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The gray revolution: Fundraising within the older adult space
The technology industry is often thought of as being the domain of the young and the new. We see an emphasis on young founders (“40 Under 40”), innovative ideas and disruptive challenges to legacy brands, incumbent companies and “old” ways of thinking.
But one of the things I’ve learned on my journey in co-founding my latest startup is that technology should be enabling and accessible to all, and nowhere is this more critical than for empowering our older adults.
Older adults are one of the most underrepresented audiences for new technology products and platforms. There is a massive opportunity to provide products and services that will make life better for today’s seniors and future generations of older adults to come. Founders in every space, from edtech to healthcare, from financial services to robotics, can make a bigger impact if we recognize the opportunity of being of service to older adults.
One of the best strategies for tech companies that want to serve the older adult market is to focus your value proposition on empowering older adults.
Don’t make a product “for old people”
Older adults often get overlooked by tech companies. In fairness, it can be hard (and insensitive and uninspiring) to market products and services as being “for old people,” because people in this group don’t tend to think of themselves as “old.”
One of the best strategies for tech companies that want to serve the older adult market is to focus your value proposition on empowering older adults. Don’t make a product “for old people” — make a product that helps older adults lead a healthier, more active, more connected life.
Whether it’s the education tech space, financial services, health tech, consumer products or other innovative digital services for seniors, tech companies have big opportunities to empower older adults.
We are seeing some great examples, including:
- AgeBold is doing interesting work with at-home exercise programs for older adults to improve their balance, strength and mobility. The value proposition: Exercise for better aging. It’s a product “for” older adults, but the message is focused on empowerment and building strength, helping people live healthier, more active lives as they age.
- Eldera.ai connects children with vetted older adult mentors, for one-on-one or group conversations and remote learning activities. This concept is powerful because it helps older adults share their life experience and build relationships with other families.
Older adults have so much to offer. Instead of approaching this market as a “problem” to be solved, startups should engage with older adults as an active, curious, ready-to-learn group of people who are eager to be empowered.
Recognize the size of the opportunity of the older adult market
It often seems like so many consumer-facing apps today are created for younger people. But there’s a big disconnect between where so much of the tech industry’s attention and investment is going and the spending power and lifestyle preferences of today’s older adults.
Older adults are the most underserved demographic for the tech world. They’re also one of the fastest-growing age cohorts. The number of people worldwide who are 65 and older is expected to grow from 524 million in 2010 to 1.5 billion in 2050.
The “silver economy,” driven by the spending power of older adults, is expected to grow into the 2030s because the senior population is the wealthiest age group and their numbers are growing 3.2% per year (compared with 0.8% for the overall population).
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Our 11 favorite companies from Y Combinator’s S20 Demo Day: Part I
Startup incubator and investment group Y Combinator today held the first of two demo days for founders in its Summer 2020 batch.
So far, this cohort contains the usual mix of bold, impressive and, at times, slightly wacky ideas young companies so often show off.
This was Y Combinator’s second online demo day, its first all-virtual class and the first time that it held live, remote pitches. The event largely went well, with founders dialing in from around the globe to share a few paragraphs of notes and a single slide. There were few technical hiccups, given the sheer number of startups presenting.
But if you are not in the mood to parse through dozens (and dozens) of entries detailing each startup that showed off its problem, solution and growth, the TechCrunch crew has collected our own favorites based on how likely a company seems to succeed and how impressed we were with the creativity of their vision. For each entry, one staffer made the call that the startup in question was among their favorites.
We’re not investors, so we’re not pretending to sort the unicorns from the goats. But if what you need is a digest of some of the day’s best companies to get a good taste of what founders are building, we have your back.
ZipSchool and Hellosaurus
The next wave of edtech startups is entering a market that demands a better remote-learning solution for younger learners. But that’s the obvious product gap, one that is already being tackled by the biggest names in the booming category.
The non-obvious product-market deficit is how teachers, also impacted by the pandemic, are searching for new ways to interact with students. Teachers are collaborating and cross-pollinating on successful lesson plans that work across stale Zoom screens, so why not monetize that same content?
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As lockdowns stretch on, is edtech passing or failing?
Back in January, Georgia Tech professor David Joyner got a cryptic email from a student based in Wuhan, China.
“I’m under quarantine, but my internet access is okay so I have more time to spend on classwork, I wanted to let you know,” the message read. Unsure why Wuhan would be under quarantine, Joyner did a quick Google search and saw the beginnings of the coronavirus pandemic.
“I thought, there’s something going on in Wuhan so maybe we’ll have some students affected by it,” Joyner said. Fast-forward two months and the coronavirus is a household term. All of Joyner’s students, regardless of geography, have been impacted by the pandemic.
It has been a little over a month since colleges and schools across the country started shutting down due to COVID-19. Edtech startups had a surge in usage and a demand for more resources than ever. Now that the adoption scramble has slowed, the same startups are reckoning with unprecedented use cases.
Everyone knows how they’re expected to behave in a physical classroom, but can you stop a student from cheating when taking a test in their bedroom at home? How should teachers offer 1:1 time and take questions during a lesson?
Piazza founder Pooja Sankar says teachers face more open questions: “What does it mean to record myself? What does it mean to have a camera on my face? How do I know I can hold a class with reliable internet connection?”
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FutureLearn takes $65M from Seek Group for 50% stake in UK online degree platform
Edtech and recruitment continue to converge. London-based online degree platform, FutureLearn, is taking £50 million (~$64.6M) from Australian-based online job matching group, Seek, in exchange for a 50 per cent stake in the business — just days after the same group led a massive Series E in U.S. online learning giant Coursera.
U.K. distance learning veteran, the Open University — which had wholly owned the FutureLearn platform up til now — retains a 50 per cent stake in the business following the Seek Group investment.
In a press release announcing the news, FutureLearn said the investment values it at £100M ($129M) — some six years after the initiative was first announced, with the OU bringing together a consortium of U.K. universities to attack the MOOCs/online learning space which was then being rapidly expanded by U.S. edtech startups.
“Our partnership with Seek and the investment in FutureLearn will take our unique mission to make education open for all into new parts of the world. Education improves lives, communities and economies and is a truly global product, with no tariffs on ideas,” said OU vice chancellor Mary Kellett in a statement on the investment.
The joint venture will have “contractual arrangements” to protect its academic independence, teaching methods and curriculum, the OU added — in an attempt to assuage concerns about an (overly) commercially minded takeover of its fledgling digital education platform.
The first FutureLearn courses launched in fall 2013. Since then a cumulative total of nine million+ people have signed up to learn via its platform — which now offers around 2,000 courses in all.
This includes short courses; postgraduate diplomas and certificates; all the way up to fully online degrees. (FutureLearn partners with six U.K. universities on the full degree courses at this stage.)
FutureLearn also has partnerships with management consultancy firm Accenture; the British Council; the Chartered Institute of Personnel and Development; learn-to-code foundation Raspberry Pi; and Health Education England (part of the UK’s National Health Service); and is involved in U.K. government-backed initiatives to address skills gaps — including The Institute of Coding and the National Centre for Computing Education.
Last fall the Financial Times reported that the OU was looking for a £40M capital injection for FutureLearn to fund more courses and better compete with the scale of U.S. edtech giants — like Coursera and Lynda.com.
It’s not clear how many more courses FutureLearn plans to add with its new partner on board; a spokesperson told us it is not able to provide a figure at this stage.
For a little comparative context, some 40M people have taken online classes via Coursera to date — with that platform currently offering some 3,200 courses, and partnering with the likes of Columbia University, Johns Hopkins and the University of Michigan. While Coursera’s $103M in Series E reportedly valued its business at well over a $1BN, with Seek coming on board as a strategic investor.
The shared investor is an interesting but perhaps not surprising development given the different markets involved, and the challenge of monetizing free-to-access courses without having massive scale — suggesting the Seek group, which is already well established across Australia, New Zealand, China, South East Asia, Brazil and Mexico — sees more opportunities from strengthening regional online learning platform plays, in Europe and the U.S., to grow the overall online learning pipe and expand adjacent cross-marketing options in employment/job matching.
Last week, when its strategic investment in Coursera was announced, the Seek group talked effusively about how edtech platforms enabling up-skilling and re-skilling are “aligned” with its employment-focused business mission. (Or “our purpose of helping people live fulfilling working lives”, as it put it.)
The FutureLearn partnership provides Seek with access to another pool of potential job seekers — including actively engaged learners in the UK/Europe — to further grow the geographical reach of its recruitment platform.
Commenting on the investment in a statement, Seek co-founder and CEO Andrew Bassat said: “Technology is increasing the accessibility of quality education and can help millions of people up-skill and re-skill to adapt to rapidly changing labour markets. We see FutureLearn as a key enabler for education at scale.”
“FutureLearn’s reputation is strong and it has attracted leading education providers onto its platform. We are excited to come on as a partner with The Open University,” he added.
FutureLearn’s CEO Simon Nelson said the joint venture will allow the learning platform to extend its global reach and impact.
“This investment allows us to focus on developing more great courses and qualifications that both learners and employers will value,” he said in a statement. “This includes building a portfolio of micro-credentials and broadening our range of flexible, fully online degrees and being able to enhance support for our growing number of international partners to empower them to build credible digital strategies, and in doing so, transform access to education.”
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Thanks to the predicted tech talent shortage and uncertainty in other industries, the idea of switching careers to jump to the tech industry is an enticing prospect for many in these less-than-stellar economic times.