mobile marketing
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Mavin Motion says it can improve app engagement by making marketers more timely
As mobile developers and publishers wrestle with how to keep users engaged with their apps, Mavin Motion co-founder and CEO Shailesh Nalawadi said it’s time for new strategies. Mobile Messaging For Marketers 101
If you’re a consumer-brand marketer, you’ve no doubt given thought to running a marketing campaign or having a presence on a mobile messaging app. After all, every consumer is increasingly using mobile messaging as their portal to mobile. It’s sticky and lends itself to repeat sessions, boasting the highest retention and engagement rates of other apps on average. So if… Read More
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Mobile Marketing And Analytics Startup WizRocket Lands $8M From Sequoia And Accel
WizRocket, which helps companies increase user engagement by fine-tuning mobile, web, and e-mail notifications, has raised $8 million in new funding from Sequoia Capital and returning investor Accel Partners.
The Palo Alto-based startup will use its fresh capital to launch an API for developers and a new engagement platform. Along with a previous seed round from Accel, this brings… Read More
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Gallop Labs Raises $2M To Help Mobile Publishers Find And Monetize Valuable Users
Mobile marketing startup Gallop Labs is announcing that it has raised $2 million in seed funding. The round was led by Golden Venture Partners and Mantella Venture Partners. Angel investors include Allen Lau (CEO of popular social reading startup Wattpad, and an investor through Two Small Fish Ventures), Kontagent co-founder Albert Lai (now CEO of Big Viking Games), and Jennifer Lum (co-founder… Read More
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Singular, Founded By Ex-Onavo Execs, Raises $5M For Its Cross-Platform Mobile Marketing Dashboard
The rapid growth in the world of apps — Google Play and Apple‘s App Store have over one million apps each – has given rise to a vast number of ways that developers are trying to get their own apps to stand apart from the crowd. Now a new startup wants to help developers manage and analyse the success of those disparate marketing channels.
Singular, a cross-channel… Read More
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