mobile rewards
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Kiip expands its mobile rewards platform to Amazon’s Fire TV
Mobile rewards startup Kiip isn’t limited to mobile devices anymore. The company is launching its first integration on Amazon’s Fire TV. Co-founder and CEO Brian Wong said Kiip was actually approached by its launch partner, the developer of the trivia game QuizTix, which asked if Kiip could build an ad and reward experience for smart TVs. And that’s what Wong’s team… Read More
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Mobile Loyalty Startup Lootsie Raises $3.5M
Lootsie, one of several startups that allow developers to add reward programs to their games and other apps, is announcing that it has raised $3.5 million in seed funding. Co-founder and President Brandon Werber told me that Lootsie has been raising the funding gradually, in batches of a few hundred thousand dollars, and the announcement really marks the point where the startup is closing out… Read More
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Kiip Looks Beyond Mobile Ads, Lands Strategic Funding From Verizon Ventures And Michael Lazerow
Kiip bills itself as “mobile advertising people like,” but now it’s trying to apply that model outside of advertising itself.
The startup is also announcing that it has raised an undisclosed amount of strategic funding from Verizon Ventures and Michael Lazerow, co-founder of Buddy Media. (As part of Salesforce, which acquired Buddy, Lazerow had an announcement of his own today.) Read More
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Mobile Rewards Startup Lootsie Hires Steve Cho As Its First COO
Lootsie, a startup that allows advertisers to present mobile app users with special rewards, announced today that it has hired its first chief operating officer, Steve Cho. Cho previously worked in sales at IBM, and he was most recently vice president of business development at Kiip — which is pretty much in the same business as Lootsie. He said it was “a difficult decision”… Read More
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