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Product-led revenue startup Correlated launches with $8.3M seed
Correlated on Wednesday announced it raised $8.3 million in seed funding to launch its product-led growth platform for sales teams.
NextView Ventures and Harrison Metal co-led the round and were joined by Apollo Projects, Attentive co-founders Brian Long and Andrew Jones, Cockroach Labs co-founder Ben Darnell and Atrium’s Pete Kazanjy. The round includes funding raised last year and more recent follow-on funding from both NextView and Harrison, co-founder and CEO Tim Geisenheimer told TechCrunch.
The New York-based company was founded in 2020 by Geisenheimer and Diana Hsieh, who overlapped at TimescaleDB, and John Pena, who Geisenheimer met at Facet. In their previous roles, they saw a need to connect product data to sales tools.
While at Timescale, Geisenheimer said there were thousands of free users to talk to, and he and Hsieh built a similar version of a product-led growth platform there, but secretly wished there was something more like Correlated available.
What they saw was data across multiple tools being stored manually on spreadsheets so that actionable insights could be generated. The data would quickly become outdated. Add in that the way customers use products now is different. Traditionally, customers would not be able to use a product until they talked to the sales team. Today, customers start using products for free and either get value from it or not, but sales teams don’t have real-time data on their experience.
“Sales needs to know how customers are using the product and the right time for sales to engage based on maturity of the experience,” Geisenheimer said. “That was the missing piece of it and sales teams ended up talking to the wrong people. With Correlated, they can close more deals efficiently.”
Correlated’s technology pulls in product usage data from tools and data warehouses and connects to a management platform like Salesforce or HubSpot, stitching it together into a data graph to show how customers are using a product. For example, within a company of 200 to 500 employees, a salesperson can see the frequency employees logged in and be alerted of when the best opportunity is to make the sale.
The company has a SaaS pricing model and is already working with mid-market companies like Ally, Pulumi, ReadMe and LaunchNotes. To support its launch out of beta, Geisenheimer intends to use the new funding for hiring across functions like engineering and go-to-market. The company has 11 employees currently.
There are other product-led growth platforms out there that raised venture capital funding recently, for example, Endgame, and similarly Geisenheimer said the competition is often in-house product teams building their own systems. Correlated’s differentiator is that it has taken on that task itself and enables customers to quickly see value once they are up-and-running, he added.
David Beisel, co-founder and partner at NextView Ventures, said his firm invests in category stage companies and is currently operating out of its fourth fund, infusing business-to-business SaaS and e-commerce companies. Beisel has known Geisenheimer for nearly a decade now, having met him when NextView invested in one of Geisenheimer’s previous companies, TapCommerce.
“At the end of the day with Tim, he knows sales and the company is selling a product that has a strong founder market fit,” Beisel said. “We are moving toward a world where end-user adoption of software — not the initial engagement — is growing over time. Instead, Correlated empowers that initial sale and account expansion and that will align with where the industry is going.”
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NextView Ventures closes its fourth fund with $89 million
NextView Ventures, a Boston-based venture capital fund, has raised an $89.6 million fund, according to SEC filings. The firm’s fourth fund, its largest to date, is oversubscribed, with early documents indicating a $70 million goal. The NextView Ventures team did not immediately respond to request for comment.
NextView Ventures was launched in 2010 by Rob Go, a former partner at Spark Capital; Dave Beisel, who clocked time at Venrock and Masthead Venture Partners; and Lee Hower, a former investor at Point Judith Capital. Melody Koh joined as a partner three years ago, and most recently, the fund brought on former journalist Leah Fessler as an investor.
The fund, which has offices in New York as well as Boston, invests in consumer and software-as-a-service enterprise startups at the pre-seed and seed stage. Its portfolio includes Ellevest, an investing platform for women; Grove Collaborative, a sustainable goods subscription platform; and ThredUp, which has confidentially filed for IPO. In April, NextView launched a virtual accelerator for startups to build a more robust pipeline for deal flow. The firm invested $200,000 for an 8% equity stake in a number of pre-seed and seed startups focused on “the everyday economy.”
More Boston coverage
Despite the pandemic, Boston’s startup scene has continued to attract record numbers in venture capital volume. In fact, according to PitchBook data, Boston-area startups raised more private capital during summer 2020 than they did in summer 2019, suggesting that the pandemic has been a boon to startups in aggregate.
More recently, my colleague Alex Wilhelm and I wrote about how the Boston area is growing its demographic footprint in venture capital. In Q3 2019, New England drove 9.3% of U.S. venture deals, and 10.3% of U.S. venture dollars. In Q3 2020, those numbers were 9.3% of U.S. venture deals, and 12.7% of U.S. venture dollars. The percentage change is notable, especially amid volatile times.
NextView’s new fund is yet another signal of the city’s ability to attract institutional investment. Its previous fund was raised in 2017 at a $50 million close.
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Without desks and a demo day, are accelerators worth it?
As a result of the pandemic, accelerators have moved operations fully remote to abide by social distancing. The shift has forced well-known programs like 500 Startups, Y Combinator and Techstars to go fully online, while encouraging existing venture capital firms to launch new digital-only fellowships like Cleo Capital and NextView Ventures.
Before the pandemic, accelerators could advertise their value by lending desk space once used by Airbnb, Twilio and Brex’s co-founders, plus a glitzy demo day. Now, stripped of their in-person element, the actual value of an accelerator program — and the network they provide — is being tested in new ways.
So a question remains for participating founders: Are they getting the benefits of what they thought they signed up for?
In the Zoom where it happened
The last thing Michael Vega-Sanz wanted to do was was join another Zoom get-together for entrepreneurs. But the car-sharing company he co-founded with twin brother Matthew was in the middle of a pivot, so they joined NextView Ventures’ inaugural remote accelerator program.
“I envisioned an accelerator with awkward happy hours, mass Zoom calls,” Vega-Sanz said. Fast-forward one month into the program, he says it “has been quite the opposite.”
Before joining NextView’s accelerator, Vega-Sanz did an in-person incubator at Babson College in Boston, but there’s “a lot less fluff” in being virtual, he told TechCrunch.
“[With in-person] the reality was you’d go to lunch, and by the time you drove over there and had all your side talk, small talk, chit-chat and actually got into the nitty-gritty of the event, there was a lot of time loss,” he said. “You could have been working for your company during that time.”
If possible, Vega-Sanz still recommends that first-time founders attend a physical accelerator instead of a virtual one for the energy it brings, even with the downside of useless events.
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Mighty Health created a wellness app with older adults top of mind
Virtual classes might make it easier to work out anywhere, anytime, but not for anyone. Mainstream fitness tech often targets the young and fit, in advertisements and cardio-heavy exercises. It effectively excludes aging adults from participating.
This gap between mainstream fitness and elders is where Mighty Health, a Y Combinator graduate, comes in.
Mighty Health has created a nutrition and fitness wellness app that is tailored to older adults who might have achy hips or joint problems. Today, the San Francisco-based startup has announced it raised $2.8 million in funding by Y Combinator, NextView Ventures, RRE Ventures, Liquid2 Ventures, Soma Capital and more.
Founder and CEO James Li is the child of immigrants, a detail he says helped him lean into entrepreneurship. He had the idea for Mighty Health after his father was rushed to the hospital for emergency open-heart surgery.
“Growing up, we can often think of our parents as invincible — they look after you and take care of you, and you usually don’t worry too much about them,” Li said. His dad survived the surgery, and Li thought about the evolving health needs and limitations of folks over 50 years old. He teamed up with co-founder Dr. Bernard Chang, the youngest-ever ED doctor to receive a top-tier NIH grant and the vice chair of research at Columbia University Medical Center, to create Mighty Health.
Mighty Health’s product is focused on three things: live coaching; content focused on nutrition, preventative checkups and workouts; and celebrations that let family members tune into their loved ones’ achievements.
The app has inclusivity built into its functionality. Everyday, a user logs in and gets a set of three to five tasks to complete, distributed among nutrition, exercise and workouts. The workouts are pre-recorded videos with trainers that have focused on the over-50 population. Think indoor cardio sets focused on being kinder to joints or lower her impacts.
Image Credits: Mighty Health
One customer, Elizabeth, is a 56-year-old mother who joined Mighty Health after suffering a cardiac incident. The app got her to start walking 9,000 steps a day, lose weigh, lower cholesterol and, best of all, discover a love for a vegetable she had recently written off: brussels sprouts.
Mighty Health’s other core focus, beyond fitness, is nutrition. The app pairs users with a coach to help them create healthy habits around nutrition and lifestyle. The coaching is done through text message. Li says this was intentional because in the early days of Mighty Health, he saw that coaching in-app was difficult for users to navigate.
Image Credits: Mighty Health
“You have to meet them in the middle where they are,” Li said. The live coaching is also met with phone calls, although 90% of coach interactions are text-message based.
The nutrition program also accounts for a diverse user base. Mighty Health chose not to offer or push recipes upon members, unlike a lot of other applications, because all countries and cultures might not find generic recipes accessible.
“Instead, we focus on the ingredient level,” he said. “We send them ingredients that they can piece together however they like at home in the way that they cook their cultural meals.”
The company offers a free seven-day trail, followed by a membership fee of $20 per month. It’s also having discussions with a number of health insurers to offer Mighty Health as a benefit.
With the new capital, the startup hired a few engineers and a designer to build out product integrations with fitness trackers, plus add new content. For now, Li sees his father’s progress with pride.
“Though I’m sure he sometimes thinks I just went from nagging him directly to nagging him through my product, he’s been eating healthier and exercising nearly every day,” Li said. So far, his father has lost 25 pounds.
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Meet Bobbie, a baby formula delivery startup promising healthier ingredients
Don’t like the idea of your baby guzzling down liquid candy all day? It may surprise you to find corn syrup is the main ingredient in most infant formulas in the U.S. That’s where Bobbie, a Bay Area-based baby formula delivery startup promising only wholesome ingredients, hopes to fill in.
Just go down the baby food aisle of any supermarket in America and start reading the ingredients and you’ll likely find corn syrup, soy bean oil, glucose syrup, maltodextrin and palm oil at the top. Even “organic” options often add these ingredients.
While it’s high-fructose corn syrup we should be most concerned with when it comes to diabetes (and some doctors might even recommend adding some sort of syrup to your baby’s diet to combat constipation), corn syrup is not something some parents may want their baby drinking all day.
Touting itself as “European” style, Bobbie’s first product features fresh, grass-fed cows’ milk as the main ingredient. What it does not include, however, is key for the concerned parent. There’s zero corn syrup, maltodextrin or other artificial sugars or unhealthy oils.
Of course, some babies might not be able to stomach the lactose from bovine sources, but grass-fed and corn syrup-free is music to the ears of many parents (me included) who’ve resorted to ordering bulk from Germany just to avoid feeding our kids Snickers in a bottle.
Yes, it seems crazy to order all the way from Europe when there are so many choices here in the U.S. — and there are some formula manufacturers here making an effort to offer better options — but finding something that meets the simple standard of no sugar, corn syrup or processed oils in the baby food is weirdly difficult.
The other nugget Bobbie provides is delivery. Heaven knows every second is precious when you are a new parent. Delivery can be an especially big help in maintaining some semblance of order in those early days. Sure, Amazon delivers many baby things — it even ships the popular, German-based Hipp brand of formula — but it comes at a premium price and will only ship in bulk.
You can also get the European brands delivered straight from sites like Organic Start, Huggable and a number of others easily Googled. But for those wanting something local, slightly less expensive and with presumably less of a carbon footprint than shipping from another continent, Bobbie is here for you (and we’re told will be delivered with a soft knock on the door, in case baby is sleeping).
The company was founded by two San Francisco moms and former Airbnb operation leaders Laura Modi and Sarah Hardy. Both found out how hard it was, after returning from maternity leave, to pump each day while keeping up with the demands of the job. However, neither of them liked the formula options they found at the grocery store for their own little broods.
Modi and Hardy thought it was time to give parents a more local choice in healthy formula. The two founded the company in 2018 and pulled in $2.5 million in funding last year from Bolt Capital, Nextview Ventures, Lakehouse and Precursor while Modi was pregnant, closing the round a week before giving birth to her baby boy.
Bobbie will (appropriately) begin taking orders this Mother’s Day. Unfortunately, Bobbie only delivers to the Bay Area for now. However, those interested can order one 400 g trial box for $27, which should make about 22 bottles at 6 ounces per bottle, according to a company spokesperson. You can also sign up for the subscription package for $23 per box.
Bobbie Baby – Evolving the conversation of parenthood from Laura Modi on Vimeo.
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