moat
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Pinterest opens up autoplay videos in home feed and search with new measurement tools
Pinterest is adding another ad to its array of products, now allowing advertisers to publish video advertising that will automatically play in the home feed and search, as it continues to bulk up and woo advertisers with a different pitch from Facebook and Google. Pinterest has had to make the argument to advertisers that its 175 million users behave differently on Pinterest when compared… Read More
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Oracle acquires ad measurement company Moat
Oracle just announced that it has acquired ad measurement company Moat. Founded in 2010, Moat helps advertisers and publishers measure whether people see and interact with online ads. The need to create what CEO Jonah Goodhart has called “the currency for digital advertising” seems increasingly important given advertiser concerns around viewability, fraud and trust, and Moat has… Read More
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