce is more accessible than ever for small businesses.

And while my opinion on the importance of the USPS is not based on my company’s business relationship with the Postal Service, I want to be upfront about the fact that Shippo generates part of its revenue from the purchase of shipping labels through our platform from the USPS along with several other carriers. If the USPS were to stop operations, it would have an impact on Shippo’s revenue. That said, the negative impact would be far greater for many thousands of small businesses.

I know this because at Shippo, we see firsthand how over 35,000 online businesses operate and how they reach their customers. We see and support everything from what options merchants show their customers at checkout through how they handle returns — and everything in between. And while each and every business is unique with different products, customers operations and strategies, they all need to ship.

In the United States, the majority of this shipping is facilitated by the USPS, especially for small and medium businesses. For context, the USPS handles almost half of the world’s total mail and delivers more than the top private carriers do in aggregate, annually, in just 16 days. And, it does all of this without tax dollars, while offering healthcare and pension benefits to its employees.

As has been the case for many organizations, COVID-19 has significantly impacted the USPS. While e-commerce package shipments continue to rise (+30% since early March based on Shippo data), it has not been enough to overcome the drastic drop in letter mail. With this, I’ve heard opinions of supposed “inefficiency,” calls for privatization, pushes for significant pricing and structural changes, and even indifference to the possibility of the USPS shutting down.

Amid this crisis, we all need the USPS and its vital services now more than ever. In a world with a diminished or dismantled USPS, it won’t be Amazon, other major enterprises, or even Shippo that suffer. If we let the USPS die, we’ll be killing small businesses along with it.

Quite often, opinions on the efficiency (or lack thereof) of the USPS are very narrow in scope. Yes, the USPS could pivot to improve its balance sheet and turn operating losses into profits by axing cumbersome routes, increasing prices and being more selective in who they serve.

However, this omits the bigger picture and the true value of the USPS. What some have dubbed inefficient operations are actually key catalysts to small business growth in the United States. The USPS gives businesses across the country, regardless of size, location or financial resources, the ability to reach their customers.

We shouldn’t evaluate the USPS strictly on balance sheet efficiency, or even as a “public good” in the abstract. We should look at how many thousands of small businesses have been able to get started thanks to the USPS, how hundreds of billions of dollars of commerce is made possible by the USPS annually and how many millions of customers, who otherwise may not have access to goods, have been served by the USPS.

In the U.S., e-commerce accounts for over half a trillion dollars in sales annually, and is growing at double-digit rates each year. When I hear people talk about the growth of e-commerce, Amazon is often the first thing that comes up. What doesn’t shine through as often is the massive growth of small business — which is essential to the health of commerce in general (no one needs a monopoly!). In fact, the SMB segment has been growing steadily alongside Amazon. And with the challenges that traditional businesses face with COVID-19, more small businesses than ever are moving online.

USPS Priority Mail gets packages almost anywhere in the U.S. in two to three days (average transit time is 2.5 days based on Shippo data) and starts at around $7 per shipment, with full service: tracking, insurance, free pickups and even free packaging that they will bring to you.

In a time when we as consumers have become accustomed to free and fast shipping on all of our online purchases, the USPS is essential for small businesses to keep up. As consumers we rarely see behind the curtain, so to speak, when we interact with e-commerce businesses. We don’t see the small business owner fulfilling orders out of their home or out of a small storefront, we just see an e-commerce website. Without the USPS’ support, it would be even harder, in some cases near impossible, for small business owners to live up to these sky-high expectations. For context, 89% of U.S.-based SMBs (under $10,000 in monthly volume) on the Shippo platform rely on the USPS.

I’ve seen a lot of talk about the USPS’s partnership with Amazon, how it is to blame for the current situation, and how under a private model, things would improve. While we have our own strong opinions on Amazon and its impact on the e-commerce market, Amazon is not the driver of USPS’s challenges. In fact, Amazon is a major contributor in the continued growth of the USPS’s most profitable revenue stream: package delivery.

While I don’t know the exact economics of the deal between the USPS and Amazon, significant discounting for volume and efficiency is common in e-commerce shipping. Part of Amazon’s pricing is a result of it actually being cheaper and easier for the USPS to fulfill Amazon orders, compared to the average shipper. For this process, Amazon delivers shipments to USPS distribution centers in bulk, which significantly cuts costs and logistical challenges for the USPS.

Without the USPS, Amazon would be able to negotiate similar processes and efficiencies with private carriers — small businesses would not. Given the drastic differences in daily operations and infrastructure between the USPS and private carriers, small businesses would see shipping costs increase significantly, in some cases by more than double. On top of this, small businesses would see a new operational burden when it comes to getting their packages into the carriers’ systems in the absence of daily routes by the USPS.

Overall, I would expect to see the level of entrepreneurship in e-commerce slow in the United States without the USPS or with a private version of the USPS that operates with a profit-first mindset. The barriers to entry would be higher, with greater costs and larger infrastructure investments required up-front for new businesses. For Shippo, I’d expect to see a much greater diversity of carriers used by our customers. Our technology that allows businesses to optimize across several carriers would become even more critical for businesses. Though, even with optimization, small businesses would still be the group that suffers the most.

Today, most SMB e-commerce brands, based on Shippo data, spend between 10-15% of their revenue on shipping, which is already a large expense. This could rise well north of 20%, especially when you take into account surcharges and pick-up fees, creating an additional burden for businesses in an already challenging space.

I urge our lawmakers and leaders to see the full picture: that the USPS is a critical service that enables small businesses to survive and thrive in tough times, and gives citizens access to essential services, no matter where they reside.

This also means providing government support — both financially and in spirit — as we all navigate the COVID-19 crisis. This will allow the USPS to continue to serve both small businesses and citizens while protecting and keeping their employees safe — which includes ensuring that they are equipped to handle their front-line duties with proper safety and protective gear.

In the end, if we continue to view the USPS as simply a balance sheet and optimize for profitability in a vacuum, we ultimately stand to lose far more than we gain.

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UK report highlights changing gadget habits — and our need for an online fix

A look back at the past decade of consumer technology use in the UK has shone a light on changing gadget habits, underlining how Brits have gone from being smartphone dabblers back in 2008 when a top-of-the-range smartphone cost ~£500 to true addicts in today’s £1k+ premium smartphone era.

The report also highlights what seems to be, at times, a conflicted relationship between Brits and the Internet.

While nine in ten people in the UK have home access to the Internet, here in 2018, some web users report feeling being online is a time-sink or a constraint on their freedom.

But even more said they feel lost or bored without it.

Over the past decade the Internet looks to have consolidated its grip on the spacetime that boredom occupied for the less connected generations that came before.

The overview comes via regulator Ofcom’s 2018 Communications Market report. The full report commenting on key market developments in the country’s communications sector is a meaty, stat and chart-filled read.

The regulator has also produced a 30-slide interactive version this year.

Commenting on the report findings in a statement, Ian Macrae, Ofcom’s director of market intelligence, said: “Over the last decade, people’s lives have been transformed by the rise of the smartphone, together with better access to the Internet and new services. Whether it’s working flexibly, keeping up with current affairs or shopping online, we can do more on the move than ever before.

“But while people appreciate their smartphone as their constant companion, some are finding themselves feeling overloaded when online, or frustrated when they’re not.”

We’ve pulled out some highlights from the report below…

  • Less than a fifth (17%) of UK citizens owned a smartphone a decade ago; the figure now stands at 78% — and a full 95% of 16-24 year-olds. So, yeah, kids don’t get called digital natives for nothin’
  • People in the UK check their smartphones, on average, every 12 minutes of the waking day. (‘Digital wellbeing’ tools clearly have their work cut out to kick against this grain… )
  • Ofcom found that two in five adults (40%) first look at their phone within five minutes of waking up (rising to 65% of the under 35s). While around a third (37%) of adults check their phones five minutes before lights out (again rising to 60% of under-35s). Shame it didn’t also ask how well people are sleeping
  • Contrary to a decade ago, most UK citizens say they need and expect a constant Internet connection wherever they go. Two thirds of adults (64%) say it’s an essential part of their life. One in five adults (19%) say they spend more than 40 hours a week online, up from 5% just over ten years ago
  • Three quarters (74%) of people say being online keeps them close to friends and family. Two fifths (41%) say it enables them to work more flexibly

Smartphone screen addicts, much?

  • Seventy-two per cent of adults say their smartphone is their most important device for accessing the Internet; 71% say they never turn off their phone; and 78% say they could not live without it
  • Ofcom found the amount of time Brits spend making phone calls from mobiles has fallen for the first time — using a mobile for phone calls is only considered important by 75% of smartphone users vs 92% who consider web browsing on a smartphone to be important (and indeed the proportion of people accessing the Internet on their mobile has increased from 20% almost a decade ago to 72% in 2018)
  • The average amount of time spent online on a smartphone is 2 hours 28 minutes per day. This rises to 3 hours 14 minutes among 18-24s

Social and emotional friction, plus the generation gap…

  • On the irritation front, three quarters of people (76%) find it annoying when someone is listening to music, watching videos or playing games loudly on public transport; while an impressive 81% object to people using their phone during meal times
  • TV is another matter though. The majority (53%) of adults say they are usually on their phone while watching TV with others. There’s a generation gap related to social acceptance of this though: With a majority (62%) of people over the age of 55 thinking it’s unacceptable — dropping to just two in ten (21%) among those aged 18-34
  • Ofcom also found that significant numbers of people saying the online experience has negative effects. Fifteen per cent agree it makes them feel they are always at work, and more than half (54%) admit that connected devices interrupt face-to-face conversations with friends and family — which does offer a useful counterpoint to social media giant’s shiny marketing claims that their platforms ‘connect people’ (the truth is more they both connect & disconnect). While more than two in five (43%) also admit to spending too much time online
  • Around a third of people say they feel either cut off (34%) or lost (29%) without the Internet, and if they can’t get online, 17% say they find it stressful. Half of all UK adults (50%) say their life would be boring if they could not access the Internet 
  • On the flip side, a smaller proportion of UK citizens view a lack of Internet access in a positive light. One in ten says they feel more productive offline (interestingly this rises to 15% for 18-34 year-olds); while 10% say they find it liberating; and 16% feel less distracted

The impact of (multifaceted and increasingly powerful and capable) smartphones can also be seen on some other types of gadgets. Though TV screens continue to compel Brits (possibly because they feel it’s okay to keep using their smartphones while sitting in front of a bigger screen… )

  • Ofcom says ownership of tablets (58% of UK households) and games consoles (44% of UK adults) has plateaued in the last three years
  • Desktop PC ownership has declined majorly over the past decade — from a large majority (69%) of households with access in 2008 to less than a third (28%) in 2018
  • As of 2017, smart TVs were in 42% of households — up from just 5% in 2012
  • Smart speakers weren’t around in 2008 but they’ve now carved out a space in 13% of UK households
  • One in five households (20%) report having some wearable tech (smart watches, fitness trackers). So smart speakers look to be fast catching up with fitness bands

BBC mightier than Amazon

  • BBC website visitor numbers overtook those of Amazon in the UK in 2018. Ofcom found the BBC had the third-highest number of users after Google and Facebook
  • Ofcom also found that six in ten people have used next-day delivery for online purchases, but only three in ten have used same-day delivery in 2018. So most Brits are, seemingly, content to wait until tomorrow for ecommerce purchases — rather than demanding their stuff right now

What else are UK citizens getting up to online? More of a spread of stuff than ever, it would appear…

  • Less general browsing/surfing than last year, though it’s still the most popular reported use for Internet activity (69% saying they’ve done this in the past week vs 80% who reported the same in 2017)
  • Sending and receiving email is also still a big deal — but also on the slide (66% reporting doing this in the past week vs 76% in 2017)
  • Social media use is another popular but slightly less so use-case than last year (50% in 2017 down to 45% in 2018). (Though Twitter bucks the trend with a percentage point usage bump (13% -> 14%) though it’s far less popular overall)
  • Instant messaging frequency also dropped a bit (46% -> 41%)
  • As did TV/video viewing online (40% -> 36%), including for watching short video clips (31% to 28%)
  • Online shopping has also dropped a bit in frequency (48% -> 44%)
  • But accessing news has remained constant (36%)
  • Finding health information has seen marginal slight growth (22% -> 23%); ditto has finding/downloading information for work/college (32% -> 33%); using local council/government services (21% -> 23%); and playing games online/interactively (17% -> 18%)
  • Streaming audio services have got a bit more popular (podcasts, we must presume), with 15% reporting using them in the past week in 2017 up to 19% in 2018. Listening to the radio online is also up (13% -> 15%)
  • However uploading/adding content to the Internet has got a bit less popular, though (17% to 15%)

One more thing: Women in the UK are bigger Internet fans than men.

Perhaps contrary to some people’s expectations, women in the UK spend more time online on average than men across almost all age groups, with the sole exception being the over 55s (where the time difference is pretty marginal)…

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