mNectar introduces force touch to its playable ads

Published April 22, 2016

mnectar mNectar allows mobile game developers to promote their games with ads that people can actually play before downloading. That means its technology needs to evolve with the games, so now it’s announcing support for force touch interactions. Also known as 3D touch, the term refers to touch interfaces that are affected by the amount of pressure applied by the user. mNectar CEO Wally Nguyen… Read More

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mNectar Raises $7M For New Kinds Of Mobile Ads That Let People Test-Drive Apps

Published July 10, 2014

Screen Shot 2014-07-09 at 5.18.36 PM First, there were teeny mobile banner ads pioneered by companies like AdMob, which Google bought for $750 million. Then there were full-screen interstitial ads. Those gave way to mobile video ads and then Facebook’s behemoth of a targeted mobile ad network.
So what’s next in mobile advertising? Read More

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