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Pokémon Go lands Japanese mobile operator SoftBank as sponsored location
There may be a debate about whether we’ve reached peak Pokémon Go for gamers, but the hit title is just getting started with brands. That’s because Japanese mobile operator SoftBank is the latest company to sign up to be a “sponsored location” inside the game. People are still crazy about Pokemon Go
If you’re still playing Pokemon Go, then you’ve likely invested enough time and energy to care about this DIY Pokemon Go helmet. Before we go any further, this video is obviously for fun and isn’t available for sale — worth mentioning since I’m sure more than a few people actually got excited about this. YouTuber (and self-proclaimed Queen of Shitty Robots)… Read More
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Pokémon Go is now live in 15 more countries in Asia, but not India or China
The wait is over for many Pokémon Go fans in Asia, after the smash hit game went live in 15 new countries in the continent. Pokémon Go tops $160M in global revenue, time spent in-app remains high
I’m still trying to deal with losing Pokévision, too, but Niantic’s recent changes to the game don’t seem to be putting a damper on player appetite just yet — new data from analytics firm Sensor Tower reveals that users are still spending, on average, around 26 minutes per day in the app in the U.S., which is actually a slight increase compared to the average play… Read More
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Niantic explains why it killed third-party Pokémon Go tracking services
Pokémon Go creator Niantic has released a statement on its Facebook page explaining some of the recent changes. You may have noticed on Twitter, Facebook and Reddit that some of these changes have been quite controversial. Hence today’s statement. Pokémon Go estimated at over 75M downloads worldwide
Pokémon Go has already earned one official record — most downloads on the App Store in a launch week ever. But it’s going to break a lot more records still: app analytics firm Sensor Tower estimates that it hit 50 million downloads on Google Play alone over the weekend, another record, and overall the company says that PoGo has racked up more than 75 million installs across iOS… Read More
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What the Pokémon Go hype train means for Nintendo’s value
There’s been much talk about Nintendo suddenly creating an enormous amount of value for itself with the release of Pokémon Go, perhaps one of the most successful game launches of all time.
Following Pokémon Go, Nintendo’s market valuation soared to more than $40 billion, passing Sony and quickly becoming one of the most valuable gaming companies in the world. This is a pretty… Read More
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How far does the Pokémon brand have to carry Pokémon Go?
How far can the Pokémon brand carry Pokémon Go? Will its popularity fade after that initial burst of activity thanks to the power of its brand? That’s a huge question that’s circulating now that the game has immediately popped to the top of the App Store and has cemented itself as one of the most successful game launches of all time. The mechanics of the game are fundamentally… Read More
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Pokémon Go continues its worldwide march, now live in the UK
One of the more interesting side effects from the explosion of new mobile AR game Pokémon Go is physical movement: a lot of people are finding themselves walking miles and miles (and miles) more than they normally would as they search for PokéStops, load up on PokéBalls, and (of course) track down more Pokémon. Now the game itself — which originally launched in Australia, New… Read More
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Pokémon Go will soon get ads in the form of sponsored locations
After having become one of the most viral mobile applications of all time, Pokémon Go will soon include advertising, according to its developer. In an interview with the Financial Times, Niantic CEO John Hanke said that “sponsored locations” would provide a new revenue stream, in addition to in-app purchases of power-ups and virtual items. In other words, retailers and… Read More
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