OnePlus
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This year marks an interesting turning point for OnePlus. In December, it will hit the five year mark. The Oppo-backed company has managed to grow significantly in that relatively short window. Back in June, it noted that it had sold one million units of its latest smartphone in the first 22 days.
Continued growth will require some strategic partnerships. In the States, that means partnering with a carrier — after all, most smartphone users still purchase devices through those channels here. Fittingly, along today’s launch of the 6T, OnePlus is announcing its first U.S. carrier partner, T-Mobile.
Why choose the third largest carrier? Here’s what CEO Pete Lau says of the deal, “T-Mobile is the perfect wireless partner for us in the US. The OnePlus 6T clocks some serious speed, and we wanted our customers to unleash it on the fastest network in the nation.”
It’s official! Get your #OnePlus6T at over 5,000 @Tmobile stores across the US. #UnlockTheSpeed pic.twitter.com/Z73biIDG3g
— OnePlus (@oneplus) October 29, 2018
T-Mobile’s foul mouthed CEO John Legere also notes that somewhere in the neighborhood of 200k OnePlus owners are using their unlocked handsets with the carrier. In addition to whatever sort of deals were worked out between the two companies, T-Mobile’s size offers a good opportunity to help OnePlus grow at a manageable rate. That kind of modest expansion has long been a key to the company’s success.
While other smartphone manufacturers are falling over themselves to one up the competition, OnePlus has focused on offering a solid handset at a decent price. But even $549 looks intimidating to users accustom to purchasing phones at carrier subsidized rates.
The 6T will be available from T-Mobile on November 1 — though folks in New York City can pick one up starting tonight at the T-Mobile store in Times Square.
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Folks riding the OnePlus bandwagon will be pleased to learn that the phone maker today introduced a red version of the OnePlus 6.
The company is calling the phone the OnePlus 6 Red, and the new model follows on the success of the OnePlus 5T Lava Red.
Here’s what OnePlus CEO Pete Lau had to say in a statement:
Deciding on this color was not without its challenges. We see individual colors as a way to express certain feelings or ideas. To us, red exudes enthusiasm and personality. It also represents an inner confidence and courage. There is a kind of power in red, which the OnePlus logo has always tried to articulate. We hope you feel similarly empowered when you hold the OnePlus 6 Red this summer.
The OnePlus 6 debuted in May with a starting price of $529. Specs include a 6.28-inch display at a 19:9 aspect ratio, a Snapdragon 845 chip, 6GB of RAM and 64GB of storage and Oxygen OS on the front end.
OnePlus has impressed with its ability to remain competitive in a landscape where Apple and Samsung reign supreme. Even HTC, the old king of the smartphone castle, has today announced that it’s cutting 1,500 jobs.
The OnePlus 6 Red will be available starting July 10, with sales in India beginning on July 16. The price will be the same as other OnePlus 6 variants.
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If you gave your credit card number to OnePlus sometime between mid-November and last week, your card may have been compromised. The smartphone maker confirmed this morning through its online forum that upwards of 40,000 customers may have had their numbers exposed to hackers. “Only a small subset of our customers is affected,” a spokesperson for the company told… Read More
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Star Wars has had a strange smartphone history. The franchise was a no brainer for the Motorola Droid — Verizon actually had to license the name from Lucasfilm, so it follows that a few R2-D2 handsets followed over the years. More recently, Sharp, of all companies, scored the rights in time for Rogue One. With The Last Jedi a mere weeks away, it’s OnePlus’s time to shine, with… Read More
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OnePlus has carved out a nice niche for itself over the past couple of years. The company’s never been too preoccupied with the rush toward bleeding-edge tech. Instead, it’s worked to provide consumers with one of the best deals in smartphones. And the newly announced 5T is firmly inline with that mission statement. Read More
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Earlier this week, it was revealed that independent phone maker OnePlus was collecting all manner of information from phones running its OxygenOS — without telling users, of course. Caught red-handed, the company is backing off from the opt-out data collection program, giving users a choice up front instead of buried in the options. Read More
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We got a look at the new device(s) at a San Francisco event earlier this week. The Onyx version is available on OnePlus.net in the UK on November 5th for EUR269 and in the US on November 19th for $249. The invite window will be a month. The Ceramic edition will be available in Europe and India starting on November 24th for EUR369. There’s only 10,000 available, and for good… Read More
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China-based budget Android smartphone maker OnePlus is the latest to pledge to make some of its devices in India. The move, which is part of the government’s Make In India campaign, follows a similar strategy from rival Xiaomi, which started producing its first device in India — the Redmi 2 Prime — in Augu Read More
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