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Nvidia and VMware team up to make GPU virtualization easier

Nvidia today announced that it has been working with VMware to bring its virtual GPU technology (vGPU) to VMware’s vSphere and VMware Cloud on AWS. The company’s core vGPU technology isn’t new, but it now supports server virtualization to enable enterprises to run their hardware-accelerated AI and data science workloads in environments like VMware’s vSphere, using its new vComputeServer technology.

Traditionally (as far as that’s a thing in AI training), GPU-accelerated workloads tend to run on bare metal servers, which were typically managed separately from the rest of a company’s servers.

“With vComputeServer, IT admins can better streamline management of GPU accelerated virtualized servers while retaining existing workflows and lowering overall operational costs,” Nvidia explains in today’s announcement. This also means that businesses will reap the cost benefits of GPU sharing and aggregation, thanks to the improved utilization this technology promises.

Note that vComputeServer works with VMware Sphere, vCenter and vMotion, as well as VMware Cloud. Indeed, the two companies are using the same vComputeServer technology to also bring accelerated GPU services to VMware Cloud on AWS. This allows enterprises to take their containerized applications and from their own data center to the cloud as needed — and then hook into AWS’s other cloud-based technologies.

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“From operational intelligence to artificial intelligence, businesses rely on GPU-accelerated computing to make fast, accurate predictions that directly impact their bottom line,” said Nvidia founder and CEO Jensen Huang . “Together with VMware, we’re designing the most advanced and highest performing GPU- accelerated hybrid cloud infrastructure to foster innovation across the enterprise.”

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Minecraft to get big lighting, shadow and color upgrades through Nvidia ray tracing

Minecraft is getting a free update that brings much-improved lighting and color to the game’s blocky graphics using real-time ray tracing running on Nvidia GeForce RTX graphics hardware. The new look is a dramatic change in the atmospherics of the game, and manages to be eerily realistic while retaining Minecraft’s pixelated charm.

The ray-tracing tech will be available via a free update to the game on Windows 10 PCs, but it’ll only be accessible to players using an Nvidia GeForce RTX GPU, as that’s the only graphics hardware on the market that currently supports playing games with real-time ray tracing active.

It sounds like it’ll be an excellent addition to the experience for players who are equipped with the right hardware — including lighting effects not only from the sun, but also from in-game materials like glowstone and lava; both hard and soft shadows depending on transparency of material and angle of light refraction; and accurate reflections in surfaces that are supposed to be reflective (i.e. gold blocks, for instance).

This is welcome news after Minecraft developer Mojang announced last week that it canceled plans to release its Super Duper Graphics Pack, which was going to add a bunch of improved visuals to the game because it wouldn’t work well across platforms. At the time, Mojang said it would be sharing news about graphics optimization for some platforms “very soon,” and it looks like this is what they had in mind.

Nvidia, meanwhile, is showing off at Gamescom 2019 in Cologne, Germany a range of 2019 games with real-time ray tracing enabled, including Dying Light 2, Cyperpunk 2077, Call of Duty: Modern Warfare and Watch Dogs: Legion.

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A guide to Virtual Beings and how they impact our world

Money from big tech companies and top VC firms is flowing into the nascent “virtual beings” space. Mixing the opportunities presented by conversational AI, generative adversarial networks, photorealistic graphics, and creative development of fictional characters, “virtual beings” envisions a near-future where characters (with personalities) that look and/or sound exactly like humans are part of our day-to-day interactions.

Last week in San Francisco, entrepreneurs, researchers, and investors convened for the first Virtual Beings Summit, where organizer and Fable Studio CEO Edward Saatchi announced a grant program. Corporates like Amazon, Apple, Google, and Microsoft are pouring resources into conversational AI technology, chip-maker Nvidia and game engines Unreal and Unity are advancing real-time ray tracing for photorealistic graphics, and in my survey of media VCs one of the most common interests was “virtual influencers”.

The term “virtual beings” gets used as a catch-all categorization of activities that overlap here. There are really three separate fields getting conflated though:

  1. Virtual Companions
  2. Humanoid Character Creation
  3. Virtual Influencers

These can overlap — there are humanoid virtual influencers for example — but they represent separate challenges, separate business opportunities, and separate societal concerns. Here’s a look at these fields, including examples from the Virtual Beings Summit, and how they collectively comprise this concept of virtual beings:

Virtual companions

Virtual companions are conversational AI that build a unique 1-to-1 relationship with us, whether to provide friendship or utility. A virtual companion has personality, gauges the personality of the user, retains memory of prior conversations, and uses all that to converse with humans like a fellow human would. They seem to exist as their own being even if we rationally understand they are not.

Virtual companions can exist across 4 formats:

  1. Physical presence (Robotics)
  2. Interactive visual media (social media, gaming, AR/VR)
  3. Text-based messaging
  4. Interactive voice

While pop culture depictions of this include Her and Ex Machina, nascent real-world examples are virtual friend bots like Hugging Face and Replika as well as voice assistants like Amazon’s Alexa and Apple’s Siri. The products currently on the market aren’t yet sophisticated conversationalists or adept at engaging with us as emotional creatures but they may not be far off from that.

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Tesla reportedly working on its own battery cell manufacturing capability

Automaker Tesla is looking into how it might own another key part of its supply chain, through research being done at a secret lab near its Fremont, Calif., factory, CNBC reports. The company currently relies on Panasonic to build the battery pack and cells it uses for its vehicles, which is one of, if not the most significant component in terms of its overall bill of materials.

Tesla is no stranger to owning components of its own supply chain rather than farming them out to vendors as is more common among automakers – it builds its own seats at a facility down the road from its Fremont car factory, for instance, and it recently started building its own chip for its autonomous features, taking over those duties from Nvidia.

Eliminating links in the chain where possible is a move emulated from Tesla CEO Elon Musk inspiration Apple, which under Steve Jobs adopted an aggressive strategy of taking control of key parts of its own supply mix and continues to do so where it can eke out improvements to component cost. Musk has repeatedly pointed out that batteries are a primary constraint when it comes to Tesla’s ability to produce not only is cars, but also its home power products like the Powerwall consumer domestic battery for solar energy systems.

Per the CNBC report, Tesla is doing its battery research at an experimental lab near its factory in Fremont, at a property it maintains on Kato road. Tesla would need lots more time and effort to turn its battery ambitions into production at the scale it requires, however, so don’t expect it to replace Panasonic anytime soon. And in fact, it could add LG as a supplier in addition to Panasonic once its Shanghai factory starts producing Model 3s, per the report.

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This year’s Computex was a wild ride with dueling chip releases, new laptops and 467 startups

After a relatively quiet show last year, Computex picked up the pace this year, with dueling chip launches by rivals AMD and Intel and a slew of laptop releases from Asus, Qualcomm, Nvidia, Lenovo and other companies.

Founded in 1981, the trade show, which took place last week from May 28 to June 1, is one of the ICT industry’s largest gatherings of OEMs and ODMs. In recent years, the show’s purview has widened, thanks to efforts by its organizers, the Taiwan External Trade Development Council and Taipei Computer Association, to attract two groups: high-end computer customers, such as hardcore gamers, and startups looking for investors and business partners. This makes for a larger, more diverse and livelier show. Computex’s organizers said this year’s event attracted 42,000 international visitors, a new record.

Though the worldwide PC market continues to see slow growth, demand for high-performance computers is still being driven by gamers and the popularity of esports and live-streaming sites like Twitch. Computex, with its large, elaborate booths run by brands like Asus’ Republic of Gaming, is a popular destination for many gamers (the show is open to the public, with tickets costing NTD $200, or about $6.40), and began hosting esport competitions a few years ago.

People visit the ASUS stand during Computex at Nangang exhibition centre in Taipei on May 28, 2019. (Photo by Chris STOWERS / AFP) (Photo credit should read CHRIS STOWERS/AFP/Getty Images)

The timing of the show, formally known as the Taipei International Information Technology Show, at the end of May or beginning of June each year, also gives companies a chance to debut products they teased at CES or preview releases for other shows later in the year, including E3 and IFA.

One difference between Computex now and ten (or maybe even just five) years ago is that the increasing accessibility of high-end PCs means many customers keep a close eye on major announcements by companies like AMD, Intel and Nvidia, not only to see when more powerful processors will be available but also because of potential pricing wars. For example, many gamers hope competition from new graphic processor units from AMD will force Nvidia to bring down prices on its popular but expensive GPUs.

The Battle of the Chips

The biggest news at this year’s Computex was the intense rivalry between AMD and Intel, whose keynote presentations came after a very different twelve months for the two competitors.

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Unveiling its latest cohort, Alchemist announces $4 million in funding for its enterprise accelerator

The enterprise software and services-focused accelerator Alchemist has raised $4 million in fresh financing from investors BASF and the Qatar Development Bank, just in time for its latest demo day unveiling 20 new companies.

Qatar and BASF join previous investors, including the venture firms Mayfield, Khosla Ventures, Foundation Capital, DFJ and USVP, and corporate investors like Cisco, Siemens and Juniper Networks.

While the roster of successes from Alchemist’s fund isn’t as lengthy as Y Combinator, the accelerator program has launched the likes of the quantum computing upstart Rigetti, the soft-launch developer tool LaunchDarkly and drone startup Matternet .

Some (personal) highlights of the latest cohort include:

  • Bayware: Helmed by a former head of software-defined networking from Cisco, the company is pitching a tool that makes creating networks in multi-cloud environments as easy as copying and pasting.
  • MotorCortex.AI: Co-founded by a Stanford engineering professor and a Carnegie Mellon roboticist, the company is using computer vision, machine learning and robotics to create a fruit packer for packaging lines. Starting with avocados, the company is aiming to tackle the entire packaging side of pick and pack in logistics.
  • Resilio: With claims of a 96% effectiveness rate and $35,000 in annual recurring revenue with another $1 million in the pipeline, Resilio is already seeing companies embrace its mobile app that uses a phone’s camera to track stress levels and application-based prompts on how to lower it, according to Alchemist.
  • Operant Networks: It’s a long-held belief (of mine) that if computing networks are already irrevocably compromised, the best thing that companies and individuals can do is just encrypt the hell out of their data. Apparently Operant agrees with me. The company is claiming 50% time savings with this approach, and have booked $1.9 million in 2019 as proof, according to Alchemist.
  • HPC Hub: HPC Hub wants to democratize access to supercomputers by overlaying a virtualization layer and pre-installed software on underutilized super computers to give more companies and researchers easier access to machines… and they’ve booked $92,000 worth of annual recurring revenue.
  • DinoPlusAI: This chip developer is designing a low latency chip for artificial intelligence applications, reducing latency by 12 times over a competing Nvidia chip, according to the company. DinoPlusAI sees applications for its tech in things like real-time AI markets and autonomous driving. Its team is led by a designer from Cadence and Broadcom and the company already has $8 million in letters of intent signed, according to Alchemist.
  • Aero Systems West: Co-founders from the Air Force’s Research Labs and MIT are aiming to take humans out of drone operations and maintenance. The company contends that for every hour of flight time, drones require seven hours of maintenance and check ups. Aero Systems aims to reduce that by using remote analytics, self-inspection, autonomous deployment and automated maintenance to take humans out of the drone business.

Watch a live stream of Alchemist’s demo day pitches, starting at 3PM, here.

 

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Nintendo and Sony temper console expectations ahead of E3

E3’s just over a month away, and per usual, the news in the lead up has offered more insight into what we won’t be hearing about at the big gaming show. Late last year, Sony announced that it would be skipping its big annual press conference at the event. The move marks a key absence for the gaming giant for the first time in nearly a quarter of a century, as the company will instead be “exploring new and familiar ways to engage our community in 2019.”

The sentiment should ring familiar for those who follow the gaming industry. Several years ago Nintendo made a similar move, eschewing the in-person press conference for the online Nintendo Direct “Treehouse” it uses to showcase new trailers. It’s a method Nintendo has held to ever since.

Game publisher Square Enix this week happily slid into Sony’s prime-time slot, leaving Microsoft the last of the remaining three major console makers with a press conference at the Los Angeles event. The death of shows like E3 has been overstated throughout the years, of course. These things tend to move in cycles, with much of the hype tied specifically to new system reveals.

Microsoft took the wraps off its disc-free Xbox One S “All-Digital Edition” this month, leaving many wondering what the company could still have up its sleeve for the June event. Earlier this week, meanwhile, Sony batted away suggestions that the PlayStation 5 was coming soon. Details are, not surprisingly, still vague, but the company says the next-gen console won’t be arriving in the next six months.

On its earnings call, Nintendo similarly dismissed recent rumors that it would launch a low-cost version of the Switch. The console has been a wild success for the company on the heels of the disappointing Wii U, but slowing sales have pointed to Nintendo’s longstanding tradition of offering modified hardware. Rumors have largely pointed to a lower-cost version of the system that can only be played in portable mode.

None of this is to say we got some kind of preview. Companies love to tease these sorts of things out, but it does appear that the big three are tempering expectations for the show. That leaves some opening for other players — of course, E3 has long been dominated by the big three. Among the other rumors currently circulating ahead of the show is a 2-in-1 gaming tablet from Nvidia.

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Unity adds preview support for Nvidia’s ray tracing tech to push gaming realism

Ray tracing has been a major topic of conversation at both GDC and GTC so it seems fitting that that the overlapping conventions would both kick off with an announcement that touches both industries.

Today at GTC, Nvidia announced that it has built-out a number of major partnerships with 3D software makers including some apparent names like Adobe and Autodesk to integrate access with Nvidia’s RTX ray-tracing platform in their future software releases. The partnerships with Unity is perhaps the most interesting, given the excitement amongst game developers to bring real-time ray tracing to interactive works.

Epic Games had already announced Unreal Engine 4.22 support for Nvidia RTX ray-tracing, and it was only a matter of time before Unity made the plunge as well, but now the tech is officially coming to Unity’s High Definition Render Pipeline (HDRP) today in preview.

The technology is all focused on how games render lighting more realistically, showing how light interacts with the atmosphere and the objects it strikes. This technique has already been in use elsewhere but rendering all of this can be pretty resource-intensive which has made the advancements of the past few years to cement this as a real-time system such an entrancing prospect.

Nvidia has certainly been tooting the horn of this technology, but there have been some doubts whether this is just another technology that’s still a few years out from popular adoption amongst game developers.

“Real-time ray tracing moves real-time graphics significantly closer to realism, opening the gates to global rendering effects never before possible in the real-time domain,” a Unity exec said in a statement. In their announcement, Nvidia boasted that their system enabled “ray traced images that can be indistinguishable from photographs” that “blur the line between real-time and reality.”

While the prospect of added realism in gaming is certainly something consumers will be psyched about, engine-makers will undoubtedly also be promoting their early access to the Nvidia tech to customers in other industries including enterprise.

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China’s social credit system won’t tell you what you can do right

For the past few years, China has been rolling out a Black Mirror Harry Potter-esque social rating policy known as the Social Credit System (SCS). Far from just a credit score in the financial sense, an SCS score can determine whether a person can buy business class tickets on trains (or take the train at all) or have access to flights. Apps are rumored to exist that would tell users whether they are standing near someone with a debt listed in the system, so … they can walk away I guess.

This is a massive undertaking, and researchers are finally starting to collect good data on the system’s operation, such as a MERICS report looking at the implementation of this complex system, which involves companies and all levels of the Chinese government. Westerners have also increasingly explored the generally positive reception of the system by Chinese citizens, which would seem at odds with typical desires for privacy.

Yet, one of the biggest and most obvious open questions is what exactly will get you rewarded or punished by the SCS? Now, we are finally starting to get answers.

In a new paper that will be presented this week at the ACM FAT* Conference on algorithmic transparency, a group of researchers investigated how positive and negative points were assessed by downloading a large corpus of hundreds of thousands of entries from the Beijing SCS website and analyzing it with content analysis machine learning tools.

They found that Beijing was remarkably clear about what will get you punished, but vague about what will get you positive points. For instance, the vast majority of the blacklist was made up by people who had failed to pay their debts, or who had committed a traffic violation. Meanwhile, the people on the redlist (the positive list) were there because they were, say, great volunteers, but with no criteria on how to get that status or why they were listed at all.

“It’s very difficult to pinpoint the exact degree of transparency,” of SCS said Severin Engelmann, one of the lead researchers based at the Technical University of Munich. Far from being just an experimental startup, SCS is already quite advanced. “Blacklisting and redlisting are already in place, and they clearly indicate what behavior is bad … but not what behavior is actually good,” he said.

Even more interesting, there are more companies on the blacklist and redlist than there are individuals within the Beijing corpus, indicating that while the government is certainly concerned about citizens, it’s bringing its social control mechanism onto companies perhaps more aggressively.

Jens Grossklags, another of the researchers, noted that this level of transparency — while inconsistent — was unusual in the West. “It is really fascinating from a data science perspective to see how much information is being made available not just to individuals but to the general public,” he said. He noted that public shaming has been common with the Chinese system, while Western consumers have a hard time accessing their own scores let alone the scores of others.

The study is one of the first to look at the actual implementation of SCS and reverse engineer its algorithm, and the researchers are potentially following up by investigating regional variations and further changes to the system.

TechCrunch is experimenting with new content forms. This is a rough draft of something new – provide your feedback directly to the author (Danny at danny@techcrunch.com) if you like or hate something here.

Share your feedback on your startup’s attorney

My colleague Eric Eldon and I are reaching out to startup founders and execs about their experiences with their attorneys. Our goal is to identify the leading lights of the industry and help spark discussions around best practices. If you have an attorney you thought did a fantastic job for your startup, let us know using this short Google Forms survey and also spread the word. We will share the results and more in the coming weeks.

Stray Thoughts (aka, what I am reading)

Short summaries and analysis of important news stories

Hustling to nothing

Erin Griffith has a great piece on the increasing pervasiveness of hustle culture. This is part of a long-running debate in Silicon Valley between the work-your-ass-off crowd and the productivity-peaks-at-35-hours crowd. The answer in my mind is that we should see work in phases — running at 100 MPH all the time is most definitely not sustainable, but neither frankly is working a very stable number of hours per week. The vagaries of life and work mean that we need to surge and recede our efforts as dictated, and always track our own health.

Nvidia’s troubles continue

We’ve talked a lot about Nvidia over the past few months (Part 1, Part 2, Part 3). Well, the bad news train just continues. As my colleague Romain Dillet reports, Nvidia is cutting its revenue outlook, and now the stock is falling again (another 14% as I write this). It cites lowered demand particularly from China, which is experiencing a major slowdown in its economy.

Can Chinese startups subsidize customers forever?

The Financial Times asks an important question about the “China model” of startups: should founders heavily subsidize customers in order to buy market share and fight competitors? They point to bike sharing startup Ofo’s collapse, although I would point to the expensive rise of Luckin Coffee as perhaps the latest example. It’s a lesson that Munchery’s investors also have had to learn: at the end of the day, those unit economics better turn positive if a company is to survive.

What’s next

  • More work on societal resilience

This newsletter is written with the assistance of Arman Tabatabai from New York

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Former Facebook engineer picks up $15M for AI platform Spell

In 2016, Serkan Piantino packed up his desk at Facebook with hopes to move on to something new. The former director of Engineering for Facebook AI Research had every intention to keep working on AI, but quickly realized a huge issue.

Unless you’re under the umbrella of one of these big tech companies like Facebook, it can be very difficult and incredibly expensive to get your hands on the hardware necessary to run machine learning experiments.

So he built Spell, which today received $15 million in Series A funding led by Eclipse Ventures and Two Sigma Ventures.

Spell is a collaborative platform that lets anyone run machine learning experiments. The company connects clients with the best, newest hardware hosted by Google, AWS and Microsoft Azure and gives them the software interface they need to run, collaborate and build with AI.

“We spent decades getting to a laptop powerful enough to develop a mobile app or a website, but we’re struggling with things we develop in AI that we haven’t struggled with since the 70s,” said Piantino. “Before PCs existed, the computers filled the whole room at a university or NASA and people used terminals to log into a single main frame. It’s why Unix was invented, and that’s kind of what AI needs right now.”

In a meeting with Piantino this week, TechCrunch got a peek at the product. First, Piantino pulled out his MacBook and opened up Terminal. He began to run his own code against MNIST, which is a database of handwritten digits commonly used to train image detection algorithms.

He started the program and then moved over to the Spell platform. While the original program was just getting started, Spell’s cloud computing platform had completed the test in less than a minute.

The advantage here is obvious. Engineers who want to work on AI, either on their own or for a company, have a huge task in front of them. They essentially have to build their own computer, complete with the high-powered GPUs necessary to run their tests.

With Spell, the newest GPUs from Nvidia and Google are virtually available for anyone to run their tests.

Individual users can get on for free, specify the type of GPU they need to compute their experiment and simply let it run. Corporate users, on the other hand, are able to view the runs taking place on Spell and compare experiments, allowing users to collaborate on their projects from within the platform.

Enterprise clients can set up their own cluster, and keep all of their programs private on the Spell platform, rather than running tests on the public cluster.

Spell also offers enterprise customers a “spell hyper” command that offers built-in support for hyperparameter optimization. Folks can track their models and results and deploy them to Kubernetes/Kubeflow in a single click.

But perhaps most importantly, Spell allows an organization to instantly transform their model into an API that can be used more broadly throughout the organization, or used directly within an app or website.

The implications here are huge. Small companies and startups looking to get into AI now have a much lower barrier to entry, whereas large traditional companies can build out their own proprietary machine learning algorithms for use within the organization without an outrageous upfront investment.

Individual users can get on the platform for free, whereas enterprise clients can get started for $99/month per host you use over the course of a month. Piantino explains that Spell charges based on concurrent usage, so if the customer has 10 concurrent things running, the company considers that the “size” of the Spell cluster and charges based on that.

Piantino sees Spell’s model as the key to defensibility. Whereas many cloud platforms try to lock customers in to their entire suite of products, Spell works with any language framework and lets users plug and play on the platforms of their choice by simply commodifying the hardware. In fact, Spell doesn’t even share with clients which cloud cluster (Microsoft Azure, Google or AWS) they’re on.

So, on the one hand the speed of the tests themselves goes up based on access to new hardware, but, because Spell is an agnostic platform, there is also a huge advantage in how quickly one can get set up and start working.

The company plans to use the funding to further grow the team and the product, and Piantino says he has his eye out for top-tier engineering talent, as well as a designer.

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