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Aforza, developing cloud and mobile apps for consumer goods companies, announced a $22 million Series A round led by DN Capital.
The London-based company’s technology is built on the Salesforce and Google Cloud platforms so that consumer goods companies can digitally transform product distribution and customer engagement to combat issues like unprofitable promotions and declining market share, Aforza co-founder and CEO Dominic Dinardo told TechCrunch. Using artificial intelligence, the company recommends products and can predict the order a retailer can make with promotions and pricing based on factors like locations.
The global market for consumer packaged goods apps is forecasted to reach $15 billion by 2024. However, the industry is still using outdated platforms that, in some cases, lead to a loss of 5% of sales when goods are out of stock, Dinardo said.
Aforza’s trade promotion designer mobile image. Image Credits: Aforza
Dinardo and his co-founders, Ed Butterworth and Nick Eales, started the company in 2019. All veterans of Salesforce, they saw how underserved the consumer goods industry was in terms of moving to digital.
Aforza is Dinardo’s first time leading a company. However, from his time at Salesforce he feels he got an education like going to “Marc Benioff’s School of SaaS.” The company raised an undisclosed seed round in 2019 from Bonfire Ventures, Daher Capital, DN Capital, Next47 and Salesforce Ventures.
Then the pandemic happened, which had many of the investors leaning in, which was validation of what Aforza was doing, Dinardo said.
“Even before the pandemic, the consumer goods industry was challenged with new market entrants and horrible legacy systems, but then the pandemic turned off pathways to customers,” he added. “Our mission is to improve the lives of consumers by bringing forth more sustainable products and packaging, but also helping companies be more agile and handle changes as the biggest change is happening.”
Joining DN Capital in the round were Bonfire Ventures, Daher Capital and Next47.
Brett Queener, partner at Bonfire Ventures, said he helped incubate Aforza with Dinardo and Eales, something his firm doesn’t typically do, but saw a unique opportunity to get in on the ground floor.
Also working at Salesforce, he saw the consumer goods industry as a major industry with a compelling reason to make a technology shift as customers began expecting instant availability and there were tons of emerging startups coming into the direct-to-consumer space.
Those startups don’t have a year or two to pull together the kind of technology it took to scale. With Aforza, they can build a product that works both online and off on any device, Queener said. And rather than planning promotions on a quarterly basis, companies can make changes to their promotional spend in real time.
“It is time for Aforza to tell the world about its technology, time to build out its footprint in the U.S. and in Europe, invest more in R&D and execute the Salesforce playbook,” he said. “That is what this round is about.”
Dinardo intends on using the new funding to continue R&D and to double its employee headcount over the next six months as it establishes its new U.S. headquarters in the Northeast. It is already working with customers in 20 countries.
As to growth, Dinardo said he is using his past experiences at startups like Veeva and Vlocity, which was acquired by Salesforce in 2020, as benchmarks for Aforza’s success.
“We have the money and the expertise — now we need to take a moment to breathe, hire people with the passion to do this and invest in new product tiers, digital assets and even payments,” he said.
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Skydio has raised a $100 million Series C funding round, which was led by Next47 and includes participation from other new investors Levitate Capital and NTT DOCOMO Ventures, as well as existing investors a16z, IVP and Playground. This new funding will help the drone maker move faster on its product development efforts, and expand its go-to-market strategy to cover not only consumer applications, but also enterprise and public sector drone technology, the company says. To serve the market, Skydio also launched the X2 family of drone hardware today, which is designed for commercial use.
Founded in 2014, Skydio has raised $170 million total and launched two consumer-focused drones to date, both of which employ artificial intelligence technology to give them autonomous navigation capabilities. This means their drones can actively track objects and people, while simultaneously avoiding potential collisions with objects, including trees, power lines and other obstacles. The end result is video that looks like it was recorded by a professional film crew in a helicopter, but available to the general consumer market in a sub-$1,000 price point.
The first Skydio drone, the R1, was launched in 2018, and retailed for $2,499. Its intelligence and tracking capabilities were impressive, and were later improved via software updates and the second-generation hardware, which launched last year and is currently available for order.
Skydio’s new X2 drone platform is designed for enterprise use, and will ship in Q4 of this year, according to the company. It includes an onboard 360-degree superzoom camera, a FLIR 320×256 resolution thermal imaging camera, a battery life of 35 minutes of flying time and a maximum range of 6.2 miles. There’s also a Skydio Enterprise Controller for the drone, which has a touchscreen, hardware controls and a protective hood to block glare.
The move from consumer to enterprise makes a lot of sense for Skydio; the same collision avoidance features and easy piloting for which the company has received praise in the consumer world are very applicable in enterprise use. The company says that its close-proximity avoidance tech, which allows for very tight tolerances in flight, make it a great candidate for doing things like remote infrastructure and equipment inspection, where having a person do those would be dangerous or impossible.
X2 can also capture 180-degree images directly above itself, which makes it uniquely capable of inspecting bridge spans and other overhead construction from a different perspective than is offered by many rotor-drones like this one. And the infrared coverage means it can operate day and night, and provide heat-maps of targets.
Skydio will still serve the consumer market as well, but this progression throughout its brief history is likely a very attractive one for investors: The company went from an expensive, but highly capable, consumer product accessible only to a few individuals, to a much more accessibly priced but still high-tech offering, and now appears to be turning the economies it has realized in its tech to the potentially much more lucrative enterprise hardware and software arena.
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VAST Data, a startup that has come up with a cost-effective way to deliver flash storage, announced a $100 million Series C investment today on a $1.2 billion valuation, both unusually big numbers for an enterprise startup in Series C territory.
Next47, the investment arm of Siemens, led the round with participation from existing investors 83North, Commonfund Capital, Dell Technologies Capital, Goldman Sachs, Greenfield Partners, Mellanox Capital and Norwest Venture Partners. Today’s investment brings the total raised to $180 million.
That’s a lot of cash any time, but especially in the middle of a pandemic. Investors believe that VAST is solving a difficult problem around scaled storage. It’s one where customers tend to deal with petabytes of data and storage price tags beginning at a million dollars, says company founder and CEO Renen Hallak.
As Hallak points out, traditional storage is delivered in tiers with fast, high-cost flash storage at the top of the pyramid all the way down to low-cost archival storage at the bottom. He sees this approach as flawed, especially for modern applications driven by analytics and machine learning that rely on lots of data being at the ready.
VAST built a system they believe addresses these issues around the way storage has traditionally been delivered.”We build a single system. This as fast or faster than your tier one, all-flash system today and as cost effective, or more so, than your lowest tier five hard drives. We do this at scale with the resilience of the entire [traditional storage] pyramid. We make it very, very easy to use, while breaking historical storage trade-offs to enable this next generation of applications,” Hallak told TechCrunch.
The company, which was founded in 2016 and came to market with its first solution in 2018, does this by taking advantage of some modern tools like Intel 3D XPoint technology, a kind of modern non-volatile memory along with consumer-grade QLC flash, NVMe over Fabrics protocol and containerization.
“This new architecture, coupled with a lot of algorithmic work in software and types of metadata structures that we’ve developed on top of it, allows us to break those trade-offs and allows us to make much more efficient use of media, and also allows us to move beyond scalability limits, resiliency limits and problems that other systems have in terms of usability and maintainability,” he said.
They have a large average deal size; as a result, the company can keep its cost of sales and marketing to revenue ratio low. They intend to use the money to grow quickly, which is saying something in the current economic climate.
But Hallak sees vast opportunity for the kinds of companies with large amounts of data who need this kind of solution, and even though the cost is high, he says ultimately switching to VAST should save companies money, something they are always looking to do at this kind of scale, but even more so right now.
You don’t often see a unicorn valuation at Series C, especially right now, but Hallak doesn’t shy away from it at all. “I think it’s an indication of the trust that our investors put in our growth and our success. I think it’s also an indication of our very fast growth in our first year [with a product on the market], and the unprecedented adoption is an indication of the product-market fit that we have, and also of our market efficiency,” he said.
They count The National Institute of Health, General Dynamics and Zebra as customers.
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Fifty iPads were stolen from Verkada co-founder Hans Robertson’s old company. Only when they checked the security system did they realize the video cameras hadn’t been working for months. He was pissed. “The market lagged behind the progress seen in the consumer space, where someone could buy high-end cameras with cloud-based software to protect their home,” Verkada’s CEO and co-founder Filip Kaliszan tells me of his own attempt to buy enterprise-grade security hardware.
Usually, startups ascend on the backs of fresh technologies and developer platforms. But Kaliszan and Robertson realized that commercial security was so backward that just implementing the established principles of machine vision and the cloud could create a huge company. The plan was to keep data secure yet accessible and train its cameras to take clearer photos when AI detects suspicious situations instead of just grainy video.

At first, few could see the vision through the slow upgrade cycles and basement security rooms common with most potential clients. “The seed and the A were extremely difficult rounds to raise compared to the later rounds because people didn’t believe we could execute what were are proposing,” Kaliszan glumly recalls.
But today Verkada receives a huge vote of confidence. It just raised an $80 million Series C at a stunning $1.6 billion post-money valuation thanks to lead investor Felicis Ventures writing Verkada its biggest check to date. The cash brings Verkada to $139 million in funding to sell dome cameras, fisheye lenses, footage viewing stations and the software to monitor it all from anywhere.
Why sink in so much cash at a valuation triple that of Verkada’s $540 million price tag after its April 2019 Series B? Because Verkada wants to bring two-factor authentication to doors with its new access control system that it’s announcing is now in beta testing ahead of a Spring launch. Instead of just allowing a stealable key fob or badge to open your office entryway, it could ask you to look into a Verkada camera too so it can match your face to your permissions.

“Our mission is to be the essential physical security software layer for every building, and the foundation of a larger enterprise IoT infrastructure,” Kaliszan tells me. By uniting security cameras and door locks in one system, it could keep banks, schools, hospitals, government buildings and businesses safe while offering new insights on how their spaces are used.
The founders’ pedigrees don’t hurt its efforts to sell that future to investors like Next47, Sequoia Capital and Meritech Capital, which joined the round. Robertson co-founded IT startup Meraki and sold it to Cisco for $1.2 billion. Kaliszan and his other co-founders Benjamin Bercovitz and James Ren started CourseRank for education software while at Stanford before selling it to Chegg.

Making a better product than what’s out there isn’t rocket science, though. Many building security systems only let footage be accessed from a control room in the building… which doesn’t help much if everyone’s trying to escape due to emergency or if a manager elsewhere simply wants to take a look. Verkada’s cloud lets the right employees keep watch from mobile, and data is also stored locally on the cameras so they keep recording even if the internet cuts out. “Our competitors stream unencrypted video and it’s on you to protect it. We’re responsible for handling that data,” Kaliszan says.
Verkada’s machine vision software can make sense of all the footage its cameras collect. “We can immediately show them all the video containing a particular person of interest rather than manually searching through hours of footage,” Kaliszan insists. “Our platform can use AI/machine learning to recognize patterns and behaviors that are out of the norm in real time.”
For example, a hostage negotiator was able to use Verkada’s system to assess whether a SWAT team needed to invade a building. Verkada can group all spottings of an individual together for review, or scan all the footage for people wearing a certain color or with other search filters.

Indeed, 2,500 clients, including 25 Fortune 500 companies, are already using Verkada. In the last year it has tripled revenue, partnered with 1,100 resellers, launched nine new camera models, added people and vehicle analytics, opened its first London office and is on track to grow from 300 to 800 employees by the end of 2020.
“We call this reinvention,” says Felicis Ventures founder and managing director Aydin Senkut. “One thing people underestimate is how big this market is. Honeywell is valued at $110 billion-plus. There’s a Chinese company that’s over $50 billion. The opportunity to be the operating system for all buildings in the world? Sounds like that market couldn’t be better.” Senkut knows Verkada works because he had it installed in all his homes and offices.
Most enterprise software companies don’t have to worry about the complexities of hardware supply chains. There’s always a risk that its sales process stumbles, leaving it stuck with too many cameras. “We’re still burning money. We’re not there yet or we wouldn’t be raising venture. Because we’re going after a mature market, you can’t come at it with a model that doesn’t make sense. Investors come at it from a hard-nosed approach,” Robertson admits.

“People have a tendency to write off Verkada as a boring camera company. They don’t realize how access control as the second product is going to supercharge the company’s potential,” Senkut declares.
One bullet Verkada dodged is the one firmly lodged in Amazon’s chest. Ring security cameras have received stern criticism over Amazon’s cooperation with law enforcement that some see as a violation of privacy and expansion of a police state. “We don’t have any arrangements with law enforcement like Ring,” Kaliszan tells me. “We view ourselves as providing great physical security tools to the people that run schools, hospitals and businesses. The data that those organizations gather is their own.”
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CloudBees, the enterprise continuous integration and delivery service (and the biggest contributor to the Jenkins open-source automation server), today announced that it has acquired Electric Cloud, a continuous delivery and automation platform that first launched all the way back in 2002.
The two companies did not disclose the price of the acquisition, but CloudBees has raised a total of $113.2 million while Electric Cloud raised $64.6 million from the likes of Rembrandt Venture Partners, U.S. Venture Partners, RRE Ventures and Next47.
CloudBees plans to integrate Electric Cloud’s application release automation platform into its offerings. Electric Flow’s 110 employees will join CloudBees.
“As of today, we provide customers with best-of-breed CI/CD software from a single vendor, establishing CloudBees as a continuous delivery powerhouse,” said Sacha Labourey, the CEO and co-founder of CloudBees, in today’s announcement. “By combining the strength of CloudBees, Electric Cloud, Jenkins and Jenkins X, CloudBees offers the best CI/CD solution for any application, from classic to Kubernetes, on-premise to cloud, self-managed to self-service.”
Electric Cloud offers its users a number of tools for automating their release pipelines and managing the application life cycle afterward.
“We are looking forward to joining CloudBees and executing on our shared goal of helping customers build software that matters,” said Carmine Napolitano, CEO, Electric Cloud. “The combination of CloudBees’ industry-leading continuous integration and continuous delivery platform, along with Electric Cloud’s industry-leading application release orchestration solution, gives our customers the best foundation for releasing apps at any speed the business demands.”
As CloudBees CPO Christina Noren noted during her keynote at CloudBees’ developer conference today, the company’s customers are getting more sophisticated in their DevOps platforms, but they are starting to run into new problems now that they’ve reached this point.
“What we’re seeing is that these customers have disconnected and fragmented islands of information,” she said. “There’s the view that each development team has […] and there’s not a common language, there’s not a common data model, and there’s not an end-to-end process that unites from left to right, top to bottom.” This kind of integrated system is what CloudBees is building toward (and that competitors like GitLab would argue they already offer). Today’s announcement marks a first step into this direction toward building a full software delivery management platform, though others are likely to follow.
During his company’s developer conference, Labourey also today noted that CloudBees will profit from Electric Cloud’s longstanding expertise in continuous delivery and that the acquisition will turn CloudBees into a “DevOps powerhouse.”
Today’s announcement follows CloudBees’ acquisition of CI/CD tool CodeShip last year. As of now, CodeShip remains a standalone product in the company’s lineup. It’ll be interesting to see how CloudBees will integrate Electric Cloud’s products to build a more integrated system.
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