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Distinguished VCs back wholesale marketplace Faire with $100M at a $535M valuation

A slew of venture capitalists known for high-profile exits — Kirsten Green of Forerunner Ventures, Keith Rabois of Khosla Ventures, Alfred Lin of Sequoia Capital and Alex Taussig of Lightspeed Venture Partners — have invested in Faire (formerly known as Indigo Fair), a 2-year-old wholesale marketplace for artisanal products.

A quick glance at Faire suggests it’s a combination of Pinterest and Etsy, complete with trendy, pastel stationery, soap, baby products and more, all made by independent artisans and sold to retailers. Faire has today announced a $100 million fundraise across two financing rounds: a $40 million Series B led by Taussig at Lightspeed and a $60 million Series C led by Y Combinator’s Continuity fund. New investors Founders Fund, the venture firm founded by Peter Thiel, and DST Global also participated. The business has previously brought in a total of $16 million.

The latest financing values Faire at $535 million, according to a source familiar with the deal.

If you’re feeling a little bit of déjà vu, that’s because a similar startup also raised a sizeable round of venture capital funding, announced today. That’s Minted . The 10-year-old company, best known for its wide assortment of wedding invitations and stationery, raised $208 million led by Permira, with participation from T. Rowe Price. Though Minted is first and foremost a consumer-facing marketplace, it plans to double down on its wholesale business with its latest infusion of capital, setting it up to be among Faire’s biggest competitors.

Like Minted, Faire leverages artificial intelligence and predictive analytics to forecast which products will fly off its virtual shelves in order to to source and manage inventory as efficiently as possible. The approach appears to be working; Faire says it has 15,000 retailers actively purchasing from its platform, including Walgreens, Walmart, Sephora and Nordstrom — a 3,140 percent year-over-year increase. It’s completed 2,000 orders to date, garnering $100 million in run rate sales, and has expanded its community of artists 445 percent YoY, to 2,000.

The company, headquartered in San Francisco, with offices in Ontario and Waterloo, was founded by three former Square employees: chief executive officer Max Rhodes, who was product manager on a variety of strategic initiatives, including Square Capital and Square Cash; chief information officer Daniele Perito, who led risk and security for Square Cash; and chief technology officer Marcelo Cortes, a former engineering lead for Square Cash.

“Our mission at Faire is to empower entrepreneurs to chase their dreams,” Rhodes wrote in a blog post this morning. “We believe entrepreneurship is a calling. Starting a business provides a level of autonomy and fulfillment that’s become difficult to find for many elsewhere in the economy. With this in mind, we built Faire to help entrepreneurs on both sides of our marketplace succeed.”

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The Cloud Native Computing Foundation adds etcd to its open-source stable

The Cloud Native Computing Foundation (CNCF), the open-source home of projects like Kubernetes and Vitess, today announced that its technical committee has voted to bring a new project on board. That project is etcd, the distributed key-value store that was first developed by CoreOS (now owned by Red Hat, which in turn will soon be owned by IBM). Red Hat has now contributed this project to the CNCF.

Etcd, which is written in Go, is already a major component of many Kubernetes deployments, where it functions as a source of truth for coordinating clusters and managing the state of the system. Other open-source projects that use etcd include Cloud Foundry, and companies that use it in production include Alibaba, ING, Pinterest, Uber, The New York Times and Nordstrom.

“Kubernetes and many other projects like Cloud Foundry depend on etcd for reliable data storage. We’re excited to have etcd join CNCF as an incubation project and look forward to cultivating its community by improving its technical documentation, governance and more,” said Chris Aniszczyk, COO of CNCF, in today’s announcement. “Etcd is a fantastic addition to our community of projects.”

Today, etcd has well over 450 contributors and nine maintainers from eight different companies. The fact that it ended up at the CNCF is only logical, given that the foundation is also the host of Kubernetes. With this, the CNCF now plays host to 17 projects that fall under its “incubated technologies” umbrella. In addition to etcd, these include OpenTracing, Fluentd, Linkerd, gRPC, CoreDNS, containerd, rkt, CNI, Jaeger, Notary, TUF, Vitess, NATS Helm, Rook and Harbor. Kubernetes, Prometheus and Envoy have already graduated from this incubation stage.

That’s a lot of projects for one foundation to manage, but the CNCF community is also extraordinarily large. This week alone about 8,000 developers are converging on Seattle for KubeCon/CloudNativeCon, the organization’s biggest event yet, to talk all things containers. It surely helps that the CNCF has managed to bring competitors like AWS, Microsoft, Google, IBM and Oracle under a single roof to collaboratively work on building these new technologies. There is a risk of losing focus here, though, something that happened to the OpenStack project when it went through a similar growth and hype phase. It’ll be interesting to see how the CNCF will manage this as it brings on more projects (with Istio, the increasingly popular service mesh, being a likely candidate for coming over to the CNCF as well).

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