mobile world congress
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MWC 2021 day one wrap-up
“It is great that MWC is back,” Samsung UK’s James Kitto said, opening up this year’s presser. “And behalf of everyone at Samsung, it’s great to be back at MWC.”
What, precisely, it means to be “back” in 2021 is another question entirely. Samsung was, of course, one of a number of major industry players who announced that they would not be exhibiting at this year’s Mobile World Congress in Barcelona. It was hard not to see an echo of last year’s event, when key players pulled out, one by one, forcing the GSMA to cancel the event altogether.
This year’s event is different for myriad reasons. For one thing, MWC’s traditional timeframe of late-February/early-March put the event directly in the crosshairs of COVID-19’s arrival in the EU. For another, this time out, the organizing body had another year to prepare.
The simplest route would have been to do what the CTA did with CES and go all-virtual. The first all-virtual CES had plenty of issues of course, but attempting an in-person element ahead of a widespread vaccine rollout in the U.S. would have, at best, complicated things by orders of magnitude.
COVID-19 continues to be a concern in Spain – as with much of the world. The GSMA opted to go ahead with the event this year, however, after pushing MWC back several months from its standard dates. The company has implemented all sorts of safety measures, but judging from early videos taken at the event, social distancing ought not to prove an issue on the show floor this year.
Image Credits: Samsung/Google
It seems safe to assume that most who are “attending” the event are doing so virtually – a list that includes the vendors themselves.
Samsung is among those high profile companies that presented a pre-recorded virtual press conference. Perhaps companies still see value in being attached to this sort of event even if it’s virtual, or maybe the on-going partnership with the organization is worth nurturing. The cynical part of me wonders how many of the sponsored sessions just couldn’t be reversed.
Samsung’s event was arguably the biggest of the day, but the presser felt like little more than a placeholder. The biggest news of the press conference was an expansion of a partnership Google announced at I/O last month, while much of the rest of the stream was pointing toward an Unpacked event happening later this summer.
Image Credits: Samsung
In fact, the event closed with a black and white slide reading “See you soon at the next Unpacked,” in case you didn’t get the hint. Bottom line: no hardware.
Lenovo, on the other hand, didn’t hold back. That’s due, in part, to the fact that the company releases a tremendous amount of hardware, so why not tie it to MWC, right?
The list of announcements inluces a new version of the Smart Clock Google Assistant alarm clock with a built-in wireless charging pads for phones and several tablets, including the Yoga Tab 11 and 13, which sport combination hanger/kickstand. The 13-inch system also doubles as an external monitor, which is when the kickstand really comes in handy.
Image Credits: Lenovo
TCL got out ahead of the event early, with the announcement of NXTWEAR G – a wearable OLED cinema display. The headmounted device approximates a 140-inch display with a 16:9 aspect ratio. The company also offered a better look at the 20 Pro 5G, which is coming to the States at just a dollar short of $500, featuring a snapdragon 750G processor and a headphone jack to boot.
TCL NEXTWEAR G
Those are your top line headlines for the show so far. The event runs through July 1st, so still plenty of show left, whether or not anyone will be there to see it in person.
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Samsung and Google preview wearable platform ahead of next Galaxy Watch launch
Samsung’s Mobile World Congress presser was, once again, all about wearables. The big news at this evening’s (or afternoon’s, timezone dependent) event was our best look yet at a redesigned interface for the company’s line of Galaxy Watches.
One UI Watch – which takes its name from the Galaxy mobile interface — will share a design language with the one found on the company’s line of Galaxy phones. The upcoming One UI Watch will debut at an upcoming Unpacked event later this summer, sporting the new UI, as well as the forthcoming joint Samsung/Google platform.
Image Credits: Samsung/Google
It was first teased at I/O last month that the two technology powerhouses would be teaming up on a wearables project. We still have little in the way of information about it, however, – including what it will actually be called.
The partnership was initially announced as a “unified platform” that would allow developers to create a single app for both Google’s Wear OS and Tizen, the open-source operating system Samsung has long relied on for its own smartwatches. As we noted at the time, third-party app development has proven a considerable hurdle for both companies as they look to take on Apple’s dominance of the space.
Among the benefits of the partnerships is that once a watch-compatible app has been downloaded on a connected smartphone, it will also be downloaded to the watch. Along with first-party Google apps like Maps and YouTube Music, the list includes Spotify (naturally), Calm, Strava, Adidas Running and Sleep Cycle.
Image Credits: Samsung/Google
“Samsung and Google have a long history of collaboration, and whenever we’ve worked together, the experience for our consumers has been dramatically better for everyone,” Google SVP Sameer Samat said in a release tied to the news. “That certainly holds true for this new, unified platform, which will be rolling out for the first time on Samsung’s new Galaxy Watch. In collaboration with Samsung, we’re thrilled to bring longer battery life, faster performance, and a wide range of apps, including many from Google to a whole new wearable experience.”
Such a partnership seems odd at first blush – Samsung long ago eschewed Google’s wearable operating system in favor of its own heavily customized version of Tizen. Ultimately, however, it seems the two are united against the monolith that is Apple – which currently enjoys somewhere in the neighborhood of 40% of the global market. Samsung is in second, but even with Fitbit under its wing, Google’s still got a ways to go.
Samsung will also be showing off improved development tools that make it easier to create things like watch faces for the platform.
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Do trade shows still matter in the age of online business?
The death of Mobile World Congress 2020 started as a trickle.
First, it was an understandably nervous ZTE. As a Chinese company, it was undoubtedly going to receive extra scrutiny — never mind that ZTE’s Shenzhen headquarters are a two-hour flight from Wuhan. Soon enough, South Korea’s LG backed out, followed by Nvidia and Ericsson.
By the weekend, as deaths from the coronavirus rose to more than 800 (surpassing SARS in the process), event organizers GSMA put strict guidelines in place for approximately 100,000 expected attendees:
- No travelers from the Hubei province would be permitted access.
- Attendees were required to prove that they were outside China for 14 days prior to the event (passport stamp, health certificate).
- Temperature screening was to be implemented.
- Attendees needed to self-certify they had not been in contact with anyone infected.
Ultimately, it was too late. Soon enough, Amazon was out and the list ballooned to dozens of companies, including AT&T, Intel, Nokia, Sony and Vodafone. Each offered a similar boilerplate response, noting the cost-benefit analysis for sending staff to a large international show amid concerns of a global epidemic.
PCMag’s Sascha Segan wrote a piece worth reading on “snowballing hysteria” around a trade show killed in a country that only had two reported cases at the time of cancellation. It’s a valid point, though speaking purely pragmatically, I can understand why companies felt obligated to back out.
If you want to give them the benefit of the doubt, there are some valid concerns about sending employees into the petri dish of colds and flus that is basically every trade show, coupled with the novelty of a new and still not completely understood virus. It can be difficult to balance concerns for employee safety with the need to resist panicking over media reports that tend to overemphasize threats.
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GSMA cancels Mobile World Congress due to coronavirus concerns
The GSMA, the organization behind MWC, the world’s largest mobile trade show, has announced that it is officially canceling the show. MWC usually attracts more than 100,000 attendees from 200 countries to Barcelona. This year’s show was supposed to take place on February 24-27.
Several publications received a statement about the cancellation. “The GSMA has cancelled MWC Barcelona 2020 because the global concern regarding the coronavirus outbreak, travel concern and other circumstances, make it impossible for the GSMA to hold the event,” GSMA CEO John Hoffman told Bloomberg and the Financial Times. El Diario, El País and La Vanguardia also report that the show has been canceled.
The GSMA has now published a statement confirming its decision to cancel — writing:
Since the first edition of Mobile World Congress in Barcelona in 2006, the GSMA has convened the industry, governments, ministers, policymakers, operators and industry leaders across the broader ecosystem.
With due regard to the safe and healthy environment in Barcelona and the host country today, the GSMA has cancelled MWC Barcelona 2020 because the global concern regarding the coronavirus outbreak, travel concern and other circumstances, make it impossible for the GSMA to hold the event.
The Host City Parties respect and understand this decision.
The GSMA and the Host City Parties will continue to be working in unison and supporting each other for MWC Barcelona 2021 and future editions.
Our sympathies at this time are with those affected in China, and all around the world.
Further updates from the GSMA, are on our website and can be found on www.mwcbarcelona.com.
Over the past few days, dozens of big names announced they would skip this year’s show. LG first announced that it wouldn’t attend the trade show, citing safety concerns related to the coronavirus outbreak. Nvidia and Ericsson followed suit.
On Sunday, the GSMA sent a long coronavirus-related email to registered attendees. The association wanted to reassure attendees by demonstrating that it would implement tough restrictions.
Here’s what GSMA CEO John Hoffman wrote:
- All travellers from the Hubai province will not be permitted access to the event
- MWC Barcelona, Four Years From Now (4YFN), xside and YoMo
- All travellers who have been in China will need to demonstrate proof they have been outside of China 14 days prior to the event (passport stamp, health certificate)
- Temperature screening will be implemented
- Attendees will need to self-certify they have not been in contact with anyone infected.
But that email made things even worse.
Dozens of companies pulled out of the trade show. In other words, some of the top consumer electronics and telecom companies got scared. And those who thought that GSMA had things under control started to cancel their attendance as well — it wasn’t worth going to Barcelona if many important partners had already canceled.
Some of the companies that announced they wouldn’t be attending include Amazon, Deutsche Telekom, Ericsson, Facebook, HMD, Intel, LG, Nokia, NTT Docomo, Sony and Sprint.
GSMA’s lawyers wanted to make sure that the association wouldn’t be held accountable if there was a single case of coronavirus at the show. But they started another virus — companies pulling out one by one.
As companies usually spend millions of dollars to secure exhibit space and send large teams, canceling MWC altogether is going to be an unexpected financial blow for the GSMA.
According to a report from El País, the GSMA originally planned to meet on Friday and consider the next steps. The association held an emergency meeting earlier today in order to make a decision more quickly.
MWC originally started as a trade show for carriers. Big telecom companies would meet up with hardware vendors and discuss the evolution of telecommunications networks. More recently, phone manufacturers started attending the show to talk with telecom companies and unveil their latest products. Big tech companies, such as Facebook and Amazon, have also had a formal presence in recent years as they have developed important ties with the mobile industry.
According to the World Health Organization, there are more than 43,000 cases of coronavirus around the world. More than 1,000 people have died.
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A list of MWC coronavirus cancellations so far: Facebook, AT&T, Sprint, Intel now also staying away
Yet more big names are being added to the list of companies that are staying away from the world’s biggest mobile tradeshow, Mobile World Congress (MWC), with Facebook and Intel among the latest to cancel their attendance. Due to take place in Barcelona just under two weeks’ time, on February 24-27, the event has been hampered by the ongoing situation with the novel coronavirus outbreak.
“Out of an abundance of caution, Facebook employees won’t be attending this year’s Mobile World Congress due to the evolving public health risks related to coronavirus,” said a spokesperson for Facebook, in a message worded not unlike a number of others that have been put out by others choosing not to attend. “We will continue to collaborate with the GSMA and our partners and thank them for their efforts.”
Spanish publication El Pais is also reporting that the GSMA, the body that organizes the event, is due to meet on Friday and consider its next steps, which could include suspending the event. It also notes that major carriers Vodafone and Deutsche Telekom are also considering options, although nothing has been confirmed yet. Orange has told us it still intends to participate.
We have reached out to the GSMA and it has declined to comment on the El Pais report. “We don’t comment on internal meetings,” the spokesperson said. (The GSMA would be meeting regularly regardless in the lead-up to the event.)
The annual international telco industry event typically attracts more than 100,000 delegates from around 200 countries across the conference’s four days — with every major telco and tech giant exhibiting (with the exception of Apple which prefers its own events).
But with international concern now focused on the novel coronavirus outbreak — which was declared a global emergency by the World Health Organization late last month and as of today has infected over 40,000 people with more than 1,000 deaths — a growing number of companies have announced they are pulling out of attending.
Others, such as Telenor, TCL and ZTE, have cancelled press events or said they will scale back their presence though are still planning to attend. Today Chinese phone maker Xiaomi also confirmed it will attend — tweeting a statement detailing the precautions it’s taking.
Having carriers pulling out of the event is a huge deal, since they are the key “buyers” at the trade show and at the heart of the organization, the GSMA, that is behind it. And while big tech companies like Facebook are a newer, but now very regular, presence the event — which underscores how MWC has changed over the years, and how the mobile industry is trying to evolve with the times, where “tech” and “telco” are no longer distinct entities — they are nonetheless leaving a large hole in the makeup of the show by not being there.
The GSMA has announced a series of restrictions intended to reduce the risk of the coronavirus infections at the conference, including a ban on travellers coming from the province in China where the virus was first identified. It has also said it will implement temperature screening of attendees; require conference-goers self-certify they have not come into contact with an infected person; and is suggesting delegates adopt a ‘no hand shake’ policy in a bid to limit contact.
There is a lot riding on MWC going ahead. The El Pais report notes that MWC generates some 14,000 temporary jobs and generates €492 million (nearly $540 million) for the city. Per the GSMA site, more than 2,400 companies are exhibiting at MWC this year. Yesterday, a spokesperson told TechCrunch that MWC had 2,800 companies signed up to exhibit, but it’s not sharing how many are still going to be there.
See below for a list of companies that have cancelled their attendance at the conference — we’ll update with any additions as we get them.
Organizations that have cancelled their attendance at MWC 2020
ARCEP, France’s FCC (confirmed via email)
AT&T (confirmed via email)
F5 Networks (confirmed via email)
Facebook (confirmed via email)
Gigaset (confirmed via email)
KMW Communications (confirmed via email)
Radwin (confirmed via email)
Rakuten (confirmed via email)
Sprint (confirmed via email)
Viber (confirmed via email)
This article was updated with a correction to remove ‘Rakuten’ from the list of cancellations after an earlier spokesperson provided us with incorrect information. And in a further update, the CEO of Viber, owned by Rakuten, also said the messaging app would be attending after all:
“As of today Viber will have a presence at MWC, including me,” said Djamel Agaoua. “Like all companies, we are evaluating the risk to our employees and if our position changes we will keep you updated. Sorry about the confusion.”
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Sony to pull out of MWC over coronavirus outbreak
Japanese electronics firm Sony is the latest phone maker to announce it’s withdrawing from the Mobile World Congress (MWC) tradeshow, citing concerns about the coronavirus outbreak.
“As we place the utmost importance on the safety and wellbeing of our customers, partners, media and employees, we have taken the difficult decision to withdraw from exhibiting and participating at MWC 2020 in Barcelona, Spain,” Sony wrote in a press release.
MWC is due to take place in Barcelona between February 24-27.
Sony said it will now run a press conference planned for the event via its official Xperia YouTube channel at the scheduled time of 8:30 AM (CET) on February 24.
“Sony would like to thank everyone for their understanding and ongoing support during these challenging times,” it added.
In recent days, a number of companies have announced they’re pulling out or scaling back their presence at the conference as a result of concerns about the spread of the virus, including Amazon, Ericsson, LG, NVIDIA and ZTE.
The World Health Organization dubbed the emergence and spread of the novel coronavirus a global emergency late last month.
At the time of writing, the majority of infections and deaths from the virus remain in China, where the virus was first identified in the town of Wuhan in the Hubei province.
Several Chinese tech companies, including ZTE and Xiaomi, have said they will make changes to their participation in MWC related to coronavirus concerns, such as placing limits on staff travelling from China or requiring they self isolate in the period before attending.
Yesterday the organizers of MWC, the GSMA, also announced stringent rules to try to safeguard attendees, including a ban on travellers from Hubei and a requirement that all travellers who have been in China must be able to prove they have been outside the country 14 days prior to the event.
Attendees will also be required to self-certify they have not been in contact with anyone affected, the GSMA said. Temperature screening will also be implemented at the event.
Last year the annual mobile tech conference drew almost 110,000 attendees from 198 countries.
“While further planning is underway, we will continue to monitor the situation and will adapt our plans according to developments and advice we receive. We are contending with a constantly evolving situation, that will require fast adaptability,” the GSMA also said.
Attendance at MWC has regularly broken 100,000 in recent years, but 2020’s conference seems likely to mark a break with business as usual as companies face pressure to rethink their travel priorities.
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This is the Samsung Galaxy S9 launch video
And this year is all about business. While the Samsung Galaxy S9 is going to be announced tomorrow at Mobile World Congress in Barcelona, Slashleaks shared the official promo video for the Samsung’s upcoming flagship device. It’s a polished 3-minute video packed with information about the new phone. First, just like rumors said, it looks just like the Galaxy S8. There are some… Read More
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What to expect from Mobile World Congress 2018
The world’s largest phone show is set for Barcelona later this month, and it’s shaping up to be an interesting one — particularly in the wake of what amounted to an extremely lackluster CES last month. We’re still a couple of weeks out from the actual event, but the rumors have already started flying. Read More
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Samsung’s latest C-Lab projects embrace augmented and virtual reality
Samsung created C-Lab (that’s Creative Lab) half a decade ago as an attempt to incubate employee creativity within the larger confines of its corporate culture. Among the decided benefits of its place as a giant among consumer electronics companies is the ability to showcase some of the more creative spinoffs at some of the world’s biggest tech trade shows — which… Read More
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What to expect at Mobile World Congress 2017
Last year, Mobile World Congress surpassed the 100,000 attendance mark, according to its parent body, the GSMA, and this year’s event shows no sign of slowing down. Companies have been teasing their big reveals since January, with some far more willing to spill the beans than others in an attempt to drum up hype before the conference. Here’s what you can expect next week from the… Read More
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