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Motorola embraces the stylus life on its budget G series

Motorola’s long been a kind of quiet workhorse on the mobile scene. Aside from the occasional razzle-dazzle of a Moto Z or Razr, the Lenovo subsidiary mostly trades in budget handsets. The G line is probably the best example of the bunch. The devices aren’t flashy and the specs are often a year or two old, but you can’t really argue with the sub-$300 price point.

To its credit, however, the brand does a solid job introducing compelling features into the mix, even while keeping the cost down. This morning, at an event in Chicago, Motorola introduced two new entries into the line: the Moto G Power and Moto G Stylus, which will run $300 and $250, respectively.

The devices are similar in a number of ways, including the addition of a macro lens, borrowed from last year’s Motorola One Macro. It’s a curious addition — one that certainly sets the device apart from a million other multi-camera systems. How handy a macro lens will be on a phone is another question entirely, of course — though the company is convinced that users will appreciate the option.

Certainly it will help mix up the photos they do shoot, moving from your standard shots of people and landscapes to flowers and food, I suppose.

Both products also sport beefy batteries — a longtime and welcome staple of Motorola’s devices. There’s a beefy 4,000 mAh battery on the Stylus and even more massive 5,000 mAh on the Power. Those are listed at 19 and 27 hours, respectively. Less impressive is the Snapdragon 665 processor found on each. It’s a cost-cutting measure, honestly.

There are, after all, trade-offs to keeping budget phones budget — and Qualcomm’s decision to go all in on 5G for the 765 is no doubt going to sting some budget device makers. On the positive side of things, the headphone jack is still clinging on for dear life.

The biggest distinction factor between the two is, of course, in the name. Nearly a decade after Samsung proved that the world (or parts of it, at least) still wanted a stylus, the technology never really went mainstream. Sure, plenty of companies have tried it, but none found anywhere near the success of the S-Pen.

Motorola takes a cautious leap here with the inclusion of a stylus and the Moto Note app (which it tells me has cleared all of the legal hurdles in spite of sounding quite similar to an existing product). Perhaps there’s room for the tech at a far lower price point.

Another feature worth noting (as it were) was also inherited by the Motorola One line. The clever dedicated action camera allows users to shoot wide screen while holding the phone portrait mode. That way you can move the phone around with a single hand while shooting action scenes.

Both devices start shipping this spring.

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Mobility startup Damon Motors enters e-moto arena with EV debut

Vancouver-based mobility startup Damon Motorcycles has entered the EV arena with a preview of its first e-moto, the Hypersport Pro.

The seed-stage company had previously focused on creating digital safety technology — like its 360-degree radar detection system — to augment two-wheelers made by other manufacturers.

Damon has determined to create its own EV model designed to overcome common flaws it sees in existing motorcycle offerings.

“We are for the first time being black and white about the fact that we are a full-on producer and we have a motorcycle we’re going to unveil at CES,” Damon Motorcycle founder and CEO Jay Giraud told TechCrunch.

That machine is the fully electric Damon Hypersport Pro. The news is a pre-announcement ahead of the full January debut, so Giraud would not offer much in the way of core specs — such as price, range, charge-time and performance.

He was clear the motorcycle is meant to be a direct competitor to the latest e-motos released by Harley-Davidson and California-based venture Zero Motorcycles — and to the gas-motorcycle market overall.

“We’ve come at this and the motorcycle problem in a way that no other company has,” Giraud explained.

“We’re trying to change the industry by addressing the issues of safety and handling and comfort and the problems that have persisted with everyone in the industry, including all the e-moto companies today.”

Damon’s Hypersport Pro is designed around the company’s CoPilot system, which uses sensors, radar and cameras to detect and track moving objects around the motorcycle, including blind spots, and alert riders to danger.

Damon has also taken on the problem of one-size-fits-all in motorcycle design, integrating a system on its Hypersport Pro that allows for adjustable ergonomics. The startup’s debut model will allow riders to electronically shift the motorcycle’s windscreen, seat, footpegs and handlebars to accommodate for different positions and conditions — from more upright city riding to more aggressive high-speed runs.

Damon Motorcycles is taking pre-orders for its Hypersport Pro and will skip dealers, opting to use a direct-sales and service model similar to Tesla . The startup’s Vancouver facility is equipped to build 500 motorcycles a year, according to Giraud.

The company recently brought on Derek Dorresteyn, the former CTO of e-moto startup Alta, as its COO. Full specs of the Hypersport Pro will come next month at CES, but Giraud did offer a glimpse, saying it would be more competitive and more powerful than existing e-moto offerings.

Harley-Davidson released its first e-motorcycle — the $29K LiveWire — in 2019 and California EV startup Zero Motorcycles launched its $19K SR/F, both in bids to go take e-motos mass-market. Aside from the price-gap, both have comparable charge times (about an hour), performance and range (around 100 miles for combined city and highway riding).

The U.S. motorcycle industry has been in pretty bad shape since the recession. New sales dropped by roughly 50% since 2008 — with sharp declines in ownership by everyone under 40 — and have never recovered.

Harley-Davidon’s EV pivot is likely to bring e-moto offerings from the other large gas manufacturers, such as Honda and Yamaha, which are also attempting to revive sales to younger riders.

LiveWire Charging Harley Davidson

Harley-Davidson’s LiveWire

With Damon’s pivot to e-moto production, the startup is not alone. Italy’s Energica is expanding distribution of its high-performance EVs in the U.S. Other competitors include e-moto startup Fuell, with plans to release its $10K, 150-mile range Flow in the near future.

Of course, there have already been some speed bumps and market attrition, with three e-moto startups — Alta Motors, Mission Motors and Brammo — forced to power down over the last several years.

So how does Damon Motors plan to succeed as a new entrant in a motorcycle market with stagnant new bikes sales and increased EV competition from established OEMs and startups?

“We have so many advantages the others don’t have and we’re leveraging everyone of their weaknesses,” founder Jay Giraud said. The company’s direct-sale model will lend to more competitive pricing and higher margins for R&D, he said.

Then there are what Damon Motorcycles sees as its Hypersport Pro’s purposely designed comparative advantages over existing manufacturers.

“You’re gonna love the horsepower and range and all that good stuff, but that’s not what makes Damon different from every one else,” explained Giraud.

“What’s different is that it’s a safer motorbike with the safety features and transforming ergonomics that will keep you from smashing into someone’s car,” he said.

Not crashing into other people’s cars is certainly a compelling feature to offer in a motorcycle. Time and sales will ultimately tell how Damon fares in the inevitable cycle of events — profitability, failure, acquisition — that will play out in the increasingly competitive e-moto space.

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The Moto Z3 will get 5G via mod

Say what you will about the success or general usefulness of the Moto Mod line — Motorola keeps plugging away. The company currently offers 17 Mods with an 18th on the way, bringing one of the most interesting use cases yet.

Along with the new Moto Z3 handset, Motorola unveiled a Mod that will bring 5G connectivity to the entire line via Verizon’s nascent network. Due out early next year for an undisclosed sum, the new Mod presents an interesting workaround to the pains of introducing a next-generation network to a handset.

With this backdoor approach, the company is able put the Z3 up for sale on August 16th, and work another half-year or so to get its ducks in a row on the 5G front. Perhaps Verizon’s 5G coverage map will be a bit more dense by then, though at present, the company has only announced three cities — Houston, Los Angeles and, oddly, Sacramento. A fourth unnamed city is also on tap to get coverage by the end of the year.

At the very least, this lets Motorola tout the claim of being one of — if not the — first phones to offer the technology to U.S. customers. The company also claims that putting this tech directly into the phone would have been much more resource intensive than just sticking it and an extended battery inside the mod.

I’m not sure how much I buy that line of reasoning, but it certainly helps keep the cost of the handset down — the new Z3 will be available for $480 unlocked. The company has long focused on providing budget options for users, and that’s certainly the case here, helped along by some good — but last-generation — silicon like the Snapdragon 835. 

Motorola also likely didn’t feel confident that most users would be willing to take the plunge on a 5G phone at this early stage. As for the phone itself, it looks pretty similar to the recently introduced Moto Z3 Play in most respects. There’s a six-inch display, a 3,000mAh battery and dual-cameras with depth sensing and Google lens built in. No word yet on whether Verizon will eventually bundle the phone with that new mod.

Disclosure: Verizon owns Oath, Oath owns TechCrunch.

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Lenovo video teases return of Motorola’s iconic RAZR flip phone

ILY5M Motorola’s RAZR surely stands as one of the most recognizable phones of yesteryear (although myself I preferred the Samsung Trace) — and while the brand has been desultorily maintained by Verizon, a new video from Lenovo suggests a more serious throwback device is nearly at hand, so to speak. Read More

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Motorola (Brand) Is Alive And Doing Well

moto_briefing Two years after Lenovo acquired Motorola, it looks like Motorola is doing fine. Or at least that’s what the business unit is trying to say. Today at a meeting with reporters, Motorola president Rick Osterloh said that the Moto brand is not going anywhere. You can expect more Moto G and Moto E in the future, as well as more Lenovo phones. If this sounds confusing, it’s because it is. Read More

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The All New Moto X Arrives Later This Month For $499.99 Unlocked

Screen Shot 2014-09-04 at 6.08.05 PM Motorola is updating its flagship Moto X, and it’s an improvement that makes one of the best deals in mobile even better, even if it doesn’t completely revolutionize what came before. The original Moto X was one of the best phones last year, and despite a change in the company’s ownership from Google to Lenovo, this new Moto X looks to be a worthy successor. Google’s… Read More

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