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Bingie is an app for all your streaming recommendations and debates
If you’re overwhelmed trying to choose the next movie or TV show to watch on Netflix, Hulu, Disney+, HBO Max or any other streaming service, Bingie could be the app for you.
You may recall a previous wave of TV recommendation apps from a decade ago, like Viggle and GetGlue. Those apps have largely disappeared, with most of us relying on social media and group chats when we want to talk about TV with our friends.
However, Bingie’s co-founder and CEO Joey Lane pointed out that the world has changed since then, with people needing more guidance than ever when it comes to navigating the streaming world. (Obligatory plug: TechCrunch has a podcast devoted to that very proposition.)
“I think the time is unique,” Lane said. “The amount of content that’s out there makes it such a big challenge.”
He recalled surveying potential users at the beginning of the year and having them say, “Let me show you this notes section of my phone with 60 titles and no idea where to watch them [and] no one to tell me, ‘Dude, that was horrible’ or ‘That was really great.’ ”
Image Credits: Bingie
So with Bingie, you can search for different shows and movies, then share a recommendation link with a friend and start a chat about that specific title, with a direct link to wherever people can stream that title. And if your friend isn’t on Bingie already, the app allows you to send them a link via SMS.
The Bingie team created the app (launching today, and currently iOS-only) with digital agency Wonderful Collective, and Wonderful’s Matt Knox is a co-founder of the startup. He described the startup’s approach to content discovery as “the human algorithm,” where you’re getting recommendations from people you care about, rather than relying on Netflix’s technology.
Lane added that his hope is to make Bingie the home for all your conversations and arguments about this content.
“There’s no politics, there are no pictures of food,” he said. “Here, it’s all about sharing this really, really fun content that’s out there in TV shows and movies.”
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Media fragmentation is annoying consumers
Deloitte’s Technology, Media and Telecommunications division published its 13th-annual Digital Media Trends survey, focused on identifying changes in the ways US consumers engage with various types of media.
Led by an independent research firm, the survey had roughly 2,000 consumer respondents across demographics – with the report categorizing respondents based on age (Gen-Z: ages 14-21, Millenials: 22-35, Gen-X: 36-52, Boomers: 53-71, and Matures: 72+).
While already accompanied by a succinct 13-page executive summary, the report can largely be summarized in just a couple of sentences: more people are using streaming or alternative media services than ever before, largely due to more user freedom and customization, though the growing quantity and fragmentation of platforms are becoming more frustrating for users to manage.
The survey results directionally echo already well-discussed dynamics, which we’ve previously dug into such as here, here and here. Instead, the most poignant aspects of the report were not the answers or conclusions themselves, but the immense level of support many of them received.
Somewhat interesting:
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