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Apple launches an affiliate program for paid podcast subscriptions
Apple last month unveiled its plans for paid podcast subscriptions in a newly redesigned Apple Podcasts app. Now, it’s introducing a new program that will help podcast creators grow their subscriber base: affiliate marketing. The company’s “Apple Services Performance Partner Program,” which already exists to help market other Apple services like Apple TV, Apple News and Apple Books, is today expanding to include paid podcasts.
The new program — “Apple Services Performance Partner Program for Apple Podcasts” (whew!) — will be open to anyone, though the company believes it will make the most sense for publishers and creators who already have an audience and a number of marketing channels where they can share these new affiliate links. When users convert by clicking through one of the links and subscribe to a premium podcast, the partner will receive a one-time commission at 50% of the podcast subscription price, after the subscriber accumulates their first month of paid service.
So, for example, if a paid podcast was charging subscribers $5 per month, the commission would be $2.50. This commission would apply for every new subscriber that signed up through the affiliate channel, and there’s no cap.
Podcast creators can also use the affiliate links to promote their own paid programs, which would allow them to generate incremental revenue.
While anyone can apply to join the affiliate program, there is an approval process involved. This is mainly about keeping spammers out of the program, and ensuring that those signing up do have at least some marketing channels where they can distribute the links. The sign-up form asks for specific criteria — like how many channels are available and how the partner intends to use them to promote the affiliate links, among other things.
The program will be made available to anyone in the 170 countries and regions where paid podcasts subscriptions are being made available.
Once approved and signed in, affiliate partners will gain access to an online dashboard where they can create links (i.e. shortened URLs) much like any other affiliate program. They can also create multiple URLs for an individual podcast to make it easier to track how well different channels are performing. The URLs can be posted on their own, tied to a “Listen on Apple Podcasts” badge, or can be made available as a QR code. The latter may make more sense when live events return, as it could be printed on signage or in flyers that were distributed during a live taping, for example. It also could be used in other sorts of advertising, including both print and digital.
Though premium podcasts already existed, until more recently that often involved paying a podcaster directly to access a private RSS feed. Smaller services like Stitcher also used subscriptions to provide paying customers with a series of perks, like ad-free listening and exclusive content. The new efforts by both Apple and Spotify are focused on wooing creators to their platforms, where they’ll take a cut of the subscription revenues. Spotify is waiving its 5% fee for the first two years, while Apple is employing its usual model of 30% in year 1 that drops to 15% in year two.
While people can begin to enroll in the new affiliate program starting today, paid podcasts aren’t actually launching until later this month, per Apple. When they do, those enrolled in the affiliate program will be able to create links and begin earning commissions on subscriptions.
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Snap announces Story Studio, a new standalone app to edit stories
During Snap Partner Summit, Snap announced a brand new app focused on creators. Named Story Studio, this standalone iOS app gives you several editing tools so you can make your content look as professional as possible.
Story editing tools are still in Snapchat — nothing is changing on this front. But if you’ve been creating content for Spotlight, a TikTok-like feed, or if you’re a Snap star, you may need more powerful editing tools. Many creators choose to edit their stories on a computer.
But many creators also want to do everything on their phones. That’s why there are already a few powerful video editing tools out there. But Snap is making its own app so that it works better with Snapchat.
With Story Studio, you can see what’s trending on Snapchat already. It includes sounds, topics and lenses. This way, you can remix popular content and create your own take on the current meme.
Snap says that Story Studio lets you trim your shots with frame-precise editing. You can add captions, stickers and other visual elements. You can also take advantage of the company’s licensed music catalog.
And because it’s supposed to be a serious app for serious stories, you can save a project and edit it later.
When you’re done, you can share your video with Snapchat — you can use it to post a story or a Spotlight video. But Story Studio is also going to work with other platforms. You can save it to your camera roll or export your video to other apps on your phone.
Story Studio is launching later this year. It’s going to be available on iOS exclusively for now.
Image Credits: Snap
Send a gift to your favorite creator
While Snapchat started as an app to chat with your friends, it’s clear that the company now wants to attract a generation of creators with the right tools and monetization options. Creators have become a competitive space for social apps, such as TikTok, Instagram, YouTube with YouTube Shorts and Snapchat.
Snap’s own take on short viral videos have been working relatively well so far. Spotlight reaches 125 million monthly active users on Snapchat. The number of users watching at least 10 minutes of Spotlight per day has grown by 70% between January and March.
In addition to Story Studio, Snap is launching a web platform for Spotlight. This way, people can watch Spotlight content without launching Snapchat even when they’re browsing the web on their desktop computer. It could be a way to attract new Snapchat users as well.
But creators in particular are going to like this website as you can upload videos to Spotlight from Chrome or Safari.
When it comes to monetization, Snap is distributing $1 million every day to Snapchat users who create the top Snaps for Spotlight — 5,400 creators have earned $130 million since November 2020. The company will stop giving away $1 million per day on June 1st. Snap only says it plans to give millions every month.
But creators will be able to start accepting gifts directly on Snapchat. When Snapchat users reply to a story, they can buy Snap Tokens and send them as a gift — a virtual item with real-life value. The company hasn’t detailed how it plans to split revenue between Snap and creators. Gifting will roll out on Android and iOS later this year.
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Kleiner spots Spot Meetings $5M to modernize walk-and-talks for the Zoom generation
Trees, those deciduous entities you can occasionally see outdoors when not locked down or strapped down at a desktop ruminating on a video call, have long been the inspiration for fresh new ideas. Stories abound of how founders built companies while walking the foothills in Silicon Valley or around parks in San Francisco, and yet, we’ve managed over the past year to take movement mostly out of our remote work lives.
Chicago-based Spot Meetings wants to reinvigorate our meetings — and displace Zoom as the default meeting medium at the same time.
The product and company are just a few months old and remain in closed beta (albeit opening up a bit shortly here), and today the company is announcing $5 million in seed funding led by Ilya Fushman at Kleiner Perkins. That follows a $1.9 million pre-seed round led by Chapter One earlier this year.
CEO and co-founder Greg Caplan said that the team is looking to rebuild the meeting from the ground up for an audio-only environment. “On mobile, it needs to be abundantly simple to be very functional and understood for users so that they can actually use it on the go,” he described. In practice, that requires product development across a wide range of layers.
The product’s most notable feature today is that it has an assistant, aptly named Spot, which listens in on the call and which participants can direct commands to while speaking. For instance, saying “Spot Fetch” will pull the last 40 seconds of conversation, transcribe it, create a note in the meeting and save it for follow-up. That prevents the multi-hand tapping required to save a note or to-do list for follow-up with our current meeting products. You “don’t even need to take your phone out,” Caplan points out.
What gets more interesting is the collaboration layer the company has built into the product. Every audio meeting has a text-based scratch pad shared with all participants, allowing users to copy and paste snippets into the meeting as needed. Those notes and any information that Spot pulls in are saved into workspaces that can be referenced later. Spot also sends out emails to participants with follow-ups from these notes. If the same participants join another audio meeting later, Spot will pull in the notes from their last meeting so there is a running timeline of what’s been happening.
Spot’s product design emphasizes collaboration within an audio-focused experience. Image Credits: Spot Meetings
Obviously, transcription features are built-in, but Spot sees opportunities in offering edited transcripts of long calls where only a few minutes of snippets might be worth specifically following up on. So the product is a bit more deliberate in encouraging users to select the parts of a conversation that are relevant for their needs, rather than delivering a whole bolus of text that no one is ever actually going to read.
“Collaboration from now and the future is going to be primarily digital … in-person is forever going to be the exception and not the rule,” Caplan explained. Longer term, the company wants to add additional voice commands to the product and continue building an audio-first (and really, an audio-only) environment. Audio “very uniquely helps people focus on the conversation at hand,” he said, noting that video fatigue is a very real phenomenon today for workers. To that end, more audio features like smarter muting are coming. When a participant isn’t talking, their background noise will automatically melt away.
Before Spot Meetings, Caplan was the CEO and co-founder of Remote Year, a startup that was designing a service for company employees to take working trips overseas. I first covered it back in 2015, and it went on to raise some serious venture dollars before the pandemic hit last year and the company laid off 50% of its workforce. Caplan left as CEO in April last year, and the company was ultimately sold to Selina, which offers co-working spaces to travelers, in October.
Caplan’s co-founder who leads product and engineering at Spot Meetings is Hans Petter “HP” Eikemo. The duo met during the very first Remote Year cohort. “He has been a software engineer for two decades [and was] literally the first person I called,” Caplan said. The team will grow further with the new funding, and the company hopes to start opening its beta to its 6,000 waitlist users over the next 3-4 weeks.
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OneNav locates $21M from GV to map our transition to the next generation of GPS
GPS is one of those science fiction technologies whose use is effortless for the end user and endlessly challenging for the engineers who design it. It’s now at the heart of modern life: everything from Amazon package deliveries to our cars and trucks to our walks through national parks are centered around a pin on a map that monitors us down to a few meters.
Yet, GPS technology is decades old, and it’s going through a much-needed modernization. The U.S., Europe, China, Japan and others have been installing a new generation of GNSS satellites (GNSS is the generic name for GPS, which is the specific name for the U.S. system) that will offer stronger signals in what is known as the L5 band (1176 MHz). That means more accurate map pinpoints compared to the original generation L1 band satellites, particularly in areas where line-of-sight can be obscured, like urban areas. L5 was “designed to meet demanding requirements for safety-of-life transportation and other high-performance applications,” as the U.S. government describes it.
It’s one thing to put satellites into orbit (that’s the easy part!), and another to build power-efficient chips that can scan for these signals and triangulate a coordinate (that’s the hard part!). So far, chipmakers have focused on creating hybrid chips that pull from the L1 and L5 bands simultaneously. For example, Broadcom recently announced the second-generation of its hybrid chip.
OneNav has a totally different opinion on product design, and it placed it right in its name. Eschewing the hybrid chip model of mixing old signals with new, it wants one chip monitoring the singular band of L5 signals to drive cost and power savings for devices. One nav to rule them all, as it were.
The company announced today that it has closed a $21 million Series B round led by Karim Faris at GV, which is solely funded by Alphabet. Other investors included Matthew Howard at Norwest and GSR Ventures, which invested in earlier rounds of the company. All together, OneNav has raised $33 million in capital and was founded about two years ago.
CEO and co-founder Steve Poizner has been in the location business a long time. His previous company, SnapTrack, built out a GPS positioning technology for mobile devices that sold to Qualcomm for $1 billion in stock in March 2000, at the height of the dot-com bubble. His co-founder and CTO at OneNav, Paul McBurney, has similarly spent decades in the GNSS space, most recently at Apple, according to his LinkedIn profile.
OneNav CEO and co-founder Steve Poizner, seen here in 2009. Image Credits: David McNew via Getty Images
They saw an opportunity to build a new navigation company as L5 band satellites have switched on in recent years. As they looked at the market and the L5 tech, they decided they wanted to go further than other companies by eliminating the legacy tech of older GPS technology and moving entirely into the future. By doing that, its design is “half the size of the old system, but much higher reliability and performance,” Poizner said. “We are aiming to get location technology into a much broader number of products.”
He differentiated between upgrading GPS from upgrading wireless signals. “With these L5 satellites, we don’t need the L1 satellites anymore [but] with 5G, you still need 4G,” he said. L5 band GPS does everything that earlier renditions did, but better, whereas with wireless technologies, they often need to complement each other to offer peak performance.
There’s one caveat here: The L5 signal is still considered “pre-operational” by the U.S. government, since the U.S. GPS system only has 16 satellites broadcasting the signal today, and is targeting 24 satellites for full deployment by later in this decade. However, other countries have also deployed L5 GNSS satellites, which means that while it may not be fully operational from the U.S. government’s perspective, it may well be good enough for consumers.
OneNav’s goal according to Poizner is to be “the Arm of the GNSS space.” What he means is that like Arm, which produces the chip designs for nearly all mobile phones globally, OneNav creates comprehensive designs for L5 band GPS chips that can be integrated as a system-on-chip into the products of other manufacturers so that they can “embed a high-performance location engine based on their silicon.”
The company today also announced that its first design customer will be In-Q-Tel, the U.S. intelligence community’s venture capital and business development organization. Poizner said that through In-Q-Tel, “we now have a development contract with a U.S. government agency.” The company is expecting that its customer evaluation units will be completed by the end of this year with the objective of potentially having OneNav’s technology in end-user devices by late 2022.
Location tracking has become a major area of investment for venture capitalists, with companies working on a variety of technologies outside of GPS to offer additional detail and functionality where GPS falls short. Poizner sees these technologies as ultimately complementary to what he and his team are building at OneNav. “The better the GPS, the less pressure on these augmentation systems,” he said, while acknowledging that, “it is the case though that in certain environments [like downtown Manhattan or underground in a subway], you will never get the GPS to work.”
For Poizner, it’s a bit of a return to entrepreneurship. Prior to starting OneNav, he had been heavily involved in California state politics. Several years after the sale of SnapTrack to Qualcomm, he unsuccessfully ran for a seat in the California State Assembly. He later was elected California’s insurance commissioner in 2007 under former Governor Arnold Schwarzenegger. He ran for governor in 2010, losing in the Republican primary against Meg Whitman, who made her name as the longtime head of eBay. He ran for his former seat of California insurance commissioner in 2018, this time as a political independent, but lost.
OneNav is based in Palo Alto and currently has more than 30 employees.
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Google revives RSS
Chrome, at least in its experimental Canary version on Android (and only for users in the U.S.), is getting an interesting update in the coming weeks that brings back RSS, the once-popular format for getting updates from all the sites you love in Google Reader and similar services.
In Chrome, users will soon see a “Follow” feature for sites that support RSS and the browser’s New Tab page will get what is essentially a (very) basic RSS reader — I guess you could almost call it a “Google Reader.”
Now we’re not talking about a full-blown RSS reader here. The New Tab page will show you updates from the sites you follow in chronological order, but it doesn’t look like you can easily switch between feeds, for example. It’s a start, though.
Image Credits: Google
“Today, people have many ways to keep up with their favorite websites, including subscribing to mailing lists, notifications and RSS. It’s a lot for any one person to manage, so we’re exploring how to simplify the experience of getting the latest and greatest from your favorite sites directly in Chrome, building on the open RSS web standard,” Janice Wong, product manager, Google Chrome, writes in today’s update. “Our vision is to help people build a direct connection with their favorite publishers and creators on the web.”
A Google spokesperson told me that the way the company has implemented this is to have Google crawl RSS feeds “more frequently to ensure Chrome will be able to deliver the latest and greatest content to users in the Following section on the New Tab page.”
RSS was one of the fundamental technologies of the Web 2.0 era. Even today, it’s still the easiest way to get timely updates from your favorite sites (though some may not offer feeds anymore) without any recommendation algorithms getting in your way. Yet while RSS was always extremely useful, the user experience wasn’t always ideal, though services like Google Reader (RIP) and Feedly did a lot to make it simple enough to subscribe to feeds and get updates. But when Google offered Google Reader at the altar of Google+ back in 2013, that era came to an end, even as diehard news junkies kept holding on to their Feedly accounts and old copies of NetNewsWire.
I think a lot of people will be glad to see that Google is bringing it back as a core feature of its browser. If you prefer an open web, RSS, for all its occasional clumsiness, is the way to go.
For now, though, this is only an experiment. Google says it wants to gather feedback from “publishers, bloggers, creators, and citizens of the open web” as it aims to build “deeper engagement between users and web publishers in Chrome.” Hopefully, it won’t stay this way.
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Everything Google announced at I/O today
This year’s I/O event from Google was heavy on the “we’re building something cool” and light on the “here’s something you can use or buy tomorrow.” But there were also some interesting surprises from the semi-live event held in and around the company’s Mountain View campus. Read on for all the interesting bits.
Android 12 gets a fresh new look and some quality of life features
We’ve known Android 12 was on its way for months, but today was our first real look at the next big change for the world’s most popular operating system. A new look, called Material You (yes), focuses on users, apps, and things like time of day or weather to change the UI’s colors and other aspects dynamically. Some security features like new camera and microphone use indicators are coming, as well as some “private compute core” features that use AI processes on your phone to customize replies and notifications. There’s a beta out today for the adventurous!
Wow, Android powers 3 billion devices now
Subhed says it all (but read more here). Up from 2 billion in 2017.
Smart Canvas smushes Docs, productivity, and video calls together
Millions of people and businesses use Google’s suite of productivity and collaboration tools, but the company felt it would be better if they weren’t so isolated. Now with Smart Canvas you can have a video call as you work on a shared doc together and bring in information and content from your Drive and elsewhere. Looks complicated, but potentially convenient.
AI conversations get more conversational with LaMDA
It’s a little too easy to stump AIs if you go off script, asking something in a way that to you seems normal but to the language model is totally incomprehensible. Google’s LaMDA is a new natural language processing technique that makes conversations with AI models more resilient to unusual or unexpected queries, making it more like a real person and less like a voice interface for a search function. They demonstrated it by showing conversations with anthropomorphized versions of Pluto and a paper airplane. And yes, it was exactly as weird as it sounds.
Google built a futuristic 3D video calling booth
One of the most surprising things at the keynote had to be Project Starline, a high-tech 3D video call setup that uses Google’s previous research and Lytro DNA to show realistic 3D avatars of people on both sides of the system. It’s still experimental but looks very promising.
Wear OS gets a revamp and lots of health-focused apps
Image Credits: Google
Few people want to watch a movie on their smartwatch, but lots of people like to use it to track their steps, meditation, and other health-related practices. Wear OS is getting a bunch of Fitbit DNA infused, with integrated health tracking stuff and a lot of third party apps like Calm and Flo.
Samsung and Google announce a unified smartwatch platform
These two mobile giants have been fast friends in the phone world for years, but when it comes to wearables, they’ve remained rivals. In the face of Apple’s utter dominance in the smartwatch space, however, the two have put aside their differences and announced they’ll work on a “unified platform” so developers can make apps that work on both Tizen and Wear OS.
And they’re working together on foldables too
Apparently Google and Samsung realized that no one is going to buy foldable devices unless they do some really cool things, and that collaboration is the best way forward there. So the two companies will also be working together to improve how folding screens interact with Android.
Android TV hits 80 million devices and adds phone remote
Image Credits: Google
The smart TV space is a competitive one, and after a few starts Google has really made it happen with Android TV, which the company announced had reached 80 million monthly active devices — putting it, Roku, and Amazon (the latter two with around 50 million monthly active accounts) all in the same league. The company also showed off a powerful new phone-based remote app that will (among other things) make putting in passwords way better than using the d-pad on the clicker. Developers will be glad to hear there’s a new Google TV emulator and Firebase Test Lab will have Android TV support.
Your Android phone is now (also) your car key
Well, assuming you have a really new Android device with a UWB chip in it. Google is working with BMW first, and other automakers soon most likely, to make a new method for unlocking the car when you get near it, or exchanging basic commands without the use of a fob or Bluetooth. Why not Bluetooth you ask? Well, Bluetooth is old. UWB is new.
Vertex collects machine learning development tools in one place
Google and its sibling companies are both leaders in AI research and popular platforms for others to do their own AI work. But its machine learning development tools have been a bit scattershot — useful but disconnected. Vertex is a new development platform for enterprise AI that puts many of these tools in one place and integrates closely with optional services and standards.
There’s a new generation of Google’s custom AI chips
Google does a lot of machine learning stuff. Like, a LOT a lot. So they are constantly working to make better, more efficient computing hardware to handle the massive processing load these AI systems create. TPUv4 is the latest, twice as fast as the old ones, and will soon be packaged into 4,096-strong pods. Why 4,096 and not an even 4,000? The same reason any other number exists in computing: powers of 2.
And they’re powering some new Photos features including one that’s horrifying
NO THANK YOU
Google Photos is a great service, and the company is trying to leverage the huge library of shots most users have to find patterns like “selfies with the family on the couch” and “traveling with my lucky hat” as fun ways to dive back into the archives. Great! But they’re also taking two photos taken a second apart and having an AI hallucinate what comes between them, leading to a truly weird looking form of motion that shoots deep, deep into the uncanny valley, from which hopefully it shall never emerge.
Forget your password? Googlebot to the rescue
Google’s “AI makes a hair appointment for you” service Duplex didn’t exactly set the world on fire, but the company has found a new way to apply it. If you forget your password, Duplex will automatically fill in your old password, pick a new one and let you copy it before submitting it to the site, all by interacting with the website’s normal reset interface. It’s only going to work on Twitter and a handful of other sites via Chrome for now, but hey, if it happens to you a lot, maybe it’ll save you some trouble.
Enter the Shopping Graph
Image Credits: Google I/O 2021
The aged among our readers may remember Froogle, Google’s ill-fated shopping interface. Well, it’s back… kind of. The plan is to include lots of product information, from price to star rating, availability and other info, right in the Google interface when you search for something. It sucks up this information from retail sites, including whether you have something in your cart there. How all this benefits anyone more than Google is hard to imagine, but naturally they’re positioning it as wins all around. Especially for new partner Shopify. (Me, I use DuckDuckGo.)
Flutter cross-platform devkit gets an update
A lot of developers have embraced Google’s Flutter cross-platform UI toolkit. The latest version, announced today, adds some safety settings, performance improvements, and workflow updates. There’s lots more coming, too.
Firebase gets an update too
Popular developer platform Firebase got a bunch of new and updated features as well. Remote Config gets a nice update allowing developers to customize the app experience to individual user types, and App Check provides a basic level of security against external threats. There’s plenty here for devs to chew on.
The next version of Android Studio is Arctic Fox
Image Credits: Google
The beta for the next version of Google’s Android Studio environment is coming soon, and it’s called Arctic Fox. It’s got a brand new UI building toolkit called Jetpack Compose, and a bunch of accessibility testing built in to help developers make their apps more accessible to people with disabilities. Connecting to devices to test on them should be way easier now too. Oh, and there’s going to be a version of Android Studio for Apple Silicon.
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Google adds foldable-focused Android developer updates
Things have been a bit quiet on the foldables front of late, but plenty of parties are still bullish about the form factor’s future. Ahead of today’s big I/O kickoff, Samsung (undoubtedly the most bullish of the bunch) posted a bunch of metrics this morning, noting:
The global outlook is just as impressive. This year alone, the foldables market is expected to triple over last year — a year in which Samsung accounted for three out of every four foldable smartphones shipped worldwide.
Part of anticipating growth in the category is ensuring that the software is ready. Samsung has been tweaking things for a while now on its end, and at I/O in 2018, Google announced it would be adding support for foldable screens. Recent rumors have suggested that the company is working on its own foldable Pixel, but even beyond that, it’s probably in the company’s best interest to ensure that Android plays nicely with the form factor.
“We studied how people interact with large screens,” the company said in today’s developer keynote. This includes a variety of different aspects, including where users place their hands while using the device — which can be a bit all over the place when dealing with different applications in different orientations and form factors. Essentially, you don’t want to, say, put buttons where people generally place your hands.
The list of upgrades includes the ability to resize content automatically, without overly stretching it out to fit multiple panels. All of this is no doubt going to be a learning curve as foldables end up in the hands of more users. But at the very least, it signals Google’s continued view of foldables as a growing category. It’s also one of multiple updates today that involve the company working more closely with Samsung.
The two tech giants also announced a joint Wear OS/Tizen play earlier today.
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Watch Google I/O keynote live right here
After skipping a year, Google is holding a keynote for its developer conference Google I/O. While it’s going to be an all-virtual event, there should be plenty of announcements, new products and new features for Google’s ecosystem.
The conference starts at 10 AM Pacific Time (1 PM on the East Cost, 6 PM in London, 7 PM in Paris) and you can watch the livestream right here on this page.
Rumor has it that Google should give us a comprehensive preview of Android 12, the next major release of Google’s operating system. There could also be some news when it comes to Google Assistant, Home/Nest devices, Wear OS and more.
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Fantasy fantasy sport Blaseball developers score $3M seed funding to go mobile
In the absence of a real baseball league, it is perhaps not surprising that a simulated one should grow popular during the troubled year 2020. But even so, the absurdist horror and minimalist aesthetic of Blaseball seem an unlikely success. The text-based fantasy fantasy league has attracted hundreds of thousands of players and now $3 million in funding to build up the game and go mobile.
If you’re unfamiliar with Blaseball, feel free to go check it out now and sign up — it’s free. You’ll probably get a better idea of what the game is from 30 seconds of browsing than the next couple paragraphs.
For those of you who’d rather read, however, Blaseball is a web-based fictional baseball-esque league where players can bet in-game currency on the outcomes. But this is where things get weird. The teams aren’t the Mariners or the Mets but the Moist Talkers and the Worms; players have names like Chorby Soul and Peanutiel Duffy; their stats include things like allergies, pregame rituals and an inventory of RPG-like items.
Likewise, games — told through simple text summaries of the action like you might see in the corner of a sports site — involve hits, balls and stealing, but also incineration, shaming and secret bases. “Weather” might involve spontaneous blood transfusions between players, or birds that interfere with play.
In short, it’s totally ridiculous, utterly unpredictable and very funny. This totally unique concoction of fantasy leagues, baseball satire and cosmic horror has accrued a dedicated yet routinely puzzled fanbase over its 19-week-long seasons. And like so many hits, this one came as something of a shock to its creators.
Image Credits: The Game Band
“We’re as surprised as you are,” said Sam Rosenthal, founder and CEO of The Game Band, which developed (and is developing) the game. “Blaseball was an experimental side project for the studio — we were in the middle of a pandemic, publishers were in a spending freeze, it was a scary time. We wanted to make a game that brings people together in this really isolating time.”
The idea for it came from banter at a real baseball game, where Rosenthal and a friend speculated about a league where the rules were “different and more chaotic.” Of course the rules of real-life baseball are continually being revised, but so far there haven’t been any resurrections of players incinerated by rogue umpires, free runs for home teams or shrink rays.
While the resulting game-like product bears some resemblance to baseball, betting and fantasy leagues, it’s much too weird and random to really be considered the same thing. That’s led to some friction as players who expect a more traditional experience lose coins on a game decided by, say, a bird pecking their team’s star hitter inside an enormous peanut shell, or a guaranteed home run because the batter ate magma.
The Hades Tigers … so hot right now. The roster shows a team’s current and permanent attributes, while players can work together to create change by voting weekly. Image Credits: The Game Band
“Sometimes we have to remind the fans that this is a horror game,” Rosenthal admitted. The gameplay, as players discover in time, consists more in cooperation and guiding the league itself than in precision odds making. “This is not a game about individual success but collective success. The mechanics of the game reward organization, fans banding together with other fans of their team.”
Using those coins to buy votes to determine how the most idolized players are treated at the end of a season, for instance, could have huge repercussions on the next season. Ultimately the players are really participating in a sort of long-term alternative-reality game rather than a zany baseball sim, as the ominous announcements and events drive home now and again.
Next to the outcome of a match and the news that a player was walked to second base, you might learn that “Reality flickered in the Feedback” or see disembodied dialogue about the league or disordered cosmos.
It can be disconcerting and one may rightly wonder whether the creators have a narrative or goal in mind, or whether they’re just winging it and being weird for weirdness’s sake. I guessed the latter, but Rosenthal set me straight.
Image Credits: The Game Band
“It is going somewhere,” he assured me. “There are a lot of plans, we have a ton of lore written. We literally have a writers’ room every day, usually about 3-4 hours long. But we need to stay flexible because there’s two other creators: the simulation, since we don’t know what will happen in the games themselves, and the fans. There are things we don’t know they’ll latch onto, emergent narratives like the reincarnation of Jaylen Hotdogs. We’re always learning, and we give ourselves a lot of room to backtrack or change things quickly if needed.”
What was never clear even to the developers, however, was whether the game would live long enough to see those plans come to fruition. Blaseball, being a side project built during strange days, was never envisioned as a big money maker. For a small game developer to have a runaway success on their hands but little ability to monetize that success, the stresses of continuing development and support can overtake the benefits of popularity.
“Since we didn’t really set it up from the get-go to be profitable, we were just sort of slowly losing money,” said Rosenthal. “Fortunately our community has been really supportive through Patreon and sponsorships. But ultimately we wanted to make the game better and sustainable, and we wanted to pay our team what they deserve.”
Image Credits: The Game Band
The $3 million seed round keeps the lights on, to begin with, but also lets The Game Band staff up, so the writers don’t have to break up a meeting early because one of them is doubling as product support and the site is breaking. More importantly, however, the team plans to make a native mobile app. More than half of Blaseball‘s players (that is, the real ones, not Baby Triumphant and Wyatt Mason IV) are on mobile and Rosenthal admitted the mobile experience is “not great.”
The company comes from a mobile development background, he noted, so they know what they’re doing, but saw the web as the easiest platform to deploy on during the pandemic. Now they want to get mobile up and running, since the live, constantly shifting nature of the game fits well with the kind of updates sports and fantasy aficionados tend to sign up for. Who wouldn’t want to know right away that their favorite team has entered Party Time, or that their idolized player found a new piece of armor, or that a new non-physical law has been ratified?
Rosenthal said they resisted seeking funding to begin with due to a desire for independence, but was enthused about their choice of investor, Makers Fund, saying they actually understand Blaseball and have been partners rather than parents when it comes to moving the operation toward making money.
“They know we can’t just copy monetization from another game and put it in Blaseball, that would ruin the experience right away. They have an amazing network of people in the games industry, and at the end of the day they’re not prescriptive,” he said.
(They also gamely did not object to a line in the press release by the fictional Commissioner asserting that “Blaseball has acquired Makers Fund,” which says a lot.)
“We’re very cognizant that there are ways that free games can monetize that are detrimental to the community,” he continued. “So it will always be free to play and it will never be pay to win. Like, the Crabs are never going to run away with it because they’re the richest team. When we think about monetization we think about how it can benefit the community as a whole, not individuals.”
In the meantime the league slouches on, morphing from week to week in a live dialogue between players and developers. Don’t expect it go get any less weird, because the creators know that constant disorientation is part of the game’s charm.
Amazingly, Rosenthal even managed to suggest that Blaseball was, in the parlance of game design tropes, the Dark Souls of baseball simulators — “it [Dark Souls] gives you so little, it asks you to interpret and put a thesis together, to go linger on forums and talk with others about it. We wanted to create that kind of experience, and see how people would interpret this sort of weird, unknowable entity.”
They certainly got the weird and unknowable part right. You can try Blaseball out for yourself here.
(This story originally included the figure of $3.4 million for the round — this was an unforced error on my part and has been corrected to $3 million.)
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Facebook debuts ‘Live Shopping Fridays’ featuring beauty, fashion and skincare brands
Facebook wants to whet consumers’ appetite for live streamed shopping with this week’s launch of “Live Shopping Fridays” event series, which will see larger brands live streaming beauty, skincare, and fashion content on a weekly basis. The event begins Friday, May 22nd and runs through mid-July, with streams from brands like Abercrombie and Fitch, Bobbi Brown, Clinique, Sephora, Dermalogica, Alleyoop, and Zox.
The events are meant to encourage larger brands to try out live shopping as a medium, as well as generally raise awareness about live shopping on Facebook among consumers.
The brands will use their live shopping events in a number of ways. They may give a behind-the-scenes look at their business or they may partner with creators to showcase their products in “how-to” style videos, for example.
During the live streams, viewers can comment and ask questions which brands can read and respond to. Shoppers can also tap on the products displayed in the stream to learn more without having to leave the video. If they want to buy, they can add them to the cart and check out at any time — during or even after the event has wrapped. The brands receive the customer’s shipping information, and if the consumer opts in, they can gain access to other details as well, like email and phone number.
Live stream video shopping became publicly available on Facebook last summer, following a series of smaller trials and beta tests, where the format initially found traction with smaller to medium-sized businesses and digital-first brands, Facebook says.
The Covid pandemic also pushed adoption of the format, in some cases, as creative business owners turned to live shopping to reach their customers when lockdowns closed non-essential businesses.
Image Credits: Facebook
More recently, larger brands like Petco and Bobbi Brown have run live shopping events — the former as part of a charity effort, and the latter with a live stream featuring tips from makeup artist Michele Shakeshaft. (Pictured)
“The way that we’re thinking about this is that e-commerce has made buying incredibly convenient. So when you have a need, you pull out your phone, purchase, and your order is on its way,” explains Yulie Kwon Kim, who leads product for Facebook App Commerce.
“But buying is not shopping. And so, a lot of what people do is window shop to see what’s new, for entertainment. You discover something cool that you didn’t know about. When you’re shopping, people often want to hear from a live person, get suggestions, and see the product and context,” she says. “And increasingly, people are discovering and deciding what to buy through social media,” Yulie adds.
She also notes that almost three-quarters of consumers globally are getting shopping ideas through Facebook, Instagram, Messenger, and WhatsApp, and almost two-thirds agree that social media has now become as important as other information sources when making purchase decisions.
Facebook says the live events will be presented to consumers in a number of ways during the summer. If you follow a brand, you’ll be notified of their participation. You’ll also see News Feed announcements where you’ll be notified when events are starting (see above). And the Facebook Shop tab will offer a schedule of upcoming live shopping streams taking place across the platform.
Facebook, of course, is not the only one to realize the potential in live shopping.
Startups like NTWRK, Popshop Live, Talkshoplive, Dote, Bambuser, and others brought the live shopping model already popular in China to the U.S. and other markets, many months before the pandemic. TikTok has been testing live shopping, including with Walmart in the U.S., as well.
Amazon, meanwhile, live streams to its website, and YouTube announced earlier this year its beta tests of an integrated e-commerce experience.
As for Facebook, a live shopping platform could ultimately serve as a significant revenue stream, thanks to selling fees applied at checkout. While Facebook did waive those selling fees through June 2021 — a decision it claims was to help support small businesses during the Covid-19 pandemic — that move also conveniently helps Facebook stake its place in the live stream shopping market land grab now underway. Facebook also needs to diversify its revenue, given that Apple’s privacy push around third-party tracking will hurt Facebook’s ad business.
Facebook’s Live Shopping Fridays series will roll out across both mobile and desktop in the U.S. this week, and will also pop on Facebook’s Shop Tab for easy access.
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