mwc 2021
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MWC 2021 day two: Is this thing on?
Listen, it’s probably not the best sign when a show feels like it’s running out of steam on its first day. Mobile World Congress’ opening salvo was headlined by Samsung in an event that touched on some partnerships and spent equal time teasing an upcoming event where it will actually launch some hardware. It’s hard to get too down on the GSMA, and I really ought to preface all of these by reiterating that – even in a normal year – running an event is hard as hell. Canceling its flagship show last year had to be gut-wrenching, and deciding to go forward with this one must have also been – albeit for dramatically different reasons?
It’s not like the show didn’t come with some wins. What’s that? Elon Musk videoed in? That’s a pretty massive get by any measure, with all of the standard “whatever you think about the guy” preambles. Love him or hate, you’ve heard about him and probably have extremely strong feelings about the dude, one way or another.
Image Credits: Mobile World Congress (opens in a new window)
The High Priest of Dogeking beamed in to talk SpaceX StarLink. “To be totally frank, we are losing money on that terminal right now,” Musk said in the interview. “That terminal costs us more than $1,000, so obviously I’m subsidizing the cost of the terminal.” Good thing he’s got deep pockets.
He promised a new version of the company’s satellite next year, “which will be significantly more capable.”
Huawei thus far has focused much more on networking than consumer – it’s important to caveat this by adding that MWC is as much, if not more, a networking show, in spite of all of the press that tends to focus on consumer device launches. The company launched a bunch of 5G networking hardware, including several MIMO products.
Speaking of networks, I totally forgot to include this bit from TechCrunch parent co (you know, for now). Verizon trotted out a bunch of robots with 5G branding. The company was making a point about the importance of cellular for future robotics communication.
Here’s CSO Rima Qureshi, quoted by Reuters, “5G will make it possible for robots to connect with other robots and devices of all kinds in a way that simply wasn’t possible before.”
Image Credits: Huawei
Let’s be honest, though, mostly robots make for cool stage fodder. From what I can tell, the Boston Dynamics-esque quadruped was this bot from Ghost Robotics, which Verizon also trotted out (well, it trotted itself out, I suppose) at CES in January:
Given the choice, would I have put on an in-person event in Barcelona in the summer of 2021? No. Nuh-uh. No way. Did the GSMA feel like they had a choice financially or otherwise? That’s a much more difficult question to answer. When you’re a company that runs on events and partnerships, even canceling a single big show is a shock to the system.
I’m going back and forth on whether I’ll be doing any more of these roundups as the show progresses through Thursday. Definitely if some more interesting stuff shows up, or if there’s like video of Elon hoverboarding through the sparsely populated convention center halls or something. But I’m not holding my breath.
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MWC 2021 day one wrap-up
“It is great that MWC is back,” Samsung UK’s James Kitto said, opening up this year’s presser. “And behalf of everyone at Samsung, it’s great to be back at MWC.”
What, precisely, it means to be “back” in 2021 is another question entirely. Samsung was, of course, one of a number of major industry players who announced that they would not be exhibiting at this year’s Mobile World Congress in Barcelona. It was hard not to see an echo of last year’s event, when key players pulled out, one by one, forcing the GSMA to cancel the event altogether.
This year’s event is different for myriad reasons. For one thing, MWC’s traditional timeframe of late-February/early-March put the event directly in the crosshairs of COVID-19’s arrival in the EU. For another, this time out, the organizing body had another year to prepare.
The simplest route would have been to do what the CTA did with CES and go all-virtual. The first all-virtual CES had plenty of issues of course, but attempting an in-person element ahead of a widespread vaccine rollout in the U.S. would have, at best, complicated things by orders of magnitude.
COVID-19 continues to be a concern in Spain – as with much of the world. The GSMA opted to go ahead with the event this year, however, after pushing MWC back several months from its standard dates. The company has implemented all sorts of safety measures, but judging from early videos taken at the event, social distancing ought not to prove an issue on the show floor this year.
Image Credits: Samsung/Google
It seems safe to assume that most who are “attending” the event are doing so virtually – a list that includes the vendors themselves.
Samsung is among those high profile companies that presented a pre-recorded virtual press conference. Perhaps companies still see value in being attached to this sort of event even if it’s virtual, or maybe the on-going partnership with the organization is worth nurturing. The cynical part of me wonders how many of the sponsored sessions just couldn’t be reversed.
Samsung’s event was arguably the biggest of the day, but the presser felt like little more than a placeholder. The biggest news of the press conference was an expansion of a partnership Google announced at I/O last month, while much of the rest of the stream was pointing toward an Unpacked event happening later this summer.
Image Credits: Samsung
In fact, the event closed with a black and white slide reading “See you soon at the next Unpacked,” in case you didn’t get the hint. Bottom line: no hardware.
Lenovo, on the other hand, didn’t hold back. That’s due, in part, to the fact that the company releases a tremendous amount of hardware, so why not tie it to MWC, right?
The list of announcements inluces a new version of the Smart Clock Google Assistant alarm clock with a built-in wireless charging pads for phones and several tablets, including the Yoga Tab 11 and 13, which sport combination hanger/kickstand. The 13-inch system also doubles as an external monitor, which is when the kickstand really comes in handy.
Image Credits: Lenovo
TCL got out ahead of the event early, with the announcement of NXTWEAR G – a wearable OLED cinema display. The headmounted device approximates a 140-inch display with a 16:9 aspect ratio. The company also offered a better look at the 20 Pro 5G, which is coming to the States at just a dollar short of $500, featuring a snapdragon 750G processor and a headphone jack to boot.
TCL NEXTWEAR G
Those are your top line headlines for the show so far. The event runs through July 1st, so still plenty of show left, whether or not anyone will be there to see it in person.
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Samsung and Google preview wearable platform ahead of next Galaxy Watch launch
Samsung’s Mobile World Congress presser was, once again, all about wearables. The big news at this evening’s (or afternoon’s, timezone dependent) event was our best look yet at a redesigned interface for the company’s line of Galaxy Watches.
One UI Watch – which takes its name from the Galaxy mobile interface — will share a design language with the one found on the company’s line of Galaxy phones. The upcoming One UI Watch will debut at an upcoming Unpacked event later this summer, sporting the new UI, as well as the forthcoming joint Samsung/Google platform.
Image Credits: Samsung/Google
It was first teased at I/O last month that the two technology powerhouses would be teaming up on a wearables project. We still have little in the way of information about it, however, – including what it will actually be called.
The partnership was initially announced as a “unified platform” that would allow developers to create a single app for both Google’s Wear OS and Tizen, the open-source operating system Samsung has long relied on for its own smartwatches. As we noted at the time, third-party app development has proven a considerable hurdle for both companies as they look to take on Apple’s dominance of the space.
Among the benefits of the partnerships is that once a watch-compatible app has been downloaded on a connected smartphone, it will also be downloaded to the watch. Along with first-party Google apps like Maps and YouTube Music, the list includes Spotify (naturally), Calm, Strava, Adidas Running and Sleep Cycle.
Image Credits: Samsung/Google
“Samsung and Google have a long history of collaboration, and whenever we’ve worked together, the experience for our consumers has been dramatically better for everyone,” Google SVP Sameer Samat said in a release tied to the news. “That certainly holds true for this new, unified platform, which will be rolling out for the first time on Samsung’s new Galaxy Watch. In collaboration with Samsung, we’re thrilled to bring longer battery life, faster performance, and a wide range of apps, including many from Google to a whole new wearable experience.”
Such a partnership seems odd at first blush – Samsung long ago eschewed Google’s wearable operating system in favor of its own heavily customized version of Tizen. Ultimately, however, it seems the two are united against the monolith that is Apple – which currently enjoys somewhere in the neighborhood of 40% of the global market. Samsung is in second, but even with Fitbit under its wing, Google’s still got a ways to go.
Samsung will also be showing off improved development tools that make it easier to create things like watch faces for the platform.
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