Nike
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Nike’s PG2 light-up sneakers are for PlayStation fanatics
Gamers worldwide! Nike, PlayStation and Oklahoma Thunder player Paul George have a shoe in the works that may be right up your alley. The PG2, the second generation of Paul George’s signature shoes, is themed around the PlayStation console, complete with tongues that light up. Buttons inside the tongues let the owner turn on and off those lights, shaped in the PlayStation logo and PG logo. Read More
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Nike is using its new digital studio to build a community of sneakerheads
A year after acquiring Virgin Mega, Nike is revealing some of the early results of its experiments with augmented reality and community-building. Virgin Mega was a startup backed by Richard Branson’s Virgin Group that focused on fan communities and shopping. Ron Faris, who led the startup, told me that Nike acquired Virgin Mega in order to explore those same ideas. Since then, the team… Read More
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How digital has redefined go-to-market strategy
By using technology and finding the right collaborations, companies can disrupt new markets, solve customer pain points and distribute value across the chain. Here are the top four marketing principles of today’s disruptors. I tried out Nike’s self-tying shoes, the HyperAdapt 1.0
I’ve spent a lot of time over the past few days with the folks at Nike, who were showing off a whole bunch of new and upcoming products at their Innovation for Everybody event. The big attention-getter was the HyperAdapt 1.0 — namely, self-tying shoes. Nike had already toyed with the idea of emulating Back To The Future Part II by announcing limited edition, self-lacing Nike Mags… Read More
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